What dynamo does

Dynamo is a Paris-based UX design agency that delivers user research, UI/UX design, service design, and user testing to large French enterprises and public institutions. The firm operates as a brand of Pocket Prod, the parent company founded in 2002 by Jacques Bousquet and Philippe Cossé (co-founders of Mappy) and rebranded to Dynamo in September 2022. Its client roster spans telecommunications (Orange across Ma Livebox, Orange Bank, Orange Wholesale International, Orange Cyberdefense; SFR Business), rail transportation (SNCF, RTE), real estate (Nexity), banking and insurance (Mutuelle Générale, Cardif, Axa), energy (Total Services, EDF, Suez), automotive (Renault), healthcare (Roche), and government institutions (Ministère de la Défense, Museum National d'Histoire Naturelle).

The agency's offering is organized around a design thinking methodology structured into three phases — Observe, Imagine, and Design — and standardized engagement models including the 3-4 week Design Sprint, the 4-6 month Project Process, and the 10-year-old DesignRefresh® methodology for rehabilitating failing digital services. Core services span UX Research, Ideation, Conception, UI/Visual Design, and User Testing, delivered by a named in-house team of approximately 17-18 senior practitioners (UX designers, UI designers, UX researchers, senior art director, UX writers, senior product owner). A new accessibility service line, 'En route vers l'accessibilité', was launched in March 2024. The firm has no proprietary technology platform; its differentiator is human-centered design execution and field-immersive methodology.

Dynamo runs a sales-led professional services business, billing project-based fees negotiated per engagement with no publicly disclosed pricing. New business is acquired through three channels: competitive calls for tenders, where the agency reports an 80% win rate over 18 months as of September 2023; referrals and renewals from long-tenured accounts; and direct inbound via the dynamo.fr contact form. Engagement durations range from short sprints to multi-year programs, the largest disclosed being the 3-year Museum National d'Histoire Naturelle digital transformation program partnered with Scalian. The agency is headquartered at 130 rue La Fayette in the 10th arrondissement of Paris and operates exclusively within France.

Name

dynamo

Legal name

Pocket Prod

Website

https://dynamo.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamo is a Paris-based UX design agency serving large French enterprises and public institutions across telecommunications, transportation, real estate, healthcare, energy, and government, delivering user research, UI/UX design, service design, and user testing through standardized Design Sprint, Project Process, and DesignRefresh engagement models.

Ownership category

akta.pro rank

Product category

UX Design Agency Services

NAICS

Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• UX design services
• User research consulting
• UI design agency
• Service design
• Digital transformation consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - UX/UI Design Consulting: Dynamo generates revenue by providing UX design, UI design, service design, and design research services to enterprise clients on a project basis. Engagements range from short sprints (3-4 weeks) to multi-month projects (4-6 months). Revenue is derived from professional service fees billed per project or engagement, consistent with a professional services / agency billing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dynamo is a UX design agency that helps enterprises conceive and optimize digital services and engaging user experiences. Its offerings span the full design thinking methodology (Observe, Imagine, Design) delivered through discrete engagement models — Design Sprint (3-4 weeks), Project Process (4-6 months), and DesignRefresh (10-year-old optimization offering) — covering UX research, ideation, conception, UI/visual design, and user testing for clients across telecom, banking, real estate, healthcare, transport, energy, and the public sector.

Product overview

Dynamo is a UX design agency that offers a unified portfolio of services organized around design thinking methodology. The core offerings include UX Research, Ideation, Conception, Design, and User Testing. Project engagement models include Design Sprint (3-4 weeks intensive), Project Process (4-6 months full engagement), and Design Refresh (10-year-old offering to optimize existing digital services). The agency also launched 'En route vers l'accessibilité' in 2024 to address digital accessibility needs. Dynamo helps clients develop digital services and engaging experiences, transforming observations into opportunities and co-creating valuable services. Notable client projects include Weasy Loc for Nexity, Ma Livebox for Orange, and applications for Roche, SFR Business, and Renault.

Differentiator

Problem solved

Functional benefit

Brands

• DesignRefresh: An offer that has proven its effectiveness for rethinking and optimizing failing digital services over 10 years. The process helps boost performance and satisfaction of business teams in multiple domains.

