MEDIAN
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
MEDIAN firmographics
Firmographics- Name
- MEDIAN
- Legal name
- MEDIAN INDIA
- Website
- https://median-india.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where MEDIAN is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
MEDIAN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
MEDIAN product offering
Product offeringCore offering
MEDIAN is a B2B research organization that designs and conducts custom social, development, and marketing research assignments for government agencies, NGOs, international organizations, and corporate clients. The firm operates four integrated units (SDRC, DAC, DPAU, QAC) delivering study design, large-scale field data collection across India and select neighboring countries, statistical processing and analysis, and quality-assured reporting. Its work spans usage and attitude studies, product and concept tests, KAP studies, baseline-to-endline evaluations, and consumer insights.
Product overview
MEDIAN is a research organization offering a unified suite of research services structured around four complementary internal units. The Social and Development Research Centre (SDRC) provides core research capabilities in social and development sectors. The Data Acquisition Centre (DAC) handles field data collection across India and neighboring countries. The Data Processing and Analysis Unit (DPAU) manages tabulation, statistical analysis, and data cleaning. The Quality Assurance Cell (QAC) ensures deliverable quality through structured review processes. These units operate collectively to deliver end-to-end research services covering market research, social research, evaluation studies, KAP studies, baseline to endline assessments, and large-scale quantitative and qualitative studies.
Differentiator
Problem solved
Functional benefit
Brands
- Social and Development Research Centre (SDRC): Internal unit dedicated to carrying out full-fledged or partial assignments in social and development research arena, backed by demographers, social scientists, sociologists, statisticians, economists and MBAs.
- Data Acquisition Centre (DAC)
- Data Processing and Analysis Unit (DPAU)
- Quality Assurance Cell (QAC)
Products and services
- Social and Development Research Centre (SDRC)
- Data Acquisition Centre (DAC)
- Data Processing and Analysis Unit (DPAU)
- Quality Assurance Cell (QAC)
- Consumer and Market Research Services
- Social Research and Evaluation Studies Custom social research assignments including evaluation studies, baseline to endline studies, KAP (Knowledge, Attitudes, Practices) studies, behavioral studies, and large-scale national surveys for government agencies, NGOs, and international organizations.
Companies that use MEDIAN
Customer profileSegments2 records
Ideal customer profiles2 records
MEDIAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MEDIAN partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
MEDIAN competitors and assessment
Company assessmentDirect peers
- MODE Research (now Kantar): Indian market research firm where team member Arathi Manay previously worked (alongside TNS India); offers comparable consumer research, brand tracking and social research services to corporate and development clients.
- Hansa Research: India-based full-service market research firm offering consumer insights, brand tracking and social research; competes for the same corporate RFPs as MEDIAN in India.
- Ipsos India: Global market and social research firm with substantial India presence delivering qualitative, quantitative and public-sector research; directly comparable in service mix, methodology and client base.
- Sigma Research and Consulting: India-based research firm where team member Narendra L V previously served as Research Manager; competes with MEDIAN in market and social research, particularly quantitative studies.
Broad incumbents
- Nielsen India: Global measurement and data analytics company with deep India operations in consumer and audience research; competes with MEDIAN on quantitative studies, brand tracking and syndicated research mandates.
- Kantar (India): Global market research leader formed via merger of TNS, IMRB International and other legacy firms; directly comparable as a full-service market and social research provider in India, serving the same corporate and government buyers as MEDIAN.
Regional players
- BARC India: India's broadcast audience measurement joint venture operating large-scale panel-based research; relevant peer because of its Indian field-and-analytics operating model serving advertisers and media clients.
Emerging players
- Quantum Consumer Solutions: India-based market research firm with social and consumer research offerings; relevant peer for MEDIAN given similar client mix in healthcare, education and FMCG verticals.
- Public Affairs Foundation (PAF): Bangalore-based development research and policy evaluation organization; closely comparable in development sector research, baseline/endline studies and M&E work that MEDIAN's SDRC unit performs.
- Kavin Corporation: Indian research consultancy where team member Narendra L V previously served as Programme Manager; competes with MEDIAN in development sector programme research and M&E.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MEDIAN social profiles
Digital presenceMEDIAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEDIAN leadership team
Management profileNumber of profiles
Profiles12 records
MEDIAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEDIAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEDIAN
What does MEDIAN do?
MEDIAN is a B2B research organization that designs and conducts custom social, development, and marketing research assignments for government agencies, NGOs, international organizations, and corporate clients. The firm operates four integrated units (SDRC, DAC, DPAU, QAC) delivering study design, large-scale field data collection across India and select neighboring countries, statistical processing and analysis, and quality-assured reporting. Its work spans usage and attitude studies, product and concept tests, KAP studies, baseline-to-endline evaluations, and consumer insights.
Is MEDIAN a public or private company?
MEDIAN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MEDIAN founded?
MEDIAN was founded in 2014. It employs 1 to 10 people.
Where is MEDIAN based?
MEDIAN is headquartered in Bangalore, India, in the Asia region.
Who are MEDIAN's main competitors?
Direct peers on record are MODE Research (now Kantar), Hansa Research, Ipsos India and Sigma Research and Consulting. Broad incumbents are Nielsen India and Kantar (India). BARC India is listed as a regional player. Emerging players are Quantum Consumer Solutions, Public Affairs Foundation (PAF) and Kavin Corporation.
Does MEDIAN have an API?
No public API is recorded for MEDIAN.