Howlong Golf Resort

What Howlong Golf Resort does

Howlong Golf Resort is a non-profit, member-operated golf club and 4-star resort located in Howlong, New South Wales, on the Murray River. Its core asset is an 18-hole course with legend couch fairways and creeping bent greens, maintained year-round by a state-of-the-art irrigation system, supplemented by 10 undercover practice bays, a dedicated putting green, two Tifdwarf bowling greens (8 rinks each, accommodating up to 128 bowlers simultaneously), croquet facilities, and 4-star on-site accommodation within 50 metres of the course. Supporting infrastructure includes a Pro Shop (Titleist, Aristocrat, PFD, E-Z-GO, Tonkin brands; custom club fitting, repairs, hire), Fairways Dining bistro open seven days, and PGA-certified coaching under Director of Golf Paul Steiner.

The business model is a hybrid of recurring membership subscriptions and transactional revenue. Annual memberships span $20 (Social Non-Playing) to $540 (Golf, Bowls & Croquet), with six further tiers: Golf Playing ($400), Golf Pensioner ($300), Golf Non-Home Club ($285), Golf Playing Resort Remote ($129), Sand Green ($150), plus junior variants free under the NSW Active Kids voucher scheme. Transactional revenue comes from green fees ($10–$17 per round), competition entry, accommodation at $160–$300/night, a $99/person/night Play & Stay package, F&B, coaching (including $100 five-week women's clinics), and tournament entry. Reciprocal arrangements with Corowa, Albury, Thurgoona, and Wodonga Golf Clubs extend member play access across the cross-border region.

Customers are predominantly individuals and small groups rather than enterprise accounts. Primary segments are local and regional golfers, pensioners/seniors, golfing holidaymakers, social non-players, bowls and croquet players, and juniors. Distribution is direct-to-consumer via the resort's own website (howlonggolf.com.au), MiClub tee-time bookings, its own accommodation booking engine, walk-in dining, and a HGR Courtesy Bus on Thursday and Friday evenings. Marketing is dominated by community events (Tuesday Bingo, Friday Night Live Music, Saturday Meat Raffle, monthly tournaments, Member's Birthday Draw) and social media, with no paid acquisition channels disclosed.

Name

Howlong Golf Resort

Legal name

Howlong Golf Resort

Website

https://howlonggolf.com.au

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Howlong Golf Resort is a 4-star Australian golf club and resort in Howlong, NSW, operating an 18-hole course, on-site accommodation, dining, bowls, croquet, coaching, and tournaments for local golfers, seniors, holidaymakers, social members, and juniors.

Ownership category

akta.pro rank

Product category

Golf Resort & Country Club

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf club memberships
• Golf resort accommodation
• Club dining services
• Golf coaching lessons
• Bowls and croquet

Headquarters

HQ city

Howlong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Golf Membership Subscriptions: Annual and multi-year golf memberships ranging from $129 (Resort Remote) to $540 (Combination Golf, Bowls & Croquet). Flexible 12-month memberships starting from join date. Social memberships at $20/year for club access without playing rights.
2. Green Fees & Competition Fees: Daily green fees charged to social and public golfers. Social golfers can book up to 12 months in advance without a booking fee. Competition fees of $17 for most competitions, $12 for 9-hole events. Additional fees may apply for visitors.
3. Accommodation: On-site 4-star accommodation including Resort Rooms, Superior Rooms, Superior Family Rooms, and Luxury 2-Bedroom Apartments. Room rates range from $160 to $300 per night. Play & Stay package at $99 per person per night including unlimited golf and breakfast.
4. Food & Beverage (Fairways Dining): Fairways Dining bistro open 7 days, offering lunch from 12pm-2.30pm and dinner from 5.30pm-8pm. Seniors specials Monday-Friday. Kids meal and drink vouchers at $12. Evening bistro is a popular dining spot. Revenue from meals and bar sales, with member discounts offered.
5. Pro Shop Sales & Services: Pro Shop sells top golf brands (Titleist, Aristocrat, PFD, E-Z-GO, Tonkin) and Howlong Golf Resort merchandise. Services include custom club fitting, golf repairs, equipment hire, and gift vouchers.
6. Coaching & Clinics: PGA-certified professional coaching by Paul Steiner, including individual lessons, semi-private group sessions, playing lessons, yearlong development programs, and corporate team-building lessons. Women's Golf Clinics at $100 per person for 5 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Howlong Golf Resort operates an 18-hole golf course with year-round playing conditions, supported by on-site 4-star accommodation, a Fairways Dining bistro, a Pro Shop, and practice facilities. It sells tiered golf, bowls, croquet, combination, and social memberships; offers PGA-certified coaching, junior programs, tournaments and club competitions; and provides accommodation bundled with golf in the Play & Stay package at $99 per person per night.

Product overview

Howlong Golf Resort is a 4-star golf resort offering a unified portfolio of golf, accommodation, dining, and recreational services. The core offering centers on an 18-hole golf course with various membership tiers (Golf Playing, Golf Pensioner, Golf Non-Home Club, Golf Playing Resort, Sand Green, and Combination Memberships for golf/bowls/croquet), plus Social Non-Playing membership. Accommodation options include Superior Family Rooms, Luxury Apartments, Superior Rooms, and Resort Rooms, all within 50 metres of the course, bundled in a Play & Stay Package at $99/person/night. The resort also features Fairways Dining (restaurant), a Pro Shop (equipment/merchandise), Professional Golf Coaching with PGA Director of Golf Paul Steiner, Junior Golf Programs, Tournaments & Club Competitions, and Practice Facilities. The property includes two Tifdwarf grass bowling greens and croquet facilities, with memberships available for these sports individually or in combination with golf.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course 18-hole championship-style golf course suitable for all skill levels, featuring pristine legend couch fairways, creeping bent grass greens, and strategic bunkers, irrigated year-round.
• Golf Playing Membership Full annual golf membership for local golfers ($400/year) offering reciprocal club access, competition eligibility, and 1- or 5-year flexible terms.
• Golf Pensioner Membership Golf membership for pensioners at $300/year with 12-month social membership benefits and competition eligibility.
• Golf Non-Home Club Membership Annual membership ($285/year) for golfers maintaining their handicap at partner clubs (Corowa, Albury, Thurgoona, Wodonga), with reciprocal play access.
• Golf Playing Resort (Remote) Membership Remote membership ($129/year) for golfers living over 100km from Howlong, with unlimited social rounds and competition eligibility.
• Sand Green Membership Annual membership ($150/year) for sand scrape course players offering summer golf plus year-round social benefits.
• Golf, Bowls & Croquet Combination Membership Combined membership ($540/year) covering unlimited social golf, bowls, and croquet, with reciprocal club access and member discounts.
• Social (Non-Playing) Membership Non-playing membership ($20/year) granting club access, special promotions, and member discounts on meals and drinks.
• Accommodation (Superior Family Room) Family room with king bed, 2 singles, sofa bed, and private bathroom, from $160/night, located within 50 metres of the golf course.
• Accommodation (Luxury Apartments) Luxury 2-bedroom self-contained apartments from $300/night, marketed as a home away from home.
• Accommodation (Superior Room) Air-conditioned room with king bed (or 2 singles), couch, and refurbished private bathroom, from $170/night.
• Accommodation (Resort Room) Resort rooms offering bed-choice flexibility, located within 50 metres of the 18-hole golf course.
• Play & Stay Package All-inclusive resort package at $99 per person per night including accommodation within 50 metres of the 18-hole course, unlimited golf, and daily breakfast delivered to the room.
• Fairways Dining Club-style bistro open 7 days, serving lunch (12pm-2:30pm) and dinner (5:30pm-8pm) with seniors specials Monday to Friday and kids meal/drink vouchers at $12.
• Pro Shop On-site golf retail shop selling top brands including Titleist, offering equipment hire, repairs, custom club fitting, and gift vouchers, open 7 days 7am-5pm.
• Professional Golf Coaching PGA-certified coaching programs by Director of Golf Paul Steiner, including individual lessons, semi-private group sessions, playing lessons, year-long development programs, and corporate team-building.
• Junior Golf Programs Junior development programs including Saturdays Juniors On Course (3pm), free 'Come Try It' clinics, and a 5-week development course, with Active Kids voucher acceptance.
• Tournaments & Club Competitions Competitive and social tournaments including daily club competitions, vets events for 55+, and monthly scheduled events open to members and guests.
• Practice Facilities All-weather practice facilities with 10 undercover practice bays, a dedicated putting green, and access to the 19th hole.
• Bowls Facilities & Memberships Two Tifdwarf grass bowling greens (8 rinks each) accommodating up to 128 bowlers simultaneously, with associated memberships and programs.
• Croquet & Gateball Facilities Croquet and gateball facilities with associated memberships and tournaments, including combination memberships with bowls and golf.

