ARVRtech

What ARVRtech does

ARVRtech is a privately held Extended Reality (XR) software firm founded in 2010 and headquartered in London, with a secondary development office in Novi Sad, Serbia. The company designs and builds custom augmented reality, virtual reality, and mixed reality applications for enterprise clients, alongside a growing portfolio of proprietary products including veerXR (a 360-degree virtual tour authoring platform), Treasure Hunt (an AR-based scavenger hunt game), Immersive4Learning (an AI-powered VR learning platform with cognitive monitoring and personalized content delivery), TwinLearnXR (an AI Digital Twin for process optimization and XR training, recently adopted as an AID4SME Pilot), myVirtualTrip (personalized virtual journeys for education, developed within the EU-funded XR4ED project), and the no-code SaaS tooling MRgenie and ARgenie for drag-and-drop AR application creation. The technical stack supports all major AR SDKs (ARkit, ARCore, Vuforia, ARToolKit, Wikitude, Amazon Sumerian) and headsets across Android, iOS, WebAR, and standalone VR hardware.

The business model blends four revenue streams: bespoke professional services for enterprise AR/VR development, recurring SaaS subscriptions to Immersive4Learning and MRgenie, licensing of proprietary platforms (veerXR), and consulting. Pricing is quote-based with multi-year contracts available and no public tiers. Go-to-market relies on direct enterprise field sales, channel and research partnerships with EU academic and research consortia, and event-driven demand generation (e.g., UnitedXR Europe 2025 in Brussels, United Kingdom TFMA). The customer base spans manufacturing (LafargeHolcim), pharmaceuticals (Novartis), events (Just Out Manasija Festival), transportation (MobiWallet), environmental research (ILFE), and financial literacy (FI Content), with marquee partner logos including Disney Research, Microsoft, IBM, Thales, ETH Zurich, Imperial College London, and Fraunhofer displayed on the website. The company has participated in numerous EU-funded R&D projects (Conbots, FED4SAE, Immersive4Learning, Entropy, FI-CONTENT, FINESCE, ARgenie, MobiWallet, SMARTIE, CITI-SENSE), which provide non-dilutive funding, IP generation, and consortium-validated technology partnerships with organizations such as KTH Royal Institute of Technology and Intel. Founder and CTO Boris Pokric is identified; no broader leadership team, headcount, revenue, funding rounds, or ownership structure are publicly disclosed.

Name

ARVRtech

Legal name

ARVRtech

Website

https://arvrtech.eu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ARVRtech is a London-based Extended Reality (XR) firm developing custom AR/VR/MR applications and proprietary platforms — including the AI-powered Immersive4Learning, veerXR virtual tours, and TwinLearnXR digital twins — serving enterprise clients in industrial training, education, and marketing.

Ownership category

akta.pro rank

Product category

Extended Reality Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), AR/VR & Immersive Learning Content Development (EDAGAKAI)

Keywords

• Augmented reality development
• Virtual reality solutions
• Extended reality services
• Immersive learning platforms
• Serious games development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom AR/VR Development Services: Bespoke augmented reality and virtual reality application development for enterprise clients including serious games, training simulations, and marketing applications.
2. SaaS Platform Subscriptions: Subscription-based access to cloud platforms including Immersive4Learning for AI-powered VR education and MRgenie for AR app creation.
3. Product Licensing: Licensing of proprietary platforms and tools including veerXR for virtual tours and pre-built VR/AR applications.
4. Consulting Services: Expert AR/VR consulting services for organizations needing guidance on technology adoption and implementation strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ARVRtech designs, develops, and delivers extended reality (AR/VR/MR) solutions, including custom-built augmented reality applications, virtual reality experiences, and serious games for enterprise clients, alongside a portfolio of proprietary XR products such as veerXR, Treasure Hunt, Immersive4Learning, TwinLearnXR, myVirtualTrip, and ARgenie. It also provides XR-focused consulting services.

Product overview

ARVRtech offers a portfolio of XR (Extended Reality) solutions centered around three core products: veerXR for virtual tours, Treasure Hunt for AR gamification, and Immersive4Learning for AI-powered VR education. The company provides custom development services for AR applications, VR applications, and serious games, along with consulting. The Immersive4Learning platform is distinguished by its AI-driven personalization using semantic analysis and behavior monitoring. Recent additions include TwinLearnXR (Digital Twin for XR training) and myVirtualTrip (personalized VR education). All products are supported across multiple platforms including Android, iOS, WebAR, and major VR headsets.

