The Alpina Gstaad
The Alpina Gstaad is a privately held five-star luxury hotel in Gstaad, Switzerland, operating 56 rooms and suites under Grand Hotel Alpina GmbH since 2012. It serves ultra-high-net-worth leisure, corporate, and wellness guests through accommodation, the first Six Senses Spa in Switzerland, eight dining outlets, event venues, and curated Alpine experiences, distributed directly and via luxury travel consortia.
- Company typePrivate
- Founded2012
- HeadquartersGstaad, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What The Alpina Gstaad does
The Alpina Gstaad is a five-star luxury hotel and resort located in Gstaad, Switzerland, operated by Grand Hotel Alpina GmbH since its opening on December 1, 2012. The property features 56 rooms and suites (from 31 m² Deluxe Rooms up to the 400 m² Panorama Residence duplex) and is positioned as a discreet Alpine hideaway for high-net-worth leisure travelers, corporate groups, weddings, and wellness seekers. Core products include the first Six Senses Spa in Switzerland with biohacking treatments (HBOT, PEMF, cryotherapy, Photobiomodulation, Hypermax EWOT, Normatec boots), eight food and beverage outlets (Megu Japanese, Swiss Stübli, Monti Italian, Alpina Lounge & Terrace, Pool Bar, the Cigar Lounge, and Switzerland's largest Japanese Whisky collection with 40+ references from 15 distilleries), event facilities (Salle Sarine Ballroom seating up to 330, boardrooms, auditorium), and curated Alpine experiences (paragliding, hot air balloon, vintage Porsche 911, beekeeping, E-Vespa, e-bikes).
The business generates revenue across seven identified streams: accommodation, food and beverage, spa and wellness, meetings and events, activities and experiences, gift vouchers (via e-guma), and ancillary services such as covered parking (CHF 50/night), pet accommodation (CHF 80/day), and EV charging. Pricing is unit-based, quote-driven, and denominated in Swiss francs with VAT included. Distribution is dual-channel: direct-to-consumer via the hotel website (Synxis booking engine, print-at-home gift vouchers, multilingual EN/DE/FR newsletters) and through luxury travel consortia — Virtuoso, American Express Fine Hotels & Resorts, Preferred Hotels & Resorts, Swiss Deluxxe Hotels, and Serandipians — supplemented by PR partnerships (Waldburg PR for DACH, JPR Media Group for USA/UK, Luxury Laboratory for France). Strategic brand extensions include branded merchandise (The Alpina Gin, Loreedubois and Poubel jewellery capsules, Nick Fouquet headwear) and an Aesthetics Clinic Gstaad led by Dr. Xavier Tenorio.
The property is independently and privately held, with no disclosed parent company, funding rounds, or institutional investor. It is led by General Manager Nadine Friedli, Executive Chef Martin Göschel, and Head Chef Tsutomu Kugota, and holds five consecutive years of EarthCheck Gold certification, Swisstainable Leading status, Three MICHELIN Keys (October 2024), a Falstaff 100/100 score (2026), and Luxury Lifestyle Hotel of the Year recognition from Die 101 besten Hotels Schweiz.
The Alpina Gstaad firmographics
Firmographics- Name
- The Alpina Gstaad
- Legal name
- Grand Hotel Alpina GmbH
- Website
- https://thealpinagstaad.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- The Alpina Gstaad is a privately held five-star luxury hotel in Gstaad, Switzerland, operating 56 rooms and suites under Grand Hotel Alpina GmbH since 2012. It serves ultra-high-net-worth leisure, corporate, and wellness guests through accommodation, the first Six Senses Spa in Switzerland, eight dining outlets, event venues, and curated Alpine experiences, distributed directly and via luxury travel consortia.
- Ownership category
- akta.pro rank
The Alpina Gstaad industry classification
Industry- Product category
- Luxury Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Safari & Wilderness Luxury Resorts (THAGACAD)
- akta.pro secondary industries
- Mountain & Ski Homes (THAMAAAG), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where The Alpina Gstaad is headquartered
LocationHeadquarters
- HQ city
- Gstaad
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
The Alpina Gstaad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Accommodation: Room and suite bookings across 56 rooms including Deluxe Rooms, Junior Suites, Deluxe Suites, Grand Luxe Suites, Chalet Suite, and Panorama Residence. Prices quoted in Swiss francs with VAT included.
