Resort at Squaw Creek

What Resort at Squaw Creek does

Resort at Squaw Creek, now operating as Everline Resort & Spa, is a luxury destination mountain resort located in Olympic Valley, California, at the base of Palisades Tahoe — the site of the 1960 Winter Olympics. The property was rebranded in 2021 and now operates as a Destination by Hyatt affiliate (Spirit Code RNODH), distributing rooms through Hyatt.com, the World of Hyatt loyalty program, the resort's own website, and a phone reservations desk. Its core offering is a single integrated property combining accommodations, five on-site dining venues (Six Peaks Grille, Sandy's Pub, Cascades, Bearshine Cafe, and In-Room Dining), a full-service spa, a championship golf course, ski-in/ski-out access at Palisades Tahoe, meeting and event venues, and wedding services. Supporting services include a Black Car luxury transportation service, a complimentary shuttle to the Village at Palisades and Tahoe City, and a Local Resident Perks program targeting the regional market.

The resort monetizes through nine distinct revenue streams: resort accommodations, food and beverage across five venues, spa and wellness, golf, meetings and events, weddings, skiing and snowboarding, seasonal activities, and gift cards sold through a dedicated Shopify storefront. Customer segments are diversified across leisure travelers (primary), wedding parties, corporate groups, local residents, skiers/snowboarders, and golf enthusiasts, with no disclosed concentration in any single segment. The underlying technology layer is conventional hospitality infrastructure — a mobile app (iOS/Android) for digital check-in and reservations, the Spatime.com spa booking platform, Shopify for gift cards, and a recently introduced "Ask Anything Chat" AI-powered digital concierge.

The business model is asset-heavy destination hospitality with a high fixed-cost structure (251-500 employees, full amenity set) dependent on seasonal demand and discretionary travel. Revenue mechanics are split between transient leisure, group/banquet, and ancillary on-site spend, with the Destination by Hyatt affiliation providing a critical demand distribution channel and loyalty-program reach. The 2021 rebrand and subsequent digital investments (mobile app, AI concierge, e-commerce gift cards, seasonal campaigns) indicate a strategy to lift ADR, expand shoulder-season occupancy, and capture more ancillary revenue per guest.

Name

Resort at Squaw Creek

Legal name

Everline Resort and Spa

Website

https://squawcreek.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Everline Resort & Spa (formerly Resort at Squaw Creek) is a luxury destination mountain resort in Olympic Valley, Lake Tahoe, operating as a Destination by Hyatt property. It serves leisure travelers, wedding parties, corporate groups, and local residents with accommodations, five dining venues, spa, championship golf, and ski-in/ski-out access at Palisades Tahoe.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort Convention Hotels (THAGALAC)

Keywords

• Mountain resort
• Luxury accommodations
• Ski-in ski-out
• Destination weddings
• Spa and golf

Headquarters

HQ city

Olympic Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Resort Accommodations: Rooms and suites with panoramic views of Sierra Nevada, pine forests, and meadows. Features soft tones, plush bedding, and mountain views.
2. Food & Beverage: Multiple on-site dining venues including Six Peaks Grille (fine dining), Sandy's Pub (elevated pub fare), Cascades, Bearshine Cafe, and In-Room Dining. Farm-to-table philosophy with sustainable local ingredients.
3. Spa & Wellness: Full-service spa offering treatments, beauty products, and wellness essentials for retail and services.
4. Golf Course: Championship golf course in Olympic Valley with scenic mountain views.
5. Meetings & Events: Meeting venues, banquet services, and group team-building activities for corporate retreats and events.
6. Weddings: Wedding venues, ceremony and reception locations, and wedding menus for celebrations.
7. Skiing & Snowboarding: Ski-in/ski-out access at Palisades Tahoe with equipment rental and lessons.
8. Activities & Experiences: Seasonal activities including hiking, mountain biking, pools, and alpine adventures.
9. Gift Cards: Gift cards available for purchase through dedicated Shopify storefront.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Everline Resort & Spa is a year-round luxury mountain resort in Olympic Valley, Lake Tahoe, providing accommodations, multiple on-site dining venues, a full-service spa, a championship golf course, ski-in/ski-out access at Palisades Tahoe, and dedicated venues for weddings and corporate meetings. The resort operates under the Destination by Hyatt brand and serves leisure travelers, wedding parties, corporate groups, and local residents through its own booking channels and Hyatt's distribution platform.

