HERI

What HERI does

Heri AB is a Swedish construction-equipment rental and building-materials supplier headquartered in Luleå with a second depot in Kiruna, operating across the Norrbotten region of northern Sweden. Founded in 1977 by Hans and Laila Erlandsson as a trading company selling knives, switchgear flooring, and aluminium ladders, Heri has evolved into a diversified one-stop shop for work-at-height solutions, building products, and certified services. Its core rental fleet comprises 63 different lift models (scissor lifts, boom lifts, pillar lifts, material lifts, and truck lifts reaching up to 29m working height), aluminium scaffolding in two widths up to 9m, and a ladder range. The building-products portfolio spans roofing sheets and cladding (Plannja, Armat), roof drainage, steel stairs, custom grating (Gallerdurk) with Hilti-integrated fixing systems, flagpoles with a 15-year warranty, fasteners, tools, and workwear, including the proprietary ELAVO Golvsystem installation-floor line (switchgear floors, high-built floors, and data floors). Professional services include crane-truck operations, transport and logistics with owned vehicles, fall-protection inspection, scaffolding assembly up to 9m, consultation, and flagpole repair.

Heri monetises through a mix of usage-based equipment rental, one-time sales of building materials, and per-participant professional services. Training is delivered under Liftutbildningsrådet (LUR) certification in mobile work platforms, fall protection, scaffolding, and BAS P/BAS U construction work-environment coordination, with prices ranging from 1,895 SEK to 7,450 SEK per participant excluding VAT and certificates valid for 5 years. Weekend rental of skylifts, scaffolding, and ladders is offered May-September to private individuals. Customer segments span construction companies and contractors (primary), industrial facilities and manufacturing, property and facility managers, and DIY consumers; no enterprise logos are disclosed, indicating a fragmented SMB customer base. Distribution combines two physical depots (Luleå and Kiruna), the proprietary herihyr.se digital rental guide launched in 2022, the Ahlsell.se e-commerce platform for building materials, and an owned logistics fleet. Heri AB was acquired by Ahlsell in 2024 and formally integrated into the Ahlsell group in 2026, while retaining its local brand identity and operations.

Name

HERI

Legal name

Heri AB

Website

https://heri.se

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Heri AB is a Luleå- and Kiruna-based construction equipment rental and building materials supplier in northern Sweden, offering 63 lift models, scaffolding, building products, and certified training and inspection services to construction, industrial, property management, and DIY customers as an Ahlsell subsidiary.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Building Materials Supply

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro industry

PRIMARYTLABAFAE

Aerial Work Platforms (MEWPs) Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAL

Specialty Access & Scaffolding Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMAHAJAJ

Lifting Platforms & Aerial Work Platforms (MEWPs)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

SECONDARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

Keywords

• Construction equipment rental
• Mobile work platforms
• Aluminum scaffolding rental
• Building materials supply
• Fall protection training

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Heri rents out a fleet of 63 different lift models (saxliftar, bomliftar, skyliftar, pelarliftar, lastbilsliftar, materialliftar), aluminium scaffolding (in two widths 0.75m and 1.40m, heights 2-9m), and ladders (single ladders, extension ladders, telescopic ladders, step ladders, work platforms). Weekend rental is offered May–September for skylifts, scaffolding, and ladders.
2. Building Materials Sales: Sale of a wide range of building products including timber, steel profiles and rails, electrical power tools and machines, sheet metal tools, personal protective equipment and fall protection, roofing sheets and wall panels (Plannja, Armat), gutters and downpipes, grating and floor plates, flagpoles, stairs, roof drainage, and fastening solutions (farmarskruv, nit, etc.).
3. Crane Truck and Lifting Services: Crane truck operation for lifting building materials, machinery, and other equipment at job sites. Includes delivery of rental equipment and other goods using own trucks, transport vans, and wheel loaders with driver.
4. Fall Protection Inspection Services: Certified inspection and certification of personal fall protection equipment (harnesses, lanyards, ropes, blocks) at least every 12 months as required by law. Inspection conducted by trained and certified Heri personnel.
5. Scaffolding Assembly Services: Professional assembly of scaffolding structures up to 9 metres in height, performed by trained staff. The service adapts scaffolding configurations to site conditions, including challenging environments such as stairwells.
6. Training Services: Heri offers four training programmes: Mobile Work Platforms (Liftutbildning, LPP/LLP), Fall Protection (Fallskyddsutbildning incl. rescue), Scaffolding (Ställningsutbildning), and BAS P/BAS U (Construction work safety coordination). Training is priced per participant, with basic and update courses available.
7. Transport and Logistics: Delivery and collection of all rental equipment (lifts, scaffolding, ladders and other equipment). Also handles delivery of shop and warehouse products directly to project sites. Truck with driver available for other transport assignments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Heri AB specializes in renting a fleet of 63 mobile work platform models (scissor lifts, boom lifts, pillar lifts, material lifts, truck lifts) plus aluminum scaffolding and ladders to construction and industrial customers across northern Sweden. The company also sells a broad catalogue of building materials (roofing sheets, roof drainage, grating, steel stairs, flagpoles, fasteners, tools, workwear) and delivers professional services including crane truck operations, scaffolding assembly, fall protection inspection, transport logistics, and certified safety training (lift, fall protection, scaffolding, BAS P/U).

