For Bare Feet
For Bare Feet is a US-based direct-to-consumer e-commerce retailer selling officially licensed sports and collegiate branded socks — covering all NFL, MLB, NBA, NHL, MLS teams and 100+ colleges — alongside lifestyle, outdoor, and gifting sub-brands, distributed exclusively via its Shopify storefront.
- Company typePrivate
- Founded1984
- HeadquartersMartinsville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What For Bare Feet does
For Bare Feet is a private, US-based direct-to-consumer e-commerce retailer that sells officially licensed sports and collegiate branded socks through its Shopify storefront at forbarefeet.com. The product portfolio centers on full-license coverage of all major US professional sports leagues — NFL (all 32 teams plus NFLPA), MLB (all 30 teams plus the Cooperstown Collection), NBA (all 30 teams plus Logoman), NHL (all 32 teams), MLS (29 teams) — and 100+ collegiate programs including Alabama, Ohio State, Michigan, and Notre Dame. Beyond core licensed socks, the company operates lifestyle, outdoor/hiking, novelty, and gift-oriented sub-brands such as the Wedding Collection and Bug Armor, with a value tier at $7 and a premium Phenom Curve tier priced up to $19.95 per pair.
The commercial model is a one-time-purchase DTC e-commerce transaction — no subscription tier — supported by an email newsletter with a first-order discount, editorial blog content (gift guides, partnership announcements, event coverage), and implied social media presence. The technology stack is the Shopify e-commerce platform with standard product-page, size-selection, customer-review, and quick-add functionality; no proprietary technology, mobile app, public API, or SDK is disclosed. Customer segments include sports fans seeking officially licensed fan apparel, gift buyers for occasions such as weddings and Father's Day, and lifestyle consumers purchasing for everyday or outdoor use.
Revenue is not disclosed; the company is privately held with no identified parent, subsidiary, or institutional investor in the source material. Recent strategic activity includes a new CEO hire in 2024, an announced licensing partnership with Russell Athletic in March 2025 to launch a premium sock collection, and a 2025 MLS product expansion including the Phenom Curve line. Geographic operations are limited to the United States with no evidence of international distribution.
For Bare Feet firmographics
Firmographics- Name
- For Bare Feet
- Legal name
- For Bare Feet
- Website
- https://forbarefeetshops.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- For Bare Feet is a US-based direct-to-consumer e-commerce retailer selling officially licensed sports and collegiate branded socks — covering all NFL, MLB, NBA, NHL, MLS teams and 100+ colleges — alongside lifestyle, outdoor, and gifting sub-brands, distributed exclusively via its Shopify storefront.
- Ownership category
- akta.pro rank
For Bare Feet industry classification
Industry- Product category
- Licensed Sports Apparel & Accessories
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)
- akta.pro secondary industries
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where For Bare Feet is headquartered
LocationHeadquarters
- HQ city
- Martinsville
- HQ country
- United States
- HQ region
- North America
Markets served
For Bare Feet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce direct-to-consumer sales of branded socks through their Shopify online store. Customers purchase individual socks, multipacks, and licensed collections. One-time transaction model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Crew Socks |
| Unit Pricing | Pay-as-you-go | Premium Phenom Curve Line |
| Unit Pricing | Pay-as-you-go | Standard Licensed Socks |
| Unit Pricing | Pay-as-you-go | Multipacks |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
For Bare Feet product offering
Product offeringCore offering
For Bare Feet designs, sources, and sells officially licensed socks featuring professional and collegiate sports league branding. The company offers team-branded collections for NFL (all 32 teams plus NFLPA), MLB (all 30 teams plus Cooperstown Collection), NBA (all 30 teams plus Logoman), NHL (all 32 teams), MLS (29 teams), and 100+ college programs, alongside lifestyle, outdoor, novelty, and multipack sock lines sold directly to consumers.
Product overview
For Bare Feet is a direct-to-consumer e-commerce sock retailer offering officially licensed sports apparel. The product portfolio consists of core licensed collections (NFL, MLB, NBA, NHL, College, MLS), lifestyle sub-brands (Premium Lifestyle, Outdoor, Novelty, Multipacks), and specialty lines ($7 Crew Socks, Wedding Collection, Bug Armor). The company recently expanded into MLS with new Phenom Curve product lines and partnered with Russell Athletic for a premium collection. Products are sold primarily through their Shopify e-commerce platform targeting sports fans seeking officially licensed fan apparel.
