Equipment Rentals & Sales

What Equipment Rentals & Sales does

Decker CAT Rental Store is a privately held, authorized Caterpillar equipment rental dealer founded in 1983, operating six physical retail and service locations across Connecticut (Bridgeport, Danbury) and Southern New York (Bedford Hills, Hawthorne, Kingston, Rhinebeck). The company rents aerial equipment (boom lifts, scissor lifts, material lifts, vertical personnel lifts), concrete equipment, safety and roadwork supplies, pipe and fittings, janitorial, grounds maintenance, plant maintenance, and material handling equipment, alongside new and used equipment sales routed through shop.cat.com and catused.cat.com, and a specialized Hydraulic Hose Repair Center in Rhinebeck. Its fleet draws on multiple premium OEMs including Caterpillar, Honda, JLG, Hilti, and Genie.

The company serves three distinct customer segments — professional contractors (primary), homeowners, and DIY enthusiasts — through a hybrid go-to-market that combines self-serve online browsing and quote requests at catrentalstore.com/decker with direct phone-based and field-sales engagement. Revenue is generated from five streams: short-term equipment rental on daily/weekly/monthly rates, new equipment sales, certified used equipment sales, parts and contractor supplies, and hydraulic hose repair services, all priced on a quote-based, pay-as-you-go model.

Operating with a lean digital footprint (Wix-hosted website, social channels on Facebook, LinkedIn, Instagram, and X) and no disclosed technology platform beyond standard e-commerce integrations, Decker competes primarily on local presence, brand association with the Cat dealer ecosystem, and 40+ years of regional customer relationships. The Hudson Valley expansion (Kingston and Rhinebeck) is its most recent growth initiative, and the Rhinebeck site doubles as a differentiated service hub through the Hydraulic Hose Repair Center.

Name

Equipment Rentals & Sales

Legal name

Decker CAT Rental Store

Website

https://equipmentrentalsny.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Decker CAT Rental Store is a privately held, authorized Caterpillar equipment rental dealer founded in 1983, operating six retail and service locations across Connecticut and Southern New York to serve professional contractors, homeowners, and DIY customers with rental, sales, parts, and repair services.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)

Keywords

• Construction equipment rental
• Aerial work platforms
• Contractor supplies
• Heavy machinery rental
• Hydraulic hose repair

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Short-term and flexible equipment rental to contractors, homeowners, and DIYers. Rental options include aerial equipment (boom lifts, scissor lifts, material lifts), concrete equipment, safety and roadwork supplies, and general construction tools. Revenue generated through daily, weekly, and monthly rental rates.
2. New Equipment Sales: Sales of new equipment through Cat dealer network and shop.cat.com integration. Customers purchase directly through Cat's e-commerce platform with Decker as authorized dealer.
3. Used Equipment Sales: Resale of pre-owned equipment through catused.cat.com integration. Decker CAT Rental Store provides used equipment inventory through Cat's certified used equipment platform.
4. Parts and Supplies: Sales of Cat parts, contractor supplies including concrete, safety and roadwork equipment, pipe and fittings, janitorial supplies, grounds maintenance equipment, plant maintenance items, material handling equipment, and small engine/tool repairs.
5. Hydraulic Hose Repair Services: On-site hydraulic hose repair and fabrication services at Rhinebeck location. Provides custom hydraulic hose assemblies and emergency repair for construction and industrial equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Decker CAT Rental Store rents construction, industrial, and contractor equipment on daily, weekly, and monthly terms through six locations in Connecticut and Southern New York, with a fleet that includes aerial work platforms (boom lifts, scissor lifts, material lifts, vertical personnel lifts), concrete equipment, safety and roadwork supplies, pipe and fittings, janitorial, grounds maintenance, plant maintenance, and material handling products. The company also sells new and used Cat equipment, supplies parts and contractor consumables, and operates a Hydraulic Hose Repair Center and small engine/tool repair service at its Rhinebeck location.

Product overview

Decker CAT Rental Store operates as a multi-location equipment and tool rental provider serving contractors, homeowners, and DIYers across Connecticut and Southern New York. The company offers a unified rental platform with aerial equipment (boom lifts, scissor lifts, material lifts), contractor supplies across multiple categories (concrete, safety, roadwork, janitorial, grounds maintenance, plant maintenance, material handling), and specialized services including hydraulic hose repair and small engine/tool repairs. Products are sourced from world-renowned manufacturers including Honda, JLG, Cat, Hilti, and Genie.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Equipment Rental Aerial work platform equipment including boom lifts, material lifts, scissor lifts, and vertical personnel lifts, rented to contractors, industrial users, and homeowners for elevated access applications.
• Equipment Rental (General) Full-service equipment and tool rental offering a wide range of construction, industrial, and homeowner equipment with flexible daily, weekly, and monthly rental options.
• Contractor Supplies Comprehensive contractor supplies including concrete equipment, safety and roadwork gear, pipe and fittings, janitorial supplies, grounds maintenance equipment, plant maintenance tools, and material handling products.
• Hydraulic Hose Repair Center On-site hydraulic hose fabrication, repair, and replacement services operated at the Rhinebeck, NY location, providing custom hydraulic hose assemblies and emergency repair for construction and industrial equipment.
• Small Engine & Tool Repairs Repair services for small engines and tools to maintain equipment functionality and extend tool lifespan for rental fleet and customer-owned equipment.
• New Equipment Sales Sales of new Cat and partner-manufacturer equipment through the shop.cat.com e-commerce platform, with Decker CAT Rental Store acting as the authorized local dealer.
• Used Equipment Sales Resale of certified pre-owned equipment through the catused.cat.com platform, sourced from the Decker CAT Rental Store inventory and Cat's certified used equipment network.
• Cat Parts Sales Sales of genuine Cat parts and related contractor supplies through the parts.cat.com platform and at Decker retail locations.

Quantifiable outcome

• 40+ years of continuous operation since 1983 demonstrating business stability and customer trust

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Caterpillar Inc. (Cat Rental Store)coreChannel Partner/ Reseller/ DistributorAuthorized Cat Rental Store dealer serving Connecticut and Southern New York. Provides Cat equipment rental, access to Cat's new equipment sales platform (shop.cat.com), certified used equipment (catused.cat.com), and Cat parts through parts.cat.com. Partnership dates to 1983, operating as Decker CAT Rental Store.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deckercatrental
• Facebookfacebook.com/equipmentrentalsandsales
• LinkedInlinkedin.com/company/equipment-rentals-and-sales-inc
• Instagraminstagram.com/deckercatrentalstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Rentals & Sales