Lifestyle

What Lifestyle does

Lifestyle Inc. is a privately-held B2B fashion sourcing solution provider based in Noida, India, founded in 2014. The company operates as an intermediary connecting international retailers and wholesalers — primarily in Europe, the U.S.A., and Australia — with Indian manufacturers and artisans across nine product categories: leather garments, leather bags and accessories, other handbags, apparels, footwear, fashion jewellery, fashion accessories, home textiles, and home decor. Lifestyle supports the #MakeinIndia initiative and also facilitates joint-venture manufacturing identification for international brands.

The company's service stack spans vendor sourcing, sampling and production (including customized packaging, labeling, barcoding, and security tagging), 100% or AQL-based quality inspection at pilot/in-line/mid/final stages, seasonal design support from in-house teams, product and documentary photography through a partner, and a separate "ProSupport" line of back-office services. Distribution is direct B2B, with customer acquisition driven primarily by participation in Indian trade fairs such as JuteXpo (Kolkata), International Garment Fair (Greater Noida), Indian Handicrafts and Gifts Fair, Indian Textiles Sourcing Fair by HEPC (Delhi), and Weaves Textile Fair by CII (Erode).

Revenue is generated on a professional services / commission basis with quote-based pricing and is not publicly disclosed. The company is uncapitalized by institutional investors, operates with 1-10 employees, and has no disclosed patents, AI capabilities, or technology platform beyond its sourcing network and supplier relationships. Recent strategic activity includes the April 2026 launch of "Life.Styled Club," a curated community/social experience initiative, and a supply-chain adjustment reducing imports from 15% to 5% of inputs to counter rupee depreciation.

Name

Lifestyle

Legal name

Lifestyle Inc.

Website

https://lifestyleinc.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifestyle Inc. is a Noida-based B2B sourcing intermediary that connects international retailers and wholesalers in Europe, the U.S.A., and Australia with Indian manufacturers across leather, apparel, footwear, accessories, and home textile categories.

Ownership category

akta.pro rank

Product category

Fashion Sourcing Services

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Fashion sourcing services
• Vendor sourcing solutions
• Apparel procurement services
• Quality inspection services
• Manufacturing sourcing platform

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sourcing Services: The company provides sourcing services to international retailers and wholesalers, connecting them with manufacturers across India. Revenue is generated through commissions or service fees for procurement, quality inspection, and production management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lifestyle Inc. is a B2B fashion sourcing solution provider that connects international retailers and wholesalers — primarily in Europe, the U.S.A., and Australia — with Indian manufacturers and artisans across nine product categories (leather garments, leather bags, other handbags, apparels, footwear, fashion jewellery, fashion accessories, home textiles, and home decor). The company bundles sourcing with sampling and production management, 100% or AQL-based quality inspection, in-house design support, professional photography, and ProSupport back-office services.

Product overview

Lifestyle Inc. is a B2B fashion sourcing solution provider based in India, operating as a single unified service platform rather than a modular architecture. The company connects international buyers (primarily from Europe, USA, and Australia) with Indian manufacturers and artisans. Its portfolio includes product categories (Leather Garments, Leather Bags, Apparels, Handbags, Footwears, Fashion Jewellery, Fashion Accessories, Home Textiles, Home Decor) and service offerings (Vendor Sourcing, Sampling & Production, Quality Inspection, Design Support, Photoshoots, ProSupport). The company supports the #MakeinIndia initiative and assists with joint-venture manufacturing identification.