Differentiator
Problem solved
Functional benefit
Brands
- Phenom Curve: MLS sock collection featuring trend-driven designs
- NBA Logoman
- Cooperstown Collection
- Savannah Bananas
- 7 Crew Socks
- Wedding Collection
- Bug Armor
Products and services
- NFL Licensed Socks Officially licensed socks featuring all 32 NFL teams plus NFLPA player designs, sold to NFL fans seeking authentic team apparel.
- MLB Licensed Socks Officially licensed socks featuring all 30 MLB teams and the vintage Cooperstown Collection, sold to baseball fans.
- NBA Licensed Socks Officially licensed socks featuring all 30 NBA teams including Logoman line and basketball-themed designs, sold to basketball fans.
- NHL Licensed Socks Officially licensed socks featuring all 32 NHL teams, sold to ice hockey fans.
- College Licensed Socks Officially licensed collegiate socks covering 100+ schools including Alabama, Ohio State, Notre Dame, and Michigan, sold to college sports fans.
- MLS Licensed Socks Officially licensed MLS soccer socks covering 29 teams including the newly launched Atlanta United and Austin FC Phenom Curve lines, sold to soccer fans.
- Premium Lifestyle Socks High-quality lifestyle socks designed for everyday wear with premium materials and trend-driven styles.
- Outdoor / Hiking Socks Durable socks designed for outdoor activities and hiking, including Bug Armor insect-protection styles.
- Novelty Socks Creative and unique sock designs featuring fun patterns and themes for lifestyle wear.
- Multipacks Value packs containing multiple pairs of socks offering savings for everyday consumers.
- $7 Crew Socks Affordably priced crew socks at $7 per pair, offering core styles for budget-conscious consumers.
- Wedding Collection Specialty socks designed for wedding parties and bridal parties featuring elegant designs for gifting and special occasions.
- MLB Cooperstown Collection Vintage-inspired MLB socks featuring retro designs celebrating baseball heritage.
- Savannah Bananas Collection Entertaining baseball team socks featuring the Savannah Bananas brand for fans of the exhibition team.
- Bug Armor Specialized socks with insect protection features for outdoor enthusiasts.
- NFL Players Collection Officially licensed NFLPA collection featuring socks with NFL player branding and imagery.
- Poster Prints Team-branded poster prints featuring MLS team artwork and graphics, sold as companion accessories to the sock line.
Companies that use For Bare Feet
Customer profileSegments3 records
Ideal customer profiles3 records
For Bare Feet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
For Bare Feet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Russell AthleticcoreRussell Athletic® and For Bare Feet announced a licensing partnership to launch a premium sock collection. This represents For Bare Feet's expansion into the premium athletic apparel market segment through Russell Athletic's established brand recognition and quality athletic wear expertise.
- NFL (National Football League)coreOfficial licensing partnership covering all 32 NFL teams plus NFL Players association. Products include officially licensed socks featuring NFL team logos, colors, and branding.
- MLB (Major League Baseball)coreOfficial licensing partnership covering all 30 MLB teams plus Cooperstown Collection vintage line. Products feature authentic MLB team branding and logos.
- NBA (National Basketball Association)coreOfficial licensing partnership covering all 30 NBA teams. Products include NBA Logoman line and other officially licensed basketball-themed socks.
- NHL (National Hockey League)coreOfficial licensing partnership covering all 32 NHL teams. Products feature officially licensed NHL team branding on socks.
- MLS (Major League Soccer)coreOfficial licensing partnership covering 29 MLS teams including newly launched Atlanta United Phenom Curve line.
- Collegiate Licensing (100+ Schools)coreOfficial licensing partnerships with over 100 college and university programs including major programs like Alabama, Ohio State, Michigan, Notre Dame, Texas, USC, and many more.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
For Bare Feet competitors and assessment
Company assessmentBroad incumbents
- Fanatics: Fanatics is the dominant vertically integrated licensed sports merchandise retailer, holding league-exclusive apparel rights across multiple categories and competing with For Bare Feet across every major sport. Comparable customer base and product mix, but vastly greater scale, licensing depth, and omnichannel distribution.
