Magiboards

What Magiboards does

Magiboards is a UK-based manufacturer and supplier of visual communication products, founded in 1966 and operating from a 25,000 sqft headquarters and manufacturing facility in Telford, Shropshire. The company designs, produces, and distributes whiteboards (dry-erase magnetic boards in enamel steel, coated steel, and laminate surfaces with guarantees of up to 25 years), notice boards (felt, loop nylon, hessian, and recycled PET materials), custom printed whiteboards using dye-sublimation printing that embeds graphics directly into the surface, and acoustic panels under the Hush & Hue sub-brand. Sub-brands Chameleon (premium frameless whiteboard walls), MagiShape (eco-PET designer notice boards), MagiSafe (fire-rated lockable boards), MagiRail (sliding rail systems), MagiClean (cleaning accessories), and Lean VM (lean visual management templates) extend the core range into adjacent price and use-case tiers.

The business operates a direct-to-consumer B2B model through its magiboards.com e-commerce platform and a parallel Magiboards Trade portal at magiboardstrade.com serving resellers and trade customers, supplemented by an installation service for enterprise projects. Revenue is generated through one-time product sales — whiteboards from £19.37 ex VAT, custom printed boards from £112.19 ex VAT, acoustic panels from £40.00 ex VAT, and accessories from £5.25 — across customer segments in healthcare (multiple NHS trusts), manufacturing, education, corporate offices, and public/community spaces. The company holds ISO 9001:2015 and ISO 14001:2015 certifications, BS EN13501 Class B fire ratings on selected products, and is led by Managing Director Erwin Van Der Stap.

Magiboards is a privately held limited company registered in England & Wales, with a US subsidiary (Magiboards USA) serving the American market. No institutional investors, funding rounds, or M&A activity are disclosed in the source material. Operating geographies span the United Kingdom and United States, with new product introductions continuing across 2024 and 2025, particularly in the Hush & Hue acoustic range.

Name

Magiboards

Legal name

Magiboards Ltd

Website

https://magiboards.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Magiboards is a UK-based manufacturer founded in 1966 that produces whiteboards, notice boards, custom printed boards, and acoustic panels for B2B customers in healthcare, manufacturing, education, and corporate sectors, selling through e-commerce and a trade reseller channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Whiteboards: Sale of dry erase magnetic whiteboards in various surfaces (enamel steel, coated steel, laminate) and configurations (wall-mounted, mobile, custom printed). Revenue generated through direct e-commerce sales to businesses and institutions.
2. Product Sales - Notice Boards: Sale of fabric-covered, eco-friendly, and designer notice boards including felt, hessian, loop nylon, and MagiShape eco-PET materials. Various mounting options and fire-rated variants available.
3. Product Sales - Acoustic Panels: Sale of Hush & Hue acoustic panels for soundproofing applications in offices and commercial spaces. Modular panels in various shapes and colours.
4. Custom Printed Solutions: Bespoke custom printed whiteboards and visual management boards for healthcare, manufacturing, education, and office sectors using dye-sublimation printing technology.
5. Accessories: Sale of complementary products including magnetic accessories, marker pens, erasers, document holders, poster frames, and mounting hardware.
6. Trade/Reseller Accounts: Dedicated trade platform (magiboardstrade.com) offering resellers and trade customers enhanced technical data, production information, and sales assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Magiboards manufactures and supplies whiteboards, notice boards, custom dye-sublimation printed boards, and acoustic panels for visual communication across healthcare, manufacturing, education, and office sectors. Products are made to order at a 25,000 sqft facility in Telford, UK, using enamel steel, coated steel, laminate, felt, nylon, hessian, and 100% recycled PET surfaces, and are sold directly via e-commerce and through a dedicated trade/reseller platform. The company also offers complementary accessories, installation services, and an in-house design team for bespoke solutions.

Product overview

Magiboards is a UK-based manufacturer and supplier of visual communication products founded in 1966. The core product portfolio centers on whiteboards (dry erase magnetic boards in enamel steel, coated steel, and laminate surfaces), notice boards (felt, loop nylon, hessian, and eco-friendly PET materials), custom printed whiteboards using dye sublimation technology, and acoustic panels. The company operates several sub-brands including Chameleon (premium frameless modular whiteboards), MagiShape (geometric designer notice boards), MagiRail (sliding rail systems), MagiSafe (fire-rated lockable boards), and Lean VM (lean visual management templates). Additional offerings include outdoor displays (WeatherShield), display presentation equipment, Crystal Wall staff/team displays, and a comprehensive accessories range. The products serve healthcare, manufacturing, education, and office sectors, with custom printing capabilities allowing sector-specific templates and bespoke solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MagiShape: Eco-friendly designer notice boards made from 100% recycled material (65% post-consumer and 35% pre-consumer waste plastic).
• Hush & Hue
• Chameleon
• Lean VM
• MagiSafe
• MagiClean

Products and services

• Whiteboards

Quantifiable outcome

• 25-year surface guarantee on enamel steel whiteboards
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Magnetoplan: German manufacturer of magnetic whiteboards, conference room systems, and visual planning products for offices and training environments. Closely comparable product technologies (enamel steel, coated steel) and similar customisation capabilities.
• Spaceright Europe: UK/EU supplier of notice boards, display systems, and presentation equipment serving office, education, and outdoor markets. Direct overlap with Magiboards' notice-board and WeatherShield outdoor product lines.
• Bi-Office: European manufacturer of whiteboards, notice boards, and visual communication products serving offices and education across the UK/Portugal. Highly comparable to Magiboards across product mix, materials, and direct-to-B2B channels.
• MasterVision (Office MasterVision / Bi-silque): French/Portuguese manufacturer of whiteboards, bulletin boards, and easels distributed across Europe and via global OEM partnerships. Comparable in product mix, B2B distribution, and custom printed offerings.
• MooreCo Inc: US manufacturer of educational and office visual display products including Best-Rite whiteboards and boards. Comparable in custom-printed whiteboard and tiered surface-guarantee offerings serving education and corporate markets.
• Lohmann Design (Sigel): German manufacturer of office notice boards, whiteboards, and presentation accessories under the Sigel brand. Direct competitor in European office/education channels with comparable product breadth.
• Legamaster: Dutch manufacturer of whiteboards, notice boards, and meeting-room visual communication tools with strong presence in education and corporate markets across Europe. Highly comparable in product offering and vertical segmentation.

Broad incumbents

• 3M (Post-it / Command / Visual Workspaces): Large diversified manufacturer whose Post-it easel pads, whiteboard accessories, and Command mounting solutions compete in adjacent office-supplies segments. Broader portfolio incumbent rather than direct whiteboard specialist.
• Quartet (ACCO Brands): US-market leading whiteboard and bulletin board brand owned by ACCO Brands; serves offices and education with broader product portfolio. A wider portfolio incumbent against Magiboards' more specialised offering.

Regional players

• Bachmann GmbH (Office Products): German office-products manufacturer offering notice boards and visual communication tools primarily in German-speaking and EU markets. Comparable products but limited UK/US overlap with Magiboards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGmYb_weDdHkMMrZJ0rYUcw
• Xx.com/Magiboards
• Facebookfacebook.com/magiboards
• LinkedInlinkedin.com/company/magiboards-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magiboards