Forlaget Frydenlund
Forlaget Frydenlund is an independent Danish-language publishing house in Frederiksberg, Copenhagen, publishing ~60 titles per year across academic, educational, travel, fiction, and true crime segments through three imprints (Alhambra, Kriminalforlaget, Frydenlund Academic), serving educators, students, and general readers in Denmark.
- Company typePrivate
- Founded1990
- HeadquartersFrederiksberg, Denmark
- Headcount11–50
- GTM type—
- OfferingDigital Commerce or Content
What Forlaget Frydenlund does
Forlaget Frydenlund is an independent Danish-language publishing house headquartered at Alhambravej 6, Frederiksberg (Copenhagen area), operating since 1990 with a headcount of 11-50 employees. The company publishes approximately 60 titles per year across three core imprints — Alhambra (fiction), Kriminalforlaget (true crime), and Frydenlund Academic (peer-reviewed academic non-fiction) — alongside specialized series such as the '111 steder' (111 Places) travel guides and the 'Didaktik' educational series, plus the his2rie web-based history teaching platform for upper-secondary schools. Catalog coverage spans psychology, special-needs education, pedagogy, business, travel, local history, architecture, and cultural guides, with content developed in cooperation with leading Danish academic experts and practitioners.
The business operates a hybrid distribution model: direct-to-consumer e-commerce at frydenlund.dk with free shipping above 499 DKK and a Fordelsklub loyalty club, third-party bookstore (boghandlere) distribution in Denmark, and a foreign rights licensing operation run by a dedicated Foreign Rights Manager for international publishers. Unit pricing ranges from approximately 79.95 DKK (paperback) to 499.95 DKK (illustrated/hardcover), with select e-book editions and discounted 'tilbud' offers. The company is privately held with no disclosed parent company, institutional investors, or M&A activity. Marketing channels are limited primarily to the company website, email newsletter, and bookstore partnerships, with supplementary author lectures (Forfatterforedrag) and free teaching materials (undervisereksemplarer) supporting educator adoption.
Revenue is generated almost entirely through one-time book sales (physical and e-book), making the model transactional and dependent on the success of individual title launches and backlist performance. Customer segments are diversified across educators/students (primary, secondary, higher education) and general Danish readers, with no concentration in any single institutional buyer. Operating geographies are predominantly domestic Denmark, with international reach limited to foreign rights licensing rather than direct sales. The foundation Fonden Frydenlund (the Frydenlund Foundation) is also associated with the brand.
Forlaget Frydenlund firmographics
Firmographics- Name
- Forlaget Frydenlund
- Legal name
- Forlaget Frydenlund
- Website
- https://frydenlund.dk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forlaget Frydenlund is an independent Danish-language publishing house in Frederiksberg, Copenhagen, publishing ~60 titles per year across academic, educational, travel, fiction, and true crime segments through three imprints (Alhambra, Kriminalforlaget, Frydenlund Academic), serving educators, students, and general readers in Denmark.
- Ownership category
- akta.pro rank
Forlaget Frydenlund industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Other Publishers (51319)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Education Research & Pedagogy Scholarly Publishing (EDAGAFAH)
- akta.pro secondary industries
- K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL), Children’s Educational & Curriculum Publishing (MPAJAFAF)
Keywords
Where Forlaget Frydenlund is headquartered
LocationHeadquarters
- HQ city
- Frederiksberg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Forlaget Frydenlund business model
Business model- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Book Sales: Forlaget Frydenlund generates revenue primarily through the sale of physical books and e-books directly to consumers via their website and through bookstore distribution partners. The company publishes approximately 60 titles annually across academic, educational, and general interest categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical books ranging from 79.95 DKK to 499.95 DKK |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Forlaget Frydenlund product offering
Product offeringCore offering
Forlaget Frydenlund is an independent Danish publishing house that publishes approximately 60 titles annually across academic, educational, and general interest categories. The company operates three imprints — Alhambra (fiction), Kriminalforlaget (true crime), and Frydenlund Academic (peer-reviewed non-fiction) — and produces physical books and e-books in epub format. Titles span psychology, children with special needs, education, business, travel guides, history, self-help, and cultural subjects, sold primarily through their own e-commerce site and Danish bookstore partners.
Product overview
Forlaget Frydenlund is an independent Danish publishing house based in Frederiksberg, Copenhagen, that operates as a multi-imprint publishing platform with three distinct imprints: Alhambra (fiction), Kriminalforlaget (true crime), and Frydenlund Academic (peer-reviewed academic non-fiction). The company publishes approximately 60 titles annually across educational, professional, and general interest markets, specializing in psychology, children with special needs, education, business, and travel. Key product lines include the popular '111 steder' (111 Places) travel guide series, the 'Didaktik' educational book series for primary and youth education, and the his2rie web-based history education platform. The publisher also produces local history books, architecture guides, cultural guides, and photography books.
Differentiator
Problem solved
Functional benefit
Brands
- Alhambra: Fiction imprint of Frydenlund publishing house
- Kriminalforlaget
- Frydenlund Academic
- Fonden Frydenlund
Products and services
- 111 steder-serien (111 Places Series) Travel guide book series featuring 111 places to visit in various Danish regions and cities, covering coastal areas, manor gardens, hiking trails, nature, culture, gastronomy, history, and local attractions for general Danish readers and tourists.
- Didaktik Series Educational book series targeted at primary schools and youth education, covering pedagogical practices, student motivation, didactic design, and screen-use debates grounded in latest research.
- his2rie (History Education Platform) Web-based teaching material system specifically designed for history education in upper secondary schools (stx, hf, hhx), supplementing Frydenlund textbooks with source materials, work questions, tasks, and links for teachers and students.
- Physical Books (General Catalog) Approximately 60 physical book titles published annually across academic, educational, and general interest categories including psychology, education, business, travel, history, biography, self-help, and local history.
- E-books Digital e-book versions of select Frydenlund titles distributed in epub format for general readers and educational users.
Companies that use Forlaget Frydenlund
Customer profileSegments2 records
Ideal customer profiles2 records
Forlaget Frydenlund technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forlaget Frydenlund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Danish Academic and Professional ExpertscoreForlaget Frydenlund cooperates with leading Danish capacities in their specialized areas (psychology, children with special needs, education, business, travel). Authors include university researchers, practitioners, and subject matter experts who contribute to the publisher's academic and professional content.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Forlaget Frydenlund competitors and assessment
Company assessmentDirect peers
- Samfundslitteratur: Danish academic publisher focused on social sciences and university-level textbooks. Closely comparable to Frydenlund Academic's higher education and university textbook offerings, particularly in pedagogy and psychology.
- Høst & Søn: Long-established Danish publisher with strong lists in fiction, children's literature, and educational materials. Comparable to Frydenlund across educational and general trade categories.
- People'sPress: Independent Danish publisher focused on fiction, true crime, and non-fiction. Comparable to Frydenlund's Alhambra fiction and Kriminalforlaget true crime imprints.
- Hans Reitzel Forlag: Independent Danish publisher with strong lists in social sciences, psychology, and academic non-fiction. Comparable to Frydenlund Academic in subject-matter focus and independent publisher profile.
- Akademisk Forlag: Danish academic publisher producing university-level textbooks and scholarly works. Directly comparable to Frydenlund's academic and pedagogical publishing for higher education.
- Munksgaard: Danish academic and professional publisher specializing in scholarly and educational content. Most directly comparable to Frydenlund Academic — the peer-reviewed academic non-fiction imprint — across psychology, education, and social sciences.
- Turbine Forlaget: Independent Danish publisher with titles in fiction, non-fiction, and educational content. Comparable to Frydenlund's multi-imprint model and its focus on Danish-language special interest and educational titles.
Broad incumbents
- Politikens Forlag: Established Danish trade and non-fiction publisher with broad subject coverage including history, biography, and cultural guides. Comparable to Frydenlund's general interest and cultural guide categories such as the '111 steder' series and local history titles.
- Lindhardt og Ringhof: Major Danish publisher covering fiction, non-fiction, educational, and academic titles. Directly comparable to Frydenlund's multi-imprint (fiction, true crime, academic) strategy, particularly through its academic and pedagogical divisions.
- Gyldendal: Denmark's largest publisher with extensive trade, educational, and academic lists. Operates in the same Danish-language publishing market as Forlaget Frydenlund with overlapping fiction and academic categories, but at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Forlaget Frydenlund social profiles
Digital presenceForlaget Frydenlund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forlaget Frydenlund leadership team
Management profileNumber of profiles
Profiles1 record
Forlaget Frydenlund funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forlaget Frydenlund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forlaget Frydenlund
What does Forlaget Frydenlund do?
Forlaget Frydenlund is an independent Danish publishing house that publishes approximately 60 titles annually across academic, educational, and general interest categories. The company operates three imprints — Alhambra (fiction), Kriminalforlaget (true crime), and Frydenlund Academic (peer-reviewed non-fiction) — and produces physical books and e-books in epub format. Titles span psychology, children with special needs, education, business, travel guides, history, self-help, and cultural subjects, sold primarily through their own e-commerce site and Danish bookstore partners.
Is Forlaget Frydenlund a public or private company?
Forlaget Frydenlund is a private company. It is classified as unknown and is currently operating.
When was Forlaget Frydenlund founded?
Forlaget Frydenlund was founded in 1990. It employs 11 to 50 people.
Where is Forlaget Frydenlund based?
Forlaget Frydenlund is headquartered in Frederiksberg, Denmark, in the Europe region.
How does Forlaget Frydenlund make money?
One revenue line is on record: book Sales.
Who are Forlaget Frydenlund's main competitors?
Direct peers on record are Samfundslitteratur, Høst & Søn, People'sPress, Hans Reitzel Forlag, Akademisk Forlag, Munksgaard and Turbine Forlaget. Broad incumbents are Politikens Forlag, Lindhardt og Ringhof and Gyldendal.
Does Forlaget Frydenlund have an API?
No public API is recorded for Forlaget Frydenlund.
What industry is Forlaget Frydenlund in?
Forlaget Frydenlund's product category is Book Publishing. Its primary akta.pro industry code is EDAGAFAH, Education Research & Pedagogy Scholarly Publishing, with a secondary code of MPAJABAA, K–12 Textbook Publishing (Core Curriculum). Its NAICS code is 513130 and its SIC code is 2731.