Product overview

HERI is a construction equipment and building materials company operating as part of Ahlsell since 2024, offering a diversified portfolio of rental equipment, building products, and professional services. The core rental business centers on 63 different lift models (scissor lifts, boom lifts, pillar lifts, material lifts, truck lifts) and aluminum scaffolding available in two widths with heights from 2-9 meters. The building products division encompasses roofing sheets (Profiled Takplåt from Plannja and Armat), roof drainage systems, steel stairs, grating (Gallerdurk), flagpoles, fasteners, and industrial hall components including wall elements and load-bearing roof sheets. They also offer custom installation floor systems under the ELAVO Golvsystem brand with switchgear floors, high-built floors, and data floors. Professional services include crane truck operations, transport and logistics, fall protection inspection, scaffolding assembly, consultation, and flagpole repair. The company provides certified training courses for mobile work platforms, fall protection, scaffolding (up to 9 meters), and BAS P/BAS U construction work environment coordination. The product ecosystem is complemented by tools, workwear, and personal protective equipment sourced through Ahlsell.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifts (Liftar) - Mobile Work Platforms Rental Rental of 63 lift models including scissor lifts (indoor 6.3m-18m, outdoor 11.6m-17.9m), boom lifts (15.7m-28m), pillar lifts, material lifts, and truck lifts up to 29m working height, with electric and diesel options. Available to construction companies, industrial facilities, property managers, and DIY consumers in northern Sweden.
• Aluminum Scaffolding (Aluminiumställning) Rental Aluminum scaffolding available for rental in two widths (0.75m narrow and 1.40m wide) with heights from 2-9 meters, plus various safety rail options. Targeted at construction and industrial work-at-height projects.
• Ladders (Stegar) - Rental and Sales Ladders for rent and sale including work platforms, step ladders, extension ladders, single ladders, and telescopic ladders, plus accessories such as ladder feet and anti-slip guards.
• ELAVO Golvsystem (Installation Floor Systems) Custom floor systems including ställverksgolv (switchgear floors) in three types with heights from 260-1800mm, high-built floors (1700-3500mm), and data floors (80-400mm), with floor rule systems and accessories (stairs, ramps, railings). Proprietary product for industrial and electrical installation projects.
• Walls & Roofs (Väggar & Tak) for Industrial Halls Industrial hall components including wall elements, interior walls and ceilings with mineral wool or PIR core, design profiles, load-bearing roof sheets, and insulated roofs. Suitable for industrial, commercial, public buildings, offices, and renovation projects.
• Grating (Gallerdurk) Press-welded grating in hot-dip galvanized finish with open edges available in three heights and two lengths (3050mm and 6050mm), standard mesh size 34x38, including offshore variants and accessories such as Hilti clamps and Type-S clamps.
• Steel Stairs (Trappor) Custom-made steel stairs manufactured to customer specifications; hot-dip galvanized as standard, with options for painted finish; frame in steel with coverings of wood, carpet, or tiles, and handrails in steel or wood.
• Flagpoles (Flaggstänger) Flagpoles and flagpole accessories sold with complete delivery including pole, line, knob, ground fixture, and assembly instructions; 15-year warranty against material and manufacturing defects.
• Roofing Sheets (Takplåt) Profiled roof and wall sheets from Plannja and Armat, including TRP 20 in black and white, format sheets, and smooth sheets on rolls in various qualities, colors, and coatings.
• Roof Drainage (Takavvattning) Complete roof drainage products including gutters in sizes 100, 125, and 150 with full color range, and downpipes in sizes 75, 90, and 100, for commercial properties, villas, and holiday homes.
• Roof Safety (Taksäkerhet) Complete roof safety product range from Weland Stål AB including roof ladders, walkways, snow guards, and railings, with infestation solutions for all roof types and wire systems for continuous safety on roofs.
• Fasteners (Infästningar) Wide range of fasteners in stock for sheet metal and installation work including farm screws, overlap screws, window sill screws, beam screws, wing screws, rivets, and element screws, in multiple colors, lengths, carbon steel, and stainless steel.
• Tools (Verktyg) Wide range of professional tools including hand tools, power tools, accessories, and special tools; products include gypsum and board materials, studs and construction materials, plywood and wood-based boards, insulation and building boards.
• Workwear and Personal Protective Equipment Complete range of workwear and personal protective equipment developed for construction, industry, and installation; includes robust craftsman pants, high-visibility clothing, jackets, base layers, and rain gear for all seasons.
• Crane Truck Operations (Kranbilskörning och lyft) Crane truck services for lifting and moving construction materials, machines, and equipment at work sites; supports rental equipment and goods delivery using Heri's own trucks, transport vans, and wheel loaders with driver.
• Transport and Logistics (Transport och logistikhjälp) Delivery and collection of all rented equipment (lifts, scaffolding, ladders, and other equipment) and product deliveries from store and warehouse, with truck and driver available for customer transport assignments.
• Fall Protection Inspection (Besiktning av fallskydd) Inspection services for personal fall protection equipment including harnesses, ropes, and blocks; legally required at least every 12 months for equipment to be used in the workplace, conducted by Heri's trained and certified inspectors.
• Scaffolding Assembly (Ställningsmontage) Professional scaffolding assembly for both flat surfaces and challenging environments such as stairwells, up to 9 meters height, by trained Heri personnel.
• Consultation and Advisory (Konsultation och rådgivning) Expert consultation including advice on suitable equipment, quantity calculation for roof sheets, drainage, and snow guards; advises on scaffolding configurations in challenging environments such as stairwells.
• Flagpole Repair (Reparation av flaggstänger) Flagpole repair services including flag hoisting, line replacement, knob replacement, and other maintenance.
• Lift Training (Liftutbildning / LPP) Mobile work platform training covering theory and practice for safe and efficient work with different types of lifts; certified by Liftutbildningsrådet (LUR), valid for 5 years; based on SS-ISO 18878 and AFS 2023; priced at 2395 SEK excluding VAT per participant.
• Fall Protection Training (Fallskyddsutbildning) Fall protection training including rescue for all professions working at height; covers fall protection equipment, complete fall protection programs, accident response, and practical exercises; compliant with AFS 2023 and EU directive 89/656/EEC; priced at 1895 SEK excluding VAT per participant.
• BAS P and BAS U Construction Coordinator Training Construction work environment coordinator training for planning and design (BAS-P) and execution (BAS-U); two-day foundation course covering work environment law, systematic work environment management, responsibilities, and risk analysis; basic course 7450 SEK and update course 3900 SEK excluding VAT per participant.
• Scaffolding Training (Ställningsutbildning) Scaffolding training covering scaffold selection, laws and regulations, construction and loads, risk assessment, planning, assembly, and inspection; compliant with AFS 2023; priced at 2100 SEK excluding VAT per participant for a full-day course.

