What OCHRE does

OCHRE is a London-based designer and maker of luxury furniture, lighting, mirrors, handles, and accessories, founded in 1996 by Joanna Bibby and Harriet Maxwell Macdonald, with Solenne de la Fouchardière joining as a third partner in 2000. Products are benchmade to order in specialist workshops across the UK and the United States, using natural materials including FSC-approved woods, by-product leathers, hand-blown glass, and hand-forged metals. The company's primary lighting workshop is solar-powered, and it operates the OCHRE WILD sub-brand for rugs.

The business operates a made-to-order model with no public price list, serving private clients, interior designers, architects, and hospitality projects (boutique hotels and restaurants) through owned showrooms in London (Pimlico Road) and New York (Soho and the D&D Building), alongside a network of partner showrooms in the United States and Canada. Distribution partners include David Sutherland, Coup d'Etat, R Hughes, Studio 534, Trammell Gagne, and South Hill Home (Toronto). The company employs between 11 and 50 staff and has no disclosed funding history.

Revenue is generated through individual made-to-order commissions and project-based work for high-end residential and hospitality clients. There is no e-commerce transactional channel, no public pricing, no disclosed investors, and no M&A activity. Sustainability positioning is an explicit part of the brand, evidenced by FSC material sourcing, partnerships with the Eden Foundation, and the Positive Luxury Butterfly Mark certification.

Name

OCHRE

Legal name

ochre (london) ltd

Website

https://ochre.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

OCHRE is a London-founded luxury designer and benchmade maker of furniture, lighting, and home accessories, serving private clients, interior designers, and hospitality projects through owned showrooms in London and New York and partner retailers across North America.

Ownership category

akta.pro rank

Product category

Luxury Furniture and Lighting Design

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Contemporary furniture design
• Luxury lighting fixtures
• Bespoke furniture
• Natural fiber rugs
• Interior accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Sales: Direct sales of furniture pieces including tables, benches, desks, consoles through showrooms and the website. Products are benchmade to order in specialist workshops in the UK and US.
2. Lighting Sales: Sales of lighting products including chandeliers, pendants, wall lights, table and floor lamps. Products feature glass, bronze, leather, and natural materials.
3. Accessories Sales: Sales of handles, accessories, and rugs including the OCHRE Wild natural rug collection.
4. Custom/Bespoke Projects: Custom projects for private residences, boutique hotels, and restaurants throughout the world.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

OCHRE designs and sells contemporary furniture, lighting, and accessories through showrooms in London and New York and a network of partner showrooms across North America. Products include chandeliers, pendants, wall lights, table and floor lamps, tables, seating, mirrors, handles, and the OCHRE Wild rug collection, all made to order in specialist workshops in the UK and US. The company also undertakes custom and bespoke projects for boutique hotels, restaurants, and private residences worldwide.

Product overview

OCHRE is a contemporary furniture, lighting, and accessories design company that creates objects of style and beauty which are both timeless and contemporary. The collection consists of furniture, lighting and accessories with emphasis on the use of high quality craftsmanship. The product portfolio is organized across six main categories: Lighting (including chandeliers, pendants, wall lights, table lamps, and floor lamps such as the Aquarelles, Arctic Pear, Celestial Pebble, Cosmos, Drifter, Eucalyptus, Gaia, Light Drizzle, Medusa Bloom, Moonlight Murmuration, Seed Cloud, and Sungaya collections), Furniture (tables including Wisp, Moon, Whippet, Willow, Lunar, Pirouette, and Tudor collections), Seating (sofas, chairs, and stools including Sable, Caribou, Snooze, Divine Recline, Bronte, Cosy Cocoon, Gatsby, Eternal Dreamer, and Huggy), Mirrors (Crosby, Overstrand, Coco, and Mayfair), Handles & Accessories (Horn, Viking, Leather, Nomad handles and Moon Coaster/Mats), and the Ochre Wild Rug Collection (handcrafted naturally dyed rugs including Mughal Yellow, Uma, Quora, Kalindi, Aqua Chimes, Jamuna Blue, Jaya Aqua, Kerala, Assam Blue, Sandstone, and Palace Pink). The simplicity and honesty of form, together with the luxurious materials, result in an understated elegance which has become the signature of OCHRE.

Differentiator

Problem solved

Functional benefit

Brands

• OCHRE WILD: A sub-brand consisting of naturally dyed rugs made in Bengal using centuries-old techniques, featuring handwoven Indo-Tibetan and flat weave Dhurrie rugs.

Products and services

• Lighting Collection Lighting fixtures including chandeliers, pendants, wall lights, table lamps, floor lamps, and installations across collections such as Aquarelles, Arctic Pear, Celestial Pebble, Cosmos, Drifter, Eucalyptus, Gaia, Light Drizzle, Medusa Bloom, Sahara, Sungaya, Clochette, Beach Pebble, Marea, Scorpion, Surya, Eclipse, Flower Power, Mandala, Damselfly, Cherub, Lupin, Moonlight Murmuration, and Seed Cloud. Products feature hand-blown glass, solid glass drops, horsehair shades, hand-glazed porcelain, patinated bronze, polished nickel, antique brass, leather, oak, and LED illumination. For interior designers, architects, hospitality projects, and private residences worldwide.
• Furniture Collection Tables and case goods including the Wisp (round, rectangular, demi-lune, round coffee, nest, desk, console, dining bench), Moon (nest of three, pebble), Whippet, Willow, Lunar, Pirouette, and Tudor collections. Frames clad in leather with twin-stitched seams, cast bronze silver-patinated bases, mercury glass tops, fumed and lime waxed oak, and brass-capped feet. Made to order in specialist UK and US workshops. For interior designers and private residences.
• Seating Collection Sofas, chairs, armchairs, chaises longues, banquettes, bar stools, and benches across collections including Sable (chair, armchair, bar stool, bench), Caribou (chair, bar stool), Snooze (sofa, chair, stool), Divine Recline (sofa, club chair, chaise longue, long banquette), Bronte, Cosy Cocoon, Gatsby, Eternal Dreamer, and Huggy. Traditionally upholstered beech frames with double cone springs, natural fillings, hand-sewn pinched seams, leather-clad frames, saddle leather legs, and nubuck cushions. For interior designers, hospitality, and private residences.
• Mirrors Decorative mirrors including the Crosby (gesso and burnished rounded frame with mercury glass mirror, multiple sizes), Overstrand (circular 122cm diameter), Coco (coconut shell strips with mercury glass mirror), and Mayfair (gesso and burnished bole frame with mercury glass mirror, 270cm and 183cm heights). For interior designers and private residences.
• Handles and Accessories Cabinet and drawer pulls in horn, walnut, oak, saddle leather, and solid hand-cast bronze, plus mercury glass placemats and coasters. Includes Horn Handles (pale, brown or black horn with patinated bronze, polished nickel, or pewter knuckles), Viking Handles (walnut or oak with bronze or pewter knuckles), Leather Handles (saddle leather), Leather Viking Handles, Nomad Handles (solid cast bronze in silver, patinated, or polished finish), and Moon Coasters/Mats (mercury glass with felt backing, 10cm to 45cm diameters). For interior designers, furniture makers, and private residences.
• OCHRE Wild Rug Collection 100% natural rug collection made in Bengal using centuries-old techniques, including Indo-Tibetan hand-knotted rugs and flat-weave Dhurrie rugs. Pieces include Mughal Yellow, Uma, Quora, Kalindi Subah & Shaam, Aqua Chimes, Jamuna Blue, Jaya Aqua, Kerala, Assam Blue, Sandstone, and Palace Pink. Raw fibres sourced directly from regional farmers using organic, pesticide and chemical fertiliser-free growing methods, dyed with natural pigments including indigo, pomegranate, turmeric, hilika, marigold, lac, and madder. Made entirely by hand from yarn making and dyeing through to weaving and finishing. For interior designers, hospitality, and private residences.
• Custom and Bespoke Projects Bespoke design and production services for private residences, boutique hotels, and restaurants worldwide. Projects are handled through direct engagement with the brand, building on the standard OCHRE collections with customized finishes, sizing, materials, and configurations. Made-to-order in select specialist workshops in the UK and US. For interior designers, hospitality operators, and private clients.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• The Eden FoundationcoreStrategic or Co-development PartnerEnvironmental organisation established to help restore planetary damage and bring back nature. Projects include tree-planting, wildflower rewilding, ocean plastic removal, and solar lighting. OCHRE contributes a percentage of revenue or supports projects per product sold. They operate with complete transparency with all evidence of impact displayed in a public registry.
• Positive LuxurycoreStrategic or Co-development PartnerAwarded the Butterfly Mark certification to OCHRE after passing an expert-led, independent assessment built on international agreements, global frameworks, and standards. The assessment covers Environment, Social, and Governance areas including climate, nature, water impact, worker treatment, and business ethics.
• David Sutherland ShowroommajorChannel Partner/ Reseller/ DistributorExclusive US showroom partner with locations in Los Angeles (Pacific Design Center), Dania Beach (DCOTA), Chicago (Merchandise Mart), Dallas (Dallas Design Center), Houston (Decorative Center Houston), and Washington DC (Franklin Building).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ochreochregallery
• Xx.com/ochre_lifestyle
• Facebookfacebook.com/ochrelifestyle
• LinkedInlinkedin.com/company/ochre-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OCHRE