Mindquake Software

What Mindquake Software does

Mindquake Software (legal entity MindQuake Serviços de Informática Ltda.) is a privately held, founder-operated Brazilian software firm based in São Paulo that develops commercial plugin extensions for Indigo Rose Software's developer toolchain — specifically AutoPlay Media Studio, Setup Factory, TrueUpdate, Visual Patch, and MSI Factory. The company's product catalog consists of approximately 20 add-on modules covering HTTP/HTTPS/FTPS/SFTP/AWS S3 file transfer (Cloud Pack), cryptographic operations (AES, 3DES, Twofish, Rijndael), character-encoding transformation across 76 encodings, MySQL/SQLite3/ODBC database connectivity, Windows taskbar progress visualization, 64-bit registry and file-system access via Wow64 redirection, Microsoft Edge WebView2 embedding, TCP/UDP socket networking, PDF generation via libHaru, and dependency modules for .NET Framework/Core/Desktop Runtime, SQL Server Express, and Visual C++ redistributables. The technology base is the Lua 5.1/5.3.6 scripting language bound to Indigo Rose's SDK 3.0, with native Windows 32-bit and 64-bit plugin binaries.

The company monetizes through three channels: (1) one-time paid plugin licenses distributed via PayPal with email-delivered download links, (2) independent consulting services billed at US$55 per hour with 30-minute rounding and a one-hour minimum, and (3) resale of Indigo Rose Software products through referral links carrying a 10% discount, with order fulfillment handled by Indigo Rose directly. Distribution is global despite Brazilian legal domicile, with consulting and software customers documented across North America, Europe, Australia, and Latin America including enterprise names such as Gemalto, Hertzler Systems, Stardock, COPA-DATA, CyberSoft, and SoftThinks/Dell. GTM is hybrid: a direct, website-driven storefront for plugin downloads plus an inbound channel through Mindquake's listing on Indigo Rose's official consultant page. The business is effectively a single-developer operation anchored by principal Ulrich Peters, with no disclosed external funding, parent company, or institutional investors, and no recurring subscription contracts beyond the Indigo Rose reseller relationship.

Name

Mindquake Software

Legal name

MindQuake Serviços de Informática Ltda.

Website

https://mindquake.com.br

Company type

Private

Operating status

Operating

Short description

Mindquake Software is a São Paulo-based, founder-operated firm that develops commercial Lua/Windows plugins extending Indigo Rose's AutoPlay Media Studio, Setup Factory, and related installer tools, supplemented by $55/hour consulting services for Indigo Rose customers worldwide.

Ownership category

akta.pro rank

Product category

Developer Tools

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Installer development plugins
• Lua SDK extensions
• Software deployment tools
• Developer consulting services
• Windows installer components

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Plugin Sales: Paid downloads of action plugins for Indigo Rose products (AutoPlay Media Studio, Setup Factory, TrueUpdate, Visual Patch). Payment made via PayPal with download link sent via email after confirmation.
2. Consulting Services: Independent consulting services for software deployment and update using Indigo Rose tools. Rate is US$55 per hour with 30-minute interval billing and 1-hour minimum.
3. Indigo Rose Software Resale: Reselling fully licensed Indigo Rose software products (AutoPlay Media Studio, Setup Factory, MSI Factory, TrueUpdate, Visual Patch) with 10% discount. Fulfillment handled by Indigo Rose directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mindquake Software develops and sells paid plugin extensions for Indigo Rose Software products (AutoPlay Media Studio, Setup Factory, TrueUpdate, Visual Patch, MSI Factory) using Lua SDK 3.0, adding capabilities such as cloud file transfer (HTTP/FTPS/SFTP/AWS S3), database connectivity (MySQL, SQLite3, ODBC), cryptography, character encoding, Windows taskbar integration, and 64-bit system access. The company also resells Indigo Rose Software products with a 10% discount and provides independent consulting services at US$55 per hour for software deployment and installer development projects.

