Professional Makeup Company

Name

Professional Makeup Company

Legal name

Société de Maquillage Professionnel

Website

https://s-m-p.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industries

Editorial/Fashion Makeup (HSALAHAD), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Professional makeup supplies
• Theatrical cosmetics retail
• Film makeup equipment
• Beauty professional products
• Hair care cosmetics

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Sales: B2B retail sales of professional cosmetics, makeup tools, special effects materials, and accessories to professional makeup artists, theaters, film productions, and beauty professionals

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Société de Maquillage Professionnel (S-M-P) is a specialist wholesaler and retailer of professional makeup equipment, cosmetics, and theatrical supplies serving makeup artists, mask makers, theaters, film productions, and beauty professionals. The company operates a physical retail store in Hamburg and accepts orders via phone, fax, and email with delivery or pickup options. The product range includes leading professional brands such as Kryolan, Ben Nye, Paris-Berlin, Everlash, Kerling, Belle Madame, Fischbach und Miller, and Super Million Hair.

Product overview

S-M-P (Société de Maquillage Professionnel) is a professional makeup retail company founded in 1987, serving makeup artists, mask makers, theaters, film productions, and beauty professionals. The company operates as a specialist retailer offering professional cosmetics from leading manufacturers including Ben Nye, Belle Madame, Everlash, Fischbach und Miller, Kryolan, Kerling, and Paris-Berlin. Their core proprietary offerings include the Super Million Hair system (instant hair thickening fibers and setting spray) and the Paris-Berlin makeup line (comprehensive foundation, eye, lip, and skincare products plus professional accessories including brushes, makeup bags, sponges, and tools). The company serves customers in Hamburg, Germany, with expertise from experienced makeup professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Makeup and Cosmetics A comprehensive retail offering of professional-grade cosmetics, tools, and materials from leading manufacturers, including products for makeup artists, wig makers, mask makers, special effects materials, and niche professional items. Targeted at professional makeup artists, theaters, film productions, and beauty professionals.
• Paris-Berlin Make-up Products Complete professional makeup line including Foundation (Make-up, Concealer, Blusher), Powder (Compact Powder, Loose Powder), Eye products (Eyeshadow, Lumiere, Glitter, Eyeliner, Mascara, Stifte, Wimpern), Lip products (Lippenstift, Lip palettes, Gloss, Lip liners), and Skin care (Base/Primer, Makeup remover). For professional makeup artists and beauty professionals.
• Paris-Berlin Accessoires Professional makeup brushes and accessories including powder/rouge brushes (Puder-/Rougepinsel), lip brushes (Lippenpinsel), eyeliner brushes (Eyelinerpinsel), slant brushes (Schrägpinsel), cat tongue brushes (Katzenzungenpinsel), body brushes, synthetic brushes (Synthetikpinsel S series), makeup bags (Settaschen TR1-TR12), large bags (Sac Pro S1, Set-Bag S2, belt bags), sponges and powder puffs, empty containers, eyelash curlers (standard and heated), sharpeners, and brush boxes. For professional makeup artists and beauty professionals.
• Super Million Hair Fasern (Hair Fibers) Instant hair thickening fibers made from natural viscose that adhere through static charge to disguise thin hair. Available in 15 colors including Black, Dark-Brown, Medium-Brown, Light-Brown, Dark-Blond, Medium-Blond, Ash-Blond, Light-Blond, Natural-Blond, Wheat-Blond, Auburn, Gray, Light-Gray, and White. Distributed exclusively through S-M-P. For makeup artists and individuals seeking hair thickening solutions.
• Super Million Hair Spray Perfume-free setting spray providing optimal hold for Super Million Hair fibers in wind and weather. Water-resistant, protects fibers from moisture, and contains ginseng, Hinoki, and green gentian extracts to support natural hair growth. For users of the Super Million Hair fiber system.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Paris-BerlincoreChannel Partner/ Reseller/ DistributorParis-Berlin is one of the key brands distributed by S-M-P. Product line includes makeup products (foundation, eyeshadow, lipstick, etc.) and accessories (brushes, bags, sponges, applicators).
• Super Million HaircoreChannel Partner/ Reseller/ DistributorSuper Million Hair hair fiber products for instant hair thickening. Includes hair fibers and specialized spray for hold. Distributed exclusively through S-M-P.
• KryolancoreChannel Partner/ Reseller/ DistributorKryolan professional makeup products sold at original prices through S-M-P.
• Ben NyeminorChannel Partner/ Reseller/ DistributorBen Nye professional makeup brand distributed through S-M-P.
• Belle MadameminorChannel Partner/ Reseller/ DistributorBelle Madame professional cosmetics brand distributed through S-M-P.
• EverlashminorChannel Partner/ Reseller/ DistributorEverlash professional eyelash extension products including permanent lashes, one-by-one application, and accessories.
• KerlingminorChannel Partner/ Reseller/ DistributorKerling professional hair care and cosmetics products. Sells Kiomi brand catalog.
• Fischbach und MillerminorChannel Partner/ Reseller/ DistributorFischbach und Miller professional makeup brand distributed through S-M-P.

Scale indicators2 records

Recent moves6 records

Direct peers

• Ben Nye Company: US-based manufacturer of professional theatrical and film makeup that also ships direct internationally. S-M-P carries the Ben Nye line in Hamburg, competing as another authorized channel for the same makeup artist buyers in Germany.
• Kryolan: Manufacturer and direct retailer of professional theatrical/film makeup. S-M-P is one of its German distributors; Kryolan also sells direct online, making it both a supplier and a competing channel for the same end-customer in Germany.
• Paris-Berlin: German manufacturer of professional cosmetics with its own direct sales and dealer network. S-M-P is one of its German retail partners; Paris-Berlin also serves makeup artists directly through its own channels.

Broad incumbents

• Douglas: Major European perfumery and beauty retail chain with strong German footprint. Overlaps on cosmetics retail but does not serve the specialist theatrical/film niche that defines S-M-P.
• Mueller Drogerie: Germany's largest drugstore chain carrying a broad cosmetics assortment including some professional-grade lines. Overlaps with S-M-P's catalog at the lower-pro-grade end and competes for the hair/beauty professional buyer who shops generalist retail.
• Yves Rocher: French-origin beauty brand with retail and online presence in Germany. Competes for the same makeup/cosmetics retail spend at a more mass-market tier than S-M-P's professional focus.

Regional players

• BIPA: Austrian drugstore chain carrying a cosmetics assortment. Comparable as a professional-leaning beauty retailer in a neighboring DACH market that occasionally serves cross-border makeup professionals.

Emerging players

• Notebooksbilliger / Beauty-Online Fachhandel: Online professional beauty supply retailers serving German makeup artists and salons with multi-brand catalogs — direct digital competitors to the catalog S-M-P offers via phone/fax/email.
• Flaconi: Berlin-based online beauty retailer offering a broad cosmetics assortment with home delivery across Germany. Represents the e-commerce format that S-M-P currently lacks and competes for beauty-product spend across Germany.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.s-m-p.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Makeup Company