Product overview

Everline Resort & Spa is a Destination by Hyatt luxury mountain resort located in Olympic Valley, Lake Tahoe. The property offers a comprehensive hospitality portfolio including accommodations (rooms and suites with panoramic mountain views), multiple dining venues (Six Peaks Grille, Sandy's Pub, Cascades, Bearshine Cafe, and In-Room Dining), a full-service spa, championship golf course, skiing and snowboarding access at Palisades Tahoe, meeting and event services, and wedding venues. Additional services include a Black Car luxury transportation service, complimentary shuttle to the Village at Palisades and Tahoe City, a mobile app for digital check-in and reservations, and a Local Resident Perks program. The resort follows a farm-to-table dining philosophy with local and sustainable ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Six Peaks Grille: On-site dining restaurant featuring upscale American cuisine with mountain views.
• Sandy's Pub
• Cascades
• Bearshine Cafe
• The Spa at Everline
• Everline Black Car Service
• Six Peaks Golf Course

Products and services

• Everline Resort & Spa (Mountain Resort Accommodations) Luxury mountain resort accommodations in Olympic Valley, Lake Tahoe, offering rooms and suites with panoramic views of the Sierra Nevada, pine forests, and meadows. Includes soft tones, plush bedding, and ski-in/ski-out access at Palisades Tahoe.
• Six Peaks Grille

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hyatt / Destination by HyattcoreStrategic or Co-development PartnerEverline Resort & Spa operates as a Destination by Hyatt property, utilizing Hyatt's booking platform, World of Hyatt loyalty program, and brand infrastructure. The resort is marketed as 'A Lake Tahoe Resort, Destination by Hyatt' with Spirit Code RNODH for Hyatt.com bookings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyatt Regency Lake Tahoe Resort, Spa and Casino: Sister Hyatt-flagged Lake Tahoe resort in Incline Village offering ski access (Diamond Peak), full-service spa, multiple dining outlets, and weddings/meetings — directly comparable product/offering mix and parent-brand relationship.
• Edgewood Tahoe Resort: Luxury Lake Tahoe resort in Stateline featuring championship golf, full-service spa, multiple dining venues, and wedding/event facilities — competes on golf and luxury event positioning in the same region.
• Waldorf Astoria Lake Tahoe: Ski-in/ski-out luxury resort at Northstar Village offering similar full-service amenities (spa, dining, weddings, group events), directly competing for the same premium Tahoe traveler.
• The Ritz-Carlton, Lake Tahoe: Luxury ski-in/ski-out resort at Northstar California with comparable amenities (spa, dining, weddings, corporate). Operates in the same Lake Tahoe micro-market targeting the same luxury leisure and group customer.
• Montage Deer Valley: Luxury ski-in/ski-out mountain resort in Park City, Utah with comparable full-service amenities (spa, dining, golf, weddings, meetings, mobile app) targeting the same high-end leisure/group customer in a competing western U.S. ski destination.
• The St. Regis Aspen Resort: Luxury mountain resort with ski access, full-service spa, championship-level dining, and destination weddings — comparable product/customer for premium mountain leisure travel in a competing geography.

Regional players

• Northstar California Resort: Mountain ski resort operated by Palisades Tahoe/Alterra in Truckee — direct geographic competitor for skier day-visits that complement or substitute Everline's overnight ski-in/ski-out experience.

Broad incumbents

• Resort at Pelican Hill: Iconic luxury California coastal resort (Newport Beach) with championship golf, full-service spa, multiple dining venues, weddings and corporate retreats — comparable scale and amenity mix, different primary geographic appeal.
• Four Seasons Resort Napa Valley: Luxury California resort with full-service spa, farm-to-table dining, golf proximity, and weddings — different setting (wine country vs. ski mountain) but same premium-tier leisure/wedding/corporate customer.

Others

• Everline Resort & Spa (former Resort at Squaw Creek): This is the same property post-2021 rebranding; included for completeness given recurring references in the data, but does not represent an independent comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SquawCreek
• Facebookfacebook.com/EverlineResort
• LinkedInlinkedin.com/company/resort-at-squaw-creek-a-destination-by-hyatt
• Instagraminstagram.com/everlineresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resort at Squaw Creek