Differentiator

Problem solved

Functional benefit

Products and services

• Leather Garments Sourcing Leather garments sourced from Indian manufacturers meeting international quality and environmental standards, supplied to international fashion retailers and wholesalers through Lifestyle Inc.'s sourcing platform.
• Leather Bags and Accessories Sourcing Leather bags and leather accessories sourced from verified vendors across India for international fashion buyers.
• Apparels Sourcing Apparel fashion products sourced from Indian manufacturers for domestic and international markets.
• Other Handbags Sourcing Non-leather handbags and bags sourced from Indian artisans and manufacturers for international buyers.
• Footwear Sourcing Footwear products sourced from factories across India, supplied to international buyers meeting quality standards.
• Fashion Accessories Sourcing Fashion accessories sourced from Indian vendors for international buyers.
• Fashion Jewellery Sourcing Fashion jewellery sourced from Indian manufacturers and supplied to international fashion buyers.
• Home Textiles Sourcing Home textile products sourced from Indian suppliers for international buyers.
• Home Decor Sourcing Home decor products sourced from Indian artisans and manufacturers for international buyers.
• Vendor Sourcing Vendor sourcing service that connects international buyers with a wide base of Indian suppliers across potential cities, screening vendors for compliance with international, social, and environmental norms and best business practices.
• Sampling and Production Product development service from conception to prototype, including pre-production samples and actual production with value-added services such as customised packaging, specialised labelling, barcoding, and security tagging.
• Quality Inspection Quality inspection service offering 100% inspection or AQL-based inspection at all stages of production from pilot run to in-lines, mid-production, and final packing, followed by random checks to ensure commercially acceptable quality.
• Design Support Seasonal collection design support, executed either by following international clients' tech-packs and specifications or by developing customer-specific collections through in-house design teams.
• Photoshoots Photography services including product shoots, model photoshoots, corporate photoshoots, and documentary videos of product manufacturing and India's heritage created by Indian artists and artisans, delivered in collaboration with a photography partner.
• ProSupport Back-office services including professional web designing, creative graphic designing, reliable virtual assistant support, and precise data entry for startups, small businesses, and established enterprises.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Mahjong StudiominorOthersPartner for hosting Life.Styled Club events, providing guidance on traditional tile game Mahjong for social community events in Gurgaon
• DLF Club 5minorOthersVenue partner for Life.Styled Club inaugural Mahjong and Mocha event held in Gurgaon
• ProSupport Photography PartnercoreTechnology or IntegrationIn collaboration with photography partner, provides product shoot, model photoshoots, and corporate photoshoots services, including documentary videos of product manufacturing and India's heritage

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizongo: India-based B2B platform and supply chain solutions provider for fashion, apparel, and home brands, connecting buyers to verified manufacturers with embedded vendor management — directly comparable to Lifestyle's sourcing-plus-services model.
• Li & Fung: Hong Kong-headquartered global consumer goods sourcing and supply chain operator connecting retailers to manufacturers across Asia. Closest large-scale analogue to Lifestyle's India-based sourcing model, operating at vastly greater scale.
• Fibre2Fashion: Global B2B marketplace and information platform for the textile and apparel industry, including manufacturer discovery, trade leads, and sourcing content — adjacent to Lifestyle's buyer-supplier matching role.
• WFX (World Fashion Exchange): SaaS and sourcing platform purpose-built for fashion brands and apparel manufacturers, covering vendor sourcing, production, and quality workflows. Overlaps with Lifestyle's end-to-end sourcing and QC value proposition.
• Orient Craft: Indian apparel and lifestyle products manufacturer/exporter serving global fashion brands. Comparable as an India-based fashion sourcing/export partner offering vendor + production capabilities to international buyers.

Broad incumbents

• IndiaMART: India's largest B2B marketplace spanning many verticals including apparel, textiles, leather, footwear, and home furnishings. Indirect competitor as a discovery channel that can substitute for traditional buying-house relationships.
• Arvind Limited: Major Indian textile and apparel conglomerate with global B2B and own-brand operations. Sourcing/export capability overlaps with Lifestyle's supplier-discovery thesis, though at vastly larger scale and with owned manufacturing.

Emerging players

• Udaan: India B2B commerce platform with a fashion and lifestyle category connecting small retailers to manufacturers and wholesalers. Competes with Lifestyle for the SME buyer-supplier connection layer, though with broader category coverage.
• ThreadSol: Fashion technology company offering AI-driven fabric sourcing and production planning tools for apparel brands and manufacturers. Comparable as a tech-enabled sourcing/QC layer serving the same buyer base as Lifestyle.
• Ace Turtle: India-headquartered omnichannel commerce platform enabling global fashion and lifestyle brands to operate in Asia, including sourcing, distribution, and brand operations. Adjacent peer overlapping on the 'bridge between international brands and Indian execution' theme.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Pinterestin.pinterest.com/sourcinglifestyleinc
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestyle