All Things Jill

What All Things Jill does

All Things Jill Inc. is a privately held Canadian natural body care company founded in 2003 and headquartered in Calgary, Alberta. The company formulates and produces handcrafted bar soaps, bath products (bath bombs, bath foam, mineral soaks, shower steamers, tub truffles), body care (lotions, scrubs, facial oils, lip balms, magnesium products, salves, hair care), home cleaning (dish liquids, laundry, all-purpose cleaners), pet care (Chic Puppy sub-brand), and baby/mom care (Peas in a Pod sub-brand). All products are 100% handcrafted in Canada without automated processes, using organic oils, botanical ingredients, pure essential oils, and natural minerals. The company maintains 13 signature scent collections applied across product lines to create a cohesive scent-driven merchandising system. Products are formulated without palm oil, canola, parabens, or synthetic colourants, and the company holds Leaping Bunny (cruelty-free), VegeCert (vegetarian), and 1% for the Planet certifications.

The company operates a direct-to-consumer e-commerce model on Shopify with multi-currency support (AUD, CAD, GBP, NZD, USD) and free shipping in Canada over $125. Pricing is unit-based, ranging from $2 (small accessories) to $93 (full home bundles), with discounted Soap Seconds for visually imperfect bars. A secondary wholesale and private label manufacturing business serves retailers and businesses seeking ATJ-formulated products under their own brands. Marketing channels include the Shopify storefront, the ATJ FamJam email newsletter, Spotify-curated playlists matched to scent collections, sustainability messaging, and Indigenous land acknowledgment demonstrating corporate social responsibility. Customer testimonials come exclusively from individual consumers across Canadian cities, with no disclosed enterprise or wholesale customer concentration. No external funding, M&A activity, named management team, or revenue figures are disclosed in the source data.

Name

All Things Jill

Legal name

All Things Jill Inc.

Website

https://allthingsjill.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

All Things Jill is a Calgary-based Canadian natural body care company that handcrafts bar soaps, bath, body, home, baby, and pet care products using organic oils and pure essential oils, selling direct-to-consumer via Shopify and through wholesale and private label channels.

Ownership category

akta.pro rank

Product category

Natural Body Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABADAG

Natural & Clean Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Handcrafted bar soap
• Natural body care
• Private label manufacturing
• Aromatherapy bath products
• Essential oil candles

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of handcrafted natural body care products through Shopify e-commerce store. Products include bar soaps, bath products, body care, home care, pet care, and baby/mom products. One-time purchase model with individual products and bundled gift sets.
2. Wholesale and Private Label Manufacturing: Private label and wholesale manufacturing capabilities for businesses wanting to sell ATJ-formulated products under their own brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

All Things Jill formulates and handcrafts natural body care products using organic oils, butters, clays, salts, herbs, and pure essential oils, organized into Bath, Body, Home, Pet (Chic Puppy), and Baby/Mama (Peas in a Pod) lines built around 13 signature scent collections. Products are sold directly to consumers through a Shopify e-commerce storefront with multi-currency support and free shipping in Canada over $125, alongside a wholesale and private label manufacturing service for retailers and businesses that want ATJ-formulated products sold under their own brand.

Product overview

All Things Jill is a handcrafted natural body care company based in Calgary, Alberta, Canada, operating for over 20 years. The company offers a diverse portfolio of natural personal care and household products organized across multiple categories: Bath (Bar Soap, Bath Bombs, Bath Foam, Mineral Soaks, Shower Steamers, Tub Truffles), Body (Body Lotion, Body Scrub, Facial Care, Lip Balm, Magnesium Oils + Lotions, Salves/Butters/Balms, Hair Care), Home (Cleaning, Kitchen, Laundry, Diffuser Blends, Candles, Room Mists), and specialized lines including Chic Puppy (pet care) and Peas in a Pod (baby and mama care). Products are formulated with organic oils, natural ingredients, and pure essential oils, free from palm oil, parabens, and synthetic additives. The company also sells Soap Seconds (discounted imperfect bars) and various accessories. All products share a common scent profile system with 13 signature scent collections including Balance, Eucalyptus + Mint, Lavender, and others, which are applied across multiple product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Peas in a Pod: A sub-brand focused on baby and mama products including diaper care, nursing pads, belly butter, and baby body wash.
• Chic Puppy

Products and services

• Bar Soap Handcrafted bar soaps made with natural vegetable oils and pure essential oils, free from palm oil, canola, colourants, and parabens. Sold to consumers across multiple scent profiles.
• Bath Bomb Cubes Fizzing bath bombs that dissolve in water releasing minerals and essential oils to soothe and nourish skin, packaged in compostable Biolefin film.
• Bath Foam Natural creamy bubble bath formulated with coco glucoside, glycerine, and pure essential oils, safe for adults and children.
• Mineral Soaks Therapeutic mineral soaks blended with pure essential oils and mineral-rich natural ingredients designed to relax and restore the body.
• Shower Steamers Shower steamers packed with pure essential oils that fizz away as they release comforting scents into shower steam for an aromatherapy experience.
• Tub Truffles Bath companions made with rich cocoa butter and proprietary essential oil blends that slowly fizz and release moisturizing cocoa butter into bath water.
• Bath Gift Sets Curated gift sets featuring bath products, with a customizable Design-Your-Own Bath Bomb Gift Set option.
• Soap Seconds Bar soaps that do not meet visual standards for regular shelf placement, functionally equivalent to regular bars but with visual imperfections, sold at discounted prices.
• Body Lotion Luscious and silky body lotion scented with pure essential oils, combining mango butter with jojoba and vitamin E to soothe, smooth, and protect skin.
• Body Scrub Body scrubs for exfoliating and nourishing skin, available in Juicy Citrus and Balance scents.
• Facial Care Naturally luxurious skincare products blended with natural skin-nourishing oils and clean botanical ingredients, including facial oils, a facial bar, and rosewater facial toner.
• Lip Balm 100% natural lip balms designed for protecting lips in the driest climates, available in multiple flavours.
• Magnesium Oils + Lotions Magnesium products delivering magnesium chloride directly to skin, available as Magnesium Oils and Magnesium Lotions in multiple scents.
• Salves, Butters + Balms Therapeutic salves, balms, and butters based on high-quality plant-based oils blended with botanicals and pure essential oils, including Hand Salve, Ouch! Herbal Balm, Foot Butter, and Massage Balm.
• Hair Care Hydrating shampoo bars that cleanse hair without stripping natural moisture, available in Basil + Lime, Grapefruit + Cedarwood, and Rosemary + Mint scents.
• Outdoor Essentials Products for outdoor activities including After Sunny Aloe Mist, After Sunny Hydrating Aloe Cream, Ouch! Herbal Balm, and Rosemary + Sweet Birch Massage Balm.
• Home Products - Cleaning Home cleaning products including all-purpose cleaners in multiple scents, wood treatment, glass cleaner, potty bombs, and scrub + scour.
• Home Products - Kitchen Kitchen care products including Dish Liquids in multiple scents, Board Butter Wood Treatment, and cleaning accessories.
• Home Products - Laundry Refillable laundry products including laundry liquid in multiple scents, laundry soda, laundry stripper, oxygen brightener, kitchen + laundry bar, and wool dryer balls.
• Diffuser Blends Concentrated essential oil blends bottled for use in diffusers, available in multiple signature scents.
• Soy Candles Candles made with pure essential oils and virgin coconut soy wax, available in multiple scents, with Premium Wooden Matches.
• Room Mists Quick aromatherapy room sprays with essential oils suspended in water, available in multiple signature scents.
• Accessories Natural cleaning and bathing accessories including Redecker Cellulose Cloths, Dish Brushes, Nail Brushes, Pot Brushes, Soap Savers, and Wool Dryer Balls.
• Bundles Curated product bundles for home essentials, full home, kitchen, and laundry needs.
• Chic Puppy Pet Care Natural pet care line for dogs including paw salve, dilutable shampoo, and coat freshener, available in Citrus and Mint scents.
• Peas in a Pod Baby and Mama Care Baby and mama care line including diaper care, bamboo cloth wipes, nursing pads, belly butter, stretch mark oil, perineal salts and spray, and foaming baby body wash.
• Wholesale + Private Label Manufacturing Private label and wholesale manufacturing capabilities for retailers and businesses that want to sell ATJ-formulated natural body care products under their own brand.

Quantifiable outcome

• 100% handcrafted products with no automated manufacturing
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Puracy: Natural, plant-based home and personal care brand sold direct-to-consumer. Comparable to ATJ in natural formulation philosophy across overlapping home cleaning (dish, laundry) and body care categories with similar DTC orientation.
• Common Good: Small-batch natural cleaning and body care brand with refillable packaging. Comparable to ATJ in handcrafted ethos, natural ingredient focus, and product overlap in home cleaning (dish liquid, laundry).

Direct peers

• Dr. Bronner's: Family-owned natural soap and personal care company using organic, fair-trade ingredients with strong ethical and environmental credentials. Comparable to ATJ in natural ingredient philosophy, multi-category expansion (body, home, lip), and certified B Corp / sustainability positioning.
• Rocky Mountain Soap Co. Canadian handcrafted natural soap and body care brand based in Alberta, operating own retail stores and e-commerce. Closest geographic and operational peer to ATJ, with overlapping handmade bar soap, bath, and body lotion lines.
• Mrs. Meyer's Clean Day: Natural home cleaning and body care brand (owned by SC Johnson) with essential-oil based formulations. Comparable to ATJ in natural home cleaning product line (dish liquids, laundry) and essential oil scent-driven branding.
• Beekman 1802: Goat milk-based natural skincare and body care brand with expansion into home goods, founded by founders-turned-entrepreneurs. Comparable to ATJ in natural positioning, multi-category portfolio, and direct-to-consumer focus.
• Lush Fresh Handmade Cosmetics: Global handcrafted bath, body, and skincare brand using fresh, natural ingredients with strong ethical positioning (against animal testing). Most direct comparable to ATJ's handcrafted bath/body product portfolio and sustainability certifications.

Broad incumbents

• The Body Shop: Global natural and ethically-sourced bath, body, and skincare retailer (now under Aurelius). Comparable to ATJ in cruelty-free, ethically sourced positioning and product breadth across bath and body categories.
• Sundial Brands: Multicultural natural hair and skin care company (parent of SheaMoisture, acquired by Unilever). Comparable to ATJ as a natural, ethically-positioned personal care brand that scaled via acquisition; relevant as a potential strategic exit pathway.
• Burt's Bees: Large natural personal care brand (owned by Clorox) covering lip balm, soap, body care, and baby care. Comparable to ATJ across categories but operates at massive scale with mainstream retail distribution that ATJ lacks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AllThingsJill

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Things Jill