MarCom Trade
MarCom Trade is a private Egyptian distributor and authorized service provider for marine navigation, security, and communication equipment, serving fishing, merchant, work-boat, and yacht operators with installation, repair, and IACS-certified radio survey services.
- Company typePrivate
- Founded2003
- HeadquartersAlexandria, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MarCom Trade does
MarCom Trade is a privately held marine and communication systems distributor and authorized service provider established in 2003 and headquartered in Alexandria, Egypt, with a second operations office in Port Tawfik, Suez. The company supplies, installs, inspects, and repairs marine navigation, security (VDR/SVDR, SSAS, LRIT, BNWAS), and communication (GMDSS, satellite communication) equipment on behalf of international manufacturers including Danelec, FLIR, Koden Electronics, JMC, Simrad, KNS, and C-MAP. Its portfolio spans radar, echosounders, GPS/chartplotters, ECDIS, autopilots, AIS, GMDSS terminals, thermal cameras, and a full range of bridge instruments and accessories. MarCom Trade is certified by IACS classification societies (DNV, LR, RINA, ABS) to conduct authorized radio surveys, holds APT certificates from major OEMs, and maintains ISO9001:2015 and EAMS certifications (seven consecutive renewals), enabling it to deliver regulated shore-based maintenance and annual performance testing.
The company operates a sales-led, relationship-driven go-to-market focused on Egyptian maritime customers with stated service coverage "worldwide." It serves four vessel segments — fishing, merchant/sea-going (primary), work boats, and pleasure yachts — through a combination of equipment resale (hardware margins) and higher-margin professional services including installation, repair, APT, and radio surveys. MarCom Trade is founder-led by Managing Director Waleed Ahmed Taji, who has been active in the marine electronics field since 1993, and the business has 11-50 employees with no disclosed external institutional investment. Revenue is not publicly disclosed and pricing is quote-based; the operating model leans on regulatory credentials and multi-vendor distribution rights as the primary sources of competitive differentiation rather than proprietary technology.
MarCom Trade firmographics
Firmographics- Name
- MarCom Trade
- Legal name
- MarCom Trade
- Website
- https://marcomtrade.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarCom Trade is a private Egyptian distributor and authorized service provider for marine navigation, security, and communication equipment, serving fishing, merchant, work-boat, and yacht operators with installation, repair, and IACS-certified radio survey services.
- Ownership category
- akta.pro rank
MarCom Trade industry classification
Industry- Product category
- Marine Electronics Distribution and Services
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
- akta.pro secondary industry
- Equipment & Gear Inspection, Certification & Testing (LOLER/OSHA/Local Compliance) (TLAHALAO)
Keywords
Where MarCom Trade is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Egypt
- HQ region
- Africa
Offices2 records
Markets served
MarCom Trade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Maritime Equipment Supply: Supply of marine navigation, security and communication equipment from world-class vendors
- Installation and Repair Services: Installation, repair and maintenance of all sorts of maritime equipment with certified technicians
- Authorized Radio Surveys: Providing authorized radio surveys certified by IACS classification societies
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MarCom Trade product offering
Product offeringCore offering
MarCom Trade supplies, installs, and repairs marine navigation, security, and communication equipment for commercial and recreational vessels. The company distributes products from international manufacturers including Danelec (VDR/S-VDR/ECDIS), FLIR (thermal cameras), Koden (radar/echosounders), JMC (GPS/autopilot), Simrad (ECDIS), KNS (satellite communication), and C-MAP (digital charts). In addition to equipment supply, it provides IACS-certified authorized radio surveys (DNV, LR, RINA, ABS), APT-certified servicing, installation, maintenance, and round-the-clock technical support.
Product overview
MarCom Trade is a marine and communication systems distributor and service provider established in 2003 in Alexandria, Egypt. The company offers an extensive portfolio of marine navigation, communication, and safety equipment covering multiple product categories. The core product offerings include VDR/S-VDR systems (VDR DM-100, DM100 S-VDR G2), ECDIS systems (ECDIS DM-800, ECDIS E5027 System), satellite communication (V-SAT Z-Series MK2), GPS/chartplotter systems (NP-90MAX, Super Pilot MAX III, FishFinder ChartPlotter ST-1212CF), echo sounders (CVS-702/705/707D, FishFinder HD series), AIS transceivers (AIS KAT-330, AIS ChartPlotter), radar systems (MDS-1100R Series), and various navigation instruments. Supporting categories include communication/GMDSS equipment (radiotelephones, EPIRB, SART, NT-1800 NAVTEX), security systems (SSAS, LRIT, BNWAS), steering/autopilot systems, mooring equipment, safety equipment (thermal cameras, fire alarms, buoys), and accessories (magnetrons, antennas, power supplies). The company also provides installation, repair, and maintenance services. MarCom Trade serves various vessel types including fishing vessels, merchant/sea-going vessels, work boats, and pleasure yachts.