Products and services

• Design Sprint A 3-to-4-week intensive co-creation engagement that aligns client teams, builds a shared vision, mocks up ideas, and supports rapid decision-making for early-stage digital product or service concepts. Designed for enterprises seeking to validate ideas or kick off digital projects quickly.
• Project Process A 4-to-6-month full project engagement that spans understanding target expectations, developing a strong concept, and finalizing the service so users adopt it immediately upon launch. Targeted at enterprise clients undertaking new digital service design.
• DesignRefresh DesignRefresh is a 10-year-old service offering for enterprises that identifies weaknesses in existing digital services, co-constructs improvement tracks, and tests them with real users. The methodology re-aligns under-performing applications with genuine user expectations through field observation, co-construction workshops, and user testing, and has been applied across telecom, energy, and other enterprise contexts.
• UX Research A core research capability comprising user interviews, field observation, online surveys, persona and journey mapping, and service blueprinting. Used by enterprise clients to build deep understanding of end-user needs prior to design work.
• Ideation An ideation service that runs co-creation workshops, frames service concepts and value propositions, defines functions and services, and produces rapid prototypes to explore solution directions. Targeted at enterprise teams seeking cross-functional concept generation.
• Conception A conception service covering user journeys, information architecture, interaction design, accessibility, and prototyping, transforming research and ideation outputs into actionable design specifications for enterprise digital services.
• Design A visual design service spanning visual identity, user interface design, and design systems, producing the final interface layer of enterprise digital products.
• User Tests A user testing service covering participant recruitment, moderated usability tests, analysis, and optimization recommendations, used to validate designs prior to launch and iterate on live products.
• En route vers l'accessibilité (Accessibility Service) A dedicated accessibility service launched to help enterprise and public-sector clients transform their digital services so they are usable by everyone. Addresses digital inclusivity as an essential societal challenge and is delivered alongside the agency's other UX design offerings.

Quantifiable outcome

• 80% success rate in calls for proposals over the past 18 months (reported September 2023)
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, major and core.

• LuminessminorImplementation/ SI/ Consulting Partner · 1 September 2024Luminess, the agency managing the FERia project for SNCF, engaged Dynamo to evaluate the usability of the FERia solution (a tool for accredited travel agents distributing SNCF Voyageurs offers to businesses). Dynamo conducted an independent usability evaluation using Jacob-Nielsen heuristics in an agile and pragmatic approach.
• ScalianmajorStrategic or Co-development Partner · 1 October 2023Dynamo and Scalian were jointly selected by the Museum National d'Histoire Naturelle for a 3-year digital transformation program. Scalian leads the overall program while Dynamo is responsible for conceiving and designing next-generation scientific services that are simple to use and high-performing. This is the largest announced partnership in the source data.
• Pocket ProdcoreOthersDynamo is a brand of Pocket Prod. Pocket Prod was founded in 2002 by Jacques Bousquet and Philippe Cossé (founders of Mappy) under the name Pocket Production. Dynamo was created as the rebranded identity of the agency in September 2022, representing a modernization and identity evolution while maintaining the same team and capabilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wax Interactive: French digital and UX agency acquired by Deloitte, focused on customer experience, service design, and digital transformation for major French brands. Comparable to Dynamo in target customers (large French enterprises) and core UX/service design offering.
• SFEIR: French digital services firm combining UX/UI design with software engineering for enterprise and public-sector clients. Comparable to Dynamo in offering the front-end of digital transformation projects to large French organizations.
• Elium: French UX and product design agency serving large enterprise and public-sector clients with research, service design, and UX strategy. Closely comparable to Dynamo in offering, customer profile (French blue-chips and government), and boutique team model.

Broad incumbents

• IDEO: Global design and innovation consultancy with deep expertise in human-centered design, service design, and digital prototyping. Comparable to Dynamo in methodology (Observe–Imagine–Design equivalent) and large-enterprise client base, though operating at global scale.
• SQLI: European digital services group with a UX/UI design practice alongside implementation, e-commerce, and data services. Comparable to Dynamo in the UX design portion of its portfolio and similar French/European enterprise customer base.
• Capgemini Engineering: Global engineering and digital services arm of Capgemini with a UX/UI and design practice serving large enterprises across industries including those Dynamo serves (telecom, transport, energy, banking). Comparable in targeting but operates with far broader capabilities and resources.
• Octo Technology (Accenture): French digital transformation consultancy acquired by Accenture, offering UX, cloud, and software engineering to large French enterprises and public-sector bodies. Comparable to Dynamo in serving the same buyer profile but with substantially broader capabilities and scale.
• AKQA: Global design and innovation agency within the WPP network offering brand, experience design, and product/UX services to large enterprises. Comparable to Dynamo in core UX/experience design practice but operating at much larger scale and scope.
• Accenture Song (formerly Fjord): Global design and experience consultancy inside Accenture, offering service design, product/UX, and end-to-end digital transformation. Comparable to Dynamo in the design thinking / service design approach but with vastly greater scale and bundled implementation capabilities.
• Publicis Sapient: Global digital transformation company within Publicis, with a strong experience design and product/UX practice serving large enterprises. Comparable to Dynamo in addressing digital service transformation for enterprise clients, but bundled with engineering and consulting at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dynamo