Quantifiable outcome

• Fleet to at least 80% battery/hybrid machines

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AhlsellcoreStrategic or Co-development Partner · 1 January 2024Heri AB was acquired by Ahlsell in 2024 and became formally integrated as part of the Ahlsell group in 2026. Heri operates as a subsidiary under Ahlsell while maintaining its local brand identity, Luleå headquarters, and existing operations. The acquisition expanded Heri's access to Ahlsell's product catalogue, digital platforms (herihyr.se and ahlsell.se), and supply chain. Heri's contact emails and web presence now reference the @ahlsell.se domain.
• Liftutbildningsrådet (LUR)coreTechnology or Integration · 1 January 2024Heri is a certified training provider by the Liftutbildningsrådet (LUR) and follows the Liftläroplanen LLP2 and industry recommendations and guidelines. This certification is required for providing legally recognised mobile work platform operator training in Sweden.
• Weland Stål ABminorChannel Partner/ Reseller/ Distributor · 1 January 2024Heri resells a complete range of roof safety products from Weland Stål AB including roof ladders, gangway bridges, snow guards, and railings. Weland products are complemented by Heri's own installation and fastening services.
• HiltiminorChannel Partner/ Reseller/ Distributor · 1 January 2024Heri stocks and resells Hilti fixing clamps for grating installation. The Hilti Klammer (clip) is Heri's most commonly used fixing system, sold alongside grating products as a bundled solution for rapid grating installation.
• PlannjaminorChannel Partner/ Reseller/ Distributor · 1 January 2024Heri resells Plannja roof and wall cladding profiles as part of its building materials offering. Plannja products are complemented by Heri's 'Takväljare' digital tool and consultation services.
• ArmatminorChannel Partner/ Reseller/ Distributor · 1 January 2024Heri resells Armat roof and wall cladding profiles alongside Plannja products. Both brands are sourced through the Ahlsell supply chain.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lambertsson: Swedish construction equipment rental and sales company with lifts, scaffolding, and modular space. Similar Nordic-focused rental model to Heri with broader fleet.
• Stavdal: Nordic construction equipment rental company offering lifts, scaffolding, and modular buildings. Comparable to Heri in aerial work platforms and scaffolding rental with multi-country reach.
• Boels Rental: One of Europe's largest equipment rental companies offering aerial work platforms, scaffolding, and tools. Directly comparable to Heri on lift and scaffolding rental, with much broader fleet and multi-country reach.
• AFI-Rentals (AFI): Swedish aerial work platform and lifting equipment rental specialist. Closest direct competitor to Heri on the lift rental side in the Swedish market.
• Haki: Specialist in scaffolding, fall protection, and work-at-height solutions with training services. Directly comparable to Heri on scaffolding rental, assembly, and certified training.
• Cramo: Nordic and European construction equipment rental company with aerial work platforms, scaffolding, and tools. Highly comparable business model to Heri with overlapping Nordic footprint.

Broad incumbents

• Ahlsell: Major Nordic distributor of industrial and construction products and Heri's parent company post-2024. Comparable to Heri on building materials distribution and as the cross-listing channel for Heri's catalogue.
• Toyota Material Handling Sverige: Swedish operation of a global material handling and forklift equipment provider. Comparable to Heri on industrial lifting and material-handling equipment sales, with broader fleet.
• Kiloutou: Pan-European equipment rental company with presence in Sweden. Comparable on lift and tool rental with broader category coverage and multi-country fleet.

Others

• Weland Stål AB: Swedish manufacturer of roof safety products and supplier partner to Heri. Comparable on roof-safety product range and an ecosystem partner that Heri resells under its own brand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/heri-ab-100041345154902
• Instagraminstagram.com/heri.ab
• LinkedInlinkedin.com/company/heri-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERI