Rockpit Brewing

What Rockpit Brewing does

Rockpit Brewing & Distilling is a privately held, family-owned craft brewery and distillery operating from a single taproom at 10 W Illiana St in Orlando's SoDo district. The company was founded in 2018-2019 by four co-founders (Chris Rock, Jeremy, Ed, and Sean) and produces small-batch craft beer alongside house-distilled spirits including moonshine, vodka, gin, and whiskey, all consumed primarily on-site. Its core products are an ever-changing weekly lineup of handcrafted beers, house cocktails built from the in-house spirits, and a taproom experience centered on family-friendly and dog-friendly hospitality with weekly events (live music, trivia, yoga, bingo).

The business operates an exclusively direct-to-consumer model: revenue is generated through on-site beverage sales, Mug Club subscription membership with Wednesday early-access to new beer releases, four-pack and merchandise retail, and food sales executed through an exclusive partnership with neighboring Cecil's BBQ. Customer acquisition is driven by a community-oriented marketing mix spanning Instagram, Facebook, blog content, the Rockpit mobile app (which offers a free drink for download plus ongoing in-app promotions), and weekly event programming. Distribution is limited to the single physical taproom—there is no evidence of wholesale, online ordering, or shipping.

There is no disclosed revenue, no institutional funding, no parent company, and no documented M&A activity. The company employs between 11 and 50 people and integrates with third-party POS (Arryved) and remarketing (Google AdWords) tools. Strategic activity since opening has been incremental: expanding the spirits portfolio (including whiskey), launching the mobile app, and deepening the event calendar and food-truck partnerships, all within the same single-site footprint.

Name

Rockpit Brewing

Legal name

RockPit Brewing, LLC

Website

https://rockpitbrewing.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockpit Brewing & Distilling is a family-owned craft brewery and distillery in Orlando's SoDo district, producing small-batch beer and house-distilled spirits for on-site consumption alongside a Cecil's BBQ food partnership. It serves local residents and visitors through a single taproom with weekly events and a Mug Club membership.

Ownership category

akta.pro rank

Product category

Craft Brewery and Distillery

NAICS

Breweries (31212), Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)

SIC

Beverages (2080), Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distilling & Brands (CRADAIAC), Craft Beer Bars & Taprooms (THAFAEAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Small-batch distillery
• Taproom experience
• Neighborhood brewery
• Craft cocktails

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. On-site beverage sales: Revenue from craft beer, house-distilled spirits, and cocktails sold at the taproom for on-site consumption
2. Food sales (Cecil's BBQ partnership): Revenue from food menu items including appetizers, entrees, burgers, and sides provided by adjacent Cecil's BBQ restaurant
3. Mug Club membership: Repeat customer loyalty program with early access to new beer releases and member-only events
4. Merchandise and store: Rockpit app sales, merchandise, and four-pack sales mentioned in promotional offers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rockpit Brewing & Distilling is a locally-owned neighborhood brewery and distillery producing handcrafted craft beer and small-batch spirits (moonshine, vodka, gin, cocktails) on-site. The company operates a family and dog-friendly taproom in Orlando's SoDo district, serving beverages alongside a BBQ menu from neighboring Cecil's BBQ, with weekly new beer releases and a regular event calendar.

Product overview

Rockpit Brewing & Distilling is a locally-owned Orlando brewery and distillery operating as a single unified taproom experience in the SoDo district. The core offerings consist of small-batch craft beers and house-distilled spirits (moonshine, vodka, gin, cocktails), complemented by an exclusive BBQ menu from neighbor Cecil's BBQ. The business also maintains a mobile app offering exclusive promotions. Weekly new beer releases and events (trivia, live music, yoga) drive the customer experience. The product portfolio centers on the in-house production of beer and spirits consumed on-site, with retail packaged beer and to-go options available through the store.

