Holland Bulb Market

What Holland Bulb Market does

Holland Bulb Market is a Netherlands-based private export company specializing in the trade of flowers, potted plants, and flower bulbs. The firm is headquartered in Heiloo and operates with a workforce in the 11-50 employee range, suggesting a small-to-mid-sized B2B exporter rather than a large-volume wholesale operator. Its product mix — fresh flowers, potted plants, and bulbs — is core to the Dutch horticultural export economy, positioning the company within one of the Netherlands' most established agricultural export verticals.

The company was founded in 1868, indicating more than 150 years of continuous operation under the same trade identity, which is unusually long-lived even within the Dutch floriculture trade. No pricing models, distribution channels, marketing channels, customer logos, certifications, or technology stack information were recoverable from the source inputs; the firm's website was returning only a loader/verification page rather than substantive content. As a result, revenue mechanics, customer segmentation (retail vs. wholesale vs. institutional), geographic markets served, and any digital or AI-enabled components of the business cannot be characterized beyond the generic export-trader profile.

The available data does not support statements about funding history, ownership structure (no parent company disclosed), management team composition, M&A activity, regulatory actions, or product innovation pipeline. Any further granularity on the business model, moat, or strategic positioning would require primary research such as company filings, trade registry data (e.g., KVK), or direct outreach.

Name

Holland Bulb Market

Website

https://hollandbulbmarket.nl

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

Holland Bulb Market is a Netherlands-based private export company, headquartered in Heiloo, that trades in flowers, potted plants, and flower bulbs, operating with 11-50 employees. Founded in 1868, it serves buyers in the international horticultural supply chain.

Ownership category

akta.pro rank

Product category

Horticultural Exports

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Flower bulb export
• Wholesale horticulture trade
• Cut flower export
• Pot plants wholesale
• Dutch bulb exports

Headquarters

HQ city

Heiloo

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Holland Bulb Market is an export company based in Heiloo, Netherlands that supplies flowers, pot plants, and flower bulbs to international buyers. The firm sources Dutch horticultural products and ships them through wholesale export channels. It operates as a for-profit, privately held business with 11-50 employees and was founded in 1868.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut flowers export

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Schreurs Holland: Dutch breeder and propagator of roses and gerberas with global wholesale distribution. Comparable as a Netherlands-based floriculture business active in cut flowers and export, though with proprietary breeding focus.
• Dutch Flower Group: Large Dutch-based exporter of cut flowers and plants serving global wholesale markets. Directly comparable as a Dutch flower export company serving florist and retail channels, but operating at significantly larger scale and with broader international distribution.
• Royal Van Zanten: Established Dutch breeder and propagator of cut flowers, potted plants, and flower bulbs. Comparable because it operates at the same intersection of Dutch floriculture production and export that Holland Bulb Market participates in, though at much larger scale and with breeding IP.
• Floral Trade Group: International Dutch-rooted flower and plant trading group with operations across Europe. Comparable because it consolidates Dutch-origin floriculture for export, overlapping with Holland Bulb Market's distribution role at larger scale.

Direct peers

• H.M. Tesselaar: Dutch flower bulb and perennial plant specialist serving international wholesale markets. Comparable due to focus on flower bulbs export from the Netherlands, a category that overlaps directly with Holland Bulb Market's bulb offerings.
• Hilverda De Boer: Dutch flower and plant export specialist serving wholesale customers worldwide. Directly comparable to Holland Bulb Market in product mix (cut flowers, plants) and Dutch export-focused business model, at a similar mid-sized scale.
• Decorum Plants & Flowers: Dutch cooperative of growers and exporters marketing premium flowers and plants under the Decorum brand. Comparable as a Netherlands-based floriculture exporter with multi-category (flowers and potted plants) wholesale offerings targeting retail and florist customers.
• Zentoo: Dutch cooperative exporting premium potted plants and flowers from a network of growers. Comparable to Holland Bulb Market in Dutch floriculture export and the potplant category overlap.
• Colorpack: Dutch flower exporter specializing in mixed bouquets and direct wholesale supply to retail customers across Europe. Comparable as a mid-sized Dutch exporter of cut flowers serving international wholesale markets.

Regional players

• J. & P. Ten Have: Dutch-based flower and plant exporter with similar product breadth and traditional B2B wholesale focus. Comparable to Holland Bulb Market as a Netherlands-based floriculture export business with comparable category coverage.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/bulb_v
• Facebookfacebook.com/hollandbulbmarket
• LinkedInlinkedin.com/company/holland-bulb-market-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland Bulb Market