GAAPweb

Name

GAAPweb

Legal name

Reach Work Limited

Website

https://gaapweb.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

GAAPweb is a specialist UK online job board serving accounting and finance professionals, operating as Reach Work Limited, a subsidiary of Reach plc, and monetising recruiter job postings, CV database access and ancillary services.

Ownership category

akta.pro rank

Product category

Online Recruitment / Job Board

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Independent Contractor Compliance & Classification (IC vs Employee) (BPACAGAA)

Keywords

• Finance job board
• Accountancy recruitment platform
• CV database search
• Salary benchmarking survey
• Recruiter job posting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Recruiter Job Postings: Recruiters and employers pay to post job listings on the platform, with various advertising tiers available.
2. CV Database Access: Recruiters can search and access candidate CVs when job seekers opt to make their profiles visible, enabling direct headhunting.
3. Employer Services: Additional recruiter services including screening questions, candidate management tools, and employer branding on the platform.
4. CV Review Partnership: Partnership with TopCV offering professional CV review services to job seekers, generating referral revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GAAPweb is a specialist online job board for accountancy and finance professionals in the UK. It connects job seekers (accountants, financial controllers, finance managers, finance directors, CFOs, and related roles) with recruiters and employers through searchable job listings, CV database access, recruiter job posting tools, and an annual salary benchmarking survey. The platform operates a free consumer-facing site at gaapweb.com and a paid recruiter portal at recruiter.gaapweb.com, supported by partnerships with major UK accountancy bodies and multiposter syndication integrations.

Product overview

GAAPweb operates as a specialist job board platform for the UK accountancy and finance sector. The core product is the GAAPweb Job Board Platform, which serves both jobseekers (enabling search, application, and profile management) and recruiters (providing job posting, candidate screening, and CV database search capabilities). The platform is supplemented by a recruiter portal for employer accounts, job alert email notifications, CV upload/profile management services, an annual salary survey tool, and a careers blog providing industry insights. The Madgex Job Board Platform powers the underlying technology. No API or developer integrations are documented.

