Hartloff Benefit Solutions
Hartloff Benefit Solutions is an independent insurance brokerage in East Aurora, NY that places group/employee benefits, Medicare plans, voluntary benefits, and ancillary coverage for small-to-mid-size employers, Medicare beneficiaries, and individuals across Western New York.
- Company typePrivate
- Founded-
- HeadquartersEast Aurora, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hartloff Benefit Solutions does
Hartloff Benefit Solutions, LLC is an independent insurance brokerage and employee benefits agency headquartered at 437 Olean Road in East Aurora, New York, serving the Buffalo/Western New York metropolitan area. The firm places group health and dental insurance, disability coverage, group and individual life insurance, Medicare plans, individual and family health coverage, and a suite of supplementary benefits (voluntary benefits, vision, HSA/HRA administration, COBRA administration, enrollment services, 401K coordination, telemedicine/behavioral telehealth, and pet health coverage via partner Eusoh) for small-to-mid-size employers, Medicare-eligible individuals, and families.
The company operates a sales-led, agent-driven model with named licensed agents (April Hartloff, Alan Justin) conducting direct consultations, supplemented by complimentary educational workshops on Medicare (Medicare 101, Turning 65), HR compliance, and financial health. Its technology footprint is a standard brokerage website and Facebook page with an Admin Login portal for clients, plus a partner redirect to Eusoh for pet coverage; no proprietary platform, public API, or AI capabilities are described.
Hartloff earns revenue through carrier commissions on placed policies across its product portfolio. It is a privately held LLC with 1–10 employees, no disclosed external funding, no parent company, and no subsidiaries. The customer base is diversified across SMB employers, municipal governments (Town of Ellicottville, Town of Aurora), and Medicare beneficiaries, with named commercial reference customers such as W.D. Henry & Sons.
Hartloff Benefit Solutions firmographics
Firmographics- Name
- Hartloff Benefit Solutions
- Legal name
- Hartloff Benefit Solutions, LLC
- Website
- https://hartloffbenefits.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hartloff Benefit Solutions is an independent insurance brokerage in East Aurora, NY that places group/employee benefits, Medicare plans, voluntary benefits, and ancillary coverage for small-to-mid-size employers, Medicare beneficiaries, and individuals across Western New York.
- Ownership category
- akta.pro rank
Hartloff Benefit Solutions industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Finance and Insurance (52)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Benefits Administration & Enrollment Support (BPAAAIAB)
- akta.pro secondary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Hartloff Benefit Solutions is headquartered
LocationHeadquarters
- HQ city
- East Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hartloff Benefit Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Insurance Broker Commissions: Hartloff Benefit Solutions operates as an insurance broker/agency earning commissions from insurance carriers for placing group health insurance, Medicare plans, voluntary benefits, dental, vision, life insurance, disability insurance, and other employee benefits coverage for employer groups and individuals.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hartloff Benefit Solutions product offering
Product offeringCore offering
Hartloff Benefit Solutions is an independent insurance brokerage based in East Aurora, NY that sells and brokers group health, dental, vision, life, disability, and voluntary benefit plans to employers, while also offering Medicare Advantage/Supplement plans and individual/family health coverage to consumers. The firm pairs insurance placement with HR support services (benefits administration, compliance, employee onboarding, and HR technology) for small and mid-sized businesses.
Product overview
Hartloff Benefit Solutions is an insurance brokerage firm operating as a unified platform that connects individuals and employers with comprehensive employee benefits and Medicare coverage. The portfolio centers on three core pillars: group/employee benefits (health and dental insurance), Medicare benefits, and individual/family health coverage. These core offerings are supported by add-on modules including voluntary benefits, HR services, dental/vision, group life/disability insurance, HSA/HRA administration, claims administration, COBRA administration, enrollment services, 401K solutions, telemedicine/behavioral telehealth, and pet health coverage via partner Eusoh. The firm positions itself as a benefits strategist and navigator, helping clients understand options and make informed decisions across their full benefits portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Employee Benefits Brokerage of group health, dental, vision, life, disability, and voluntary/worksite benefit plans packaged for small and mid-sized employers, including plan design, carrier selection, renewal negotiation, and open enrollment support.
- Medicare Benefits Coverage Medicare-focused insurance brokerage for individuals, providing Medicare Advantage, Medicare Supplement (Medigap), and Medicare Part D prescription drug plan comparisons, enrollment assistance, and ongoing plan reviews.
- Individual and Family Health Coverage Individual and family health insurance placement (ACA marketplace and off-exchange plans) for consumers not covered by employer or Medicare plans, including carrier comparisons and enrollment support.
- HR Support Services Outsourced HR services bundled with benefits offerings for small businesses, including benefits administration, employee onboarding, compliance guidance, and access to HR technology/tools.
Companies that use Hartloff Benefit Solutions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Hartloff Benefit Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Hartloff Benefit Solutions partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Hartloff Benefit Solutions competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hartloff Benefit Solutions social profiles
Digital presenceHartloff Benefit Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hartloff Benefit Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Hartloff Benefit Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hartloff Benefit Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hartloff Benefit Solutions
What does Hartloff Benefit Solutions do?
Hartloff Benefit Solutions is an independent insurance brokerage based in East Aurora, NY that sells and brokers group health, dental, vision, life, disability, and voluntary benefit plans to employers, while also offering Medicare Advantage/Supplement plans and individual/family health coverage to consumers. The firm pairs insurance placement with HR support services (benefits administration, compliance, employee onboarding, and HR technology) for small and mid-sized businesses.
Is Hartloff Benefit Solutions a public or private company?
Hartloff Benefit Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hartloff Benefit Solutions founded?
Hartloff Benefit Solutions was founded in -1. It employs 1 to 10 people.
Where is Hartloff Benefit Solutions based?
Hartloff Benefit Solutions is headquartered in East Aurora, United States, in the North America region.
How does Hartloff Benefit Solutions make money?
One revenue line is on record: insurance Broker Commissions.
Does Hartloff Benefit Solutions have an API?
No public API is recorded for Hartloff Benefit Solutions.
What industry is Hartloff Benefit Solutions in?
Hartloff Benefit Solutions's product category is Insurance Brokerage. Its primary akta.pro industry code is BPAAAIAB, Benefits Administration & Enrollment Support, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 52 and its SIC code is 6411.