Nicro

What Nicro does

Nicro Plating Group is a Mexico-headquartered industrial services company specializing in electroplating and metal surface treatment for the automotive industry, founded in 1943 by Eng. Ramón Pagés Duhalt. The company operates three industrial plants across Mexico and the United States with a workforce of 1,000+ employees and offers a portfolio of 18+ coating finishes, including nickel-chrome plating, electroless nickel, anodized coatings, zinc-nickel alloy, zinc-tin alloy, aluminum surface conditioning and cleaning, and chromate conversion coating (CCC). Its qualifications are anchored in IATF 16949, CQI-11, and CQI-12 automotive quality certifications, along with ISO 14000 environmental management certification.

The company generates revenue through a B2B professional services model, providing customized electroplating and surface treatment solutions to automotive OEMs, Tier 1 suppliers, and broader industrial manufacturing clients. Pricing is per part or per service based on coating complexity, substrate, and volume, with no public pricing or self-serve commerce available. Distribution is via direct service delivery through company-owned industrial plants, supported by direct B2B sales engagement rather than digital channels. Its marketing footprint is limited to a LinkedIn presence and email newsletter subscription.

Nicro is a privately held company with no disclosed parent company, institutional investors, or external funding rounds. Its competitive positioning rests on eight decades of accumulated process expertise, automotive-grade certifications, regional plant coverage, and an integrated portfolio of plating and pre-treatment services.

Name

Nicro

Legal name

Nicro Plating Group

Website

https://nicro.com.mx

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nicro Plating Group is a Mexico-founded, privately held industrial services company operating three plants across Mexico and the United States, providing electroplating and metal surface treatment — including nickel-chrome, electroless nickel, anodizing, and zinc-nickel coatings — primarily to automotive OEMs, Tier 1 suppliers, and industrial manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Metal Plating Services

NAICS

Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Coating, Engraving, Heat Treating, and Allied Activities (3328), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives) (IMAEAKAK)

Keywords

• Electroplating services
• Metal surface treatment
• Industrial coating solutions
• Corrosion resistant plating
• Automotive metal finishing

Headquarters

HQ city

Tlalnepantla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Plating and Coating Services: Service-based revenue model providing electroplating and surface treatment services to industrial clients. Services are customized per client requirements and component specifications. Revenue is generated through per-part or per-service pricing based on the complexity and type of coating required.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nicro Plating Group provides industrial electroplating and surface coating services for metal components, specializing in nickel-chrome plating, electroless nickel, anodized coatings, zinc-nickel and zinc-tin alloy coatings, as well as pre-treatment services such as aluminum surface conditioning and chromate conversion coating. Services are delivered through three industrial plants across Mexico and the USA, primarily serving automotive and industrial manufacturing clients that require durable, corrosion-resistant, and specification-compliant metal finishes.

Product overview

Nicro Plating Group offers a unified portfolio of electroplating and surface coating services as a single integrated offering. The core portfolio includes Nickel-Chrome Plating, Electroless Nickel, Anodized Coatings, Zinc-Nickel, and Zinc-Tin Alloy Coating as primary plating processes, supported by Aluminum Surface Conditioning & Cleaning and Chromate Conversion Coating (CCC) as pre-treatment and finishing services. These services are delivered through three industrial plants across Mexico and the USA, serving clients requiring high-quality, durable, and corrosion-resistant metal finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Nickel-Chrome Plating
• Electroless Nickel Plating
• Anodized Coatings
• Zinc-Nickel Alloy Coating
• Zinc-Tin Alloy Coating
• Aluminum Surface Conditioning & High-tech Cleaning
• Chromate Conversion Coating (CCC)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atotech (MKS Instruments): Atotech, now part of MKS Instruments, is a global leader in plating chemistry and surface finishing solutions for automotive and industrial customers—comparable as a broader incumbent shaping the technology and chemistry stack that Nicro applies.
• Aalberts Surface Treatment: Aalberts operates a broad European and global portfolio of surface treatment service businesses (including plating and coating), making it a larger incumbent in the same industrial finishing space Nicro occupies in Mexico and the U.S.
• Element Solutions (MacDermid Enthone Electronics Solutions): Element Solutions is a large specialty chemicals provider whose MacDermid Enthone platform supplies plating chemistries used by finishers like Nicro, and its surface finishing chemicals and service-adjacent offerings make it a relevant incumbent in the broader finishing value chain.

Direct peers

• Pioneer Metal Finishing: Pioneer is a U.S. contract metal finisher offering plating, anodizing, and other surface treatments from multiple plants to automotive, industrial, and consumer customers—a direct multi-plant, multi-process competitor to Nicro's service offering.
• Precision Plating (Chicago): Precision Plating is a Chicago-area plating services company offering electroless nickel, zinc-nickel, and other industrial finishes to OEMs—comparable in scale and service model to Nicro's specialty plating operations.
• Anoplate Corporation: Anoplate is a U.S.-based metal finishing house offering zinc-nickel, electroless nickel, anodizing, and chromate conversion coatings to industrial and aerospace customers—closely overlapping Nicro's process portfolio.
• Techmetals: Techmetals is a U.S. plating and metal finishing company providing electroless nickel, zinc-nickel, anodizing, and other coatings to automotive and industrial OEMs—a direct services peer to Nicro.
• Sun Metal Finishing: Sun Metal Finishing is a U.S. contract electroplating and anodizing services provider serving automotive and industrial customers—directly comparable in process mix and end-market focus to Nicro.
• Valence Surface Technologies: Valence is a U.S.-headquartered provider of metal finishing services (plating, anodizing, coating, heat treating) primarily to aerospace and industrial customers across multiple plants—directly comparable to Nicro's multi-plant electroplating and surface treatment model serving industrial OEMs.

Regional players

• Grupo SIEC (Servicios de Ingeniería y Electromecánica): Grupo SIEC is a Mexico-based industrial services and surface treatment provider serving automotive and manufacturing clients—relevant as a regional Mexican competitor to Nicro's home market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/nicro-plating-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicro