The Alpina Gstaad

What The Alpina Gstaad does

The Alpina Gstaad is a five-star luxury hotel and resort located in Gstaad, Switzerland, operated by Grand Hotel Alpina GmbH since its opening on December 1, 2012. The property features 56 rooms and suites (from 31 m² Deluxe Rooms up to the 400 m² Panorama Residence duplex) and is positioned as a discreet Alpine hideaway for high-net-worth leisure travelers, corporate groups, weddings, and wellness seekers. Core products include the first Six Senses Spa in Switzerland with biohacking treatments (HBOT, PEMF, cryotherapy, Photobiomodulation, Hypermax EWOT, Normatec boots), eight food and beverage outlets (Megu Japanese, Swiss Stübli, Monti Italian, Alpina Lounge & Terrace, Pool Bar, the Cigar Lounge, and Switzerland's largest Japanese Whisky collection with 40+ references from 15 distilleries), event facilities (Salle Sarine Ballroom seating up to 330, boardrooms, auditorium), and curated Alpine experiences (paragliding, hot air balloon, vintage Porsche 911, beekeeping, E-Vespa, e-bikes).

The business generates revenue across seven identified streams: accommodation, food and beverage, spa and wellness, meetings and events, activities and experiences, gift vouchers (via e-guma), and ancillary services such as covered parking (CHF 50/night), pet accommodation (CHF 80/day), and EV charging. Pricing is unit-based, quote-driven, and denominated in Swiss francs with VAT included. Distribution is dual-channel: direct-to-consumer via the hotel website (Synxis booking engine, print-at-home gift vouchers, multilingual EN/DE/FR newsletters) and through luxury travel consortia — Virtuoso, American Express Fine Hotels & Resorts, Preferred Hotels & Resorts, Swiss Deluxxe Hotels, and Serandipians — supplemented by PR partnerships (Waldburg PR for DACH, JPR Media Group for USA/UK, Luxury Laboratory for France). Strategic brand extensions include branded merchandise (The Alpina Gin, Loreedubois and Poubel jewellery capsules, Nick Fouquet headwear) and an Aesthetics Clinic Gstaad led by Dr. Xavier Tenorio.

The property is independently and privately held, with no disclosed parent company, funding rounds, or institutional investor. It is led by General Manager Nadine Friedli, Executive Chef Martin Göschel, and Head Chef Tsutomu Kugota, and holds five consecutive years of EarthCheck Gold certification, Swisstainable Leading status, Three MICHELIN Keys (October 2024), a Falstaff 100/100 score (2026), and Luxury Lifestyle Hotel of the Year recognition from Die 101 besten Hotels Schweiz.

Name

The Alpina Gstaad

Legal name

Grand Hotel Alpina GmbH

Website

https://thealpinagstaad.ch

Company type

Private

Founded year

2012

Operating status

Operating

Short description

The Alpina Gstaad is a privately held five-star luxury hotel in Gstaad, Switzerland, operating 56 rooms and suites under Grand Hotel Alpina GmbH since 2012. It serves ultra-high-net-worth leisure, corporate, and wellness guests through accommodation, the first Six Senses Spa in Switzerland, eight dining outlets, event venues, and curated Alpine experiences, distributed directly and via luxury travel consortia.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Safari & Wilderness Luxury Resorts (THAGACAD)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury hospitality services
• Five-star hotel accommodation
• Alpine wellness spa
• Fine dining restaurants
• Luxury event venues

Headquarters

HQ city

Gstaad

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation: Room and suite bookings across 56 rooms including Deluxe Rooms, Junior Suites, Deluxe Suites, Grand Luxe Suites, Chalet Suite, and Panorama Residence. Prices quoted in Swiss francs with VAT included.
2. Food & Beverage: Multiple dining outlets including Megu (Japanese), Swiss Stübli (fondue), Monti (Italian), Alpina Lounge & Terrace, Pool Bar, Japanese Whisky Bar (Switzerland's largest collection), Cigar Lounge, and breakfast service.
3. Spa & Wellness: Six Senses Spa services including treatments, biohacking therapies (HBOT, cryotherapy, PEMF), fitness, and wellness programs.
4. Meetings & Events: Event venues including Salle Sarine Ballroom (240 m²), two boardrooms, and Auditorium. Services weddings, corporate events, private buyouts.
5. Activities & Experiences: Curated activities including paragliding, hot air balloon, E-Vespas, E-bikes, hiking, skiing, beekeeping workshops, vintage Porsche experiences, and partnerships with local operators.
6. Gift Vouchers: Digital and physical gift vouchers available for purchase through e-guma platform.
7. Ancillary Services: Parking (covered car park CHF 50/night), pet accommodation (CHF 80/day), EV charging stations, and miscellaneous services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Alpina Gstaad is a five-star luxury hotel resort operating 56 rooms and suites with private terraces in the Swiss Alps, complemented by nine dining outlets (Japanese, Swiss, Italian, lounges, whisky and cigar bars), the first Six Senses Spa in Switzerland with biohacking modalities, comprehensive event facilities including the 240 m² Salle Sarine Ballroom, and curated Alpine experiences such as paragliding, hot air balloon flights, vintage Porsche drives, beekeeping workshops, and aviation charters.