- Lids: Lids is a major licensed sports headwear and apparel retailer with physical and online channels selling officially licensed team merchandise. Comparable in licensed fan merchandise retail across the same leagues, though Lids anchors in headwear and operates omnichannel rather than DTC-only.
- '47 Brand: '47 Brand is an established licensed sports apparel and headwear company with multi-league NFL, MLB, NBA, NHL, and collegiate licensing. Comparable in licensing breadth and sports fan customer, though '47 Brand's core category is headwear rather than socks.
- Nike: Nike is a global athletic apparel and footwear giant that produces licensed team merchandise through league partnerships (notably with the NFL, NBA, and college programs). Comparable at the intersection of licensed fan apparel and athletic performance wear, where For Bare Feet's Russell Athletic premium line is moving.
Direct peers
- Homage: Homage is a licensed retro and vintage apparel brand covering MLB, NBA, NFL, NHL, NCAA, and MLS teams via DTC e-commerce. Comparable in licensed fan apparel positioning, retro/vintage sub-brand strategy, and overlap with For Bare Feet's Cooperstown Collection.
- Rock 'Em Apparel: Rock 'Em Apparel designs and retails officially licensed NCAA, NFL, NBA, and MLB socks and apparel via DTC e-commerce. Closely comparable as a specialist licensed-sock DTC brand targeting the same sports fan gifting and self-purchase occasions.
- Stance: Stance is a premium sock brand with deep roots in sports and licensed athlete partnerships, overlapping with For Bare Feet in the licensed sports/lifestyle sock category and competing for similar fan-athlete consumers. Comparable in product format, gifting occasions, and premium price positioning.
- Happy Socks: Happy Socks is a lifestyle sock brand offering colorful, design-forward socks that compete in the novelty/gifting category that overlaps with For Bare Feet's lifestyle and wedding collections. Comparable in DTC-first brand-building approach and gifting occasion focus.
- Strideline: Strideline is a direct competitor specializing in officially licensed sports socks and performance socks, covering NFL, NBA, MLB, NHL, and college teams via similar DTC and licensed-retail channels. Highly comparable in product, customer, and licensing model.
- Wincraft: Wincraft is a licensed sports merchandise manufacturer and retailer covering NFL, MLB, NBA, NHL, NCAA, and MLS, with products including apparel and accessories. Comparable as a multi-league licensed merchandise specialist, though Wincraft's core category is hard goods (signs, flags, collectibles) rather than apparel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
For Bare Feet financial estimates
Financial estimateRevenue estimate
Valuation estimate
For Bare Feet leadership team
Management profileNumber of profiles
For Bare Feet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For Bare Feet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For Bare Feet
What does For Bare Feet do?
For Bare Feet designs, sources, and sells officially licensed socks featuring professional and collegiate sports league branding. The company offers team-branded collections for NFL (all 32 teams plus NFLPA), MLB (all 30 teams plus Cooperstown Collection), NBA (all 30 teams plus Logoman), NHL (all 32 teams), MLS (29 teams), and 100+ college programs, alongside lifestyle, outdoor, novelty, and multipack sock lines sold directly to consumers.
Is For Bare Feet a public or private company?
For Bare Feet is a private company. It is classified as unknown and is currently operating.
When was For Bare Feet founded?
For Bare Feet was founded in 1984. It employs 101 to 250 people.
Where is For Bare Feet based?
For Bare Feet is headquartered in Martinsville, United States, in the North America region.
How does For Bare Feet make money?
One revenue line is on record: direct Product Sales.
Who are For Bare Feet's main competitors?
Broad incumbents on record are Fanatics, Lids, '47 Brand and Nike. Direct peers are Homage, Rock 'Em Apparel, Stance, Happy Socks, Strideline and Wincraft.
Does For Bare Feet have an API?
No public API is recorded for For Bare Feet.
What industry is For Bare Feet in?
For Bare Feet's product category is Licensed Sports Apparel & Accessories. Its primary akta.pro industry code is CRAMAOAE, Fan Apparel & Wearables Retail (Licensed), with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 45911 and its SIC code is 5600.