- Food & Beverage: Multiple dining outlets including Megu (Japanese), Swiss Stübli (fondue), Monti (Italian), Alpina Lounge & Terrace, Pool Bar, Japanese Whisky Bar (Switzerland's largest collection), Cigar Lounge, and breakfast service.
- Spa & Wellness: Six Senses Spa services including treatments, biohacking therapies (HBOT, cryotherapy, PEMF), fitness, and wellness programs.
- Meetings & Events: Event venues including Salle Sarine Ballroom (240 m²), two boardrooms, and Auditorium. Services weddings, corporate events, private buyouts.
- Activities & Experiences: Curated activities including paragliding, hot air balloon, E-Vespas, E-bikes, hiking, skiing, beekeeping workshops, vintage Porsche experiences, and partnerships with local operators.
- Gift Vouchers: Digital and physical gift vouchers available for purchase through e-guma platform.
- Ancillary Services: Parking (covered car park CHF 50/night), pet accommodation (CHF 80/day), EV charging stations, and miscellaneous services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Covered parking per night |
| Unit Pricing | Pay-as-you-go | Pet accommodation fee |
| Unit Pricing | Pay-as-you-go | Spa slippers |
| Unit Pricing | Pay-as-you-go | Mondraker Mountain E-Bikes |
| Unit Pricing | Pay-as-you-go | E-Vespa rental |
| Unit Pricing | Pay-as-you-go | Paragliding experiences |
| Unit Pricing | Pay-as-you-go | Hot air balloon flights |
| Unit Pricing | Pay-as-you-go | Cross-country skiing |
| Unit Pricing | Pay-as-you-go | Beekeeping workshop |
| Unit Pricing | Pay-as-you-go | FIFA World Cup 2026 cinema screenings |
| Unit Pricing | Pay-as-you-go | Vintage Porsche 911 Alpine Escape |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
The Alpina Gstaad product offering
Product offeringCore offering
The Alpina Gstaad is a five-star luxury hotel resort operating 56 rooms and suites with private terraces in the Swiss Alps, complemented by nine dining outlets (Japanese, Swiss, Italian, lounges, whisky and cigar bars), the first Six Senses Spa in Switzerland with biohacking modalities, comprehensive event facilities including the 240 m² Salle Sarine Ballroom, and curated Alpine experiences such as paragliding, hot air balloon flights, vintage Porsche drives, beekeeping workshops, and aviation charters.
Product overview
The Alpina Gstaad is a contemporary five-star luxury hotel resort offering a comprehensive portfolio of hospitality services. The property features 56 rooms and suites as its core accommodation offering, complemented by the first Six Senses Spa in Switzerland for wellness services. Dining options include Megu (Japanese cuisine, Switzerland's top Asian restaurant), Swiss Stübli (traditional Alpine), Monti (Italian), Alpina Lounge & Terrace, Pool Bar, Japanese Whisky Bar (Switzerland's largest collection with 40+ references), Cigar Lounge, and seasonal pop-ups like Harry's Bar and Concettina ai Tre Santi. The hotel offers extensive event facilities including the Salle Sarine Ballroom and meeting rooms, along with children's facilities (Kids World), biohacking treatments, beekeeping workshops, and aviation charter services. The portfolio is unified under the luxury mountain resort experience, with products ranging from core accommodation and dining to wellness, entertainment, and lifestyle collections.
Differentiator
Problem solved
Functional benefit
Products and services
- The Alpina Gstaad Accommodation Luxury 5-star hotel accommodation with 56 spacious rooms and suites (Deluxe Rooms, Junior Suites, Deluxe Suites, Grand Luxe Suites, Chalet Suite, and the 400 m² Panorama Residence duplex) all featuring private terraces and Alpine views, combining Swiss sophistication with regional heritage and natural materials.
- Six Senses Spa First Six Senses Spa in Switzerland, a holistic wellness sanctuary inspired by Asian traditions and Alpine energy, offering treatments, biohacking modalities (PEMF, hyperbaric oxygen chamber, whole-body cryotherapy, Hypermax EWOT, Photobiomodulation, Normatec boots), pools, fitness facilities and wellness programmes.
- Megu Restaurant Michelin-recognized Japanese restaurant led by Head Chef and Sushi Master Tsutomu Kugota, featuring Swiss's top Asian cuisine, an extensive sake collection, and the adjoining Japanese Whisky Bar with Switzerland's largest collection of 40+ references.
- Swiss Stübli Traditional Alpine restaurant serving Swiss specialities such as raclette and fondue, with rustic carved wood panelling and a warm atmosphere.
- Monti Restaurant Italian-inspired restaurant with vibrant dishes and elegant modern style, offering convivial dining moments for guests.
- Alpina Lounge & Terrace Central hub of the hotel featuring expertly crafted cocktails, light lunch and dinner, art collection, and outdoor terrace with mountain views.
- Japanese Whisky Bar Switzerland's largest Japanese whisky collection with over 40 exclusive references from 15 distilleries across 12 Japanese prefectures, located within Megu restaurant.
- Cigar Lounge Havana-inspired cigar lounge with warm 1930s décor and walk-in humidor featuring over 60 different cigars, offering views of the Alpine peaks.
- Pool Bar Summer poolside bar serving cocktails, summer dishes and refreshments in the Alpina Gardens.
- Harry's Bar at The Alpina Gstaad Summer pop-up residency featuring Italian classics from London's renowned private members' club Harry's Bar (Birley Clubs), offered within the Monti space with a distinctive atmosphere.
- Events & Weddings Event venues including the 240 m² Salle Sarine Ballroom, two boardrooms and an Auditorium with full wedding planning services, supporting corporate events, incentive trips, conferences, weddings, anniversaries and private buyouts.
- Kids World Children's facilities including the Tree House Club, outdoor playground, babysitting services and supervised kids' activities for hotel guests.
- Beekeeping Workshop 45-minute workshop introducing guests to beekeeping and honey production with professional beekeeper Stefan Neuhaus, with group rates of CHF 85 per person and private courses of CHF 450 per group of up to 6.
- Vintage Porsche 911 Alpine Escape Half-day driving experience in a 1970 vintage Porsche 911 with curated luxury picnic on Alpine roads, available during summer season at CHF 911 per booking.
- Aviation Charter Private charter service operated through partnership with HAUTE AVIATION, including direct PC12 service into Gstaad Airport and Global Express long-range connectivity.
- Aesthetics Clinic Gstaad Aesthetic medicine clinic led by Dr. Xavier Tenorio offering plastic surgery, reconstructive and cosmetic procedures, non-surgical aesthetic treatments, longevity programs, and stem cell therapy.
- Gift Vouchers Digital and physical gift vouchers available for purchase with print-at-home delivery via the e-guma platform, redeemable across hotel services.
- The Alpina Gin House botanical gin featuring light bitter flavours of yellow gentian from the Saanenland region, citrus freshness and exotic liquorice notes.
- The Alpina Gstaad Jewellery Collection by Loreedubois Exclusive jewellery collection by Loreedubois reflecting the Swiss Alps spirit and hotel identity, available exclusively at The Alpina Gstaad.
- Poubel x The Alpina Gstaad Collection Limited edition jewellery collaboration featuring seven charmed pieces designed by Poubel (The Gstaad Guy), sold exclusively at Bach Sign Gstaad boutique.
- Nick Fouquet Capsule Collection Second exclusive headwear collaboration with hat designer Nick Fouquet, limited to 40 pieces across four colours at CHF 1,900 each.
Quantifiable outcome
- EarthCheck Gold certification for 5 consecutive years (2022-2026)
- +3 more outcomes
Companies that use The Alpina Gstaad
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
The Alpina Gstaad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Alpina Gstaad partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered minor and core.
- Impact Gstaad AssociationminorImpact investing hub bringing together locals and guests with sustainability visionaries to have measurable impact on Gstaad's sustainability strategy.
- John F. Kennedy Private School GstaadminorCommunity partnership for Clean Up Day initiative. Children from school participate in environmental cleanup activities in Alpina forest.