Differentiator

Problem solved

Functional benefit

Products and services

• GAAPweb Job Board Platform Specialist online job board for accountancy and finance professionals in the UK, enabling job seekers to search and apply for roles across categories such as accountant, financial controller, finance manager, finance director, CFO, audit, tax, payroll, ACCA-qualified, and more; includes category, location, and keyword filtering across all UK regions.
• Recruiter Portal Dedicated platform at recruiter.gaapweb.com enabling employers and recruitment agencies to post job listings, monitor applications, screen candidates with custom screening questions, search the candidate CV database, purchase job advertising packages, and access employer branding tools, with phone support via 0207 348 5010.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Women in Finance ChartercoreStrategic or Co-development Partner · 1 January 2015GAAPweb was among the first of over 330 firms to pledge support to the Women in Finance Charter launched by HM Treasury in 2015, promoting gender equality in financial services.
• ACCA (Association of Chartered Certified Accountants)coreStrategic or Co-development PartnerGAAPweb partners with ACCA, a global professional accounting body with 100+ offices in over 50 countries, to provide content, events, and resources for ACCA members and students using GAAPweb services.
• CIMA (Chartered Institute of Management Accountants)coreStrategic or Co-development PartnerPartnership with CIMA, the world's largest professional body of management accountants, providing resources and content for CIMA qualification holders and students.
• ICAEW (Institute of Chartered Accountants in England and Wales)coreStrategic or Co-development PartnerPartnership with ICAEW, representing over 202,450 members and students worldwide, with all top 100 global brands employing ICAEW Chartered Accountants.
• AAT (Association of Accounting Technicians)coreStrategic or Co-development PartnerPartnership with AAT, the world's leading professional body for accounting technicians with 124,000 members and students globally.
• AIA (Association of International Accountants)minorStrategic or Co-development PartnerDedicated GAAPweb page keeping AIA readers updated with the latest salary insights. AIA promotes international accounting with a network in 80+ countries.
• IFA (Institute of Financial Accountants)minorStrategic or Co-development PartnerPartnership with IFA, an internationally recognised professional accountancy membership body for SME-focused professionals, part of IPA Group with 49,000 members globally.
• AccountexminorStrategic or Co-development PartnerEurope's number one Accountancy and Finance conference and expo held annually at ExCeL London, with a sister event in Manchester. Provides opportunity to meet brands and source solutions.
• PQ MagazineminorGTM or Marketing PartnerGAAPweb is a proud contributor and sponsor of ongoing events and webinars for PQ Magazine, the leading independent accountancy magazine in the UK.
• Economist ImpactminorStrategic or Co-development PartnerGAAPweb supports ongoing Economist events including the annual Global Trade Week, bringing together business leaders and policymakers to discuss trade policy.
• Women in Banking & FinanceminorStrategic or Co-development PartnerPartnership with WIBF, a not-for-profit social enterprise promoting diversity and gender equality in UK financial services through events and career support.
• TopCVminorGTM or Marketing PartnerPartnership offering professional CV review service entirely free of charge to GAAPweb users. TopCV is one of the largest CV writing companies globally with 300+ writers in 65+ industries.
• Personal Career ManagementminorGTM or Marketing PartnerPartnership with PCM, the UK's leading provider of career coaching programmes with offices across the UK, offering one-to-one specialist career advice.
• EvenbreakminorGTM or Marketing PartnerPartnership offering free and accessible careers support specifically designed for disabled candidates, aiming to remove barriers to employment.
• My G WorkminorGTM or Marketing PartnerThe largest global business community for LGBTQ+ professionals, providing job listings, mentors, professional events, and e-learning for inclusive employers.
• UninvisibilityminorGTM or Marketing PartnerPartnership with Uninvisibility, a D&I network supporting mid-life women re-entering the workforce through the 'Visible Start' programme. GAAPweb promotes their initiatives.
• James Wright FCCAminorGTM or Marketing PartnerMulti-award winning FCCA senior lecturer and content creator who produces free videos on accounting topics and GAAPweb resources across YouTube, TikTok, and Instagram, supporting students globally.
• JobsAwareminorGTM or Marketing PartnerPartnership aimed at protecting worker rights and providing reliable sources of information, help, and support for workers to deal with scams or fraud in job-seeking.
• MadgexcoreTechnology or IntegrationGAAPweb is powered by the Madgex Job Board Platform, providing the core technology infrastructure for job posting, candidate management, and recruiter services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jobsite: UK generalist job board with recruiter-paid postings and CV database, serving professional sectors including accountancy and finance. Comparable to GAAPweb on the recruiter-paid subscription model and UK focus.
• Totaljobs: Major UK generalist job board with employer-paid job postings and CV database access. Operates an overlapping recruiter-paid model across many verticals including finance and accountancy, where GAAPweb also competes.
• Reed: One of the UK's largest general job boards and part of Reed Global, a major recruitment group with a dedicated accountancy and finance vertical. Competes with GAAPweb for recruiter spend and job-seeker traffic across overlapping accountancy roles.
• CV-Library: UK general job board with subscription-based recruiter postings and CV database search. Comparable to GAAPweb on revenue model (recurring recruiter fees plus candidate CV access) and on UK-only geography, though it serves all sectors rather than specializing in finance.
• LinkedIn (Talent Solutions / Jobs): Professional network with global job marketplace, recruiter tools, and a vast UK finance professional audience. The principal structural competitor to specialist job boards via InMail, Recruiter Lite/Enterprise, and finance-specific community engagement.
• Indeed UK: Dominant global job search engine with a pay-per-click sponsored-posting model. Overlaps GAAPweb heavily on UK accountancy job inventory and recruiter demand, and represents the largest competitive force for paid recruiter acquisition budgets.

Direct peers

• eFinancialCareers: Global specialist job board for finance and accounting professionals. Closely comparable to GAAPweb by vertical focus (finance/accounting), job-board business model, and recruiter/employer monetization, although it operates internationally versus GAAPweb's UK-centric footprint.
• Cityjobs: UK-focused specialist job board targeting finance, banking, and professional-services roles. Directly comparable to GAAPweb in vertical specialization, UK geography, and recruiter-paid posting model.

Regional players

• Robert Half UK: Global specialist recruiter with a strong UK finance and accountancy practice. Competes with GAAPweb as both a customer (postings) and a competitor (direct candidate sourcing) in UK finance hiring, with overlap in entry-level through CFO-level mandates.
• Hays Accountancy and Finance: Large UK and global recruitment agency running dedicated accountancy and finance practices. While also a GAAPweb customer, its own direct candidate-sourcing operations compete with GAAPweb for the attention of both finance job seekers and employer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GAAPweb
• Facebookfacebook.com/GAAPweb
• LinkedInlinkedin.com/company/gaapweb
• Instagraminstagram.com/gaapweb_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAAPweb