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Survey Mark

Full company profile

uuid002e5o7

Namestring
Survey Mark
Legal namestring
Survey Mark
Company typeenum
Private
Founded yearint
2003
Descriptiontext

Survey Mark is a privately held, founder-led land surveying firm headquartered in South Brisbane, Queensland, Australia, founded in 2003 by Lance Hayes. The company delivers three integrated surveying disciplines: cadastral surveying (legal boundary establishment, subdivisions, plan sealing under Queensland land registry requirements), engineering surveying (setout, as-constructed documentation, site control for construction and infrastructure), and spatial surveying (UAV/drone imagery, 3D laser scanning, photogrammetry, and 3D Revit modelling). Its core technology stack is built around precision spatial positioning hardware and digital modelling software, supported by a team of approximately 17 staff including multiple Registered Surveyors and Surveying Associates endorsed by the Surveyors Board of Queensland.

The firm serves a diversified base of property developers, residential and commercial construction companies, government entities, and infrastructure projects across Queensland. Notable enterprise customers include KDL Property Group (Regent Quarter, 300+ residential lots), Goldfields (Country Club Estate, 50 acres), Simonds Homes, Paynters, Queensland Rail, and the Department of Education, with use cases spanning infill residential subdivisions, education facilities, cinema upgrades, and rail corridor surveys.

Survey Mark generates revenue through project-based professional services fees, with pricing varying by property size, terrain complexity, and survey type. Customer acquisition relies on direct engagement, industry reputation, and word-of-mouth referrals rather than paid channels, supported by a website, social media presence, and a portfolio of case studies. The business has expanded organically over 20+ years without disclosed external funding, acquisitions, or geographic expansion beyond Queensland.

Short descriptiontext

Survey Mark is a privately held Queensland land surveying firm founded in 2003, delivering cadastral, engineering, and spatial surveying services to property developers, construction companies, government entities, and infrastructure projects statewide using UAVs, laser scanning, and photogrammetry.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSouth Brisbane, Australia
HQ citystring
South Brisbane
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
land surveying services, cadastral surveying, engineering surveying, spatial surveying, property boundary surveys
Industry1 code
1Title Search & Examination
CodeBPAJAOABPrimaryNo
NAICS code1 code
  • Surveying and Mapping (except Geophysical) Services54137
SIC code1 code
  • Land Subdividers & Developers (No Cemeteries)6552
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Surveying Services
TypeProfessional Services
Description

Survey Mark generates revenue through providing professional land surveying services including cadastral surveying, engineering surveying, and spatial surveying. Revenue is project-based, varying by scope, property size, terrain complexity, and survey type required. The company serves residential subdivisions, commercial developments, and infrastructure projects.

surveymark.com.au
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
Pricing details1 tier
1Project-based professional services pricing
ModelOtherBilling cadencePay-as-you-go
Notes

Pricing varies based on property size, terrain complexity, survey type (boundary, cadastral, engineering, spatial), and project scope. Small residential boundary surveys take hours to a day; larger complex surveys take several days. Timeline estimates provided based on project needs.

surveymark.com.au
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Survey Mark is a professional land surveying firm that provides three integrated surveying services: Cadastral Surveying (establishing legal property boundaries, subdivisions, and plan sealing), Engineering Surveying (3D contour mapping, site control, civil and building setout, and as-constructed documentation for construction and infrastructure projects), and Spatial Surveying (capturing detailed 3D environmental data using UAVs, laser scanning, photogrammetry, and 3D Revit modelling for planning, design, and decision-making).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Survey Mark operates as a single unified land surveying service offering, delivering three integrated surveying disciplines: Cadastral Surveying (establishing legal property boundaries), Engineering Surveying (guiding construction and infrastructure projects), and Spatial Surveying (capturing detailed 3D environmental data using advanced technologies). These services support the full spectrum of land development from boundary identification and titling through to construction setout and as-constructed documentation.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

ASX-listed Australian surveying, spatial and planning consulting firm with multi-state coverage; competes directly with Survey Mark for property developer, construction and government surveying mandates, especially on larger multi-disciplinary engagements.

