Fame Creative Lab

What Fame Creative Lab does

Fame Creative Lab is a Frankfurt-based boutique communications agency founded in 2013 by Isabell Böck and Karin Luize de Carvalho as a German civil-law partnership (GbR). The agency delivers integrated Public Relations, Marketing, Events, Digital Strategies, Incentives, and Influencer Relations services, primarily to tourism boards (national and regional destination marketing organizations), luxury hospitality brands (five-star resorts, boutique hotels, cruise lines), and adjacent lifestyle clients such as luxury travel operators and wine/gastronomy destinations. Its core proposition is converting client brands into 'stars' through storytelling, media relations, event experiences (including the recurring Media Roadshow format), and influencer/content-creator activations, with a multilingual team covering German, English, Spanish, Portuguese, French, Italian, and Dutch.

The business operates on a professional services model with customized, quote-based pricing and no publicly disclosed tiers. Revenue is generated through retainer-style government tourism-board engagements and project-based luxury hospitality PR contracts. There is no proprietary software platform — the agency's technology footprint consists of standard digital and social media management tools used to execute multi-channel campaigns. Distribution is direct: bespoke proposals, personalized account management, and industry-event networking rather than channel or partner-led sales.

The agency is privately held and self-funded (no venture capital, private equity, institutional investors, or M&A activity disclosed), with the two co-founders retaining full ownership. Visible scale metrics include 150+ cumulative clients, 260+ successful projects, and 30+ million 'positive results' delivered over a decade. Geographic reach is anchored in the DACH region with active client engagements across Europe, the Caribbean, South America, South Asia, and Southeast Asia. A sub-brand, Fame Likeshop, extends the offering into travel/leisure merchandise.

Name

Fame Creative Lab

Legal name

fame creative lab GbR

Website

https://fame-creativelab.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fame Creative Lab is a Frankfurt-based boutique communications agency founded in 2013 that delivers PR, marketing, events, and digital strategy services to tourism boards and luxury hospitality brands across DACH and international markets.

Ownership category

akta.pro rank

Product category

Public Relations & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Talent Agency & Representation Services (HSACAHAK)

Keywords

• Public relations services
• Destination marketing
• Luxury hospitality PR
• Event management agency
• Influencer relations services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing & PR Services: Professional services revenue through customized marketing campaigns, public relations, digital strategies, event management, influencer relations, and incentive programs for tourism, luxury, and lifestyle brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Fame Creative Lab is a boutique agency providing customized Public Relations, Marketing, Events, Digital Strategies, Incentives, and Influencer Relations services to tourism boards, luxury hospitality brands, and travel-related organizations. The agency delivers integrated communications campaigns primarily for German-speaking markets (DACH) and international clients across Europe, the Caribbean, South America, and Asia, executed through a team led by two Managing Partners with 27+ years of combined industry experience.

Product overview

Fame Creative Lab is a boutique marketing and communications agency (not a software/technology product company). The company offers a unified suite of professional services for the travel, luxury, and lifestyle industries, comprising: Public Relations, Marketing, Events, Digital Strategies, Incentives, and Influencer Relations. These services are delivered as integrated consulting and creative offerings rather than standalone software products or modules.

Differentiator

Problem solved

Functional benefit

Brands

• Fame Likeshop: A retail/likeshop offering travel and leisure merchandise

Products and services

• Public Relations Storytelling-led PR services that transform brands into 'stars' through media relations, press campaigns, and brand narrative development for tourism boards, luxury hospitality brands, and lifestyle clients in DACH and international markets.
• Marketing Customized marketing strategies designed to increase brand awareness and sustain long-term presence for tourism, luxury, and lifestyle clients.
• Events Event design and execution including the annual Media Roadshow series (e.g., Munich, Düsseldorf, Hamburg) and bespoke client events that deliver memorable brand experiences for tourism boards, luxury resorts, and travel trade audiences.
• Digital Strategies Development of digital strategies that elevate online presence across social media, content, and web channels to increase the 'digital fame' of client brands.
• Incentives Personalized incentive programs including events, trips, and gifts executed with partners across Europe, the Caribbean, Southeast Asia, and Latin America to drive loyalty and performance for client brands.
• Influencer Relations Influencer marketing services including content creator trips, influencer campaigns, and celebrity partnerships designed to generate authentic travel and lifestyle content for client brands.

Quantifiable outcome

• 260+ successful projects completed
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Slovenian Tourist BoardcoreGTM or Marketing PartnerFeatured as a key client partner in Fame Creative Lab's Media Roadshow 2024, presenting Slovenia as a travel destination with its diverse geography including Alps, Mediterranean, Karst region, and Pannonian Plain.
• Visit EstoniacoreGTM or Marketing PartnerLong-standing destination marketing partner for Estonia, featuring prominently in agency portfolio with multiple campaigns including content creator trips, press trips, expert programs, and themed webinars.
• Jungle ExperiencescoreGTM or Marketing PartnerAward-winning Amazon cruise company featured in Media Roadshow presentations, offering three distinct multi-generational Amazon cruise experiences aboard Zafiro, La Perla, and Amatista vessels.
• Cora Cora Maldives ResortcoreGTM or Marketing PartnerFive-star resort in Raa Atoll featured in Media Roadshow and agency PR campaigns. Modern resort with 100 villas/suites, Gourmet Meal Plan, and Museum of Dutch Onion showcasing colonial heritage.
• Love CyprusminorGTM or Marketing PartnerCyprus Tourism Board represented in Media Roadshow presentations, promoting Cyprus as a sun destination with 340 sunny days per year and rich cultural heritage.
• Jungle ExperiencescoreGTM or Marketing PartnerAward-winning cruise company in South America offering three Amazon cruise itineraries (Zafiro luxury, La Perla adventure, Amatista expedition) for immersive exploration of Pacaya Samiria National Park.
• Daniel LottcoreGTM or Marketing PartnerReality TV star, influencer, and Aruba Ambassador who co-hosted the 'Meet & Learn' roadshow events with Fame Creative Lab, bringing Caribbean flair to travel trade events and generating social media coverage.
• PROMPERÚcoreGTM or Marketing PartnerPeruvian Tourism Promotion Commission (Comisión de la Promoción del Perú para la Exportación y el Turismo), official tourism promotion body for Peru. Fame has executed multiple campaigns including superfoods brand introduction and video testimonials.
• Aruba Tourism AuthoritycoreGTM or Marketing PartnerGovernment tourism authority for Aruba. Long-term client relationship with multiple campaigns including 'Meet & Learn' roadshows, fitness influencer campaigns, VIP press trips, out-of-home campaigns, and TV partnerships.
• SeaDream Yacht ClubcoreGTM or Marketing PartnerLuxury yacht cruise company represented in agency portfolio for PR and marketing services in the DACH market.
• Select Luxury TravelcoreGTM or Marketing PartnerBerlin-based luxury travel operator offering exclusive private trips. Fame has produced podcast content and coordinated travel marketing campaigns for destinations like Taiwan.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/famecreativelab
• YouTubeyoutube.com/user/famecreativelab
• Facebookfacebook.com/famecreativelab
• LinkedInlinkedin.com/uas/login?session_redirect=%2Fcompany%2F3040040%2F
• Instagraminstagram.com/famecreativelab/?fbclid=IwAR0yvvvGsjJnZGpeo1DXrN_vsqIhpAg-pWUhiWnLileYCm_UKo6K28jWPKI
• TikToktiktok.com/@famecreativelab
• Pinterestpinterest.de/famecreativelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fame Creative Lab