Unique
Unique Industrial Handlers Pvt. Ltd. is an India-based industrial crane manufacturer founded in 1983 that designs, builds, installs, and services EOT, Goliath/Gantry, Traverser, and Turntable cranes for industrial clients, and sells UNIQUE-branded heavy-duty utility vehicles through Indian dealers.
- Company typePrivate
- Founded1983
- HeadquartersAndheri, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Unique does
Unique Industrial Handlers Pvt. Ltd., doing business as Unique / Unicrane, is an India-based industrial crane manufacturer founded in 1983 and headquartered in Andheri, with 501-1,000 employees. The company's core offering is the design, manufacture, supply, installation, commissioning, overhauling, and modification of overhead and gantry cranes — specifically EOT (Electric Overhead Traveling) cranes, Goliath/Gantry cranes, Traversers, and Turntables — sold on a direct B2B basis to industrial clients. A complementary services line covers erection, installation, overhauling, and quality spares supply, allowing the company to capture both initial sale and long-tail aftermarket revenue from each crane deployment.
Under a parallel UNIQUE vehicle sub-brand, the company also offers heavy-duty utility vehicles — the UFC-3L, UFC-L, and UEPSC — priced between ₹60,000 and ₹70,000 ex-showroom, with on-road pricing that incorporates RTO, insurance, and registration charges. These vehicles are distributed through a dealer network spanning Indian cities including Nawada, Anantapur, Mumbai, and Manendragarh Chirmiri Bharatpur, and are offered with EMI financing arranged through dealers. The vehicle line targets heavy-duty agricultural and transport operators and is sold via tractorjunction.com as a third-party listing channel. Marketing reach is limited to organic social profiles (Facebook, Twitter, LinkedIn, YouTube) and a downloadable corporate presentation, indicating a low-investment, traditional industrial go-to-market posture.
The firm's revenue model is anchored in industrial hardware sales (cranes and vehicles) augmented by professional services revenue from installation, commissioning, overhauling, and spares. No revenue figures, funding rounds, M&A activity, partnerships, named customers, leadership disclosures, patents, or certifications are present in the source data, and the company website carries a 2015 copyright, leaving current operating momentum difficult to triangulate from public information.
Unique firmographics
Firmographics- Name
- Unique
- Legal name
- Unique Industrial Handlers Pvt. Ltd.
- Website
- https://unicrane.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Unique Industrial Handlers Pvt. Ltd. is an India-based industrial crane manufacturer founded in 1983 that designs, builds, installs, and services EOT, Goliath/Gantry, Traverser, and Turntable cranes for industrial clients, and sells UNIQUE-branded heavy-duty utility vehicles through Indian dealers.
- Ownership category
- akta.pro rank
Unique industry classification
Industry- Product category
- Industrial Cranes and Material Handling Equipment
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Material Handling Equipment Manufacturing (33392), Construction Machinery Manufacturing (333120)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)
Keywords
Where Unique is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Markets served
Unique business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Sales: Sale of utility vehicles including UFC-3L, UFC-L, and UEPSC models with price range between ₹60,000 and ₹70,000
- Industrial Crane Manufacturing and Sales: Design, manufacture, and supply of EOT cranes, Goliath cranes, Traversers, and Turntables for industrial clients
- Installation and Commissioning Services: Erection, installation and commissioning of overhead, goliath/gantry cranes
- Maintenance and Overhauling Services: Overhauling and crane modification services, quality spares supply
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UNIQUE UFC-3L vehicle pricing |
| Unit Pricing | Pay-as-you-go | UNIQUE UFC-3L ex-showroom and on-road pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Unique product offering
Product offeringCore offering
Unique Industrial Handlers Pvt. Ltd. manufactures and supplies industrial material handling equipment, primarily EOT (Electric Overhead Traveling) cranes and Goliath/Gantry cranes, along with Traversers and Turntables. The company also offers related services including erection, installation, commissioning, overhauling, and modification of overhead and gantry cranes, and markets UNIQUE-branded utility vehicles for heavy-duty tasks through Indian dealer networks.
Product overview
Unique operates two distinct product portfolios: (1) Unique Industrial Handlers Pvt. Ltd. - a crane manufacturing company established in 1983, producing EOT/Goliath Cranes, Traversers, and Turntables with related services including erection, installation, commissioning, overhauling, and modification; and (2) UNIQUE vehicle brand - offering utility vehicles including UFC-3L, UFC-L, and UEPSC models priced in the ₹60,000-70,000 range for agricultural and heavy-duty tasks in Indian markets.
Differentiator
Problem solved
Functional benefit
Brands
- UNIQUE UFC-3L: Heavy-duty vehicle priced between ₹60,000 and ₹70,000, suitable for heavy-duty tasks.