TypeDirect peer
Description

Multi-disciplinary Australian surveying, town planning and civil engineering consultancy with a cadastral and engineering surveying practice serving developers and government — directly comparable in service offering and customer base.

TypeDirect peer
Description

Queensland-based surveying and spatial services firm offering cadastral, engineering and spatial surveying to property developers, government and infrastructure clients — the closest head-to-head competitor to Survey Mark in its home market.

4JBS&G
TypeBroad incumbent
Description

Australia-wide environmental, geotechnical and surveying consultancy with established cadastral and engineering surveying capabilities; a broader incumbent that competes for the same property developer and government surveying work.

TypeDirect peer
Description

Australian engineering, surveying and project management consultancy providing cadastral, engineering and construction surveying to developers, infrastructure and government — directly comparable in service mix and project scale.

TypeDirect peer
Description

Western Australia-based surveying, engineering and project services firm offering cadastral, engineering and spatial surveying; a directly comparable mid-sized Australian surveying peer, albeit operating in a different state.

TypeDirect peer
Description

Australian surveying, mapping and spatial services firm providing cadastral, engineering and 3D laser scanning services to government, infrastructure and property clients — comparable in service mix and target segments to Survey Mark.

TypeDirect peer
Description

Australian property and surveying consultancy offering cadastral, engineering and development advisory services to land developers and the construction sector — closely aligned to Survey Mark's land development focus.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers21 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles16 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Survey Mark is a privately held Queensland land surveying firm founded in 2003, delivering cadastral, engineering, and spatial surveying services to property developers, construction companies, government entities, and infrastructure projects statewide using UAVs, laser scanning, and photogrammetry.

What Survey Mark does

Survey Mark is a privately held, founder-led land surveying firm headquartered in South Brisbane, Queensland, Australia, founded in 2003 by Lance Hayes. The company delivers three integrated surveying disciplines: cadastral surveying (legal boundary establishment, subdivisions, plan sealing under Queensland land registry requirements), engineering surveying (setout, as-constructed documentation, site control for construction and infrastructure), and spatial surveying (UAV/drone imagery, 3D laser scanning, photogrammetry, and 3D Revit modelling). Its core technology stack is built around precision spatial positioning hardware and digital modelling software, supported by a team of approximately 17 staff including multiple Registered Surveyors and Surveying Associates endorsed by the Surveyors Board of Queensland.

The firm serves a diversified base of property developers, residential and commercial construction companies, government entities, and infrastructure projects across Queensland. Notable enterprise customers include KDL Property Group (Regent Quarter, 300+ residential lots), Goldfields (Country Club Estate, 50 acres), Simonds Homes, Paynters, Queensland Rail, and the Department of Education, with use cases spanning infill residential subdivisions, education facilities, cinema upgrades, and rail corridor surveys.

Survey Mark generates revenue through project-based professional services fees, with pricing varying by property size, terrain complexity, and survey type. Customer acquisition relies on direct engagement, industry reputation, and word-of-mouth referrals rather than paid channels, supported by a website, social media presence, and a portfolio of case studies. The business has expanded organically over 20+ years without disclosed external funding, acquisitions, or geographic expansion beyond Queensland.

Survey Mark firmographics

Firmographics
Name
Survey Mark
Legal name
Survey Mark
Website
https://surveymark.com.au
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
11–50 employees
Short description
Survey Mark is a privately held Queensland land surveying firm founded in 2003, delivering cadastral, engineering, and spatial surveying services to property developers, construction companies, government entities, and infrastructure projects statewide using UAVs, laser scanning, and photogrammetry.
Ownership category
akta.pro rank

Where Survey Mark is headquartered

Location

Headquarters

HQ city
South Brisbane
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Survey Mark business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Professional Surveying Services: Survey Mark generates revenue through providing professional land surveying services including cadastral surveying, engineering surveying, and spatial surveying. Revenue is project-based, varying by scope, property size, terrain complexity, and survey type required. The company serves residential subdivisions, commercial developments, and infrastructure projects.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goProject-based professional services pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Survey Mark product offering

Product offering

Core offering

Survey Mark is a professional land surveying firm that provides three integrated surveying services: Cadastral Surveying (establishing legal property boundaries, subdivisions, and plan sealing), Engineering Surveying (3D contour mapping, site control, civil and building setout, and as-constructed documentation for construction and infrastructure projects), and Spatial Surveying (capturing detailed 3D environmental data using UAVs, laser scanning, photogrammetry, and 3D Revit modelling for planning, design, and decision-making).

