Care Financial

What Care Financial does

Care Financial is a privately held, family-owned independent financial advisory firm founded in 1985 by Horst Schapals and headquartered in Mobile, Alabama, with a second office in Fairhope serving Baldwin County. The firm provides financial planning, retirement planning, annuity placement (MYGAs, SPIAs, and fixed index annuities), insurance planning (life and long-term care), tax-advantaged retirement account guidance, college savings planning, and estate planning to individuals and families across Alabama's Gulf Coast. Its primary client base consists of pre-retirees and retirees seeking guaranteed income strategies and protection from market volatility, with secondary segments including young professionals, entrepreneurs, and small business owners. Distribution is relationship-driven through in-person consultations at the two offices and willingness to travel to client locations, supported by Google Reviews and a content marketing blog targeting local SEO.

The firm's core methodology is the proprietary 'Financial House' framework, a visualization concept that organizes a client's plan into five pillars: the Emergency Room (3–6 months of liquid savings), the Opportunity Room (higher-risk growth investments), the Retirement Room (income security without principal risk), the Investment Room (long-term wealth building), and the Roof (inflation and tax protection). The firm discloses no proprietary technology platform, no mobile application, no public API, and no software or AI capabilities; delivery is human-advisor-led. The firm is currently led by second-generation financial planner David Schapals, with a stated intent for his sons to continue the family ownership into a third generation.

Care Financial generates revenue through a hybrid model combining professional services fees for financial planning advisory and licensing/commission revenue from insurance and annuity product sales. As an independent firm, the company accesses multiple carriers and is positioned to compare options for clients without proprietary product constraints. The go-to-market approach is education-first, no-pressure, and locally embedded, reinforced by testimonials emphasizing personal relationships with David Schapals, transparent fee and risk communication, and multi-year retention. Three generations of Schapals family leadership and 40+ years of continuous operation underpin the firm's brand and switching-cost position in its regional market.

Name

Care Financial

Legal name

Care Financial

Website

https://carefinancialonline.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Care Financial is a family-owned independent financial advisory firm founded in 1985 in Mobile, Alabama. It provides retirement planning, annuities, insurance, and comprehensive financial planning to individuals and families across Alabama's Gulf Coast.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Retirement Benefits & Social Security/Medicare Planning (FSAEABAI), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Financial planning services
• Retirement planning
• Annuity products
• Insurance planning
• Wealth advisory

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Advisory Services: Care Financial provides personalized financial planning services including retirement planning, insurance planning, and annuity guidance. The firm operates as an independent financial advisory practice with over 40 years of experience serving Alabama Gulf Coast residents.
2. Insurance Products: The firm offers life insurance, long-term care insurance, and other insurance products. As an independent firm, they have access to major carriers and can help clients compare multiple options without sales pressure, earning commissions on insurance products sold.
3. Annuity Products: Care Financial offers various annuity products including MYGAs, SPIAs, and fixed index annuities from top-rated providers. They earn compensation through annuity product sales and ongoing management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Care Financial provides personalized financial planning, retirement planning, insurance planning, and annuity placement services to individuals and families across the Alabama Gulf Coast. The firm uses a proprietary 'Financial House' framework to integrate retirement, income, insurance, and investment strategies into a holistic plan, and offers products such as MYGAs, SPIAs, and Fixed Index Annuities from independent carriers.

Product overview

Care Financial offers a unified financial planning platform centered on personalized, education-first guidance for families across Alabama's Gulf Coast. The core offering is Financial Planning, supported by three integrated service pillars: Retirement Planning (including IRA/401(k) rollovers and Social Security timing), Annuities (MYGAs, SPIAs, and Fixed Index Annuities for guaranteed income and market-protected growth), and Insurance Planning (life, long-term care, and supplemental coverage). Additional services include tax-advantaged account guidance (Traditional/Roth IRAs, 401(k)s), college savings (529 plans), and estate planning. The proprietary 'Financial House' framework ties all services together, visualizing financial planning components as rooms in a house (Emergency, Opportunity, Retirement, Investment, and the Roof for inflation/tax protection).

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service that aligns money with goals through personalized guidance across retirement, insurance, and income strategies, organized via the proprietary 'Financial House' framework, designed for individuals and families across Alabama's Gulf Coast.
• Retirement Planning Retirement planning service for individuals and families that covers IRA rollovers, 401(k) strategies, Social Security timing, and income strategies leveraging annuities and investments to prepare for retirement.
• Annuities Annuity products including MYGAs (Multi-Year Guaranteed Annuities), SPIAs (Single Premium Immediate Annuities), and Fixed Index Annuities from top-rated providers, designed to deliver steady income or safe accumulation without market risk for retirees and pre-retirees.
• Insurance Planning Insurance planning services covering life insurance (term and whole life), long-term care coverage, and income/legacy protection, offered independently without sales pressure to individuals and families.
• Tax-Advantaged Retirement Accounts Guidance and placement of tax-advantaged accounts including Traditional IRAs, Roth IRAs, 401(k)s, Roth 401(k)s, and HSAs, designed to optimize tax benefits for individuals' retirement planning.
• College Savings Planning College savings planning services including 529 College Savings Plans, Coverdell Education Savings Accounts, and custodial accounts (UGMA/UTMA) for families saving for children's education expenses.
• Estate Planning Estate planning services that help protect assets and ensure wishes are carried out after death, including drafting wills, establishing trusts, and minimizing estate taxes, for individuals and families.

Quantifiable outcome

• 40+ years serving Alabama's Gulf Coast
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ameriprise Financial: Diversified financial services company whose franchise advisors deliver holistic retirement, insurance, and investment planning to individuals — the same integrated offering Care Financial provides, but with national scale.
• LPL Financial: Largest independent broker-dealer in the U.S., providing back-office, product, and technology support to thousands of independent financial advisors like Care Financial; competes for the same independent-advisor talent pool.
• Edward Jones: Large national financial advisory with a heavy local-branch office model focused on individual investors and retirement planning; competes with Care Financial for the same Main Street pre-retiree and retiree segment, but at vastly greater scale and brand recognition.
• Cetera Financial Group: Independent broker-dealer supporting hundreds of local financial advisors with planning, insurance, and annuity product access; closely aligned with Care Financial's independent, multi-carrier distribution model.
• Fidelity Investments: Diversified brokerage and retirement-plan provider with retail financial-planning services for individuals and retirees; competes with Care Financial for retirement-plan rollovers, IRA assets, and pre-retiree households in Alabama.
• Principal Financial Group: Insurance and retirement-focused financial services firm offering annuities, retirement income, and individual planning through advisors; comparable in emphasizing retirement income and guaranteed products within an integrated advisory offering.
• Raymond James Financial Services: Diversified financial services firm with a large independent-advisor channel providing retirement and investment planning; comparable go-to-market of locally branded advisors serving individual clients, but with far broader product and technology support.

Direct peers

• Northwestern Mutual: Combines life insurance, long-term care, and wealth management planning through a network of local advisors; closely mirrors Care Financial's product mix and education-first, relationship-driven delivery model.
• New York Life: Mutual insurer with a large career-agent network distributing life insurance, long-term care, and retirement income/annuity products; directly comparable in emphasis on guaranteed-income solutions and advisor-led planning.
• MassMutual: Mutual life insurer offering retirement income, annuities, and life insurance through local agents; directly comparable in combining insurance/annuity distribution with personalized financial planning for individuals and families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/care_financial_
• Facebookfacebook.com/carefinancialonline
• LinkedInlinkedin.com/company/care-financial-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Financial