Armurerie-Auxerre.com

What Armurerie-Auxerre.com does

Armurerie-Auxerre.com is a French specialty retailer of firearms and shooting sports equipment, founded in 1981 and headquartered in Auxerre, Bourgogne-Franche-Comté. The company operates a hybrid omnichannel model combining a 500 m² physical showroom with an adjacent shooting range and a Magento-based e-commerce storefront (armurerie-auxerre.com) that ships nationwide across France. Its catalog exceeds 8,300 SKUs spanning Category B and C sporting firearms (pistols, revolvers, rifles, shotguns, rimfire, black powder), hunting firearms, PCP and CO2 air rifles, airsoft replicas, crossbows, defense weapons (rubber bullets, blanks, tear gas, stun devices), fireworks, reloading components, optics, and shooting accessories from brands such as Glock, Smith & Wesson, SIG Sauer, Beretta, KalibrGun, FX Airguns, ASG, Umarex, EK Archery, and Barnett.

The business is staffed by qualified gunsmiths (armuriers diplômés) who provide regulated sales, expert consultation, and custom services. Its go-to-market is self-serve e-commerce with optional store pickup, supported by a 15-day return policy, free delivery above €150, and unit-based pricing with select bulk discounts. Customers are individual consumers segmented across five use cases: sporting shooters (primary), hunters, defense/self-protection buyers, airsoft enthusiasts, and archery/crossbow practitioners.

Revenue is generated entirely through one-time transactional retail sales of physical goods, with no subscription, recurring, or enterprise contract components. The company is privately held and appears to be owner-operated, with no disclosed external investors, funding rounds, or M&A activity. Geographic operations are limited to France, with the physical footprint concentrated in a single Auxerre location.

Name

Armurerie-Auxerre.com

Legal name

Armurerie Auxerre

Website

https://armurerie-auxerre.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Armurerie-Auxerre.com is a French specialty retailer selling firearms, airguns, airsoft, crossbows, defense weapons, and shooting accessories to individual consumers via a Magento e-commerce store and a 500 m² showroom with an adjacent shooting range in Auxerre.

Ownership category

akta.pro rank

Product category

Firearms & Sporting Goods Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Firearms retail
• Sporting weapons
• Hunting equipment
• Airguns and airsoft
• Shooting accessories

Headquarters

HQ city

Auxerre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Firearms and Accessories: Armurerie Auxerre generates revenue through direct retail sales of firearms, airguns, crossbows, airsoft products, ammunition, optics, accessories, and related consumables. Products are sold at fixed unit prices with tiered pricing on select items. Revenue is one-time transactional for individual products with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Armurerie Auxerre is a French gunsmith and sporting equipment retailer selling sporting firearms (Category B and C), hunting rifles and shotguns, PCP/CO2 air rifles, airsoft replicas, crossbows, defense weapons, reloading components, optics, fireworks, and shooting accessories through both a Magento-based online store and a 500 m² physical showroom in Auxerre with an adjacent shooting range. The catalog spans more than 8,300 SKUs and is supported by certified gunsmiths (armuriers diplômés) providing product guidance.

Product overview

Armurerie-Auxerre.com is a French online firearms and sporting equipment retailer based in Auxerre, Burgundy, operating since 1984 with a 500 m² physical store. The company offers a diverse portfolio of over 8,300 products across multiple categories: sporting shooting firearms (Category B and C weapons, rimfire rifles, shotguns, black powder), air rifles and pistols (PCP and CO2 systems from brands like KalibrGun and FX Airguns), airsoft replicas and BB pistols (spring, gas, CO2 powered from ASG and Umarex), crossbows and archery equipment (EK Archery, Barnett, Crosman with accessories), hunting firearms and optics, defense weapons (rubber bullets, blanks, tear gas, stun devices), fireworks, and reloading supplies. The business also provides shooting accessories including targets, cases, cleaning supplies, and protective gear.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GlockcoreOthersFeatured as a top brand on Armurerie Auxerre's homepage and brand showcase page. Represents a key brand partnership for sporting and defense firearms.
• Smith & WessoncoreOthersFeatured as a top brand on Armurerie Auxerre's homepage and brand showcase page. Key brand for revolvers and firearms.
• SIG SauercoreOthersFeatured as a top brand on Armurerie Auxerre's homepage and brand showcase page. Major firearms manufacturer partnership.
• BerettacoreOthersFeatured as a top brand on Armurerie Auxerre's homepage and brand showcase page. Established firearms brand for sporting and defense use.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Beretta: Featured brand partner of Armurerie Auxerre and one of the world's largest firearms manufacturers; representative of the global incumbents whose wholesale relationships anchor French armureries' assortments.
• Browning (brand): Major global firearms, hunting, and shooting sports brand stocked by Armurerie Auxerre; relevant as a benchmark manufacturer whose product strategy and pricing set the reference for French sporting retailers.
• Verney-Carron: Historic French firearms manufacturer and brand sold through French armureries including Armurerie Auxerre; comparable as a tier-1 brand presence and key supplier that defines the assortment mix of French retail shooters.
• Glock: Featured brand partner of Armurerie Auxerre and global firearms leader; relevant as a comparable dominant supplier whose dealer network (of which Armurerie Auxerre is a node) shapes French sporting-firearms retail.
• SIG Sauer: Featured brand partner of Armurerie Auxerre; a global firearms manufacturer whose direct-to-consumer and dealer channels overlap with the French armurerie retail model.

Regional players

• Brownells: US firearms accessories, reloading, and gunsmithing supplier; analogous in assortment (accessories, reloading components, gunsmith supplies) and customer (shooters, gunsmiths), though serving the US market rather than France.
• Midway USA: Large US-based shooting sports retailer with deep catalog across firearms, reloading, and accessories; useful as a comparable business model benchmark, although operating in a different regulatory geography (US vs France).

Direct peers

• La Cible (armurerie): Established French firearms retailer offering sporting and hunting firearms, optics, and accessories through both online and physical channels; competes head-on with Armurerie Auxerre for the same shooter and hunter segments in France.
• L'armurier français: French online firearms and shooting accessories retailer serving consumers nationwide with a multi-category catalog (sporting, hunting, defense, airsoft) — directly comparable business model, customer base, and product breadth to Armurerie-Auxerre.com.

Emerging players

• Airsoft Entrepot: French airsoft and replica-focused e-tailer with overlapping SKUs (airsoft guns, BBs, accessories) that Armurerie Auxerre also carries; comparable as a category-overlap competitor within the broader Armurerie Auxerre catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Tir_Loisirs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armurerie-Auxerre.com