Product overview

Mindquake Software is a consulting and software development company that creates plugin extensions for Indigo Rose Software products. The portfolio consists of Action Plugins (Cloud Pack, Crypto, Encoding, HTTP, Language, MySQL, ODBC, SQLite3, Utilities, Wow64, ZipEx), Object Plugins (Edge WebView2, Socket), Lua Modules (LuaFileSystem, LuaHPDF), and Dependency Modules (.NET Framework/Runtime, SQL Server Express, Visual C++ Runtime) that extend AutoPlay Media Studio, Setup Factory, TrueUpdate, Visual Patch, and MSI Factory. The company also resells Indigo Rose Software products and provides consulting services at US$55 per hour.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Pack Suite of action plugins providing HTTP, FTPS, SFTP, and AWS S3 file transfer capabilities for Setup Factory 10 and AutoPlay Media Studio 9. Enables web-based installers that download files from hosting services during setup, supporting HTTPS resume downloads, multipart form submission, SSL certificate validation, and S3 bucket/object operations.
• Taskbar Actions Plugin Action plugin that displays a progress bar inside the Windows taskbar button with normal, paused (yellow), and error (red) states. Compatible with Windows 7 or newer; later incorporated into official Setup Factory 10 and AutoPlay Media Studio 9 releases.
• Crypto Actions Plugin Cryptographic functions including 256-bit AES, 168-bit 3DES, 256-bit Twofish, and 256-bit Rijndael (.NET-compatible) for string and file operations, plus PHP-compatible AES encryption.
• Encoding Actions Plugin Character transformation between 76 different encodings including UTF-8, UTF-32, Windows-1250 through 1258, ISO-8859 series, and more for strings and files.
• HTTP Actions Plugin Adds HTTP functionality including resume download, multipart form-data submission, SSL certificate validation (chain, expiration, revocation checks), and extended file size retrieval for web-based installer scenarios.
• Language Actions Plugin Determines OS language, system locale, Windows installation language, and display language. Returns Language ID codes for multilingual application support.
• MySQL Actions Plugin Native MySQL client API connection plugin for AutoPlay Media Studio and Setup Factory. Supports MySQL versions 4.x and 5.x without additional libraries like LuaSQL or LuaCOM.
• ODBC Actions Plugin Provides ODBC database connectivity for SQL databases including Firebird, Access, Oracle, Visual FoxPro, Sybase, SQL Server, and MySQL. Supports DSN and DSN-less connections, BLOB retrieval, and stored procedure execution.
• SQLite3 Actions Plugin SQLite3 database engine integration with same actions/parameters as the original SQLite2 plugin for easy migration. Includes SQLite3.Open, SQLite3.Query, SQLite3.QueryToTable, and more.
• Utilities Actions Plugin Collection of utility functions including AltFolderBrowse, FolderBrowse, GetHDInfo, GetLnkTarget, MessageBoxEx with checkbox, MinimizeToTray, RefreshWindow, and RetrieveCertificate.
• Wow64 Actions Plugin Enables access to 64-bit registry keys and folders from 32-bit applications on 64-bit Windows. Provides registry redirection handling and file system redirector access.
• ZipEx Actions Plugin Provides ZIP and RAR archive operations including add, append, create self-extracting archives, delete, extract, and get contents. Now included in Setup Factory 10.
• Edge WebView2 Object Plugin Embeds Microsoft Edge WebView2 (Chromium-based) control for displaying web content in AutoPlay applications. Supports navigation, loading HTML/URL, printing, and cache/cookie management. Now part of AutoPlay Media Studio 8.6+.
• Socket Object Plugin Adds TCP/IP and UDP/IP network operations to AutoPlay Media Studio. Enables point-to-point chat, multi-user chat rooms, POP3/SMTP mail clients, and custom TCP/IP port communication.
• LuaFileSystem Lua library providing portable file system access including attributes, directory iteration, file locking, mkdir, rmdir, symlink attributes, and touch operations. Compiled for AutoPlay Media Studio 8.x and Setup Factory 9.x.
• LuaHPDF Lua module interface to libHaru PDF library (v2.2.0.0) for programmatically creating PDF files. Built with zlib 1.2.8 and libpng 1.6.2.
• SQL Server Express Dependencies Dependency modules for Setup Factory to detect and install Microsoft SQL Server Express versions 2012, 2014, 2016, 2019, and 2022 (32-bit and 64-bit).
• Visual C/C++ Runtime Dependencies Dependency modules for Setup Factory to detect and install Microsoft Visual C++ redistributables for versions 2008, 2010, 2012, 2013, and 2015-2022 (x86 and x64).
• Consulting Services Independent consulting for software deployment and update projects using Indigo Rose tools (AutoPlay Media Studio, Setup Factory, TrueUpdate, Visual Patch, MSI Factory). Includes project assistance, custom development, and technical support at US$55/hour with 30-minute interval billing and 1-hour minimum.

