Performance Works

What Performance Works does

Performance Works is a privately held management consulting firm founded in 2008 and headquartered in Los Angeles, with a secondary office in Silicon Valley. The firm serves enterprise CEOs and CMOs on strategic problems that require coordinated execution across multiple departments, with a particular focus on sales messaging, sales-force training, market selection, and go-to-market optimization. The client list is small but enterprise-tier, including Cisco Systems, Deloitte Touche, Docker, and BlueArc Corp (the last of which was later acquired by Hitachi Data Systems for $600 million).

Service delivery is partner-led and engagement-based, with no software platform, product, or app. The firm codifies its approach through proprietary methodologies such as the trademarked "Performance Portfolio" framework and the "Three Buckets" customer segmentation model, and reinforces expertise through a thought-leadership blog (Performance Talks), email newsletters, partner speaking at industry conferences, and social media distribution. The firm is led by partners Ken Rosen, Ron Weissman (ex-Apax Partners, ex-Verity VP), and Carter Goffigon.

Performance Works generates revenue through professional services engagements priced on a quote-based, per-project basis; no pricing is publicly disclosed. The go-to-market motion is enterprise field sales driven by direct partner relationships, peer referrals, and inbound demand from content. The firm has no disclosed institutional investors, no parent company, and no subsidiaries, though the same founders have separately launched Community Works, a non-profit creative youth development initiative, with a "Creativity Matters" national campaign. The company is a small team (1–10 employees) operating primarily in North America.

Name

Performance Works

Legal name

Performance Works

Website

https://perworks.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Works is a privately held management consulting firm that advises enterprise CEOs and CMOs on sales messaging, market selection, and go-to-market strategy. The partner-led firm, based in Los Angeles and Silicon Valley, serves marquee clients including Cisco, Deloitte, and Docker.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAGAL

Performance Management & Productivity Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYEDABABAG

Customer Success (Adoption, Retention & Expansion)

Education/Corporate Training & Professional Development/Sales & Customer Success Training

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Management consulting services
• Corporate strategy advisory
• Sales enablement consulting
• Go-to-market strategy
• Marketing strategy advisory

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting engagements focused on corporate strategy, sales and marketing optimization, and business development advisory for CEOs and CMOs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Performance Works is a boutique management consulting firm that delivers partner-led strategic advisory engagements to enterprise CEOs and CMOs. Core work spans corporate strategy, sales messaging development, sales force training, market selection, and go-to-market optimization, executed across multiple client departments. The firm is not a software or platform company; delivery is custom consulting engagements supplemented by thought leadership content.

Product overview

Performance Works is a business consulting and advisory firm that solves problems faced by CEOs and CMOs. They provide strategic consulting services including organizational strategy, sales strategy, marketing strategy, and market selection guidance. The firm is not a software product company and does not offer a platform or modular product architecture. Their service delivery appears to be custom consulting engagements, workshops, and thought leadership content. The company was founded by individuals who also launched Community Works, a separate creative youth development non-profit initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Consulting Services
• Performance Portfolio Framework
• Three Buckets Customer Segmentation
• Whole Product and Ecosystem Thinking

Quantifiable outcome

• Helped BlueArc (acquired for $600M) refocus from 14 markets to key verticals including pharma and animation
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Project Zero at Harvard School of EducationminorStrategic or Co-development PartnerCreativity in Learning initiative was held in partnership with Project Zero at Harvard School of Education, focusing on research-based conversations about creativity in learning.
• Bespoke Cultural CollectiveminorStrategic or Co-development PartnerPartnership with Bespoke Cultural Collective to design 'Ideas from the Future' roundtable series exploring creative culture in home, work, school and neighborhood contexts.
• Community WorkscoreOthersCommunity Works is a creative youth development non-profit launched by founders of Performance Works. It runs the Creativity Matters national initiative focused on building creative practice and thinking as accessible to all students.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RAIN Group: Sales training and consulting firm offering customized sales programs, sales messaging development, and go-to-market advisory. Comparable to Performance Works' sales messaging, sales training, and go-to-market services to enterprise clients.
• Chief Outsiders: A fractional-CMO and go-to-market advisory firm that places senior marketing executives into mid-market and growth companies on a part-time basis. Highly comparable to Performance Works' CMO-focused sales/marketing strategy engagements, with a similar senior-practitioner delivery model and enterprise buyer segment.
• Force Management: Consulting and training firm specializing in sales messaging, sales force training, and revenue operations for B2B technology companies. Directly comparable to Performance Works' Docker sales-messaging and training work, and to their Three Buckets customer segmentation methodology.
• ValueSelling Associates: B2B sales methodology and training consultancy that helps companies develop sales messaging, value propositions, and sales process. Closely comparable in the sales-messaging and sales-training services that Performance Works delivers to enterprise technology clients like Docker.
• Challenger (formerly CEB Sales): Sales training and enablement firm built around a proprietary 'Challenger Sale' methodology, focused on transforming B2B sales organizations. Comparable to Performance Works in helping enterprises reimagine sales messaging and commercial conversations for technical buyers.
• The Alexander Group: Management consulting firm specializing in sales effectiveness, go-to-market strategy, and sales force productivity for large enterprises. Directly comparable to Performance Works' sales messaging, sales training, and go-to-market advisory offerings.

Broad incumbents

• Bain & Company: Global management consulting firm with a strong marketing and sales practice serving enterprise CEOs. Comparable to Performance Works' executive-level strategic advisory, but with a much broader service portfolio, larger teams, and industry coverage.
• McKinsey & Company: The world's largest general management consulting firm, with practices covering corporate strategy, marketing & sales, and organizational transformation. A broad incumbent that overlaps with Performance Works' CEO/CMO advisory work, but operates at a vastly larger scale across many industries and engagement types.
• Deloitte Consulting: The strategy and consulting arm of Deloitte, offering management consulting, human capital, and technology-enabled transformation. Performance Works has actually served Deloitte as a client (workplace strategy), positioning Deloitte as a broad incumbent that competes at the enterprise CEO/CXO advisory layer.
• Gartner: Global research and advisory firm providing CIO/CMO/CEO-level research, benchmarking, and consulting on technology, marketing, and sales. Comparable to Performance Works' advisory positioning toward senior executives making strategy and go-to-market decisions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performance-works

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Works