Differentiator
Problem solved
Functional benefit
Products and services
- VDR DM-100 Voyage Data Recorder Voyage Data Recorder (VDR) meeting MSC.333(90) and IEC 61996-1 Ed.2 standards. Records and stores ship position, movement, physical status, and command/control data for incident investigation on commercial vessels.
- ECDIS E5027 System IMO type-approved Electronic Chart Display and Information System for SOLAS vessels including passenger ships, tankers, and cargo ships. Features 24-inch Full HD display with radar, AIS and ARPA overlay.
- ECDIS DM-800 Wheelmark-approved ECDIS platform certified by DNV GL. Features SWAP technology, Linux-based stability, and supports 19-inch, 24-inch, or 27-inch monitors for flexible vessel installation.
- V-SAT Z-Series MK2 Satellite Communication KNS Ku-Band satellite communication system providing broadband internet access at sea. Features automatic satellite search, skew control, and unlimited azimuth rotation.
- DM100 S-VDR G2 Simplified Voyage Data Recorder Simplified Voyage Data Recorder (S-VDR) for maritime application. Compact and lightweight solution with 12-hour removable memory and fixed capsule recording capability.
- NP-90MAX GPS/Chart Plotter 9-inch C-MAP GPS/Chart Plotter with built-in GPS antenna, touchscreen control, AIS target overlay, and wireless LAN connectivity for smartphone control.
- NT-1800 NAVTEX Receiver NAVTEX Receiver for broadcast and automatic reception of maritime safety information. Supports 518, 490, and 4209.5 kHz frequencies with GMDSS compliance.
- Marine Radar Systems Marine navigation radar systems for vessel detection and collision avoidance. Includes magnetron-based and PC-based radar systems from Koden and other international brands.
- GMDSS Radiotelephone Communication Equipment Global Maritime Distress and Safety System communication equipment for distress calling and maritime communications on commercial vessels.
- EPIRB (Emergency Position Indicating Radio Beacons) Emergency Position Indicating Radio Beacons for distress alerting and search and rescue operations. MarCom Trade provides EPIRB programming and annual certification.
- SART (Search and Rescue Transponders) Search and Rescue Transponders for locating vessels and survival craft during distress situations.
- SSAS (Ship Security Alert System) Ship Security Alert System for security threat detection and alerting on commercial vessels.
- LRIT (Long Range Identification and Tracking) Long Range Identification and Tracking system for vessel identification and monitoring in compliance with IMO regulations.
- BNWAS (Bridge Navigational Watch Alarm System) Bridge Navigational Watch Alarm System for monitoring bridge watchkeeping to ensure safe navigation.
- Gyro Compass Systems Gyroscopic navigation instruments for determining true north and vessel heading, with gyro overhaul services available.
- Autopilot Steering Systems Automatic steering systems for maintaining vessel course, including JMC autopilot equipment.
- Marine Fire Alarm/Detection Systems Marine fire detection and alarm systems for vessel safety, including FLIR thermal cameras for navigation and security applications.
- FLIR Thermal Cameras Thermal imaging cameras from FLIR for maritime navigation and security applications, distributed under FLIR partnership agreement signed in 2014.
- Mooring Equipment (Anchors and Anchor Chains) Vessel mooring equipment including anchors and anchor chains for commercial and recreational vessels.
- Marine Instruments and Weather Equipment Marine meteorological and navigation instruments including wind speed and direction indicators, barometers, barographs, marine clocks, chronometers, and clinometers.
- Internal Communication Systems Ship internal communication systems including battery-less, public address, and talk-back systems for vessel crew communications.
- Installation, Repair, and Maintenance Services Professional installation, repair, inspection, and maintenance services for all types of maritime navigation, communication, and safety equipment. Provided by certified service engineers available around the clock.
- Authorized Radio Surveys Authorized radio surveys certified by IACS classification societies including DNV, LR, RINA, and ABS. MarCom Trade holds ABS approval for conducting radio surveys on ABS-classed vessels.
- APT-Certified Servicing and Technical Support Authorized Product Training (APT)-certified servicing for Danelec, Netwave, Rutter, and Headway products, including VDR, SVDR, and ECDIS equipment. After-sales technical support available for all supplied equipment.
Companies that use MarCom Trade
Customer profileSegments4 records
Ideal customer profiles4 records
MarCom Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MarCom Trade partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- DaneleccoreMarCom Trade is the Danelec distributor in Egypt. Attended Danelec training course in Birkerod, Denmark in March 2015 for VDR, SVDR & ECDIS products. Appointed to perform APT & Servicing of Danelec products.
- FLIRcoreMarCom Trade signed a distribution contract with FLIR American Company during the METS exhibition in Netherlands in 2014. FLIR is one of the largest companies in night vision cameras.
- Koden ElectronicscoreMarCom Trade distributes Koden Electronics marine products including echo sounders, fish finders, radar systems, and VDR equipment in Egypt.
- JMC (Japan Marine Corporation)coreMarCom Trade distributes JMC marine navigation products including chart plotters, GPS systems, and autopilot equipment in Egypt.
- SimradcoreMarCom Trade distributes Simrad marine navigation products including ECDIS systems in Egypt.
- KNS (Korea Navigation System)coreMarCom Trade distributes KNS satellite communication and TVRO systems including V-SAT and S-Series in Egypt.
- C-MAPcoreMarCom Trade provides C-MAP digital cartography and navigation charts as part of their marine navigation solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
MarCom Trade competitors and assessment
Company assessmentDirect peers
- Mackay Marine: North American marine electronics and communications distributor and service provider with a global service footprint. Comparable business model of distribution + certified service + radio surveys for commercial fleets.
- Radio Holland: Netherlands-based global distributor and service provider for marine navigation, communication and safety electronics, with offices worldwide. Direct peer given shared authorized-service and survey model serving merchant fleets, identical vendor base, and shore-based maintenance/APT offering.
- Tototheo Maritime: Cyprus-headquartered ship service supplier offering marine electronics sales, installation, and authorized servicing across the Mediterranean and East Mediterranean basin. Comparable as a regional distributor with similar authorized-service revenue and Mediterranean/Eastern Med customer overlap.
- Elcome International: UAE-headquartered marine electronics distributor, system integrator and service provider operating across the Middle East, South Asia and East Africa. Closely comparable to MarCom Trade in product portfolio (radar, ECDIS, GMDSS, satcom), authorized-service positioning, and customer base of merchant fleets and offshore operators.
Broad incumbents
- Garmin Marine: Global consumer/professional marine electronics manufacturer covering chartplotters, radar, sonar, and AIS. Competes with MarCom Trade's distributed brands (JMC, Koden, Simrad) in the fishing and yacht segments in Egypt.
- Wärtsilä Voyage (formerly Transas): Major global vendor of ECDIS, VDR, and integrated navigation systems. Comparable as an OEM whose products MarCom Trade distributes (and competes against at the system-integration level), but vastly larger in scale and product breadth.
- Kongsberg Maritime: Large global supplier of maritime navigation, automation, and communication systems. Comparable as an integrated-solutions OEM serving merchant marine, offshore, and naval customers with overlapping categories (ECDIS, radar, GMDSS).
- Sperry Marine (Northrop Grumman): Provider of marine navigation, communication and ship-control solutions for commercial and naval markets. Comparable at the OEM level for gyro compasses, integrated bridge systems and radar that compete with MarCom Trade's distributed brands.
- Navico (Simrad / Lowrance / B&G): Marine electronics manufacturer whose Simrad brand MarCom Trade distributes in Egypt. Acts simultaneously as a vendor partner and a competing OEM in the regional ECDIS/chartplotter market.
- Furuno: Japanese global manufacturer of marine electronics (radar, echo sounders, ECDIS, GMDSS, AIS). A principal competing brand in MarCom Trade's portfolio and an established incumbent in marine navigation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MarCom Trade social profiles
Digital presenceMarCom Trade compliance and trust
Trust signalCompliance6 records
MarCom Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarCom Trade leadership team
Management profileNumber of profiles
Profiles1 record
MarCom Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarCom Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarCom Trade
What does MarCom Trade do?
MarCom Trade supplies, installs, and repairs marine navigation, security, and communication equipment for commercial and recreational vessels. The company distributes products from international manufacturers including Danelec (VDR/S-VDR/ECDIS), FLIR (thermal cameras), Koden (radar/echosounders), JMC (GPS/autopilot), Simrad (ECDIS), KNS (satellite communication), and C-MAP (digital charts). In addition to equipment supply, it provides IACS-certified authorized radio surveys (DNV, LR, RINA, ABS), APT-certified servicing, installation, maintenance, and round-the-clock technical support.
Is MarCom Trade a public or private company?
MarCom Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarCom Trade founded?
MarCom Trade was founded in 2003. It employs 11 to 50 people.
Where is MarCom Trade based?
MarCom Trade is headquartered in Alexandria, Egypt, in the Africa region.
How does MarCom Trade make money?
Three revenue lines are on record. Maritime Equipment Supply is the primary driver. The others are installation and Repair Services and authorized Radio Surveys.
Who are MarCom Trade's main competitors?
Direct peers on record are Mackay Marine, Radio Holland, Tototheo Maritime and Elcome International. Broad incumbents are Garmin Marine, Wärtsilä Voyage (formerly Transas), Kongsberg Maritime, Sperry Marine (Northrop Grumman), Navico (Simrad / Lowrance / B&G) and Furuno.
Does MarCom Trade have an API?
No public API is recorded for MarCom Trade.
What industry is MarCom Trade in?
MarCom Trade's product category is Marine Electronics Distribution and Services. Its primary akta.pro industry code is TLAKAOAJ, Marine MRO Parts & Consumables Distribution, with a secondary code of TLAHALAO, Equipment & Gear Inspection, Certification & Testing (LOLER/OSHA/Local Compliance). Its NAICS code is 42385 and its SIC code is 5065.