Differentiator

Problem solved

Functional benefit

Products and services

• Small-Batch Craft Beer House-brewed craft beers released weekly, featuring an ever-changing lineup of small-batch brews including IPAs, sours, stouts, and seasonal specialties, served on-site at the Orlando taproom.
• House-Distilled Spirits Small-batch moonshine, vodka, gin, and whiskey produced on-site at the distillery, used for craft cocktails and served at the taproom.
• Craft Cocktails Handcrafted cocktails made with house-distilled spirits, served at the taproom alongside beer offerings.
• Taproom Experience A family and dog-friendly taproom at 10 W Illiana St in Orlando's SoDo district hosting weekly events including live music, trivia nights, yoga sessions, and community gatherings.
• Cecil's BBQ Menu Exclusive BBQ menu offered through partnership with neighboring Cecil's BBQ, featuring Texas-style smoked meats, appetizers, sandwiches, burgers, and sides, available for order inside the taproom.
• Rockpit Mobile App A dedicated mobile application offering exclusive promotions including a free drink on download, half-off four-pack of beer, half-off bottle of spirits, and access to app-only special offers.

Quantifiable outcome

• New beers released every Wednesday to Mug Club and Thursday to the public

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Tactical BrewingminorStrategic or Co-development Partner · 1 June 2018Brewery friends who helped unload fermentation tanks during the original brewery build-out. Mutual friendship/support relationship during startup phase.
• Cecil's BBQcoreStrategic or Co-development PartnerExclusive food partnership with adjacent Cecil's BBQ restaurant (25+ years in SoDo district since 1992). Cecil's provides a dedicated menu for Rockpit customers featuring Texas-style BBQ including brisket, pulled pork, smoked wings, and sides. Operates from Rockpit's location with modified hours.
• MD CateringminorGTM or Marketing PartnerFood truck partner for special events including Super Bowl Sunday watch parties. Provides smoked meatball subs, cheesy cheesesteaks, and event catering.
• VIP Grill Soul Food and SeafoodminorGTM or Marketing PartnerFood truck partner serving gourmet soul food and seafood including fried catfish, shrimp, collard greens, and mac 'n' cheese for special events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Tactical Brewing Company: Small Orlando craft brewery that explicitly supported Rockpit during its original build-out. Comparable on neighborhood taproom scale and Orlando craft positioning.

Direct peers

• Hourglass Brewing: Orlando craft brewery with a neighborhood taproom and rotating small-batch releases. Same scale bracket, same direct-to-consumer motion, and competes for the same SoDo-area craft drinker.
• Crooked Can Brewing Company: Central Florida craft brewery with an in-house taproom and food partner, similar small-batch approach. Comparable on brewpub format, food partnership, and event-driven programming.
• Ten10 Brewing Company: Orlando craft brewery operating a taproom with rotating small-batch beers. Direct competitor for the same neighborhood craft beer consumer.
• Sideward Brewing Co. Orlando craft brewery and taproom in the same SoDo/Orlando adjacency, producing small-batch beer with a community/events focus. Directly comparable on geography, product format, and direct-to-consumer taproom model.
• Oviedo Brewing Company: Greater Orlando-area craft brewery and taproom. Same neighborhood-brewpub model and same regional craft consumer base.
• Copper Bottom Craft Distillery: Florida craft distillery with an on-site tasting room producing house-distilled spirits. Closest comparable on the distillery + tasting room side of Rockpit's business.

Broad incumbents

• BJ's Restaurant & Brewhouse: National brewpub chain that brews beer in-house and serves it alongside a full food menu. Broader incumbent in the brewpub category Rockpit occupies, though at chain scale and without the distillery component.
• Cigar City Brewing: One of Florida's largest craft breweries with statewide and national distribution plus a Tampa taproom. Overlaps on craft beer category and taproom experience but at significantly greater scale.
• Funky Buddha Brewery: Larger Florida craft brewery with broad distribution and an Oaklands Park taproom. Comparable category and product overlap, but operates at materially larger scale with packaged and wholesale channels Rockpit lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockpitbrewing
• Instagraminstagram.com/rockpitbrewing
• Xx.com/rockpitbrewing
• LinkedInlinkedin.com/company/rockpit-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockpit Brewing