Asociación Mexicana de Envase y Embalaje

What Asociación Mexicana de Envase y Embalaje does

Asociación Mexicana de Envase y Embalaje (AMEE) is a non-profit civil association (A.C.) founded in 1982 that serves as the principal trade body for the Mexican packaging industry. Headquartered in Mexico City (Polanco), the organization represents manufacturers and converters of metal, paper, cardboard, plastic, and glass packaging, along with packaging suppliers, brand owners, and industry professionals. AMEE is affiliated with the World Packaging Organisation (WPO), positioning it as Mexico's recognized representative in the global packaging community.

AMEE's offerings are organized around four pillars: (i) annual membership providing access to a proprietary database of Mexican packaging companies, statistical yearbooks, tariff classification data, technical advisory, and member directory listings; (ii) professional development via multi-week diplomados covering packaging engineering, sustainable packaging strategy, and packaging marketing, priced between approximately MX$14,300 and MX$19,500 per participant; (iii) the annual Envase Estelar packaging innovation competition spanning 17 categories; and (iv) webinars, seminars, and short courses on regulatory topics (notably NOM-051 labeling compliance), sustainability, and operational excellence. The association co-organizes content with strategic partners including Avery Dennison, Revolution Sustainability Partners, FSC, and UNESCO (which certifies the sustainable packaging diplomado).

Revenue is generated through recurring annual membership dues, fees for training programs and competitions, and advertising in member publications, denominated in Mexican Pesos. AMEE operates with a small staff (11–50 employees) and distributes services directly via its website, email newsletter, and a robust in-person event presence at major Mexican packaging trade shows such as EXPO PACK México and The Food Tech.

Name

Asociación Mexicana de Envase y Embalaje

Legal name

Asociación Mexicana de Envase y Embalaje A.C.

Website

https://amee.ac

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociación Mexicana de Envase y Embalaje (AMEE) is a Mexican non-profit trade association founded in 1982 that represents the country's packaging industry through membership services, professional development diplomados, technical advisory, and the annual Envase Estelar innovation competition.

Ownership category

akta.pro rank

Headquarters

HQ city

Polanco

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Fees: Annual membership dues that provide access to a database of Mexican packaging companies, statistical and macroeconomic information, tariff classification data, the AMEE News and Events bulletin, technical advisory services, directory listings, yearbook and dictionary publications, job board access, trade show information, discounted event rates, and free or discounted technical article placements in the AMEE newsletter.
2. Training Programs (Diplomados, Courses, Seminars): Revenue from professional development programs including diplomados (e.g., Diplomado en Ingeniería de Empaque, Diplomado en Estrategia de Empaques Sostenibles), courses (e.g., NOM-051 labeling course), and seminars (e.g., El Troquelado Desde Tu Perspectiva). Fees range from approximately $2,000 MXN to $19,500 MXN depending on program and membership status.
3. Envase Estelar Competition Fees: Entry fees for the annual Envase Estelar packaging innovation competition. Members pay approximately $6,950 MXN per entry; non-members pay approximately $8,150 MXN. Reduced rates apply from the 3rd entry onward.
4. Webinar and Event Revenue: Revenue from webinars and industry events. Some webinars are free with registration while others may generate revenue. Events such as EXPO PACK feature AMEE-led conferences and networking activities.
5. Directory and Publication Advertising: Special pricing on advertisements in the AMEE newsletter/communicative organ, and promotional placements in trade show directories and specialized directories through AMEE partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

AMEE is a non-profit trade association that sells annual memberships and delivers professional development services to Mexico's packaging industry. Its core offerings are: (1) annual memberships providing database access, statistical/macroeconomic data, tariff classification, technical advisory (graphic/structural design, logistics systems, audits, equipment/material selection), promotional placements, and publications; (2) diplomados (multi-week professional diploma programs) in packaging engineering, sustainable packaging strategy, and packaging marketing; (3) the annual Envase Estelar packaging innovation competition; (4) short courses, seminars, and webinars on regulatory (NOM-051), sustainability, and operational topics; and (5) annual publications (statistical yearbook, member directory, industry dictionary).

Product overview

Asociación Mexicana de Envase y Embalaje (AMEE) is a non-profit industry association established in 1982 that represents and promotes Mexico's packaging industry. AMEE's offerings consist primarily of professional education programs (diplomados), events (webinars, seminars, competitions), and membership services. The core educational products include the Diplomado en Ingeniería de Envase y Empaque series (basic through 2.0 levels), the Diplomado en Estrategia de Empaques Sostenibles, and the Diplomado en Envase y Marketing — all providing packaging industry professionals with technical, sustainability, and marketing skills. The flagship annual event is the Envase Estelar competition recognizing packaging innovation. Members receive technical advisory services (graphic/structural design, logistics packaging, equipment selection, audits) and access to industry databases and publications. AMEE also organizes webinars and seminars on specialized topics like NOM-051 labeling, die-cutting, and sustainability, and participates in major industry exhibitions including EXPO PACK México and EXPO PACK Guadalajara.

Differentiator

Problem solved

Functional benefit

Products and services

• Diplomado en Ingeniería de Envase y Empaque 2.0 Intermediate-level 60-hour professional diploma program covering packaging engineering topics including profitability optimization, sustainability (5R methodology), sustainable supply chain management, regulatory framework, continuous improvement, marketing, folding carton development, printing technologies, and ink color management. Targeted at packaging professionals seeking to advance their engineering knowledge.
• Diplomado en Estrategia de Empaques Sostenibles (5ta Edición) 8-week online professional diploma program teaching circular economy principles, regulations, market trends, and technologies for designing sustainable packaging. Topics include life cycle assessment, eco-labeling, international standards, and circular design. Co-organized with Avery Dennison and Revolution Sustainability Partners; 3rd edition included a UNESCO certificate.
• Diplomado en Envase y Marketing 56-hour professional diploma program providing essential knowledge on packaging as a marketing tool and competitive advantage in product commercialization. Covers conceptualization, marketing fundamentals, packaging materials, design strategy, commercial negotiation, consumer behavior, neuromarketing, and production guidelines.
• Diplomado en Ingeniería de Empaque (10a Edición) Comprehensive 10-week professional diploma program providing tools for developing integral packaging and boxing systems with efficient material optimization. Covers packaging materials (metals, paper, cardboard, plastics, glass), specifications development, cost optimization, purchasing strategies, financial evaluation, eco-design, logistics packaging, and quality/competitiveness.
• Membresía AMEE (Annual Membership) Annual membership providing access to Mexican company databases, statistical/macroeconomic information, tariff classification data, technical advisory services, promotional opportunities in directories and events, annual publications (statistical yearbook, partner directory, industry dictionary), and discounts on AMEE events and competitions. Sold to packaging manufacturers, suppliers, and service providers.
• Envase Estelar Renovado 2026 AMEE's annual packaging innovation competition celebrating excellence in packaging innovation in Mexico. Features 17 categories including beverages, electronics, food, healthcare, luxury, e-commerce, and special awards for sustainability and marketing. Judged on protection, ergonomics, sustainability, functionality, commercial appeal, execution quality, resource efficiency, and creativity.
• Technical Advisory Services Comprehensive packaging technical consulting for AMEE members covering: graphic design of packaging, structural packaging design, packaging systems design for transportation and logistics, packaging systems audit and problem diagnosis, manufacturing process analysis, equipment and machinery selection, and materials selection for packaging manufacturing.
• AMEE Webinars Series Regular webinar series covering packaging industry topics including sustainability, marketing, regulation (NOM-051), FSC certification, circular economy, flexible packaging, carbon footprint, ESG, and professional development topics such as leadership and feedback. Organized by AMEE committees (Sustainability, Organizational Development, Marketing).
• Seminario: El Troquelado Desde Tu Perspectiva 3-day seminar providing practical understanding of die-cutting processes and how purchasing, design, quality, and supervision decisions impact die performance and production flow. Organized with Medianil Artes Gráficas.
• ¿Qué debe decir mi producto? NOM-051 3-hour online course on NOM-051-SCFI/SSA1-2010 Mexican labeling specifications for pre-packaged food and beverages. Covers prohibited legends, permitted claims, health declarations, GMO labeling, and import compliance penalties.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• World Packaging Organisation (WPO)coreStrategic or Co-development PartnerAMEE is affiliated with the World Packaging Organisation (WPO), the global federation of national packaging organizations. The WPO logo appears on AMEE's website and Envase Estelar Renovado materials, indicating formal membership and collaboration in international packaging standards, competitions, and initiatives. This affiliation positions AMEE as the recognized Mexican representative in the global packaging community.
• Avery DennisonflagshipStrategic or Co-development PartnerAvery Dennison co-organizes the Diplomado en Estrategia de Empaques Sostenibles (Sustainable Packaging Strategy Diploma) alongside AMEE and Revolution. Avery Dennison's logo appears on the diplomado landing page, and the company contributes expert speakers to the program (e.g., Karla Maciel, who presented the webinar 'El poder de los empaques conectados para la sustentabilidad'). The partnership leverages Avery Dennison's materials science expertise and global market perspective in AMEE's professional development offerings.
• Revolution Sustainability PartnersflagshipStrategic or Co-development PartnerRevolution Sustainability Partners co-organizes the Diplomado en Estrategia de Empaques Sostenibles alongside AMEE and Avery Dennison. The 3rd edition includes a UNESCO certificate. Revolution contributes expert speakers to AMEE webinars on topics including Scope 3 carbon footprint (Daniela Rodríguez and Guillermina Barrera), NIS sustainability reporting standards (Rodrigo Sánchez Hidalgo), circular economy, and sustainable packaging. The partnership supports AMEE's sustainability committee programming.
• Forest Stewardship Council (FSC)coreStrategic or Co-development PartnerFSC, represented by Palmira Arnaz, partnered with AMEE's Sustainability Committee to deliver a webinar on FSC certification as a competitiveness and environmental responsibility investment. FSC is a major international certification system for responsible forestry, highly relevant to the packaging industry's sustainable materials sourcing. The webinar (June 26, 2026) is part of AMEE's ongoing sustainability programming.
• Medianil Artes GráficasminorStrategic or Co-development PartnerMedianil Artes Gráficas co-organized the 'El Troquelado Desde Tu Perspectiva' seminar (August 5–7, 2025) with AMEE. Medianil contributed expert presenter Enoch Molina to deliver technical content on die-cutting (suajes/troquelado), targeting purchasing, design, quality, and production supervisors in the packaging industry.
• Ambición00minorStrategic or Co-development PartnerRodrigo Sánchez, Founder and CEO of Ambición00 and Director of Sustainability and Net Zero at Revolution Sustainability Partners, delivered an AMEE webinar on NIS (Normas de Información de Sostenibilidad / Sustainability Information Standards). Ambición00 provides expertise in ESG strategy, materiality analysis, sustainability reporting, and risk management systems.
• Megaron Desarrollo OrganizacionalcoreStrategic or Co-development PartnerMegaron Desarrollo Organizacional, represented by Mireia Vega and Jimena Aldasoro, is a recurring AMEE webinar partner through the Organizational Development Committee. Topics include persuasive communication, MBTI personality types, Barrett's leadership model, feedback culture, misinformation, hybrid work, cultural integration, and personal branding. Mireia Vega is among AMEE's most frequent webinar presenters, indicating a sustained partnership.
• Unidad de Inspección U.V. Márquez y MoncadacoreStrategic or Co-development PartnerLucas Ruiz from U.V. Márquez y Moncada is a recurring expert presenter for AMEE's regulatory compliance programming, delivering webinars and courses on NOM-051-SCFI/SSA1-2010 labeling regulations for food and beverages in Mexico. Topics include frontal nutrition labeling, claims, regulatory compliance, and import sanctions. The partnership addresses a critical regulatory pain point for packaging companies.
• FinsolarminorStrategic or Co-development PartnerFinsolar (represented by CEO Ian de la Garza Couturier and Director of Energy Business Hernán Varela) partnered with AMEE's Sustainability Committee for webinars on solar energy as a competitive advantage for packaging companies (August 29, 2025 and April 17, 2026). Finsolar offers solar energy solutions relevant to packaging manufacturers seeking to reduce energy costs and emissions.
• Think About AgencyminorStrategic or Co-development PartnerThink About Agency, founded by Diego G. Galván, partnered with AMEE's Marketing Committee for webinars on marketing strategy for packaging (January 16, 2026) and marketing that sells vs. marketing that decorates (May 15, 2026). Diego G. Galván brings over 15 years of marketing experience across North America, Latin America, and Europe.
• KYOCERAminorStrategic or Co-development PartnerKYOCERA, represented by Emmanuel Medina (Production Inkjet Sales Supervisor), delivered a conference at FESPA México 2025 on inkjet technology as a safe and sustainable alternative for pharmaceutical documentation. KYOCERA's printing technology expertise supports AMEE's programming on sustainable printing and packaging.
• UNESCOflagshipStrategic or Co-development PartnerThe 3rd Edition of the Diplomado en Estrategia de Empaques Sostenibles (September–November 2025) includes a UNESCO certificate, indicating official recognition or endorsement of the program. This partnership adds significant credibility to AMEE's professional development offerings in sustainable packaging education.
• AWA (Alexander Watson Associates)minorGTM or Marketing PartnerAMEE promoted the AWA Global Release Liner Summit 2025 (March 19–21, 2025) to its members and website visitors. The event is the leading global summit for the release liner industry, covering markets, applications, and growth opportunities across the value chain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PMMI (Association for Packaging and Processing Technologies): PMMI is the leading US trade association for packaging and processing technologies, representing over 900 member companies. Comparable to AMEE in serving packaging manufacturers and suppliers, but operates at significantly larger scale and runs the major PACK EXPO trade shows. Both associations serve as national hubs for packaging industry representation, technical education, and trade events.
• Institute of Packaging Professionals (IoPP): IoPP is the US individual-membership professional association for packaging professionals, offering certification, education, and networking. Directly comparable to AMEE's professional development diplomados and member services targeting packaging engineers, designers, and brand managers.

Others

• Avery Dennison: Avery Dennison is a global materials science and packaging company that co-organizes AMEE's Diplomado en Estrategia de Empaques Sostenibles. While not a peer association, it is a strategic content partner that provides expert speakers and co-branding for AMEE's sustainability training.
• WPO (World Packaging Organisation): WPO is the global federation of national packaging organizations, of which AMEE is a member. WPO's WorldStar Global Packaging Awards and international programming directly intersect with AMEE's Envase Estelar competition and represent the apex international recognition tier that AMEE-affiliated Mexican entries can access.
• Forest Stewardship Council (FSC): FSC is a global non-profit certification system for responsible forestry, partnering with AMEE's Sustainability Committee to deliver webinars on FSC certification for packaging materials. Comparable in operating as an international non-profit with a sustainability mandate that intersects with the packaging industry's sourcing and ESG needs.
• EXPO PACK (PMMI/Informa): EXPO PACK México is the largest packaging trade show in Latin America, where AMEE distributes free access codes and organizes conference programming. While EXPO PACK is an event organizer rather than an association, it is a critical ecosystem partner and structural peer in the Mexican packaging industry value chain.

Regional players

• Packaging Federation (UK): The Packaging Federation is the UK trade association for packaging manufacturers, comparable to AMEE in offering industry representation, training, and advocacy. Both serve national packaging manufacturing communities with similar member service portfolios.
• FEFCO (European Federation of Corrugated Board Manufacturers): FEFCO is the European corrugated packaging industry association, representing a specific substrate vertical within packaging. Comparable to AMEE in serving as the central industry body for a packaging segment, delivering technical resources and sustainability programming to members.
• Pro Carton: Pro Carton is the European Association of Carton and Cartonboard Manufacturers, providing promotion, sustainability advocacy, and education for the carton packaging segment. Comparable to AMEE's role of promoting a packaging material category through industry-wide education and recognition programs.

Direct peers

• ABRE (Associação Brasileira de Embalagens): ABRE is the Brazilian packaging industry association, the closest geographic and structural peer to AMEE. Both are Latin American national packaging associations that represent manufacturers, converters, and suppliers, run innovation awards, deliver training, and organize trade show participation. ABRE serves as a useful comparison for AMEE's potential regional expansion trajectory.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amee_ac
• Facebookfacebook.com/AMEEMX

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Mexicana de Envase y Embalaje