Differentiator

Problem solved

Functional benefit

Brands

• veerXR: Virtual tour creation platform enabling users to create virtual tours with 360 scenes and additional content such as text, audio, and video.
• Immersive4Learning
• TwinLearnXR
• myVirtualTrip
• MRgenie

Products and services

• veerXR Proprietary XR product offered by ARVRtech as part of its standalone software portfolio.
• Treasure Hunt Immersive XR game/experience product in ARVRtech's portfolio, leveraging AR/VR game development capabilities.
• Immersive4Learning ARVRtech's immersive learning XR platform aimed at educational and training use cases.
• TwinLearnXR Proprietary XR product developed and offered by ARVRtech.
• myVirtualTrip ARVRtech's proprietary VR product focused on virtual travel/tourism experiences.
• ARgenie Proprietary AR product offered by ARVRtech as part of its extended reality portfolio.
• Custom AR Development Bespoke augmented reality development service for enterprise clients, delivered by ARVRtech's in-house development teams.
• Custom VR Development Bespoke virtual reality development service for enterprise clients, delivered by ARVRtech's in-house development teams.
• Custom Serious Games Custom development of serious games (educational and training games) for enterprise and institutional clients.
• XR Consulting Consulting services advising organizations on extended reality strategy, adoption, and implementation.

Quantifiable outcome

• AI-powered platform achieves dynamic personalization of learning experiences
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Conbots ConsortiumcoreStrategic or Co-development Partner · 1 January 2020European research project (Jan 2020 - ongoing) developing platform utilizing innovative robotic technology and machine learning for education contexts. ARVRtech creates AR-based serious games with gamification elements and modular architecture for personalized learning experiences.
• FED4SAE / Immersive4Learning ConsortiumcoreStrategic or Co-development Partner · 1 February 2019European project (Feb 2019 - Jan 2020) developing AI-powered VR learning environment platform. ARVRtech integrates Advanced Technology AIDE from KTH and Intel Neural Compute Stick for edge computing and VR content personalization.
• Entropy Project ConsortiumminorStrategic or Co-development PartnerEU research project (Mar 2018 - Feb 2019) creating AR serious games integrating IoT, data modelling, and gamification for energy-aware IT ecosystems targeting behavioral changes towards energy reduction.
• FI-CONTENT ConsortiumminorStrategic or Co-development PartnerEuropean project (May 2014 - Sept 2015) combining content, media, networks and creativity through multiplayer AR games with algorithms for object detection, localization, and real-time tracking.
• FINESCE ConsortiumminorStrategic or Co-development PartnerEU project (May 2014 - Sept 2015) promoting smart energy usage through creative games with AR visualization of energy production and consumption using real data.
• CITI-SENSE ConsortiumminorStrategic or Co-development PartnerEU project (May 2014 - Sept 2015) developing community-based environmental monitoring systems using innovative Earth Observation applications.
• SMARTIE ConsortiumminorStrategic or Co-development PartnerEU project (May 2014 - Sept 2015) focusing on security, privacy and trust for IoT data exchange with demonstrations in smart cities.
• KTH Royal Institute of TechnologycoreTechnology or IntegrationTechnical partner providing Advanced Technology AIDE platform integrated into Immersive4Learning for implementing core linked data model connecting heterogeneous data sources.
• IntelcoreTechnology or IntegrationTechnology provider supplying Neural Compute Stick (NCS) for edge computing in VR environments, enabling demanding computation with collected sensor data.
• Disney ResearchminorOthersLogo displayed on partners & clients section, indicating collaboration or client relationship in XR solutions.
• MicrosoftminorOthersLogo displayed on partners & clients section.
• IBMminorOthersLogo displayed on partners & clients section.
• NovartisminorOthersLogo displayed on partners & clients section.
• Imperial College LondonminorOthersLogo displayed on partners & clients section.
• ETH ZurichminorOthersLogo displayed on partners & clients section.
• FraunhoferminorOthersLogo displayed on partners & clients section.
• ThalesminorOthersLogo displayed on partners & clients section.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ARVRtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARVRtech