Mendoza Blanco & Asociados

What Mendoza Blanco & Asociados does

Mendoza Blanco & Asociados, S.C. (operating as "meba") is a Mexico City-headquartered market research and public opinion firm founded in 1996 by José Rodolfo Mendoza Blanco, who continues to serve as Director General. The firm employs between 11 and 50 people and is privately held, operating as a Sociedad Civil (civil partnership) under Mexican law. It holds ISO 20252:2019, ISO 9001:2015, and ESIMM v.3.0/2022 certifications and is a member of AMAI (Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión Pública), positioning it as a credentialed operator in the regulated Mexican research industry.

The company's offering centers on three pillars: market research and public opinion services, political-electoral and government studies, and a proprietary software product called PROVO for sample size determination and sample design. Service delivery combines quantitative methodologies (face-to-face and telephone interviews, digital panels, GIS cartographic analysis, multivariate statistics) with qualitative methodologies (focus groups, in-depth interviews, mystery shopping, ethnographies, observation). A Contact Center capability supports inbound/outbound calling, mass messaging, and robotized calls for survey execution. The firm claims nationwide Mexican coverage executed through its own personnel across all project stages from design through analysis.

The business model is B2B professional services, with custom project-based, quote-based pricing, multi-year contracts, and a sales-led GTM motion targeting government institutions, political organizations, and private companies. The primary customer segment is government and political institutions (electoral authorities, political parties, agencies), with private-sector commercial work (brand tracking, customer experience, product testing) as a secondary segment. Marketing is conducted through website publications of research studies, direct phone and contact-form inquiries, and personalized senior leadership engagement. No funding rounds, M&A, or external investors are disclosed; the firm operates as a self-financed, founder-controlled professional services business.

Name

Mendoza Blanco & Asociados

Legal name

Mendoza Blanco & Asociados, S.C.

Website

https://mendozablanco.com.mx

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mendoza Blanco & Asociados is a Mexico City-based market research and public opinion firm, founded 1996, serving government, political, and private-sector clients with quantitative and qualitative research, plus a proprietary PROVO sample design tool.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Due Diligence & Investigative Research (BPAHALAI)

Keywords

• Market research services
• Public opinion polling
• Political electoral studies
• Quantitative research methodologies
• Consumer insight research

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Market Research and Public Opinion Services: B2B professional services revenue model based on customized research studies, polling, and consulting engagements. Services include quantitative and qualitative methodologies adapted to client-specific needs for political-electoral studies, government management studies, and market research.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mendoza Blanco & Asociados is a Mexican market research and public opinion firm that designs and executes customized quantitative and qualitative studies for government institutions, political organizations, and private companies. Its core service is end-to-end research delivery covering study design, sample design (via its proprietary PROVO software), field data collection, statistical analysis, and strategic recommendations, supplemented by a Contact Center for inbound/outbound and robotized survey operations.

Product overview

Mendoza Blanco & Asociados (meba) is a market research and public opinion firm founded in 1996, offering a comprehensive suite of services built around quantitative and qualitative research methodologies. The core offering is their market research and public opinion services, supplemented by proprietary software PROVO for sample design, and a Contact Center for survey execution. The company provides publications of political-electoral and market studies as deliverables from their research operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research and Public Opinion Services End-to-end customized market research and public opinion services using quantitative and qualitative methodologies, including face-to-face interviews, telephone surveys, focus groups, and statistical analysis, delivered to government institutions, political organizations, and private companies in Mexico.
• PROVO Proprietary Sample Design Software Proprietary software designed for determining sample sizes, designing study samples, and selecting samples to achieve desired precision in estimates while reducing errors, supporting the firm's quantitative research methodology.
• Contact Center Inbound and outbound call services, mass messaging, and robotized (automated) calling services used to execute telephone surveys and customer engagement operations for research projects.
• Political-Electoral and Market Studies Political-electoral studies (public opinion, pre-electoral surveys, exit polls, quick counts, public image analysis, voting goals, campaign monitoring) and market studies (positioning, segmentation, tracking, product testing, branding, NPS/CSAT, customer journey mapping) delivered as customized research projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mendozablancoa
• Facebookfacebook.com/MendozaBlancoyAsociados

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mendoza Blanco & Asociados