Motometer GmbHB

What Motometer GmbHB does

MOTOMETER GmbH is a privately held German manufacturer of display instruments, sensors, and CAN-bus vehicle body electronics for commercial vehicles, agricultural machinery, construction equipment, and other mobile work machines. Founded in 1912 and headquartered in Pforzheim, Baden-Württemberg, the company operates with 51 employees and reported annual sales of approximately €6.7 million in fiscal year 2021/2022.

Its product portfolio is organized into four categories: test equipment (electronic pressure testers, compression recorders, tyre pressure testers); display instruments (analog and CAN-bus variants including hourmeters, revolution counters, pressure, fuel and temperature gauges, and control light modules); sensors (pressure, temperature, magnetic/slot switches, and fuel-level sensors using lever, resistance-wire, ultrasonic (MOTOSONIC), mini-reed, and stainless steel reed technologies); and vehicle electronics (BirdView 360° AI camera systems, AI pedestrian/vehicle detection cameras, ruggedized ShutterView cameras, USB-A/USB-C chargers, the MOTOGUARD CAN-bus immobilizer, CAN ignition control, configurable CAN keypads, and intelligent cockpit switches with LIN/CAN interfaces).

The business is sales-led and OEM-focused, executing through direct customer contact, product-inquiry forms for customized solutions, a branded e-commerce storefront (motometer.shop), a network of 20 agencies across Europe, and trade-fair participation including BAUMA 2025 in Munich. Pricing is quote-based and not publicly disclosed. Revenue is generated almost entirely from hardware sales to over 300 OEM customers, supplemented by a Supplier Funnel Service covering quality control, supplier evaluation, assembly, and buffer warehousing. The company is jointly led by co-CEOs Lilia Litau and Stefan Schüller, holds DIN EN ISO 9001 certification (since 2005, audited by SGS), and operates MOTOMETER Production GmbH as a wholly owned production subsidiary focused on technical films and related manufacturing services.

Name

Motometer GmbHB

Legal name

MOTOMETER GmbH

Website

https://motometer.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

MOTOMETER GmbH is a German manufacturer with over 100 years of history producing display instruments, sensors, and CAN-bus vehicle electronics for commercial vehicles, agricultural machinery, construction equipment, and mobile work machines, supplying more than 300 OEM customers through 20 European agencies.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Electronics

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)

akta.pro secondary industries

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH), Motor Encoders, Feedback & Condition Monitoring (Encoders, Vibration, Predictive) (IMAGACAJ)

Keywords

• Commercial vehicle electronics
• Display instruments
• Tank level sensors
• CAN bus systems
• Vehicle safety cameras

Headquarters

HQ city

Lomersheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Products - Display Instruments: Sale of analog and CAN-based display instruments including hourmeters, revolution counters, pressure gauges, fuel supply displays, temperature displays, and control light modules.
2. Hardware Products - Sensors: Sale of fuel level sensors including reed sensors, ultrasonic sensors (MOTOSONIC), resistance wire sensors, lever-type sensors, and mini level sensors.
3. Hardware Products - Vehicle Electronics: Sale of body electronics including camera systems (AI, BirdView, ShutterView), USB chargers, CAN keypads, MOTOGUARD immobilizers, CAN ignition control, and intelligent cockpit switches.
4. Test Equipment: Sale of testing equipment including electronic pressure testers (ECT 700), recording compression testers, adapter sets, and tyre pressure testers.
5. Supplier Funnel Service: Comprehensive supplier management service including quality control, complaints handling, supplier evaluation, product assembly, picking, and buffer warehouse with alarm system.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MOTOMETER GmbH designs, manufactures, and supplies display instruments (analog and CAN bus-based), sensors (pressure, temperature, fuel level), vehicle electronics (camera systems, immobilizers, USB chargers, cockpit switches), and test equipment for commercial vehicles, trucks, agricultural machinery, and mobile work machines. The company offers complete interior solutions from design consultation through series production and serves OEM customers with both standard catalog products and customized engineered solutions.

Product overview

MOTOMETER GmbH is a manufacturer of products and innovative interior solutions for commercial vehicles, agricultural machinery, and mobile work machines. The company offers four main product categories: (1) Test Equipment including electronic pressure testers, compression recorders, and tyre pressure testers; (2) Display Instruments available in ANALOG Line and CAN Line variants, including hourmeters, revolution counters, pressure gauges, fuel displays, temperature displays, and control light modules; (3) Sensors including pressure switches, pressure sensors, temperature sensors, and comprehensive fuel level sensors (lever-type, resistance wire, ultrasonic MOTOSONIC, mini level sensors, and reed sensors); and (4) Vehicle Electronics including camera systems (BirdView 360°, AI Camera, ShutterView), USB chargers, MOTOGUARD immobilizer, CAN Ignition Control, CAN Keypad, and Intelligent Cockpit Switch. Products are designed for construction vehicles, trucks, agricultural machinery, and all mobile machinery. The company also offers a Supplier Funnel Service for comprehensive supplier management. MOTOMETER operates from Pforzheim, Germany, with over 100 years of experience and serves over 300 OEM customers.

