Hannover

What Hannover does

Hannover.de is the official web portal of Landeshauptstadt Hannover (the state capital city) and Region Hannover (the regional administrative district in Lower Saxony, Germany), operated as a public-private partnership with Verlagsgesellschaft Madsack GmbH & Co. KG (Madsack Mediengruppe). The portal serves as the primary digital gateway for municipal services, citizen administration, tourism information, and regional governance for a catchment of approximately 1.1 million citizens across roughly 2,300 square kilometers.

The platform consists of a unified web portal integrating several functional modules: the Online-Amt / Service-Portal for digital administrative transactions; Hannover-GIS, a geoinformation system providing interactive maps and spatial data on land use, building zones, mobility infrastructure, and civic facilities; the Bürger-Service and Bürgerämter network for in-person and online citizen services; electronic communication infrastructure including the beBPo authority mailbox, De-Mail, and EGVP for secure administrative correspondence; a digital forms repository; and an event calendar. The portal is offered in 22 languages and is complemented by specialized sub-portals covering tourism (visit-hannover.com), heritage (herrenhausen.de), education (wissen.hannover.de), and economic development (wirtschaftsfoerderung-hannover.de), reaching over 4.9 million monthly page impressions.

Hannover.de does not operate as a commercial enterprise. Access is provided free of charge to citizens and visitors, with funding drawn from municipal and regional government budgets and supplemented by advertising partnerships managed through Madsack Mediengruppe. Strategic operating partners include hannoverimpuls GmbH for business and investment support and Hannover Marketing und Tourismus GmbH (HMTG) for tourism promotion. The entity is not venture-backed, publicly traded, or PE-owned, and no revenue figures, headcount, or private capital structure are disclosed.

Name

Hannover

Legal name

Verlagsgesellschaft Madsack GmbH & Co. KG

Website

https://hannover.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hannover.de is the official government portal of Landeshauptstadt Hannover and Region Hannover, providing digital citizen services, GIS-based geoinformation, tourism resources, and administrative transactions to approximately 1.1 million regional citizens, operated as a public-private partnership with Madsack Mediengruppe.

Ownership category

akta.pro rank

Product category

Municipal E-Government Services

akta.pro primary industry

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• E-government services
• Municipal citizen services
• Public administration portal
• Government information portal
• Regional government services

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels8 records

Core offering

Hannover.de is the official regional web portal of Landeshauptstadt Hannover and Region Hannover, providing centralized online access to municipal and regional citizen services, administrative procedures, tourism information, and public announcements. The portal offers digital administration through Online-Amt, geographic information via Hannover-GIS, secure electronic communication, an event calendar, and downloadable forms, serving approximately 1.1 million regional citizens and visitors with over 4.9 million monthly page impressions. It operates as a public-private partnership between the city and regional governments with Madsack Mediengruppe as the media partner.

Product overview

Hannover.de is a municipal government portal serving as the official online presence of both the state capital Hannover and Region Hannover. The offering consists of a unified web portal (Hannover.de Portal) that provides access to multiple integrated services including the Online-Amt digital administration platform, the Hannover-GIS geographic information system, citizen service centers (Bürger-Service/Bürgerämter), electronic communication tools (eRechnung, beBPo), and a downloadable forms repository. The portal serves as the primary digital channel for approximately 1.1 million citizens to access government services, civic information, tourism resources, and administrative transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Hannover.de: Official regional portal of Landeshauptstadt Hannover and Region Hannover providing municipal services, tourism, citizen services, and regional information.

Products and services

• Hannover.de Portal Official regional web portal of the state capital Hannover and Region Hannover providing municipal services, citizen information, tourism, events, and administrative services for approximately 1.1 million regional citizens and visitors.
• Online-Amt / Service Portal Digital service portal enabling citizens to access administrative services, submit forms, and manage government transactions online for municipal and regional authorities.
• Hannover-GIS (Geoinformationssystem) Geographic information system providing interactive maps and spatial data including land use plans, building plans, mobile phone coverage maps, commercial development sites, playgrounds, school locations, and cycling routes for the Hannover region.
• Electronic Communication / eRechnung Secure electronic communication platform enabling digital correspondence with the administration, including e-invoicing (eRechnung) and special electronic official mailboxes (beBPo) for form-bound administrative procedures.
• Veranstaltungskalender (Event Calendar) Event calendar platform listing cultural events, concerts, exhibitions, and community activities in Hannover and the surrounding region.

