Social Interior

What Social Interior does

Social Interior is a Tokyo-based interior services company founded in 2016 by Ken Machino that operates a vertically integrated offering across office design, furniture procurement, and furniture subscription. Its core business is end-to-end office setup support, in which project managers handle location selection, interior design, and furniture procurement for corporate clients; the company reports having supported more than 2,000 companies across sectors such as technology (RAKSUL, HENNGE, AnyMind), media/advertising (CyberAgent, HAKUHODO I-STUDIO), automotive (TOYOTA), and others.

The product portfolio includes four distinct units: (1) a B2B office setup service with optional furniture subscription that reduces initial costs by approximately 95%; (2) a B2C furniture and appliance subscription called subsclife by TOKYOROOMS, offering interest-free monthly payment, vintage and outlet inventory, and an end-of-contract purchase/continue/return option; (3) INTERIOR BASE, a B2B cloud platform for architects, designers, and dealers providing furniture specification and order management across what is described as Japan's largest furniture database of 600 brands and 120,000+ products; and (4) THE MUSEUM, a Tokyo co-creation showroom presenting roughly 50 brands in coordinated interior, lighting, AV, art, and aromatherapy installations. Recent activity in 2026 includes the addition of Italian premium brand mdf italia to its domestic lineup, the rebranding of its consumer subscription under the TOKYOROOMS name, and exhibition presence at Workplace Reform EXPO and TOKYO NODE.

The business model blends professional-services project fees, recurring B2B and B2C subscription revenue, and transaction-fee income from INTERIOR BASE, supported by hybrid pricing (one-time purchase, subscription, or combination). Distribution is multi-channel: enterprise field sales for corporate projects, self-serve online for B2C subscriptions, a B2B SaaS-style platform for designers and dealers, and a physical showroom for lead generation. Geographic scope is currently Japan-only, addressing a domestic furniture and appliance market that the company sizes at over 8 trillion JPY. The company remains private, founder-led, and bootstrapped per public disclosures, with no parent company, no M&A history, and no disclosed funding rounds.

Name

Social Interior

Legal name

株式会社ソーシャルインテリア

Website

https://corp.socialinterior.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Social Interior provides office interior design, furniture procurement, and furniture subscription services to Japanese enterprises and consumers. The company also operates INTERIOR BASE, a B2B procurement platform, and THE MUSEUM showroom, serving 2,000+ corporate clients across 600 furniture brands.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Office Furniture (2520), Household Furniture (2510)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL)

Keywords

• Office interior design
• Furniture subscription
• Workspace planning
• Commercial furniture
• Interior procurement

Headquarters

HQ city

Shioya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Setup Support Services: Comprehensive office relocation and space design services including location selection, interior design, and furniture procurement. Revenue generated through project-based service fees and furniture sales.
2. Furniture Subscription (B2B): Corporate furniture subscription service allowing businesses to rent furniture with initial costs reduced by 95%, enabling cash flow normalization. Offers flexibility to choose between one-time purchase and subscription, with hybrid options available.
3. Furniture Subscription (B2C): Individual-focused furniture and appliance subscription service (subsclife by TOKYOROOMS) with new, vintage, and outlet options. Total payment does not exceed list price, with guaranteed support and three choices at contract end: purchase, continue, or return.
4. INTERIOR BASE Platform: B2B platform for architects, designers, and dealers providing furniture specification and order management. Revenue through platform services and transaction facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Social Interior provides end-to-end office setup support services for businesses, covering space design, interior design, furniture procurement, and post-delivery accompaniment. It supplements these professional services with subscription-based furniture rental offerings (B2B and B2C via subsclife by TOKYOROOMS) and the INTERIOR BASE B2B ordering platform for architects, designers, and dealers.

Product overview

Social Interior operates a multi-product interior design and furniture platform. The core offerings include: (1) Social Interior オフィス構築支援 - comprehensive office setup services combining space design and furniture procurement; (2) 家具のサブスクリプション - a B2B furniture subscription service reducing initial costs by 95%; (3) 伴走型サポート - post-delivery accompaniment and support services. Supporting these are INTERIOR BASE - a B2B furniture ordering platform for designers with Japan's largest furniture database, and subsclife by TOKYOROOMS - a B2C subscription service for new furniture and appliances. The company also operates THE MUSEUM, a co-creation showroom featuring ~50 brands. The platform handles 600+ brands and 120,000+ products, offering both lump-sum and subscription payment options.

Differentiator

Problem solved

Functional benefit

Brands

• INTERIOR BASE: 設計・デザイナー向けの、家具什器スペックイン〜受発注プラットフォーム。国内最大級の商品情報データベースを基に、スペックイン業務に必要な素材情報の取得や、複数ブランドをまたぐ見積まで、家具什器スペックイン業務に必要な工程を効率化し、デザイン業務に集中できる環境を生み出すサービス。
• subsclife by TOKYOROOMS
• THE MUSEUM
• SOCIAL INTERIOR

Products and services

• Social Interior Office Setup Support (オフィス構築支援) End-to-end office relocation, layout change, space design, and furniture selection service for businesses. Provides a single project manager and dedicated specialists per phase, from site selection through interior design and furniture procurement to post-delivery PDCA support.
• Furniture Subscription (家具のサブスクリプション) B2B furniture subscription service allowing companies to rent office furniture and reduce initial costs by 95% versus one-time purchase, with the option to combine subscription and one-time purchase within the same project.
• Customer Experience Escort Support (伴走型サポート) Post-delivery accompaniment service providing dedicated staff support for office strategy as a partner, including PDCA cycles and after-sales service for ongoing space optimization.
• INTERIOR BASE B2B cloud platform for architects, designers, and dealers to manage furniture specification, multi-brand quoting, and order management, built on Japan's largest furniture product information database.
• subsclife by TOKYOROOMS

Quantifiable outcome

• Initial costs reduced by 95% through subscription model
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Workspace Reform EXPO (Tokyo)minorOthers · 12 June 2026Social Interior exhibited at the 3rd Workspace Reform EXPO in Tokyo, showcasing their office setup support services and furniture solutions to industry professionals.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kagg.jp (Subsuku): Japanese furniture and appliance subscription platform offering short-term and long-term rentals to individuals and businesses, overlapping directly with Social Interior's subscription model.
• WORKLY: Japan-based office interior design and relocation services firm targeting startups and SMEs, directly competing with Social Interior's B2B office setup support offering.
• CLAS: Japan-headquartered furniture and home appliance subscription service for both consumers and businesses, directly competing with Social Interior's subsclife by TOKYOROOMS B2C/B2B rental offering.

Broad incumbents

• Okamura Corporation: Leading Japanese manufacturer of office furniture, partitions, and storage systems with an established nationwide dealer network, providing deep incumbency against Social Interior's office design and furniture services.
• KOKUYO: Major Japanese office furniture and stationery manufacturer with growing services and subscription offerings (e.g., 'MANA'), competing with Social Interior's B2B furniture and office design business at significantly greater scale.
• Nitori Holdings: Japan's largest furniture and home furnishings retailer with a vertically integrated supply chain; competes with Social Interior across both B2C furniture and the broader home furnishings market.
• IKEA Japan: Japanese arm of the global home furnishings retailer, competing in the B2C home furniture subscription and outright purchase segments that Social Interior addresses via subsclife.
• Ryohin Keikaku (MUJI): Operator of the MUJI brand of household goods and furniture in Japan and globally; competes in the B2C home furniture segment that subsclife by TOKYOROOMS targets.
• Itoki Corporation: Established Japanese office furniture manufacturer and workspace solutions provider with a strong dealer and design services arm, competing broadly with Social Interior's enterprise office design services.

Emerging players

• ROOMS: Japanese interior design firm and lifestyle content creator that collaborated with Social Interior on the 2026 TOKYOROOMS exhibition; comparable as a smaller, design-led operator in the same interior and space-design category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Interior