Differentiator

Problem solved

Functional benefit

Products and services

• ECT 700 Electronic Pressure Tester An electronic pressure testing device for diagnosing and testing pressure systems in commercial vehicles and machinery.
• Recording Compression Tester (Kompressionsdruckschreiber) A compression recording device for testing engine compression in diesel motors.
• Tyre Pressure Tester (Reifenluftdruckprüfer) A device for measuring and testing tyre pressure in commercial vehicles.
• ANALOG Line Display Instruments Traditional analog display instruments including hourmeters, revolution counters, pressure gauges, fuel supply displays, temperature displays, and control light modules for commercial vehicles.
• CAN Line Display Instruments CAN bus-enabled display instruments including Smart CAN Display, MCA 280, MCA 232, MCA 350, MOTOCANDIS, and CAN Control Light Module for networked vehicle systems.
• Pressure and Temperature Sensors A range of sensors for commercial vehicles including air pressure switches, pressure sensors, temperature sensors and switches, magnetic switches, and slot type switches for monitoring vehicle systems.
• Fuel Level Sensors (Füllstandsensoren) A comprehensive range of fuel level sensors including lever-type level sensors, resistance wire sensors, ultrasonic level sensors (MOTOSONIC), mini level sensors, and reed sensors for diesel and gasoline vehicles.
• BirdView Camera System A 360° 3D camera system using four 1080P fisheye cameras with AI hazard analysis and individual vehicle display capabilities for commercial vehicles.
• AI Camera An AI-powered camera that detects pedestrians and vehicles in real time and provides warning functions for enhanced vehicle safety.
• ShutterView Camera A camera with a protective sealing cap, designed for extreme weather conditions in commercial vehicles.
• USB-A Charger A dual USB 2.0 port vehicle charger with LED backlighting, compatible with 12V and 24V operating voltages, IP65 sealed, operating temperature -40°C to +60°C.
• USB-C Charger A dual-port USB charger with USB-A 2.0 and USB-C with Power Delivery, supporting simultaneous charging of two devices with LED status indicator, IP65 sealed, 12V and 24V compatible.
• MOTOGUARD Immobilizer An electronic CAN bus immobilizer that identifies authorized drivers via vehicle key, stores vehicle data (mileage, service intervals, equipment details) in a programmable transponder, and protects against manipulation. Supports 12V/24V/48V with CAN 2.0B interface.
• CAN Ignition Control A cost-effective anti-theft device preventing unauthorized vehicle operation via CAN bus communication. Configurable by vehicle manufacturers using a Peak-CAN adapter, with integrated transponder for storing operator and vehicle data.
• CAN Keypad A configurable CAN bus keyboard with RGB LED illuminated fields that can function as display, switch, toggle, or button elements. Features integrated light sensor for automatic brightness adjustment, 9-36V operating voltage, and IP65/IP67 protection.
• Intelligent Cockpit Switch A programmable cockpit switch with intelligent sensor signal detection, monitoring of external loads, and electrical consumer management. Features 5.5-40V voltage range, IP54 ingress protection, PA66 housing, minimum 500,000 operating cycles, and optional LIN/CAN interface.
• Supplier Funnel Service A comprehensive supplier management service including quality control, complaints handling, supplier evaluation, product assembly, picking, and a buffer warehouse with alarm system for high delivery capability.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• External Tooling PartnersminorImplementation/ SI/ Consulting PartnerMOTOMETER collaborates with external partners for the development of custom punching tool concepts, with their punching systems being camera-based and fully automated.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ACTIA Group: ACTIA designs on-board electronic systems for commercial, industrial, and military vehicles including instrumentation, diagnostics, and telematics. Comparable to MOTOMETER as a European specialist in commercial-vehicle electronics with both hardware and software offerings.
• Veeder-Root (Fortive): Veeder-Root (part of Fortive) supplies fuel management and tank gauging systems including level sensors and fuel probes. Comparable to MOTOMETER's fuel level sensor and tank gauging product portfolio, particularly the MOTOSONIC ultrasonic and reed sensor lines.
• Stoneridge, Inc. Stoneridge designs and manufactures highly engineered electrical and electronic components for commercial vehicles, including tachographs, instrument clusters, and fleet management electronics. Direct overlap with MOTOMETER's commercial-vehicle instrument and electronic product lines.
• PREH GmbH: PREH is a German automotive supplier specializing in human-machine interface (HMI) products including control panels, switches, and instrument clusters for commercial vehicles. Highly comparable niche-scale supplier with similar automotive customer base to MOTOMETER.
• KUS Group: KUS specializes in vehicle sensors, fuel level sensors, and instrumentation for commercial vehicles and off-highway equipment. Closely comparable niche competitor focused on tank/fuel level sensors and displays for trucks and heavy machinery, similar to MOTOMETER's core offering.

Broad incumbents

• Continental AG (VDO Instrumentation): Continental's VDO brand is a leading supplier of commercial-vehicle instrumentation, sensors, and tachographs. Directly overlaps with MOTOMETER's display and sensor portfolio but operates at vastly greater scale across a much broader automotive electronics portfolio.
• ifm electronic: ifm is a leading manufacturer of industrial sensors and instrumentation including pressure, temperature, and level sensors. Overlaps with MOTOMETER's sensor portfolio but serves a much broader industrial customer base beyond commercial vehicles.
• Wenglor Sensoric: Wenglor manufactures industrial sensors and machine vision systems for automation and vehicle applications. Overlaps with MOTOMETER's sensor and vision/camera product lines, though Wenglor's primary focus is industrial automation rather than commercial vehicles.
• HELLA (FORVIA): HELLA (now part of FORVIA) is a major Tier-1 supplier of vehicle electronics, lighting, and sensor solutions. Overlaps with MOTOMETER's vehicle electronics (switches, sensors) at far greater scale across passenger and commercial vehicle OEMs globally.
• Baumer Group: Baumer is a global manufacturer of sensors, measuring instruments, and automation components. Comparable in industrial sensor and instrumentation manufacturing with overlapping product categories (pressure, level, temperature) relevant to MOTOMETER's sensor line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motometer-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motometer GmbHB