Servicios Turisticos Heinze Latzke

What Servicios Turisticos Heinze Latzke does

Servicios Turisticos Heinze Latzke is a Barcelona-based tourism marketing agency founded in 1990 that operates as an exclusive media representation agency for the camping and caravaning sector in Spain and Portugal. The firm represents more than 17 major European outdoor-tourism media properties — including ADAC, ANWB, TCS, DCC, ACSI, Alan Rogers, Caravan & Motorhome Club, FECC, and the Portuguese camping federation — and resells advertising across their print guides, online portals, mobile applications, and event channels. Core customers are Spanish and Portuguese camping resorts and tourist destinations seeking to attract European campers from Germany, the Netherlands, the UK, Switzerland, Scandinavia, and other source markets. Named clients include Alannia Resorts, Taiga Resorts, Camping Amfora, Camping Aquarius, Ballena Alegre, La Torre del Sol, Camping Las Dunas, and Almata.

The company's product portfolio spans print guides (ADAC Campingführer, DCC Campingführer, TCS Campingführer, ANWB Erkende Campings, Alan Rogers, FECC Guía Camping), online portals (PiNCAMP ADAC, ANWB, Eurocampings.eu, Alan Rogers online, Glampings.nl, KoobCamp network), mobile applications (PiNCAMP app, DCC Camping app), and integrated country-specific marketing packages combining print, online, and event presence. In 2025 the firm launched the PiNCAMP AI Visibility Suite, a content-optimization service that enriches campsite profiles for retrieval by third-party LLMs (ChatGPT, Gemini, Copilot, Perplexity) via GEO Shadow Pages and AI-tuned descriptions. The technical stack is otherwise conventional: a Mailchimp-backed newsletter, an SSL-secured WordPress website, and standard digital advertising formats across partner media platforms, with no proprietary platform or in-house AI/ML engineering team.

Revenue is generated primarily through advertising commissions and media-placement fees on behalf of European publishers, with supplementary income from graphic-design production, strategic consulting, market intelligence, and international PR services. The firm is privately held, structured as a Spanish S.A. (Sociedad Anón

Name

Servicios Turisticos Heinze Latzke

Legal name

SERVICIOS TURISTICOS HEINZE LATZKE SA

Website

https://serviturheinze.com/

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Servicios Turisticos Heinze Latzke is a Barcelona-based tourism marketing agency that exclusively represents major European camping and caravaning media outlets for Spain and Portugal, selling advertising across print guides, online portals, mobile apps, and events to Spanish and Portuguese camping resorts and tourist destinations.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Media Representation Services: The company earns revenue by representing European camping and caravaning media outlets exclusively for Spain and Portugal, selling advertising space in camping guides, magazines, online portals, and event participation to campings and tourist destinations seeking to reach European campers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Servicios Turisticos Heinze Latzke operates as an exclusive media representation agency for Spain and Portugal, representing major European camping and caravaning publications, online portals, mobile apps, and events on behalf of Spanish and Portuguese camping resorts and tourist destinations. The company sells advertising space, listings, and integrated marketing packages across print guides, digital platforms, mobile applications, and trade events, and complements this with graphic design, strategic consulting, market intelligence, and international PR services targeted at European camper audiences.

Product overview

Servicios Turísticos Heinze Latzke is a European tourism marketing agency specializing in camping and caravanning promotion. The company represents media channels (guides, magazines, online portals, mobile apps, and events) across 14 European countries, targeting campers from Germany, Netherlands, UK, Scandinavia, France, Italy, Belgium, Switzerland, Austria, Poland, Portugal, and Spain. The core product portfolio includes print publications (ADAC Campingführer, DCC Campingführer, TCS Campingführer, ANWB Erkende Campings, Alan Rogers guides, FECC Guía Camping), online platforms (PiNCAMP ADAC, ANWB portal, Eurocampings.eu, Alan Rogers online, Glampings.nl, KoobCamp network), mobile applications (PiNCAMP app, ADAC app, DCC Camping app), and integrated marketing packages (country-specific packs, event marketing packs). The company also offers AI-powered technology (PiNCAMP AI Visibility Suite) to optimize campsite visibility for AI systems.

Differentiator

Problem solved

Functional benefit

Products and services

• ADAC Campingfuhrer Comprehensive German camping and caravaning guide representing one of the most established print references for German campers, sold via advertising listings to Spanish and Portuguese campings seeking German market exposure.
• DCC Campingfuhrer Europa German camping guide published by the Deutscher Camping Club covering European campings, sold via advertising placements to Spanish and Portuguese campings targeting the German DCC audience.
• ECC Campingfuhrer Best of Europe Selection-based European camping guide for 4-star-and-above campings, distributed with Camping News newspaper to German-speaking subscribers, sold to clients seeking premium positioning.
• TCS Campingfuhrer Annual Swiss camping guide from Touring Club Suisse based on ADAC PiNCAMP inspections, sold via advertising to Spanish and Portuguese clients seeking Swiss camper audiences.
• ANWB Erkende Campings Dutch camping guide for ANWB's market of approximately 2 million camping families, describing around 3,750 inspected European campings, sold via advertising to Spanish and Portuguese campings.
• Touring Europe - The Caravan & Motorhome Club Guide Official guide of Britain's largest and oldest caravan and motorhome club, covering all of Europe in one unified guide with member recommendations, sold via advertising to Spanish and Portuguese clients.
• ALAN ROGERS Spain & Portugal Exclusive British camping guide limited to a maximum of 500 quality campsites per country, reserved for top-quality properties and sold via advertising to qualifying Spanish and Portuguese clients.
• Guia Camping FECC National Spanish camping guide from FECC (Federacion Espanola de Camping-Caravaning) covering Spanish campings plus selections from neighbouring countries, sold via advertising to Spanish destinations.
• PiNCAMP ADAC online portal ADAC camping portal reaching over 7 million users, 17 million sessions, and approximately 65 million page views in 2024, sold via advertising and reservation capability to Spanish and Portuguese clients.
• ANWB online portal Official ANWB online portal integrated into the PiNCAMP platform since 2024, reaching more than 27 million ANWB/ADAC/TCS members with approximately 11 million camping parcel users, sold via advertising to clients.
• TCS online and PiNCAMP.ch Swiss online presence for campers through TCS with PiNCAMP.ch integration, including a 'Spezial Spanien' landing page, sold via advertising to Spanish and Portuguese clients seeking Swiss audiences.
• ACSI Eurocampings.eu online portal Redesigned ACSI camping portal available in 14 languages with over 11.8 million European visitors annually, offering click packs and camping listings sold via advertising.
• Alan Rogers online European camping platform managed by The Caravan & Motorhome Club, directed at English-speaking campers with 498,000 annual visits, offering complete online advertising packages.
• Glampings.nl Online platform specializing in glampings and premium camping accommodations with 1,475,000 annual visits and active social media communities, sold via advertising to glamping operators.
• KoobCamp Campeggi.com KoobCamp network portal reaching 7 European markets including Italy, Germany, France, Netherlands, Spain, Austria, and Poland, with main portal receiving 12,500,000 annual visitors, sold via advertising.
• CampingsCat Catalonia portal Catalonia-specific camping portal generating 85,000 clicks to camping websites in 2023 with indexed blog content, sold via advertising to Catalan campings and destinations.
• ACSI Marketing Packs Integrated marketing visibility packages bundling eurocampings.eu, campingcard.com, ACSI apps, and ACSI Freelife magazine advertising for multi-channel ACSI exposure.
• Pack Alemania (DCC print + online) Complete German-market integrated pack bundling DCC Campingfuhrer guide, DCC Camping magazine placements, DCC online portal advertising, DCC Camping app, and social media posts.
• Pack UK (CAMC + Alan Rogers + Destinations) UK-market integrated pack bundling Caravan & Motorhome Club guide, Alan Rogers Selected Sites guide, Alanrogers.com online portal, and Destinations magazine for 1 million+ British camping families.
• Pack Suiza (TCS guide + online) Swiss-market integrated pack combining TCS guide advertising and listing with QR code, Comfort listing on PiNCAMP.ch, and 'Spezial Spanien' landing page presence.
• Pack Escandinavia (DCU + Camping Fritid) Scandinavian-market integrated pack bundling DCU Campingbogen guide, Dcu.dk portal, DCU Facebook, and Camping Fritid magazine placements (50,000 copies).
• PiNCAMP AI Visibility Suite AI-powered solution that optimizes campsite information for interpretation by AI tools such as ChatGPT, Gemini, Copilot, and Perplexity, creating enriched descriptions, keywords, iconography, GEO Shadow Pages, and continuous AI optimization.
• PiNCAMP and ADAC mobile apps Mobile camping apps for campsite discovery, with the new free PiNCAMP app launched in November 2025 in five languages, projected to reach over 5 million annual openings and 1 million engaged customers.
• DCC Camping mobile app Official DCC mobile app with more than 49,000 downloads providing access to 21,000+ European campings with detailed profiles, photos, services, reviews, GPS search, and route planning.
• ECC Event Marketing Pack Event marketing pack providing presence at major European camping fairs (Caravan Salon Wels, Reisen & Caravan Erfurt, CMT Stuttgart, Reise Camping Essen) with brochure distribution.
• DoldeMedien Event Marketing Pack Event marketing pack providing presence at CMT Stuttgart and Caravan Salon Dusseldorf via video and/or brochure distribution at the DoldeMedien stand.

Quantifiable outcome

• Access to 27+ million members through PiNCAMP platform (ADAC, ANWB, TCS partnership)
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• ADAC (German Automobile Club)coreChannel Partner/ Reseller/ DistributorPartnership with ADAC, Germany's largest automobile club with 22+ million members, to represent PiNCAMP camping portal and ADAC Campingführer guide exclusively for Spain and Portugal. The PiNCAMP platform now integrates ADAC, ANWB, and TCS camping databases.
• ANWB (Dutch Automobile Club)coreChannel Partner/ Reseller/ DistributorPartnership with ANWB, Netherlands' major automobile and touring club representing approximately 2 million camping families. ANWB's online portal integrated into PiNCAMP platform from 2024, covering 27+ million total members.
• TCS (Touring Club Switzerland)coreChannel Partner/ Reseller/ DistributorPartnership with TCS, Switzerland's largest automobile and touring club with 1.6 million member families. Represents TCS Campingführer guide and PiNCAMP.ch portal for Spanish and Portuguese clients.
• DCU (Dansk Camping Union)majorChannel Partner/ Reseller/ DistributorPartnership with DCU, Denmark's most important Camping-Caravaning federation with 50,000+ member families. Represents DCU Camping guide, Camping Fritid magazine, and Dcu.dk online portal.
• Caravan & Motorhome Club (UK)majorChannel Partner/ Reseller/ DistributorPartnership with C&MC, Britain's oldest and largest camping club with 1 million+ member families. Represents Touring Europe guide and Alan Rogers publications for Spain and Portugal.
• DCC (Deutscher Camping Club)coreChannel Partner/ Reseller/ DistributorPartnership with DCC, Germany's most important Camping-Caravaning federation. Represents DCC Campingführer Europa guide, DCC Camping magazine, and guide.camping-club.de online portal.
• CampRest / PGC (Polska Grupa Caravaningowa)minorChannel Partner/ Reseller/ DistributorPartnership with Poland's camping association and its CampRest.com portal, reaching 769,000 unique users annually with 2.5 million pageviews.
• Alan RogersmajorChannel Partner/ Reseller/ DistributorPartnership with Alan Rogers, UK's premium camping guide selection limited to 500 quality European campsites. Includes alanrogers.com portal with 498,000 annual visits.
• Eurocamping / Campeggievillaggi.itminorChannel Partner/ Reseller/ DistributorPartnership with Italy's only international camping guide publisher, reaching Italian-speaking campers through print guide and campeggievillaggi.it online portal.
• Touring Club Royal de Belgique (TCRB)minorChannel Partner/ Reseller/ DistributorPartnership with Belgium's premier automobile and touring club with 1 million members. Represents Touring magazine and touring.be portal.
• ACSImajorChannel Partner/ Reseller/ DistributorPartnership with ACSI publishing group covering Dutch, German, and Italian camping markets. Includes Campinggids, Campingführer, Guida Internazionale guides and eurocampings.eu portal with 11.8 million annual visitors.
• ÖCC (Austrian Camping Club)minorChannel Partner/ Reseller/ DistributorPartnership with Austria's largest camping club, affiliated with ÖAMTC. Represents Camping Revue ÖCC magazine and Campingclub.at portal.
• Pasar (Vlaamse Kampeertoeristen)minorChannel Partner/ Reseller/ DistributorPartnership with Belgium's largest non-association camping organization in Flanders, reaching 50,000+ member families through pasar.be portal and Camper & Kamperen magazine.
• KoobCamp / CreatiwebminorChannel Partner/ Reseller/ DistributorPartnership with KoobCamp network reaching 7 European markets including Campeggi.com (12.5 million annual visitors), Camping.es, Camping.de, Camping.fr, and other national portals.
• DoldeMedien VerlagminorChannel Partner/ Reseller/ DistributorPartnership with German publisher of Camping, Cars & Caravans, CamperVans, Abenteuer Camping, and Traumziele magazines. Offers event presence at CMT Stuttgart and Caravan Salon Düsseldorf.