- UNIQUE UFC-L
- UNIQUE UEPSC
Products and services
- EOT Cranes Electric Overhead Traveling Cranes manufactured by Unique Industrial Handlers for industrial lifting and material handling applications. Designed for heavy-duty use in manufacturing and industrial facilities.
- Goliath Cranes Gantry/Goliath Cranes for heavy-duty lifting tasks in industrial settings. Part of the company's primary product range since founding.
- Traversers Traverser systems manufactured and supplied by Unique Industrial Handlers as part of the company's expanded product portfolio.
- Turntables Turntable products offered as part of Unique Industrial Handlers' diversified industrial equipment range.
- Crane Erection, Installation, and Commissioning Services Professional services for erection, installation, and commissioning of overhead, Goliath, and gantry cranes for industrial clients.
- Crane Overhauling and Modification Services Overhauling and crane modification services for both EOT and Goliath/gantry cranes, including supply of quality spares, for industrial clients with existing crane installations.
- UNIQUE UFC-3L Heavy-duty utility vehicle suitable for heavy-duty tasks, priced between ₹60,000 and ₹70,000 ex-showroom, available through Indian dealers with EMI financing.
- UNIQUE UFC-L Utility vehicle with ex-showroom and on-road pricing options, available through Indian dealers with EMI financing.
- UNIQUE UEPSC Utility vehicle with ex-showroom, on-road, RTO, and insurance pricing details available through Indian dealers.
Companies that use Unique
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Unique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unique partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Unique competitors and assessment
Company assessmentBroad incumbents
- Grenzebach: German industrial equipment manufacturer specializing in material handling and intralogistics solutions including cranes and lifting systems. Comparable to Unique in serving industrial customers with lifting and material handling equipment.
- Demag (Terex Material Handling): DEMAG brand under Terex offering industrial cranes, hoists, and material handling equipment globally. Comparable to Unique in EOT and gantry cranes but with international scale and broader portfolio.
- Konecranes: Global leader in overhead cranes, hoists, and material handling equipment. Competes with Unique in the industrial crane market with significantly larger scale, R&D, and global distribution.
- Liebherr: Global manufacturer of industrial cranes including overhead and gantry cranes. Broad incumbent with much larger R&D and distribution capabilities competing with Unique in Indian industrial accounts.
Direct peers
- Wiz-Crane: Indian manufacturer of EOT cranes, jib cranes, gantry cranes, and hoists. Direct competitor to Unique serving Indian industrial customers in similar overhead material handling segments.
- ElectroMech Material Handling Systems: Major Indian manufacturer of EOT cranes, gantry cranes, hoists, and other material handling equipment. Direct competitor to Unique serving similar industrial customers in India with overlapping product lines.
- MHE-Demag: India-based DEMAG-branded crane and material handling company offering EOT cranes, gantry cranes, and hoists. Direct competitor to Unique in the Indian industrial overhead crane market with comparable product range and customer base.
- GH Cranes & Components: Indian manufacturer of EOT cranes, jib cranes, and gantry cranes serving industrial customers. Direct peer to Unique in the Indian overhead crane market with similar product offerings.
- Anupam Industries: Indian manufacturer of industrial cranes, hoists, and material handling equipment. Direct competitor to Unique in the Indian industrial crane market.
- Indef Worktech Systems: Indian manufacturer of EOT cranes, gantry cranes, and material handling equipment. Direct competitor to Unique in the Indian industrial crane market with a comparable product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Unique social profiles
Digital presenceUnique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unique leadership team
Management profileNumber of profiles
Unique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unique
What does Unique do?
Unique Industrial Handlers Pvt. Ltd. manufactures and supplies industrial material handling equipment, primarily EOT (Electric Overhead Traveling) cranes and Goliath/Gantry cranes, along with Traversers and Turntables. The company also offers related services including erection, installation, commissioning, overhauling, and modification of overhead and gantry cranes, and markets UNIQUE-branded utility vehicles for heavy-duty tasks through Indian dealer networks.
Is Unique a public or private company?
Unique is a private company. It is classified as unknown and is currently operating.
When was Unique founded?
Unique was founded in 1983. It employs 501 to 1,000 people.
Where is Unique based?
Unique is headquartered in Andheri, India, in the Asia region.
How does Unique make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are industrial Crane Manufacturing and Sales, installation and Commissioning Services and maintenance and Overhauling Services.
Who are Unique's main competitors?
Broad incumbents on record are Grenzebach, Demag (Terex Material Handling), Konecranes and Liebherr. Direct peers are Wiz-Crane, ElectroMech Material Handling Systems, MHE-Demag, GH Cranes & Components, Anupam Industries and Indef Worktech Systems.
Does Unique have an API?
No public API is recorded for Unique.
What industry is Unique in?
Unique's product category is Industrial Cranes and Material Handling Equipment. Its primary akta.pro industry code is IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333923 and its SIC code is 3550.