Quantifiable outcome

• 18-hole golf course rated as one of the best-presented along the Murray River
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Corowa Golf ClubminorOthersReciprocal club arrangement allowing Howlong members to play at Corowa Golf Club and vice versa. Members must maintain their handicap at their home club.
• Albury Golf ClubminorOthersReciprocal club arrangement allowing Howlong members to play at Albury Golf Club and vice versa. Available to Golf Non Home Club members who maintain their handicap at their home club.
• Thurgoona Golf ClubminorOthersReciprocal club arrangement for Howlong members who maintain their handicap at Thurgoona Golf Club, allowing reciprocal play access.
• Wodonga Golf ClubminorOthersReciprocal club arrangement for Howlong members who maintain their handicap at Wodonga Golf Club, enabling reciprocal play access.
• Active Kids (NSW Government Program)minorOthersHowlong Golf Resort accepts NSW Government Active Kids vouchers ($100 per child) for junior memberships in golf, bowls, or croquet. Families can search for 'Howlong Country Golf Club & Motel' using postcode 2643 to find and redeem vouchers at the club.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wodonga Golf Club: Reciprocal club partner just across the Victorian border in Wodonga. Comparable regional Murray/Border catchment and membership structure serving the same Border-region golf market.
• Riverside Oaks Golf Resort: Regional NSW golf resort (Cattai, near Sydney) offering 36 holes and on-site accommodation. Comparable bundled golf-and-stay concept targeted at both members and visiting golfers, though operating in a different geographic catchment.
• Thurgoona Golf Club: Reciprocal club partner near Albury, NSW. Comparable 18-hole regional golf offering with similar membership tiering and reciprocal access model.
• Commercial Golf Club (Albury): Albury-based 18-hole members' golf club in the same Border region as Howlong. Comparable regional NSW membership structure, competition calendar, and reciprocal play network.
• Corowa Golf Club: Reciprocal club partner located immediately across the Murray River in Corowa, NSW. Highly comparable regional Murray catchment, membership tiers, and reciprocal play arrangements.
• Rich River Golf Club: Moama-based golf resort on the NSW/Victorian Murray River border offering 36 holes, accommodation, and dining. Comparable in target market (Murray region visitors), bundled resort offering, and member/non-member dual-revenue model.
• Tocumwal Golf Club: Murray River golf club in southern NSW with 36 holes, motor inn accommodation, and clubhouse facilities. Direct comparable given shared Murray River catchment and integrated golf-and-stay product positioning.
• Murray Downs Golf & Country Club: Murray River-region golf resort with 36 holes, accommodation, and clubhouse dining. Closest direct comparable: similar regional Murray River catchment, bundled golf-plus-stay proposition, comparable membership and visitor mix.

Broad incumbents

• RACV Cape Schanck Resort: Larger established Victorian golf resort operated by RACV. Comparable in bundling golf with accommodation and dining, but at significantly larger scale, premium positioning, and broader brand infrastructure.

Regional players

• Eagle Ridge Golf Club: Regional Victorian golf club serving the Cranbourne/Gippsland area. Comparable membership-tier structure and community club model, though outside the Murray catchment Howlong serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howlong Golf Resort