Level Up

Name

Level Up

Legal name

Level Up Arcade

Website

https://leveluparcade.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Level Up Arcade is a single-location entertainment venue in Eugene, Oregon offering arcade gaming (pinball, standup games, shooters, drivers, golf) alongside food, cocktails, and weekend DJ programming, serving local families and adult nightlife patrons.

Ownership category

akta.pro rank

Product category

Arcade Entertainment & Bar Venue

NAICS

Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Arcade entertainment venue
• Pinball machines
• Cocktail bar service
• Group party games
• DJ nightlife events

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Arcade Gameplay: Revenue generated from customers playing arcade games including standup arcade games, pinball machines, group party games, drivers, shooters, and golf games. Customers pay per play or via token/tokenless system typical of arcades.
2. Food and Beverage Sales: Revenue from serving food, snacks, cocktails, beers, and soda. Full menu available for lunch, dinner, and late-night snacks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Level Up Arcade is a physical arcade entertainment venue in Eugene, OR, offering standup arcade games, pinball machines, group party games, drivers, shooters, and golf games. The arcade is paired with a full food and beverage menu — cocktails, beers, soda, and snacks served during lunch, dinner, and late-night — plus weekend DJ entertainment on Fridays and Saturdays, operating as an integrated gaming, dining, and nightlife destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Level Up Arcade Entertainment Venue A single physical arcade venue at 1290 Oak Street, Eugene, OR, open to the general public until 9:00 PM and to 21+ patrons thereafter until 2:00 AM. Customers purchase per-play arcade gameplay and on-site food and beverages; the venue also hosts weekend DJ nights for added entertainment value.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Emerging players

• Tokens Arcade Bar: Smaller-format arcade bar concept focusing on classic cabinets alongside a curated bar program. Concept-stage peer that mirrors Level Up's lean operating posture and provides a reference for scaling an arcade-bar from a single site.

Broad incumbents

• Chuck E. Cheese: National family entertainment center chain built around arcade games, food, and group/party bookings. Different demographic skew (families vs. 21+) but a useful comparator on arcade-driven F&B, party revenue, and unit economics at scale.
• Dave & Buster's: Large publicly-adjacent chain of arcade-plus-restaurant-plus-bar entertainment centers with broad demographic targeting. Much larger and more formatted than Level Up, but a key reference for the category economics and the upper bound of the arcade/entertainment center opportunity set.

Direct peers

• Freeplay Arcade: Pay-one-price, all-you-can-play arcade model combined with a bar. Provides a useful comparison point on whether Level Up's per-play pricing or an all-day pass model better optimizes dwell time and per-cap revenue in a college/mid-sized market.
• Up-Down: Multi-city arcade bar chain combining vintage and modern arcade games with craft beer and cocktails in a 21+ late-night format. Directly comparable operating concept (tokens, late hours, F&B), with the advantage of multi-site unit economics for benchmarking Level Up's economics.
• Add-a-Ball: Fremont/Seattle arcade bar focused on pinball and classic games with full bar service and late-night hours. Closely matches Level Up's pinball-forward, 21+ evening orientation and is a useful same-region peer for traffic and pricing benchmarks.
• Quarterworld: Portland, OR bar and arcade concept featuring classic and modern games together with a full bar and food service. Comparable product mix and customer demographic to Level Up within the same Pacific Northwest nightlife market.
• Ground Kontrol: Portland, OR-based classic arcade bar operating a curated lineup of pinball and video cabinets alongside a full bar and food menu. Closest regional analogue to Level Up's arcade-plus-bar hybrid model in the Pacific Northwest.
• Player 1 Arcade Bar: Arcade-focused bar venue pairing retro and modern cabinets with food and cocktails in late-night format. Same product/customer profile as Level Up and useful for capital deployment and F&B mix benchmarks.

Regional players

• Bowl-Evr (Eugene): Eugene-area bowling and entertainment venue offering lanes, food, and bar service. Direct local competitor for Eugene discretionary entertainment dollars and a useful benchmark for shared market capture.

Market position

Customer concentration

• Facebookfacebook.com/leveluparcade
• LinkedInlinkedin.com/company/level-up-arcade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Up