What New Level does

New Level (legal name: New Level Nail Salon) is a single-location, independently operated nail salon and beauty spa situated at 1600 S Federal Hwy Ste 100, Pompano Beach, Florida. The business specializes in the Russian manicure and pedicure technique — a methodology distinguished by meticulous cuticle work, precise nail shaping, and detailed finishing — which it markets as its primary differentiator from standard nail salons. Beyond its nail-care core, the salon offers an extended beauty menu that includes brow lamination, shaping, waxing, and tinting; eyelash lamination and tint; haircuts, blowouts, balayage, airtouch, highlights, root touch-ups, full color, toner/gloss, and OGENEX-branded hair reconstruction; and professional makeup for daytime, evening, and wedding occasions. Pricing is structured on a unit/pay-as-you-go basis, ranging from $35 (kids' manicure) to $400 (airtouch), with a 20% first-visit discount.

The company runs a direct-to-consumer, appointment-based model: customers book through a Square-powered online storefront and consume services in person at the Pompano Beach location. Distribution is entirely retail/physical-storefront with no third-party resellers, no mobile app, and no e-commerce outside of booking. Marketing is conducted organically through Facebook, Instagram (@new.level_beauty), and the Wix-hosted website (newlevelfl.com), with no disclosed paid acquisition or partnerships beyond the Square booking integration. Ownership is private and bootstrapped with no venture, private equity, or parent-company involvement indicated; the active roster appears to be six named specialists (Masha, Alina, Julia, Anastassia, Alena, and Anastasiia). The firmographic employee count of 11–50 is not reconciled with the named-team footprint and likely reflects part-time or booth-rent operators. No revenue, funding, M&A, patents, regulatory actions, or expansion events are documented for this entity. Note: An unrelated music-industry company also called "New Levels" (plural) appears in one upstream source and should not be conflated with the salon.

Name

New Level

Legal name

New Level Nail Salon

Website

https://newlevelfl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Level is a single-location nail salon and beauty spa in Pompano Beach, Florida, specializing in Russian manicure and pedicure techniques and offering a full suite of additional services including brow and lash treatments, hair styling and coloring, and professional makeup for local individual retail consumers.

Ownership category

akta.pro rank

Product category

Nail Salon and Beauty Spa Services

NAICS

Nail Salons (812113), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

akta.pro secondary industries

Bridal Makeup Services (HSALAHAC), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Nail salon services
• Russian manicure pedicure
• Beauty spa treatments
• Brow and lash services
• Hair styling and makeup

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Service Appointments: Revenue generated from paid service appointments including manicures, pedicures, nail designs, brow and lash services, hair cutting and styling, and makeup services. Customers book via Square online booking system and pay per service.
2. Music Releases and Artist Development: Revenue from music releases, marketing support, and artist development through Virgin Music Group partnership. Includes touring revenue from festival performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

New Level is a single-location nail salon and beauty spa in Pompano Beach, FL that provides Russian-style manicure and pedicure services as its core specialty, complemented by brow and lash enhancement treatments, hair cutting and coloring services, and professional makeup applications for daytime, evening, and bridal occasions. Customers book and pay per service either by visiting the storefront or via an integrated Square online booking system.

Product overview

New Level is a beauty salon offering a comprehensive suite of personal care services in Pompano Beach, FL. The salon provides Russian manicure and pedicure services as its core specialty, along with brow and lash treatments, hair styling services, and professional make-up applications. The service portfolio includes various nail care tiers (basic to premium gel/extension services), multiple pedicure formats combining Russian technique with different polish options, brow and lash enhancement treatments, and comprehensive hair and make-up services.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure Basic manicure service lasting 1 hour that includes nail shaping, cuticle care, and polish application for individual clients seeking routine nail grooming.
• Russian Regular Polish Manicure Russian-style manicure with regular polish lasting 1 hour 20 minutes, featuring meticulous cuticle work and detailed nail treatment for clients seeking the salon's signature technique.
• Russian Gel Polish Manicure Russian manicure finished with long-lasting gel polish in a 2-hour appointment for clients wanting the Russian technique with extended wear.
• Russian Hard Gel Manicure Russian manicure with hard gel for enhanced nail strength and durability, delivered in a 2 hour 20 minute appointment.
• Russian Gel Nails Extensions Full gel nail extension service for added length and styling using the Russian technique, delivered in a 3-hour appointment.
• Mens Manicure Manicure service tailored for male clients focusing on nail grooming and hand care, delivered in a 40-minute appointment.
• Kids Manicure With Polish Age-appropriate manicure for children including polish application, delivered in a 40-minute appointment.
• Russian Smart Pedicure services A range of Russian-style pedicure services offered in multiple formats combining full or partial foot spa treatment with regular polish, gel polish, or no polish, priced and timed per variant for clients seeking precision pedicure care.
• Mens Pedicure Pedicure service tailored for male clients including exfoliation and nail care, delivered in a 1-hour appointment.
• Nail Design add-ons Nail design add-ons including Ombre, Chrome, French, and Simple styles, priced individually based on complexity and applied as enhancements to a base manicure.
• Russian Brow Lamination Brow lamination service to shape and set eyebrows using the Russian technique for clients wanting enhanced brow definition.
• Russian Brow Lamination & Wax Combined brow lamination with waxing for complete brow grooming using the Russian technique.
• Russian Brow Lamination & Wax & Tint Full brow treatment including lamination, waxing, and tinting for clients wanting complete brow enhancement in one visit.
• Russian Brow Shaping & Wax Brow shaping and waxing service without lamination, priced as an entry-level brow grooming option.
• Russian Eyelash Lamination & Tint Eyelash lamination and tinting service for clients wanting enhanced lash appearance without eyelash extensions.
• Haircuts and Styling Services Hair services including men's and women's haircuts, beard service, blowouts, balayage, airtouch, root touch-up, full hair color, highlights, toner/gloss, and treatments such as OGENEX hair reconstruction.
• Makeup Services Professional makeup applications including daytime makeup, evening makeup, and bridal/wedding makeup for clients preparing for events.

Quantifiable outcome

• Wide range of services offered: manicures, pedicures, nail designs, brow/lash services, hair services, makeup

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Virgin Music GroupcoreStrategic or Co-development Partner · 6 March 2026New Levels has extended its global partnership with Virgin Music Group covering music releases, marketing support, and artist development. The partnership expansion supports New Levels' international growth and market development efforts.

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• Tenoverten: Tenoverten is a boutique nail salon brand offering premium manicure, pedicure, and gel services with a focus on clean design and quality experience. It operates as a higher-end direct competitor to New Level within the nail services category.
• MiniLuxe: MiniLuxe is a nail care and beauty services brand combining salon services with a product line. Its multi-service studio model and positioning around clean, premium nail care overlap directly with New Level's approach.
• Bellacures: Bellacures is a multi-location nail salon chain emphasizing meticulous, premium nail services with extended appointment durations. Its positioning around quality, hygiene, and detailed cuticle work closely parallels New Level's Russian manicure specialty.
• Paintbox: Paintbox is a premium nail salon concept offering structured, design-led manicure and pedicure services in a curated studio environment. It targets the same higher-end nail care customer and competes on service quality and brand aesthetic.

Regional players

• The NOW Massage: The NOW is a boutique wellness concept primarily offering massage services, with locations that often bundle nail or beauty add-ons. It overlaps with New Level in offering a curated personal-care experience to a similar premium-leaning consumer.

Emerging players

• GlossGenius: GlossGenius provides booking, payments, and business software to independent beauty and nail professionals. While not a competing salon, it serves the same operator ecosystem and trends with how studios like New Level schedule and run their businesses.

Others

• Square Appointments: Square Appointments is the booking and payment platform New Level already uses. It is included as a contextual peer because it represents the technology backbone for the salon's customer acquisition and scheduling workflow.

Broad incumbents

• Olive & June: Olive & June is a specialty nail salon brand and product line with multiple locations focused on premium, design-forward manicure and pedicure services. Like New Level, it competes on service quality and curated experience rather than pure volume, and serves consumers seeking a higher-end nail offering.
• Venetian Nail Spa: Venetian Nail Spa is a large regional nail salon chain offering manicure, pedicure, and waxing services across multiple U.S. locations. It sits in the same personal-care services category as New Level, with broader geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/new.level_beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Level