Product overview

The Alpina Gstaad is a contemporary five-star luxury hotel resort offering a comprehensive portfolio of hospitality services. The property features 56 rooms and suites as its core accommodation offering, complemented by the first Six Senses Spa in Switzerland for wellness services. Dining options include Megu (Japanese cuisine, Switzerland's top Asian restaurant), Swiss Stübli (traditional Alpine), Monti (Italian), Alpina Lounge & Terrace, Pool Bar, Japanese Whisky Bar (Switzerland's largest collection with 40+ references), Cigar Lounge, and seasonal pop-ups like Harry's Bar and Concettina ai Tre Santi. The hotel offers extensive event facilities including the Salle Sarine Ballroom and meeting rooms, along with children's facilities (Kids World), biohacking treatments, beekeeping workshops, and aviation charter services. The portfolio is unified under the luxury mountain resort experience, with products ranging from core accommodation and dining to wellness, entertainment, and lifestyle collections.

Differentiator

Problem solved

Functional benefit

Products and services

• The Alpina Gstaad Accommodation Luxury 5-star hotel accommodation with 56 spacious rooms and suites (Deluxe Rooms, Junior Suites, Deluxe Suites, Grand Luxe Suites, Chalet Suite, and the 400 m² Panorama Residence duplex) all featuring private terraces and Alpine views, combining Swiss sophistication with regional heritage and natural materials.
• Six Senses Spa First Six Senses Spa in Switzerland, a holistic wellness sanctuary inspired by Asian traditions and Alpine energy, offering treatments, biohacking modalities (PEMF, hyperbaric oxygen chamber, whole-body cryotherapy, Hypermax EWOT, Photobiomodulation, Normatec boots), pools, fitness facilities and wellness programmes.
• Megu Restaurant Michelin-recognized Japanese restaurant led by Head Chef and Sushi Master Tsutomu Kugota, featuring Swiss's top Asian cuisine, an extensive sake collection, and the adjoining Japanese Whisky Bar with Switzerland's largest collection of 40+ references.
• Swiss Stübli Traditional Alpine restaurant serving Swiss specialities such as raclette and fondue, with rustic carved wood panelling and a warm atmosphere.
• Monti Restaurant Italian-inspired restaurant with vibrant dishes and elegant modern style, offering convivial dining moments for guests.
• Alpina Lounge & Terrace Central hub of the hotel featuring expertly crafted cocktails, light lunch and dinner, art collection, and outdoor terrace with mountain views.
• Japanese Whisky Bar Switzerland's largest Japanese whisky collection with over 40 exclusive references from 15 distilleries across 12 Japanese prefectures, located within Megu restaurant.
• Cigar Lounge Havana-inspired cigar lounge with warm 1930s décor and walk-in humidor featuring over 60 different cigars, offering views of the Alpine peaks.
• Pool Bar Summer poolside bar serving cocktails, summer dishes and refreshments in the Alpina Gardens.
• Harry's Bar at The Alpina Gstaad Summer pop-up residency featuring Italian classics from London's renowned private members' club Harry's Bar (Birley Clubs), offered within the Monti space with a distinctive atmosphere.
• Events & Weddings Event venues including the 240 m² Salle Sarine Ballroom, two boardrooms and an Auditorium with full wedding planning services, supporting corporate events, incentive trips, conferences, weddings, anniversaries and private buyouts.
• Kids World Children's facilities including the Tree House Club, outdoor playground, babysitting services and supervised kids' activities for hotel guests.
• Beekeeping Workshop 45-minute workshop introducing guests to beekeeping and honey production with professional beekeeper Stefan Neuhaus, with group rates of CHF 85 per person and private courses of CHF 450 per group of up to 6.
• Vintage Porsche 911 Alpine Escape Half-day driving experience in a 1970 vintage Porsche 911 with curated luxury picnic on Alpine roads, available during summer season at CHF 911 per booking.
• Aviation Charter Private charter service operated through partnership with HAUTE AVIATION, including direct PC12 service into Gstaad Airport and Global Express long-range connectivity.
• Aesthetics Clinic Gstaad Aesthetic medicine clinic led by Dr. Xavier Tenorio offering plastic surgery, reconstructive and cosmetic procedures, non-surgical aesthetic treatments, longevity programs, and stem cell therapy.
• Gift Vouchers Digital and physical gift vouchers available for purchase with print-at-home delivery via the e-guma platform, redeemable across hotel services.
• The Alpina Gin House botanical gin featuring light bitter flavours of yellow gentian from the Saanenland region, citrus freshness and exotic liquorice notes.
• The Alpina Gstaad Jewellery Collection by Loreedubois Exclusive jewellery collection by Loreedubois reflecting the Swiss Alps spirit and hotel identity, available exclusively at The Alpina Gstaad.
• Poubel x The Alpina Gstaad Collection Limited edition jewellery collaboration featuring seven charmed pieces designed by Poubel (The Gstaad Guy), sold exclusively at Bach Sign Gstaad boutique.
• Nick Fouquet Capsule Collection Second exclusive headwear collaboration with hat designer Nick Fouquet, limited to 40 pieces across four colours at CHF 1,900 each.

Quantifiable outcome

• EarthCheck Gold certification for 5 consecutive years (2022-2026)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered minor and core.

• Impact Gstaad AssociationminorStrategic or Co-development Partner · 1 October 2021Impact investing hub bringing together locals and guests with sustainability visionaries to have measurable impact on Gstaad's sustainability strategy.
• John F. Kennedy Private School GstaadminorStrategic or Co-development Partner · 1 October 2021Community partnership for Clean Up Day initiative. Children from school participate in environmental cleanup activities in Alpina forest.
• Six Senses SpacoreStrategic or Co-development PartnerThe Alpina Gstaad houses the first Six Senses Spa in Switzerland, offering holistic wellness inspired by Asian traditions with biohacking treatments, fitness, and comprehensive spa services.
• HAUTE AVIATIONcoreStrategic or Co-development PartnerSwiss private charter company operating first commercial PC12 in Switzerland and Global Express. Connects guests directly to Gstaad Airport with award-winning dining options by Executive Chef Martin Göschel.
• Virtuoso Hotels & ResortscoreChannel Partner/ Reseller/ DistributorLuxury travel consortium providing booking channel access to affluent travelers through Virtuoso network.
• American Express Fine Hotels & ResortscoreChannel Partner/ Reseller/ DistributorCredit card concierge booking program providing preferential access for American Express card members.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorLuxury hotel collection membership providing global distribution and booking capabilities.
• Swiss Deluxxe HotelsminorChannel Partner/ Reseller/ DistributorSwiss luxury hotel association providing domestic distribution.
• SerandipiansminorChannel Partner/ Reseller/ DistributorTravellermade hotel partner program connecting with luxury travel advisors.
• EarthCheckcoreStrategic or Co-development PartnerScience-based sustainability certification program providing benchmarking, auditing, and Gold certification. Independently audited by Control Union Certifications.
• NOW Force for GoodminorStrategic or Co-development PartnerSustainability network providing transparency and accountability framework for the hotel industry.
• SwisstainablecoreStrategic or Co-development PartnerSustainable tourism strategy launched by Switzerland Tourism with three-level classification system. The Alpina holds the highest 'Leading' level.
• ClimeworksminorGTM or Marketing PartnerSwiss carbon capture company. Hotel guests can donate ski pass deposits (CHF 5) to compensate CO2 instead. Climeworks filters 5kg of CO2 from air.
• Ski School RougemontcoreChannel Partner/ Reseller/ DistributorPrimary activity operator organizing skiing, freeriding, heliskiing, hiking, biking, water sports, archery, and team-building activities. Picks up guests at The Alpina Gstaad.
• AlpinzentrumminorChannel Partner/ Reseller/ DistributorClimbing activity provider organizing outdoor climbing experiences in Saanenland mountains.
• SilversportminorChannel Partner/ Reseller/ DistributorEquipment rental shop located next to hotel entrance in tunnel. Provides ski rentals, cross-country skis, and hiking equipment.
• Waldburg PRminorGTM or Marketing PartnerPR agency covering Switzerland, Germany, and Austria markets.
• JPR Media GroupminorGTM or Marketing PartnerPR agency covering USA and UK markets.
• Luxury LaboratoryminorGTM or Marketing PartnerPR agency covering France market.
• Poubel / The Gstaad GuyminorStrategic or Co-development PartnerSocial media personality creating Poubel x The Alpina Gstaad jewelry collection - seven limited edition charmed pieces exclusive to Bach Sign Gstaad.
• Nick FouquetminorStrategic or Co-development PartnerHeadwear designer collaborating on second exclusive capsule collection with The Alpina Gstaad. Limited to 40 pieces in four colors.
• LoreeduboisminorStrategic or Co-development PartnerJewelry designer creating exclusive Alpina Gstaad Jewellery Collection reflecting Swiss Alps spirit and hotel identity.
• Bach Sign GstaadminorChannel Partner/ Reseller/ DistributorBoutique on Promenade selling Poubel x Alpina collection, Nick Fouquet capsule, and other exclusive hotel merchandise.
• Harry's Bar (Birley Clubs)minorStrategic or Co-development PartnerLondon private members' club returning for summer residency 2026 (July 18-31) at Monti space, offering Italian classics in distinctive atmosphere.
• Concettina ai Tre SantiminorStrategic or Co-development PartnerIconic Neapolitan pizzeria from Naples returning for summer 2026 (July 27 - August 24) to Alpina Lounge & Terrace.
• TO.orgminorStrategic or Co-development PartnerDesign studio partnering on The Alpina Gstaad Magazine featuring mindful luxury, Swiss hospitality, and responsible community development.
• SammelsackminorChannel Partner/ Reseller/ DistributorLocal recycling partner assisting with waste separation during community Clean Up Day activities.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Badrutt's Palace Hotel St. Moritz: Iconic five-star luxury hotel in the Swiss Alps (St. Moritz), comparable in scale, category rating, Alpine destination positioning, HNW leisure and corporate clientele, and breadth of F&B and wellness amenities.
• The Chedi Andermatt: Five-star luxury hotel in Andermatt, Swiss Alps, directly comparable as an independently positioned Alpine luxury resort targeting HNW travelers with extensive F&B, spa, and ski-season programming.
• LeCrans Hotel & Spa: Five-star boutique luxury hotel in Crans-Montana, Swiss Alps, with similar mountain-resort positioning, Michelin-acclaimed dining, spa, and small-scale (under 60 rooms) high-end guest profile.
• The Dolder Grand, Zurich: Leading Swiss luxury hotel (Zurich) with comparable five-star-plus positioning, multiple MICHELIN recognition, signature spa, award-winning F&B, and luxury consortium membership (Virtuoso, Leading Hotels), serving overlapping international HNW clientele.
• Cheval Blanc Courchevel: LVMH-owned ultra-luxury Alpine hotel in Courchevel, comparable in tier (Palace-rated), ski-in/ski-out positioning, Michelin dining, Dior Spa, and small-key luxury footprint targeting the same HNW ski segment.
• Aman Le Mélézin, Courchevel: Ultra-luxury ski-in/ski-out hotel in Courchevel 1850 operated by Aman, directly comparable as a small-key Alpine luxury property with Michelin-acclaimed Japanese dining and high-end wellness, serving an overlapping HNW ski clientele.
• Grand Hotel Kronenhof Pontresina: Historic five-star luxury hotel in the Engadin (Swiss Alps), comparable category, Alpine destination positioning, Michelin dining, wellness offering, and small luxury footprint serving HNW guests.

Broad incumbents

• Six Senses Hotels Resorts & Spas: Global ultra-luxury hotel and spa operator (IHG-owned) whose brand The Alpina Gstaad carries as its first Swiss spa; comparable on wellness-led luxury positioning, sustainability ethos, and integrated spa programming across a broader portfolio of properties.
• Aman Resorts: Global ultra-luxury hotel group with multiple mountain and Alpine properties; comparable on small-key luxury positioning, integrated wellness/spa philosophy, Michelin-level dining, and HNW leisure clientele, though operating at a larger group scale.

Others

• Preferred Hotels & Resorts: Global collection of independent luxury hotels that distributes The Alpina Gstaad to travel advisors; comparable as a competitor for guest mindshare within the same luxury hotel collection distribution model, with portfolio properties in Swiss/European Alps.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheAlpinaGstaad
• YouTubeyoutube.com/channel/UCdDAnhwdKxVNPADhyaYdvPw
• Facebookfacebook.com/TheAlpinaGstaad
• Instagraminstagram.com/thealpinagstaad
• Pinterestpinterest.ch/thealpinagstaad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alpina Gstaad