Product overview

Survey Mark operates as a single unified land surveying service offering, delivering three integrated surveying disciplines: Cadastral Surveying (establishing legal property boundaries), Engineering Surveying (guiding construction and infrastructure projects), and Spatial Surveying (capturing detailed 3D environmental data using advanced technologies). These services support the full spectrum of land development from boundary identification and titling through to construction setout and as-constructed documentation.

Differentiator

Problem solved

Functional benefit

Companies that use Survey Mark

Customer profile

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Survey Mark technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Survey Mark partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Survey Mark competitors and assessment

Company assessment

Direct peers

  • Veris Australia: ASX-listed Australian surveying, spatial and planning consulting firm with multi-state coverage; competes directly with Survey Mark for property developer, construction and government surveying mandates, especially on larger multi-disciplinary engagements.
  • Beveridge Williams: Multi-disciplinary Australian surveying, town planning and civil engineering consultancy with a cadastral and engineering surveying practice serving developers and government — directly comparable in service offering and customer base.
  • Bennett + Bennett: Queensland-based surveying and spatial services firm offering cadastral, engineering and spatial surveying to property developers, government and infrastructure clients — the closest head-to-head competitor to Survey Mark in its home market.
  • Wallbridge Gilbert Aztec (WGA): Australian engineering, surveying and project management consultancy providing cadastral, engineering and construction surveying to developers, infrastructure and government — directly comparable in service mix and project scale.
  • Cossill & Webley (COWA): Western Australia-based surveying, engineering and project services firm offering cadastral, engineering and spatial surveying; a directly comparable mid-sized Australian surveying peer, albeit operating in a different state.
  • McMullen Nolan Group (MNG): Australian surveying, mapping and spatial services firm providing cadastral, engineering and 3D laser scanning services to government, infrastructure and property clients — comparable in service mix and target segments to Survey Mark.
  • Reeds Consulting: Australian property and surveying consultancy offering cadastral, engineering and development advisory services to land developers and the construction sector — closely aligned to Survey Mark's land development focus.

Broad incumbents

  • JBS&G: Australia-wide environmental, geotechnical and surveying consultancy with established cadastral and engineering surveying capabilities; a broader incumbent that competes for the same property developer and government surveying work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Survey Mark social profiles

Digital presence

Survey Mark financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Survey Mark leadership team

Management profile

Number of profiles

Profiles16 records

Survey Mark funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Survey Mark M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Survey Mark

What does Survey Mark do?

Survey Mark is a professional land surveying firm that provides three integrated surveying services: Cadastral Surveying (establishing legal property boundaries, subdivisions, and plan sealing), Engineering Surveying (3D contour mapping, site control, civil and building setout, and as-constructed documentation for construction and infrastructure projects), and Spatial Surveying (capturing detailed 3D environmental data using UAVs, laser scanning, photogrammetry, and 3D Revit modelling for planning, design, and decision-making).

Is Survey Mark a public or private company?

Survey Mark is a private company. It is currently operating.

When was Survey Mark founded?

Survey Mark was founded in 2003. It employs 11 to 50 people.

Where is Survey Mark based?

Survey Mark is headquartered in South Brisbane, Australia, in the Oceania region.

How does Survey Mark make money?

One revenue line is on record: professional Surveying Services.

Who are Survey Mark's main competitors?

Direct peers on record are Veris Australia, Beveridge Williams, Bennett + Bennett, Wallbridge Gilbert Aztec (WGA), Cossill & Webley (COWA), McMullen Nolan Group (MNG) and Reeds Consulting. JBS&G is listed as a broad incumbent.

Does Survey Mark have an API?

No public API is recorded for Survey Mark.

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