What Open Mind does

Open Mind is an Indian creative advertising and design agency founded in 2004 and headquartered in Mumbai (Khar West), with a registered office, corporate office, and dedicated studio all located in the same neighborhood. The firm operates as a full-service, integrated studio offering nine service lines: Design (packaging, identity, wall art), Advertising (print and digital), Broadcast Design (channel identities, show logos), Motion Graphics, Commercials (TVC production), Corporate Films, Promos (show trailers, launch films), Food Videos, and Digital content. Services span the entire creative lifecycle from concept development through final delivery, positioning the agency as a one-stop creative partner for brand advertisers.

The agency's client base is concentrated among large Indian and multinational consumer brands, with Hindustan Unilever appearing as a particularly prominent customer across multiple sub-brands (Knorr, Lakme, Bru, Kissan, Kwality Walls, Surf Excel, Vim, Hamam, Red Label). Other disclosed enterprise clients include Britannia, Domino's, Crompton, Book My Show, Netflix, Zee Cafe, Saffola, and Kalpataru, spanning FMCG, personal care, food & beverage, entertainment, gaming, electronics, real estate, and healthcare verticals. Founder Aparna Deolekar brings 20+ years of experience from top-tier Indian and international agencies (Rediffusion DY&R, Leo-Burnett, Ogilvy, FCB, Classic Partnership Dubai, Ambience Publicis), and Co-Founder Abhijeet Deolekar, a New York Film Academy graduate, leads the audio-visual and film production work.

The business operates as a private, founder-owned professional services firm with approximately 8-10 staff (designers, a producer, and the two founders), generating project-based revenue from brand clients via direct B2B engagement. There are no external institutional investors, no disclosed revenue or funding, no geographic expansion beyond India, and no AI/ML or proprietary technology platform disclosed. The go-to-market relies on a portfolio website showcasing work across disciplines and direct client relationships rather than active outbound marketing or channel partnerships.

Name

Open Mind

Legal name

Open Mind

Website

https://theopenmind.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Mind is a Mumbai-based, founder-led Indian creative agency founded in 2004, offering integrated advertising, design, broadcast, motion graphics, and film production services to large brand advertisers such as HUL, Britannia, Domino's, and Netflix across nine service lines with a team of 8-10.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (541810), Motion Picture and Sound Recording Industries (512), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising agency
• Creative design services
• Broadcast design
• Corporate film production
• Motion graphics

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based professional services revenue from providing integrated creative services including advertising, design, digital media, broadcast design, motion graphics, and film production to brand clients. Services span from concept development to final delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Open Mind is a full-service creative advertising and design agency that delivers integrated brand communications from concept through final delivery. Its core offerings span advertising campaigns, graphic and packaging design, broadcast and motion graphics design, television commercial production, corporate films, promos and launch films, food videos, and digital content for enterprise brand clients in India.

Product overview

Open Mind is a creative advertising and design agency offering a comprehensive suite of visual communication services. The company operates as a multi-disciplinary studio with nine interconnected service offerings: Design (packaging, identity, wall art), Advertising (print and digital campaigns), Broadcast Design (channel identities, show logos), Motion Graphics (animated content), Commercials (TVC production), Corporate Films (brand and corporate videos), Promos (show trailers and launch films), Food Videos (culinary content), and Digital (online advertising content). These services work together as an integrated creative offering, enabling clients to execute cross-platform brand campaigns from concept through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Graphic design services including packaging design, brand identity, wall art, and menu design for enterprise brand clients.
• Advertising Creative advertising campaigns across print and digital media, including print ads and brand communications for enterprise brands.
• Broadcast Design Television channel identity design, show logos, on-air presentations, concept posters, and outdoor/print materials for broadcasters and entertainment platforms.
• Motion Graphics Animated graphics and motion design for brands including infographics, logo animations, and promotional content.
• Commercials Television commercial (TVC) production from concept to delivery for various brands across different durations.
• Corporate Films Corporate video production including brand films, social responsibility films, and company milestone documentaries.
• Promos Television show promos, trailers, launch films, and promotional content for entertainment channels and events.
• Food Videos Food and beverage video production showcasing culinary products for advertising and promotional purposes.
• Digital Digital content creation including YouTube bumpers, digital campaigns, and online advertising materials.

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Taproot India: Mumbai-based boutique creative agency offering advertising, design, and digital work for major Indian brands. Directly comparable to Open Mind in scale, city base, and integrated full-service creative model.
• DDB Mudra: Indian creative advertising network offering full-service brand work across advertising, design, digital, and film. Directly comparable to Open Mind's full-service agency offering, though at significantly larger scale.
• Wieden+Kennedy India: Creative-led agency with India presence producing advertising campaigns, films, and brand identity work for global and Indian brands. Closely comparable to Open Mind's creative-led, brand-building approach.
• Famous Innovations: Independent Indian creative agency producing campaigns, films, and digital content for enterprise brands. Comparable to Open Mind on creative-led, multi-discipline B2B agency services for large advertisers.

Broad incumbents

• Publicis India: India arm of Publicis Groupe providing integrated advertising, digital, and communications. Open Mind's founder previously worked at Ambience Publicis, and the group's Indian operations directly overlap on full-service creative services.
• Ogilvy India: India operations of the global Ogilvy network offering advertising, design, digital, and brand strategy. Broader incumbent peer to Open Mind — overlapping capabilities but far larger scale, geographic reach, and integrated media buying.
• Leo Burnett India: Mumbai-headquartered India arm of Leo Burnett Worldwide providing creative advertising, digital, and brand-building services. Comparable creative discipline to Open Mind within a much larger holding-company network.
• FCB India: India operations of FCB Global providing integrated advertising and communications. Overlaps with Open Mind's creative agency offering; Open Mind's founder trained at FCB New York before founding the studio.
• Contract Advertising (J. Walter Thompson India): Long-standing Indian creative agency offering advertising, design, and digital services to major brands. Overlapping capabilities with Open Mind within a larger WPP-owned framework.
• McCann Worldgroup India: India arm of McCann Worldgroup providing full-service advertising, brand strategy, and digital. Comparable enterprise-brand client focus and integrated offering, with substantially broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/openmindesign
• LinkedInlinkedin.com/company/openmindesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Mind