Quantifiable outcome

• Over 4.9 million page impressions per month reaching 1.1 million regional citizens and visitors

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Verlagsgesellschaft Madsack GmbH & Co. KGcoreStrategic or Co-development PartnerMadsack Mediengruppe is the media partner for hannover.de, collaborating with the Landeshauptstadt and Region Hannover to operate the official regional portal. The partnership provides advertising management and content distribution capabilities, combining public administration information with regional media expertise.
• hannoverimpuls GmbHcoreGTM or Marketing PartnerEconomic development agency providing business support and investment facilitation services. Located in the House of Economic Development (Haus der Wirtschaftsförderung), they serve as the primary contact for businesses seeking to establish or expand in the Hannover region.
• Hannover Marketing und Tourismus GmbH (HMTG)coreGTM or Marketing PartnerOfficial tourism marketing organization for Hannover and the Hannover region. Manages tourism promotion, event information, and visitor services through visit-hannover.com and other channels. Responsible for promoting Hannover as a tourist destination and managing event-related tourism.
• Landeshauptstadt HannovercoreOthersCity government (municipality) of Hannover - one of the two government entities operating the hannover.de portal. Provides municipal services, administrative functions, and city-level government information.
• Region HannovercoreOthersRegional government entity - one of the two government entities operating the hannover.de portal. Provides regional administrative services and coordinates services across the Hannover metropolitan region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Koeln.de: Official city portal of Cologne offering citizen services, administrative information, events, and tourism content. Comparable as a major German city government portal with a similar mix of administrative and visitor-facing services.
• Stuttgart.de: Official city portal of Stuttgart providing municipal services, citizen information, events, and tourism content. Comparable as a major German city government portal with a similar mix of administrative services and visitor engagement.
• Berlin.de: Official city portal of Berlin providing municipal services, citizen information, tourism, and e-government functionality. Closely comparable to hannover.de in scope (city + regional services, citizen services, tourism, events) and as a German municipal government digital gateway.
• Hamburg.de: Official portal of the Free and Hanseatic City of Hamburg, providing municipal services, citizen information, and tourism content. Comparable to hannover.de as a city-state government portal with integrated service delivery and visitor-facing sub-portals.
• Frankfurt.de: Official portal of the City of Frankfurt am Main, providing municipal services, citizen information, and economic development resources. Comparable to hannover.de as a German city government digital gateway serving citizens, businesses, and visitors.
• Muenchen.de: Official portal of the City of Munich and surrounding region, offering citizen services, tourism information, event listings, and administrative transactions. Directly comparable as a major German city/regional government portal with similar multi-language and tourism sub-portal capabilities.
• Düsseldorf.de: Official city portal of Düsseldorf offering municipal services, administrative transactions, events, and tourism information. Directly comparable as a German city government portal serving citizens, businesses, and visitors.

Regional players

• visitBerlin: Berlin's official tourism marketing organization and visitor portal, operating in a comparable role to visit-hannover.com. Comparable as a city-level destination marketing portal with events, attractions, and accommodation information, though serving a different city.
• Hamburg Tourismus GmbH: Official tourism marketing entity for Hamburg, operating the city's visitor-facing tourism channels. Comparable to Hannover Marketing und Tourismus GmbH (HMTG) and the visit-hannover.com sub-portal as a city-level destination marketing organization, though serving a different city.

Broad incumbents

• Bund.de: Federal German government portal aggregating nationwide administrative services and information. Broader incumbent operating at the federal level with overlapping citizen-service and e-government functionality, but does not specialize in Hannover's local tourism, heritage, or sub-portal ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hannover
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannover