PeoplesSouth Bank
PeoplesSouth Bank is a state-chartered, FDIC-insured community bank founded in 1973, operating 33 branches across Southwest Georgia, Southeast Alabama, and the Florida Panhandle to serve retail, small business, agricultural, and government customers with deposits, lending, credit cards, and digital banking.
- Company typePrivate
- Founded1973
- HeadquartersColquitt, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PeoplesSouth Bank does
PeoplesSouth Bank is a state-chartered, FDIC-insured full-service commercial bank founded in 1973 and headquartered in Colquitt, Georgia, operating under the holding company PeoplesSouth Bancshares, Inc. The bank serves individuals, small businesses, agricultural customers, and government/nonprofit entities across a tri-state footprint spanning Southwest Georgia, Southeast Alabama, and the Florida Panhandle through 33 physical branch locations, with an additional location reported as coming soon. Its customer base is segmented into personal banking, small business/commercial, agricultural, students (ages 12-22), and seniors (50+), with relationship-led service positioning and local decision-making as differentiators against larger regional competitors.
The bank's product portfolio spans core deposit products (Liberty, Personal, Student, Celebration, and First Flight Club checking; savings, money market, NOW accounts; CDs and IRAs), lending products (personal, auto, home improvement, real estate, business, agricultural, construction, home equity, and home equity lines of credit), three credit card tiers (Platinum Classic, Platinum Payback, Platinum Preferred), safe deposit boxes, and digital channels including Zelle, mobile/text banking, eStatements, and a 50+ calculator financial planning suite. Underlying technology consists of the Banno digital banking platform, secure session infrastructure with modern browser requirements, and standard banking core systems rather than proprietary or AI-driven infrastructure.
Revenue is generated through three primary streams: net interest income on the loan portfolio, transaction-based fee income (e.g., $30 overdraft/NSF fees, $2 ATM withdrawal fees, $1 balance inquiry fees, safe deposit box rentals ranging from $20-$100/year), and recurring service charges on deposit accounts with balance-based waiver thresholds. Go-to-market is sales-led and branch-based, with no disclosed partnerships, acquisitions, funding rounds, or public market activity. No AI capabilities, patents, or awards are documented in the available material.
PeoplesSouth Bank firmographics
Firmographics- Name
- PeoplesSouth Bank
- Legal name
- PeoplesSouth Bank
- Website
- https://peoplessouth.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PeoplesSouth Bank is a state-chartered, FDIC-insured community bank founded in 1973, operating 33 branches across Southwest Georgia, Southeast Alabama, and the Florida Panhandle to serve retail, small business, agricultural, and government customers with deposits, lending, credit cards, and digital banking.
- Ownership category
- akta.pro rank
PeoplesSouth Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
Keywords
Where PeoplesSouth Bank is headquartered
LocationHeadquarters
- HQ city
- Colquitt
- HQ country
- United States
- HQ region
- North America
Offices28 records
Markets served
PeoplesSouth Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Interest Income: Interest earned on loan products including personal loans, auto loans, home improvement, real estate, business loans, agricultural loans, construction, home equity lines, and credit cards
- Fee Income: Various fees including overdraft fees ($30), non-sufficient funds fees ($30), ATM withdrawal fees ($2), balance inquiry fees ($1), card replacement ($5), wire transfers, stop payments ($25), account research ($30/hour), and safe deposit box rentals
- Service Charges: Monthly service charges on checking and savings accounts based on balance minimums, maintenance fees on business accounts, and bill pay fees ($4/month for some accounts)
- Credit Card Revenue: Revenue from credit card products including Platinum Classic, Platinum Payback (1% cash back), and Platinum Preferred with reward points
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Liberty Checking - Basic checking with unlimited transactions |
| Subscription | Monthly | Personal Checking - Standard checking for frequent writers |
| Subscription | Monthly | Student Checking - For full-time students ages 12-22 |
| Subscription | Monthly | Celebration Checking - For customers 50+ |
| Subscription | Monthly | First Flight Club Checking - Premium checking with benefits |
| Subscription | Monthly | Personal Savings |
| Subscription | Monthly | Personal Money Market |
| Subscription | Pay-as-you-go | Certificates of Deposit |
| Subscription | Pay-as-you-go | Individual Retirement Accounts |
| Subscription | Monthly | Business Checking |
| Unit Pricing | Annual | Safe Deposit Boxes |
| Transaction based/ take rate | Pay-as-you-go | Overdraft and NSF Fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
PeoplesSouth Bank product offering
Product offeringCore offering
PeoplesSouth Bank is a full-service community commercial bank providing personal and business banking products including consumer and business checking, savings, money market, NOW accounts, certificates of deposit, IRAs, and a comprehensive consumer and commercial loan portfolio (personal, auto, home equity, real estate, construction, agricultural, and business loans) along with credit cards, safe deposit boxes, and digital banking services through 33 branch locations across Southwest Georgia, Southeast Alabama, and the Florida Panhandle.
Product overview
PeoplesSouth Bank is a community bank offering a comprehensive suite of traditional banking products and services through a network of 33 branches across Southwest Georgia, Southeast Alabama, and the Florida Panhandle. The bank's product portfolio centers on core deposit products (checking, savings, money market, NOW accounts, and certificates of deposit for personal and business customers) and lending products (personal, auto, home improvement, real estate, business, agricultural, construction, and home equity loans). Additional offerings include credit cards (Platinum Classic, Platinum Payback, and Platinum Preferred tiers), ATM/debit cards, safe deposit boxes, mobile and text banking, Zelle peer-to-peer payments, and a suite of over 50 financial planning calculators. The bank positions itself as a relationship-focused community institution where customers receive personalized service rather than being treated as numbers.
Differentiator
Problem solved
Functional benefit
Products and services
- Liberty Checking Account Basic checking account for individuals offering unlimited check writing and unlimited ATM transactions with no per-item charges. Requires $100 minimum opening deposit and is non-interest-bearing. Designed for customers who write limited or large amounts of checks.
- Personal Checking Account Standard personal checking account for individuals who write many checks monthly, with unlimited check writing and no per-check charges if a $500 minimum balance is maintained. $100 minimum opening deposit, $5 monthly service charge if balance falls below $500, $0.15 per check maintenance fee after 20 checks when balance is below $500, and $4 bill pay fee.
- Student Checking Account Checking account designed for full-time students aged 12-22 with monthly service charge and maintenance fee waived. Automatically converts to Personal Checking at age 23. $4 bill pay fee applies.
- Celebration Checking Account Exclusive checking account for customers aged 50 and over with unlimited check writing, no fee for Celebration check styles, 10% safe deposit box discount, and up to 5 free cashier's checks per month. Requires $500 minimum opening deposit and $500 daily balance to earn APY.
- First Flight Club Checking Account Premium checking account offering $10,000 accidental death insurance, free First Flight Club checks, and complimentary iPay bill payment service for an $8 monthly service charge.
- Personal Savings Account Savings account for individuals to set aside money for future events. Requires $200 minimum opening deposit. $5 monthly service charge if balance falls below $200 and $1 maintenance fee per debit transaction over 6 per quarter.
- Personal Money Market Account Personal money market account with competitive rates for higher balances. Requires $2,500 minimum opening deposit and daily balance to earn annual percentage yield. $8 monthly service charge if balance falls below $2,500.
- Personal NOW Account Interest-earning checking account for qualifying individuals and sole proprietors that combines the earning power of savings with the convenience of checking.
- Certificates of Deposit (CDs) Fixed-term deposit accounts ranging from one month to five years with a $500 minimum deposit. Auto-renewal available. Substantial penalties apply for early withdrawal.
- Individual Retirement Accounts (IRAs) Tax-advantaged retirement accounts with terms ranging from one month to five years, providing security and a supplemental retirement income source.
- Business Checking Account Small business checking account with unlimited check writing if $1,000 minimum balance is maintained. Requires $1,000 minimum opening deposit, $8 monthly service charge if balance falls below $1,000, $0.15 per check maintenance fee after 25 checks when balance is below $1,000, and optional Power Pay bill payment at $4 per month.
- Business Money Market Account Commercial money market account that combines higher returns on excess funds with limited withdrawal capabilities for special purchase needs.
- Business NOW Account Interest-earning business checking account for sole proprietors, non-profit organizations, and government entities. Requires a $1,500 minimum balance.
- Personal Loans Installment loans for various personal needs including debt consolidation, large purchases, and emergency expenses with quick local decisions.
- Auto Loans Financing options for vehicle purchases with competitive rates and a local decision-making process.
- Home Improvement Loans Loans designed to fund residential renovation and improvement projects.
- Real Estate Loans (Mortgages) Mortgages and real property financing for purchasing or refinancing homes and land, processed through licensed mortgage originators at each branch location.
- Home Equity Line of Credit Revolving credit lines secured by home equity for flexible access to funds for various purposes.
- Home Equity Loans Loans based on accumulated home equity to fund improvements and other financial needs.
- Refinancing Loan refinancing options to potentially lower interest rates or modify repayment terms on existing debt.
- Business Loans Commercial lending solutions for business expansion, equipment, and operational needs.
- Agricultural Loans Specialized financing for agricultural operations to meet operational goals including equipment, land, and working capital.
- Commercial Loans Financing for commercial real estate, business expansion, and other commercial purposes.
- Construction Loans Short-term financing for residential and commercial construction projects.
- Platinum Classic Credit Card Credit card with competitive annual percentage rates, online account access, and security and travel assistance services.
- Platinum Payback Credit Card Cash back rewards credit card earning 1% on qualifying purchases.
- Platinum Preferred Credit Card Premium credit card with higher spending limits, double and triple reward points on everyday purchases, identity theft resolution, and travel insurance.
- ATM/Debit Cards Instant purchasing power and flexible money management access through automated teller machines and point-of-sale terminals.
- Safe Deposit Boxes Secure storage service for valuable documents and heirlooms, available in multiple sizes (2x5 through 10x10) at various annual rental rates ranging from $20 to $100 per year.
- Online Banking Platform Secure online banking service with login, account management, bill pay capabilities, enrollment, and password recovery, available at secure.peoplessouth.com.
- Mobile Banking Mobile financial services including mobile banking, text banking, and eStatements for smartphone and tablet users, enabling account access and basic transactions.
- Zelle Peer-to-Peer Payments Peer-to-peer payment service integrated into online and mobile banking for sending and receiving money directly between bank accounts.
Companies that use PeoplesSouth Bank
Customer profileSegments5 records
Ideal customer profiles3 records
PeoplesSouth Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
PeoplesSouth Bank partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
PeoplesSouth Bank competitors and assessment
Company assessmentDirect peers
- Ameris Bancorp: Georgia-based community bank holding company with branches throughout the Southeast. Directly comparable in product mix (deposits, mortgage, commercial, agricultural lending) and regional focus, with similar relationship-based community banking model.
- Colony Bankcorp, Inc. Georgia-based community bank holding company serving Southwest and Middle Georgia — directly overlapping PeoplesSouth's core Southwest Georgia market. Offers similar personal, business, and agricultural banking products to comparable customer segments.
- Renasant Corporation: Mississippi-headquartered community bank with significant Georgia, Alabama, and Florida operations. Directly comparable in scale, product offering, and relationship-based community banking approach targeting similar demographic and small business segments.
- United Community Banks, Inc. Community-focused regional bank headquartered in Georgia with branches across the Southeast. Competes directly with PeoplesSouth in consumer and small business banking, with overlapping agricultural lending capabilities in rural markets.
- Synovus Financial Corp. Georgia-headquartered regional bank with deep community banking presence across the Southeast. Operates similar retail and commercial deposit and lending products targeting individuals, small businesses, and middle-market companies in overlapping Georgia, Alabama, and Florida markets.
Emerging players
- ServisFirst Bancshares, Inc. Alabama-headquartered commercial bank with growing Southeast footprint including Florida Panhandle operations. Competes with PeoplesSouth for commercial and small business deposits and loans, though more concentrated in commercial banking than retail.
Broad incumbents
- Regions Financial Corporation: Major Southeast regional bank with deep Alabama and Georgia presence and significant Florida Panhandle operations. Competes with PeoplesSouth across consumer and small business banking but offers a far broader product portfolio and digital capabilities.
- SouthState Corporation: Large Southeast regional bank with operations spanning the Carolinas, Georgia, Alabama, and Florida. Offers comparable community banking products but at substantially greater scale, with more sophisticated treasury and commercial banking capabilities.
- Cadence Bank: Larger regional bank with substantial presence across the Southeast including Georgia, Alabama, and Florida. Provides broader commercial, treasury, and wealth services that compete with PeoplesSouth but at a meaningfully larger scale and product breadth.
Regional players
- Trustmark Corporation: Mississippi-based community bank with adjacent Florida Panhandle presence. Operates similar full-service community banking model with comparable consumer, mortgage, and commercial products, though primarily serving Mississippi, Tennessee, and Texas markets outside PeoplesSouth's core territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PeoplesSouth Bank social profiles
Digital presencePeoplesSouth Bank compliance and trust
Trust signalCompliance5 records
PeoplesSouth Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeoplesSouth Bank leadership team
Management profileNumber of profiles
PeoplesSouth Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeoplesSouth Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeoplesSouth Bank
What does PeoplesSouth Bank do?
PeoplesSouth Bank is a full-service community commercial bank providing personal and business banking products including consumer and business checking, savings, money market, NOW accounts, certificates of deposit, IRAs, and a comprehensive consumer and commercial loan portfolio (personal, auto, home equity, real estate, construction, agricultural, and business loans) along with credit cards, safe deposit boxes, and digital banking services through 33 branch locations across Southwest Georgia, Southeast Alabama, and the Florida Panhandle.
Is PeoplesSouth Bank a public or private company?
PeoplesSouth Bank is a private company. It is classified as corporate owned and is currently operating.
When was PeoplesSouth Bank founded?
PeoplesSouth Bank was founded in 1973. It employs 101 to 250 people.
Where is PeoplesSouth Bank based?
PeoplesSouth Bank is headquartered in Colquitt, United States, in the North America region.
How does PeoplesSouth Bank make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are fee Income, service Charges and credit Card Revenue.
Who are PeoplesSouth Bank's main competitors?
Direct peers on record are Ameris Bancorp, Colony Bankcorp, Inc., Renasant Corporation, United Community Banks, Inc. and Synovus Financial Corp.. ServisFirst Bancshares, Inc. is listed as an emerging player. Broad incumbents are Regions Financial Corporation, SouthState Corporation and Cadence Bank. Trustmark Corporation is listed as a regional player.
Does PeoplesSouth Bank have an API?
No public API is recorded for PeoplesSouth Bank.
What industry is PeoplesSouth Bank in?
PeoplesSouth Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6022.