Maui Soap Company

What Maui Soap Company does

Maui Soap Company is a privately held, for-profit consumer goods business founded in 2010 and headquartered in Kahului, Hawaii (United States). Based on its firmographic description, the company manufactures and sells organic coconut oil soaps and tropical moisturizers — a product portfolio anchored in natural ingredients and a distinctly Hawaiian/Maui origin narrative. The company operates at small scale, with a reported headcount of 11-50 employees, placing it firmly in the small-business segment of the artisanal personal care category. Its primary digital presence is the website mauibath.com (note the divergence between the corporate name and the domain, which may indicate a brand-level name change or a consumer-facing D2C sub-brand).

The business model cannot be directly confirmed from the provided data, but the product mix, scale, and location are consistent with a direct-to-consumer and Hawaii tourist-retail model typical of small-batch bath and body brands: producing coconut oil-based soaps and tropical-formulated moisturizers, distributing via own website, and likely supplementing with wholesale to boutique retailers and on-island tourist channels. Pricing model, channel mix, customer segments (D2C vs. wholesale vs. tourist retail), and product breadth within the catalog are not disclosed in the available sources.

A third-party enrichment source returned only a verification/loading screen — no product catalog, management team, funding history, corporate structure, or operating status was captured. This represents a meaningful data gap that limits deeper analysis of revenue mechanics, ownership, and recent operating performance. Investors evaluating this company should plan primary-source diligence on financials, distribution contracts, repeat-customer metrics, and brand-equity data before any investment decision.

Name

Maui Soap Company

Website

https://mauibath.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

Maui Soap Company is a privately held Hawaii-based (Kahului) consumer goods company founded in 2010 that manufactures and sells organic coconut oil soaps and tropical moisturizers, operating with 11-50 employees.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

Keywords

• Organic coconut oil soaps
• Tropical moisturizers
• Natural body care
• Handcrafted bar soaps
• Island-inspired skincare

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Maui Soap Company manufactures and sells organic coconut oil soaps and tropical moisturizers. The company is based in Kahului, Hawaii and operates as a small specialty personal care products business founded in 2010.

Product overview

No product data available. The source content consists of a loading/verification page with no substantive product or service information.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Coconut Oil Soaps Organic coconut oil-based bar soaps manufactured by Maui Soap Company for individual consumers seeking natural and tropical-themed personal care products.
• Tropical Moisturizers Tropical-themed moisturizing products manufactured by Maui Soap Company for consumers seeking naturally formulated, island-inspired skin moisturizers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Burt's Bees (Clorox): Burt's Bees manufactures natural-ingredient bar soaps, body washes, and lotions sold in mass and natural channels. Comparable product mix and natural-positioning, but owned by a large CPG (Clorox) with national distribution.
• Lush Fresh Handmade Cosmetics: Lush manufactures handmade bar soaps, moisturizers, and bath products with natural ingredients and stores/experience-led retail. Comparable on natural-ingredient bar soaps and bath/moisturizer cross-category product set, but operates globally with a much larger footprint.
• Mrs. Meyer's Clean Day (SC Johnson): Mrs. Meyer's produces plant-derived bar soaps, body washes, and lotions with garden-inspired scents. Comparable natural-positioning and bar soap + moisturizer product mix, distributed by a large CPG parent.
• Sundial Brands / SheaMoisture: Sundial Brands (Unilever) sells SheaMoisture bar soaps, body washes, and moisturizers marketed as natural and ethically sourced. Comparable multi-category bath and body product portfolio and clean-beauty target consumer, but operates at significantly greater scale.
• Bath & Body Works: Major US specialty retailer and brand of bar soaps, body washes, and moisturizers (including tropical and coconut-scented lines). Comparable on bar soap and moisturizer product categories; competes for the same end consumer but at a much larger mass-specialty scale.

Emerging players

• Chagrin Valley Soap & Salve: Small-batch maker of organic, handcrafted bar soaps and natural skincare sold online and at natural-product retailers. Closely comparable on certified-organic bar soaps and small-scale craft natural positioning.
• Heritage Products / Natural Value: Heritage Products distributes natural castile bar soaps and personal-care basics under store and natural brands. Comparable on natural bar-soap product line and natural-channel distribution model.

Direct peers

• Everyone Soap (EO Products): EO Products makes Everyone brand liquid and bar soaps with essential-oil based scents marketed in natural and grocery channels. Directly comparable on bar soap format, ingredient-led positioning, and target natural-product consumer.
• Dr. Bronner's: Family-owned maker of organic castile bar and liquid soaps using plant oils, sold across natural and mainstream channels. Closest direct competitor to Maui Soap Company's organic coconut-oil bar soap positioning and clean-beauty go-to-market.
• Kirk's Natural Products: Kirk's produces natural castile bar soaps (Original, Coco-Butter, Glycerin) sold through natural and mass channels. Comparable on bar-soap product format, natural ingredient positioning, and specialty personal-care distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MauiBath
• Facebookfacebook.com/MauiSoapCo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Soap Company