Moonen Group of Companies

What Moonen Group of Companies does

Moonen Group of Companies (MGC) is a privately held Dutch conglomerate founded in 1993 by Vitor Moonen and headquartered at Amentstraat 17, 6039 RA Stramproy (Limburg, Netherlands). With more than 600 employees, MGC operates through five wholly-owned subsidiaries: PrismaWorx (flexible and physical labor staffing for labor-intensive processes), International Poultry Services (IPS) (professional poultry catching, loading and related services), Wisbroek (specialty bird feed for zoos and professional breeders with its own R&D center), Vimo Investments (fleet and machine-park management and financing), and Vimo Vastgoed (real estate investment in commercial and residential property in the Netherlands and Belgium). A Shared Service Center MGC provides centralized finance, ICT, marketing, HR and facilities support to all subsidiaries.

The group's commercial backbone is concentrated in the food and agriculture vertical. IPS is described as the largest poultry service company in the Netherlands, operating 10 loading teams and 90+ workers that process more than 100 million poultry per year across the Netherlands, Belgium, Northern France, and North Rhine-Westphalia (Germany), with 365-day, 24-hour service availability. Wisbroek's R&D Center tests specialty feed formulations for at least one year before commercial release and supports zoo conservation breeding programs. Core systems are Microsoft Dynamics Navision and Dynamics 365 Business Central for finance with Power BI for reporting; group certifications include NEN 4400-1, IKB, and SNA-keurmerk for poultry services and food-industry staffing.

MGC operates purely on a sales-led B2B go-to-market: each subsidiary runs direct enterprise sales in regional markets, with custom quote-based pricing that is not publicly disclosed and tends toward multi-year or project-based contracts. The customer base is concentrated in food/agro enterprise accounts (poultry farmers and integrators for IPS, food and meat processors for PrismaWorx, zoos and breeders for Wisbroek) with no named customer logos disclosed. Owner-controlled with no institutional or venture-capital backing, MGC's stated operating geographies are the Netherlands (primary), Belgium, Northern France, and parts of Western Germany.

Name

Moonen Group of Companies

Legal name

Moonen Group of Companies

Website

https://moonengroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Moonen Group of Companies is a Dutch conglomerate of food-sector subsidiaries. Its 600+ employees provide poultry catching services, flexible labor staffing, specialty bird feed, fleet financing, and real estate across the Netherlands, Belgium, Northern France, and western Germany.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate Services (Food-Sector Staffing, Poultry Services, Specialty Feed, Fleet Finance, Real Estate)

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (55)

SIC

Services-Management Consulting Services (8742), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

National Generalist Staffing Firms (BPACACAI)

akta.pro secondary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Flexible labor staffing
• Poultry catching services
• Specialty bird feed
• Fleet management financing
• Real estate investment

Headquarters

HQ city

Stramproy

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Staffing and Flexible Labor Services (PrismaWorx): Provides flexible staffing solutions for labor-intensive processes on both temporary and project basis. Revenue from staffing fees and project-based contracts.
2. Poultry Services (IPS): Professional poultry catching, loading and related services. Manages 10 loading teams with over 90 workers processing over 100 million poultry annually.
3. Specialty Bird Feed (Wisbroek): Develops and supplies specialized feed for exotic birds for zoos and professional breeders. Both hobby and bulk purchasing.
4. Fleet Management (Vimo Investments): Management and financing of vehicle and machine fleets for group companies, providing lease arrangements with favorable conditions.
5. Real Estate Investment (Vimo Vastgoed): Investment company in real estate including commercial properties and residential apartments/houses in Netherlands and Belgium. Development, transition, purchase and rental activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Moonen Group of Companies is a privately held Dutch conglomerate of five operating subsidiaries: PrismaWorx (flexible labor staffing for labor-intensive processes in the food and agro sector), International Poultry Services/IPS (professional poultry catching, loading, manure scraping, and stable cleaning), Wisbroek (specialty feed developed and supplied for exotic birds held by zoos and professional breeders), Vimo Investments (fleet and machine park management and financing for group companies), and Vimo Vastgoed (real estate investment in commercial properties and residential apartments in the Netherlands and Belgium). A Shared Service Center MGC consolidates finance, ICT, marketing, HR, and facilities across the group.

Product overview

Moonen Group of Companies (MGC) is a conglomerate of six companies with a common goal of improving business processes for clients. The portfolio consists of PrismaWorx (flexible staffing and labor-intensive process staffing), International Poultry Services (poultry catching and loading services), Wisbroek (special bird feed development for zoos and breeders), Vimo Investments (fleet and machine financing), Vimo Vastgoed (real estate investment), and a Shared Service Center providing centralized support in finance, ICT, marketing, HR and facilities. The companies operate primarily in Netherlands and Belgium, with services extending to Northern France and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• PrismaWorx Provides flexible and physical labor staffing solutions for labor-intensive processes in the food and meat processing sector, taking full responsibility for personnel staffing on temporary or project basis, including outsourcing of production processes. Registered as contractor number 440 in the Belgian Guarantee and Social Fund for the food industry.
• International Poultry Services (IPS) Professional poultry catching and loading services for commercial poultry including broiler chickens, breeding stock, laying hens, and turkeys. Services include catching, loader activities (including manure scraping), stable cleaning, and transport coordination with slaughterhouses. Operates with 10 loading teams and 90+ workers handling 100+ million poultry annually on a 365/24/7 basis; certified to NEN 4400-1, IKB, and SNA-keurmerk standards.
• Wisbroek Specialty Bird Feed Development and supply of specialty bird feed for zoos and professional (private) exotic bird breeders. All formulations are developed with care for bird and nature and tested in Wisbroek's own R&D Centre, contributing to professional breeding programs for bird species preservation; available on both hobby and bulk purchase terms.
• Vimo Investments Fleet and Machine Park Management Management and financing of vehicle and machine fleets for the companies within Moonen Group of Companies, providing lease arrangements with favorable fuel and insurance conditions so that operating companies can focus on their core business.
• Vimo Vastgoed Real Estate Investment Independent real estate investment company investing in commercial properties and private homes/apartments in the Netherlands and Belgium. Core activities include (re)development and transition of existing buildings, purchase, and rental of real estate, with a focus on the regular housing market and participation in sustainable projects.

Quantifiable outcome

• Over 100 million poultry processed annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Interman Engineering BVminorOthers · 16 February 2018Interman Engineering acquired the FieldAssist activities from Moonen Group of Companies as of February 2018. FieldAssist (field service management software) was divested as it no longer aligned with MGC's corporate strategy and Vision 2020. The software continues under the name 'Aiming Field Service' as part of Interman Engineering.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Otto Work Force: Netherlands-based international staffing and workforce solutions firm serving labor-intensive industries across Europe. Closely comparable to PrismaWorx in origin geography, customer base (food/meat processing), and cross-border operating model.
• ALD Automotive: Large European fleet management and vehicle leasing provider, owned by Société Générale. Comparable to Vimo Investments across full-service leasing, fuel, insurance bundling, and cross-border fleet management.
• Randstad: Global staffing leader with strong Dutch/Belgian presence through Tempo-Team. Directly comparable to PrismaWorx's flexible staffing model for the food and agro sector, and an obvious competitive benchmark for PrismaWorx's core service line.
• Mazuri (PMI Nutrition): Global leader in specialty feed for zoo animals and exotic species, including birds. Directly comparable to Wisbroek's R&D-driven bird feed business for zoos and professional breeders.
• Adecco Group: Large global staffing and workforce solutions firm with significant operations across Western Europe. Comparable to PrismaWorx across temporary staffing, project-based workforce solutions, and food-sector client relationships.
• LeasePlan: Dutch-headquartered global fleet management and vehicle leasing company. Directly comparable to Vimo Investments' fleet management and financing business and operates in the same Dutch/Belgian market.
• ManpowerGroup: Major international staffing and workforce solutions provider. Comparable to PrismaWorx for flexible and project-based staffing in the food industry across NL, BE, FR, and DE.
• Kaytee (Central Garden & Pet): US-based manufacturer of specialty feeds for birds and small animals, including zoo/exotic formulations. Comparable to Wisbroek for specialty avian nutrition, though primarily serving hobbyist channels.

Broad incumbents

• Vion Food Group: Large Dutch-headquartered meat and food producer with significant poultry processing operations. Operates in the same food-sector value chain as IPS and PrismaWorx's end customers; relevant as a potential large client and ecosystem benchmark.

Regional players

• Plukon Food Group: Major European poultry integrator headquartered in the Netherlands with operations across NL, BE, DE, FR, and PL. Adjacent rather than directly competing with IPS, but a primary customer ecosystem and benchmark for the Dutch poultry services landscape.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SSCMGC

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonen Group of Companies