- Six Senses SpacoreThe Alpina Gstaad houses the first Six Senses Spa in Switzerland, offering holistic wellness inspired by Asian traditions with biohacking treatments, fitness, and comprehensive spa services.
- HAUTE AVIATIONcoreSwiss private charter company operating first commercial PC12 in Switzerland and Global Express. Connects guests directly to Gstaad Airport with award-winning dining options by Executive Chef Martin Göschel.
- Virtuoso Hotels & ResortscoreLuxury travel consortium providing booking channel access to affluent travelers through Virtuoso network.
- American Express Fine Hotels & ResortscoreCredit card concierge booking program providing preferential access for American Express card members.
- Preferred Hotels & ResortscoreLuxury hotel collection membership providing global distribution and booking capabilities.
- Swiss Deluxxe HotelsminorSwiss luxury hotel association providing domestic distribution.
- SerandipiansminorTravellermade hotel partner program connecting with luxury travel advisors.
- EarthCheckcoreScience-based sustainability certification program providing benchmarking, auditing, and Gold certification. Independently audited by Control Union Certifications.
- NOW Force for GoodminorSustainability network providing transparency and accountability framework for the hotel industry.
- SwisstainablecoreSustainable tourism strategy launched by Switzerland Tourism with three-level classification system. The Alpina holds the highest 'Leading' level.
- ClimeworksminorSwiss carbon capture company. Hotel guests can donate ski pass deposits (CHF 5) to compensate CO2 instead. Climeworks filters 5kg of CO2 from air.
- Ski School RougemontcorePrimary activity operator organizing skiing, freeriding, heliskiing, hiking, biking, water sports, archery, and team-building activities. Picks up guests at The Alpina Gstaad.
- AlpinzentrumminorClimbing activity provider organizing outdoor climbing experiences in Saanenland mountains.
- SilversportminorEquipment rental shop located next to hotel entrance in tunnel. Provides ski rentals, cross-country skis, and hiking equipment.
- Waldburg PRminorPR agency covering Switzerland, Germany, and Austria markets.
- JPR Media GroupminorPR agency covering USA and UK markets.
- Luxury LaboratoryminorPR agency covering France market.
- Poubel / The Gstaad GuyminorSocial media personality creating Poubel x The Alpina Gstaad jewelry collection - seven limited edition charmed pieces exclusive to Bach Sign Gstaad.
- Nick FouquetminorHeadwear designer collaborating on second exclusive capsule collection with The Alpina Gstaad. Limited to 40 pieces in four colors.
- LoreeduboisminorJewelry designer creating exclusive Alpina Gstaad Jewellery Collection reflecting Swiss Alps spirit and hotel identity.
- Bach Sign GstaadminorBoutique on Promenade selling Poubel x Alpina collection, Nick Fouquet capsule, and other exclusive hotel merchandise.
- Harry's Bar (Birley Clubs)minorLondon private members' club returning for summer residency 2026 (July 18-31) at Monti space, offering Italian classics in distinctive atmosphere.
- Concettina ai Tre SantiminorIconic Neapolitan pizzeria from Naples returning for summer 2026 (July 27 - August 24) to Alpina Lounge & Terrace.
- TO.orgminorDesign studio partnering on The Alpina Gstaad Magazine featuring mindful luxury, Swiss hospitality, and responsible community development.
- SammelsackminorLocal recycling partner assisting with waste separation during community Clean Up Day activities.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
The Alpina Gstaad competitors and assessment
Company assessmentDirect peers
- Badrutt's Palace Hotel St. Moritz: Iconic five-star luxury hotel in the Swiss Alps (St. Moritz), comparable in scale, category rating, Alpine destination positioning, HNW leisure and corporate clientele, and breadth of F&B and wellness amenities.
- The Chedi Andermatt: Five-star luxury hotel in Andermatt, Swiss Alps, directly comparable as an independently positioned Alpine luxury resort targeting HNW travelers with extensive F&B, spa, and ski-season programming.
- LeCrans Hotel & Spa: Five-star boutique luxury hotel in Crans-Montana, Swiss Alps, with similar mountain-resort positioning, Michelin-acclaimed dining, spa, and small-scale (under 60 rooms) high-end guest profile.
- The Dolder Grand, Zurich: Leading Swiss luxury hotel (Zurich) with comparable five-star-plus positioning, multiple MICHELIN recognition, signature spa, award-winning F&B, and luxury consortium membership (Virtuoso, Leading Hotels), serving overlapping international HNW clientele.
- Cheval Blanc Courchevel: LVMH-owned ultra-luxury Alpine hotel in Courchevel, comparable in tier (Palace-rated), ski-in/ski-out positioning, Michelin dining, Dior Spa, and small-key luxury footprint targeting the same HNW ski segment.
- Aman Le Mélézin, Courchevel: Ultra-luxury ski-in/ski-out hotel in Courchevel 1850 operated by Aman, directly comparable as a small-key Alpine luxury property with Michelin-acclaimed Japanese dining and high-end wellness, serving an overlapping HNW ski clientele.
- Grand Hotel Kronenhof Pontresina: Historic five-star luxury hotel in the Engadin (Swiss Alps), comparable category, Alpine destination positioning, Michelin dining, wellness offering, and small luxury footprint serving HNW guests.
Broad incumbents
- Six Senses Hotels Resorts & Spas: Global ultra-luxury hotel and spa operator (IHG-owned) whose brand The Alpina Gstaad carries as its first Swiss spa; comparable on wellness-led luxury positioning, sustainability ethos, and integrated spa programming across a broader portfolio of properties.
- Aman Resorts: Global ultra-luxury hotel group with multiple mountain and Alpine properties; comparable on small-key luxury positioning, integrated wellness/spa philosophy, Michelin-level dining, and HNW leisure clientele, though operating at a larger group scale.
Others
- Preferred Hotels & Resorts: Global collection of independent luxury hotels that distributes The Alpina Gstaad to travel advisors; comparable as a competitor for guest mindshare within the same luxury hotel collection distribution model, with portfolio properties in Swiss/European Alps.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Alpina Gstaad social profiles
Digital presenceThe Alpina Gstaad compliance and trust
Trust signalCompliance2 records
The Alpina Gstaad financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alpina Gstaad leadership team
Management profileNumber of profiles
Profiles7 records
The Alpina Gstaad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alpina Gstaad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alpina Gstaad
What does The Alpina Gstaad do?
The Alpina Gstaad is a five-star luxury hotel resort operating 56 rooms and suites with private terraces in the Swiss Alps, complemented by nine dining outlets (Japanese, Swiss, Italian, lounges, whisky and cigar bars), the first Six Senses Spa in Switzerland with biohacking modalities, comprehensive event facilities including the 240 m² Salle Sarine Ballroom, and curated Alpine experiences such as paragliding, hot air balloon flights, vintage Porsche drives, beekeeping workshops, and aviation charters.
Is The Alpina Gstaad a public or private company?
The Alpina Gstaad is a private company. It is classified as unknown and is currently operating.
When was The Alpina Gstaad founded?
The Alpina Gstaad was founded in 2012.
Where is The Alpina Gstaad based?
The Alpina Gstaad is headquartered in Gstaad, Switzerland, in the Europe region.
How does The Alpina Gstaad make money?
Seven revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, spa & Wellness, meetings & Events, activities & Experiences, gift Vouchers and ancillary Services.
Who are The Alpina Gstaad's main competitors?
Direct peers on record are Badrutt's Palace Hotel St. Moritz, The Chedi Andermatt, LeCrans Hotel & Spa, The Dolder Grand, Zurich, Cheval Blanc Courchevel, Aman Le Mélézin, Courchevel and Grand Hotel Kronenhof Pontresina. Broad incumbents are Six Senses Hotels Resorts & Spas and Aman Resorts. Preferred Hotels & Resorts is listed as an others.
Does The Alpina Gstaad have an API?
No public API is recorded for The Alpina Gstaad.
What industry is The Alpina Gstaad in?
The Alpina Gstaad's product category is Luxury Hospitality. Its primary akta.pro industry code is THAGACAD, Safari & Wilderness Luxury Resorts, with a secondary code of THAMAAAG, Mountain & Ski Homes. Its NAICS code is 72111 and its SIC code is 7000.