Quantifiable outcome

• Tools installed thousands of times and used daily by developers worldwide
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

One partnership is on record.

• Indigo Rose SoftwarecoreImplementation/ SI/ Consulting PartnerOfficial consulting partner listed on Indigo Rose Software's consulting page. Provides independent consulting services for customers of Indigo Rose products (AutoPlay Media Studio, Setup Factory, MSI Factory, TrueUpdate, Visual Patch). Also resells Indigo Rose products with 10% discount through referral links.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• GHS Software: Specialist Windows installer/dependency tool vendor with comparable focus on SMB installer authoring. Adjacent to MindQuake's ecosystem as another niche commercial player serving installer developers.

Emerging players

• Lindersoft (SetupBuilder): Vendor of SetupBuilder, a commercial Windows installer tool directly competing with Indigo Rose's Setup Factory. Operates in the same SMB/developer installer niche and represents a comparable single-vendor specialist profile to MindQuake's ecosystem.
• NSIS (Nullsoft Scriptable Install System): Open-source Windows installer system widely used by open-source projects. Comparable to Setup Factory for Windows installer creation and supports a plugin ecosystem of its own, representing both a peer platform and a competing plugin marketplace.
• BitRock InstallBuilder: Cross-platform installer tool aimed at modern hybrid desktop and SaaS delivery. Comparable to Setup Factory for installer authoring but oriented to web-download/cloud-distributed installers — the same migration direction MindQuake's Cloud Pack targets.
• Inno Setup: Long-running free Windows installer tool with Pascal-scripting extensibility. Comparable to Setup Factory as a developer-targeted installer framework; its free, community-driven model represents the alternative MindQuake's paid plugin ecosystem must differentiate against.
• Tarma Software (InstallWise): Vendor of InstallWise, a Windows installer tool historically positioned alongside Setup Factory. Comparable niche commercial installer platform with comparable developer audience and similar SMB-to-enterprise footprint.

Broad incumbents

• Advanced Installer: Commercial Windows installer authoring tool competing in the same overall market as Setup Factory. Comparable as a developer-facing installer product with extensive built-in capabilities, serving enterprise and SMB customers worldwide.
• InstallAware: Commercial Windows installer tool with IDE, scripting, and MSI capabilities. Targets the same SMB-to-enterprise developer audience as Setup Factory, with overlapping cloud-deployment and dependency-detection features MindQuake addresses via plugins.
• InstallShield (Revenera): Long-established enterprise installer authoring suite from Revenera (Flexera). Competes directly with Indigo Rose's Setup Factory and MSI Factory in the Windows installer space, and represents the incumbent MindQuake's plugin ecosystem lives alongside.

Direct peers

• Indigo Rose Software: Vendor of the AutoPlay Media Studio and Setup Factory platforms that MindQuake extends. Operates as both platform owner and the upstream originator of every MindQuake product line, with a mutual consulting/reselling partnership already in place.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lobo_viajante
• Facebookfacebook.com/ulrich.peters.sp
• Instagraminstagram.com/ulrichpeters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindquake Software