• FECC (Federación Española de Camping-Caravaning)coreChannel Partner/ Reseller/ DistributorPartnership with Spain's national camping federation. Represents Guía Camping FECC guide (67,000 copies) and guiacampingfecc.com online portal.
• Federação de Campismo e Montanhismo de PortugalcoreChannel Partner/ Reseller/ DistributorPartnership with Portugal's camping federation with 90,000+ member families across 687 local federations. Represents Roteiro Campista guide and Camping Tablet online portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ACSI: ACSI is a Dutch-based camping media group that publishes multilingual camping guides and operates Eurocampings.eu (11.8M annual visitors), CampingCard, and Edira publisher brands across Benelux, Germany, and Italy. It competes head-to-head with Heinze Latzke as a B2B media partner that sells advertising and listings to campgrounds across multiple European source markets.
• Pitchup.com: Pitchup.com is a pan-European camping and glamping booking marketplace that earns revenue from campground listings, advertising, and booking commissions. It targets the same campground customer base as Heinze Latzke and offers an alternative digital channel for European camper acquisition.
• Hipcamp: Hipcamp is a US-headquartered camping marketplace platform that monetizes listings and advertising for private campgrounds and outdoor stays. While geographic focus differs, its B2B advertising-and-listings model for campground hosts is closely analogous to Heinze Latzke's media representation business.
• KoobCamp (Creatiweb): KoobCamp is the Italian operator of Campeggi.com (12.5M annual visitors) and a network of national camping portals (Camping.es, Camping.de, Camping.fr, Camping.at, Camping.pl). It functions as both a partner and parallel media portal network to Heinze Latzke, with overlapping campground customers and similar advertising-based revenue.
• The Dyrt: The Dyrt is a US camping discovery and booking platform that earns revenue from campground listings, advertising, and bookings. It serves the same campground customer segment with a marketplace-plus-media model analogous to Heinze Latzke's Iberia-focused media representation.
• ReserveAmerica: ReserveAmerica operates camping reservation platforms and advertising/marketing services for public and private campgrounds across North America. Its B2B model of selling campground visibility and reservations is functionally analogous to Heinze Latzke's media representation for Iberian campings.
• Allcamps: Allcamps is a European camping holiday broker and booking platform working with major campground chains across the Mediterranean. It overlaps with Heinze Latzke's customer base of Iberian and southern European campings seeking European tourist demand.

Emerging players

• Outdooractive: Outdooractive is an outdoor tourism platform providing maps, tours, and marketing tools for outdoor destinations and accommodations across Europe. It is an emerging platform that competes for campground and outdoor destination marketing budgets with a broader outdoor-tourism focus than Heinze Latzke.

Broad incumbents

• ADAC: ADAC is Germany's largest automobile club (22M+ members) and owner of the PiNCAMP camping platform. While Heinze Latzke is ADAC's exclusive media representative for Spain and Portugal, ADAC is both a critical partner and a potential disintermediator, as it could in principle sell Iberian advertising directly given its dominant scale.

Regional players

• Camping.fr: Camping.fr is a French camping portal that aggregates French campgrounds and facilitates bookings and advertising. It serves as a regional parallel to Heinze Latzke in the French market, with the same underlying business model of monetizing campground visibility.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/serviturheinze
• LinkedInlinkedin.com/company/serviturheinze
• Instagraminstagram.com/serviturheinze
• Xtwitter.com/serviturheinze

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servicios Turisticos Heinze Latzke