Sariraya

What Sariraya does

Sariraya Co., Ltd. is a Japan-headquartered food and beverage company founded in 2005 by Indonesian diaspora, operating as the self-described pioneer Indonesian halal food company in Japan. The company manufactures and distributes Indonesian halal food products through three production facilities in Nishio city, Aichi prefecture: a tempe factory producing plant-based protein from fermented soybeans, a halal beef meatball (bakso) factory, and a pecel factory — each of which the company states is the only such manufacturer in Japan. Its underlying production technology is traditional Indonesian food processing applied under Good Manufacturing Practices (GMP), with no disclosed proprietary process patents. It also runs a vertically integrated downstream ecosystem.

Sariraya operates multiple distribution channels: four Halal Mart retail stores (Yonezu, Tanuki, Toyota, Nagoya) plus the newly opened Sariraya Mart Plus Okayama (November 2025), an e-commerce platform at japanhalal.net offering 500+ halal SKUs, three restaurant brands (Halal Fried Chicken, Pizza Station, Halal Steak & Shake), a Sariraya Wholesale arm, and Sariraya Travel Japan for Hajj and Umrah pilgrimage services. In 2019 it established PT Sinergi Cita Mulia Indonesia as a wholly-owned Indonesian export subsidiary to secure the upstream supply chain of halal products.

The company serves the Indonesian diaspora in Japan, the broader Muslim resident and tourist community in Japan, and a secondary cohort of Japanese consumers interested in halal cuisine. Its go-to-market is sales-led via owned retail and restaurants, supported by participation in major Japanese food exhibitions (FABEX JAPAN, FOODEX JAPAN, FOOD STYLE, Chubu Supermarket Fair), community engagement through free Iftar events during Ramadan and Islamic event sponsorships, and online channels. It has received the Indonesian Government's Ambassador Award 2020 and the Primaduta Award 2021 from Indonesia's Ministry of Trade. No external investors, private equity, or venture capital involvement is disclosed.

Name

Sariraya

Legal name

Sariraya Co.,Ltd.

Website

https://sariraya.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sariraya Co., Ltd., founded in 2005, is the pioneer Indonesian halal food company in Japan, manufacturing tempe, meatballs, and pecel domestically, operating Halal Mart retail stores, three restaurant brands (Halal Fried Chicken, Pizza Station, Halal Steak & Shake), an e-commerce shop, and Hajj/Umrah travel services for the Indonesian diaspora and Muslim community.

Ownership category

akta.pro rank

Product category

Halal Food Manufacturing

NAICS

Poultry and Poultry Product Merchant Wholesalers (424440), Meat Retailers (445240)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Halal/Kosher & Specialty Slaughter/Processing (AFAKALAH)

akta.pro secondary industries

Certified Butchery, Fabrication & Portioning (Halal/Kosher) (AFANAIAB), Certified Further Processing (Sausages, Deli, Cured/Smoked) (AFANAIAC), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Halal & Kosher Meat Wholesale (AFAIADAH)

Keywords

• Halal food production
• Indonesian food manufacturing
• Halal restaurant chain
• Halal food retail
• Pilgrimage travel services

Headquarters

HQ city

Nishio

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Manufacturing & Production: Production and sale of Indonesian halal food products including tempeh, meatballs (bakso), and pecel through own factories. Products are sold via retail stores, restaurants, and online shop.
2. Retail Store Operations: Operation of 4 offline Halal Mart stores and Sariraya Wholesale. Sells over 500 halal food products including own-produced products and imported goods from Indonesia and other countries.
3. Restaurant Operations: Operation of halal restaurants including Halal Fried Chicken (HFC) Japan, Pizza Station, and Halal Steak & Shake. Restaurants located in Yonezu, Toyota, and Okayama.
4. Online E-commerce: Online shop at japanhalal.net selling dry food, frozen food, meat, milk and other halal products with promotional offers.
5. Halal Travel Services: Sariraya Travel Japan provides travel agency services for Indonesian diaspora and Muslims in Japan, facilitating Hajj and Umrah pilgrimages without requiring return to home country.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Sariraya manufactures and distributes Indonesian halal food products in Japan through three dedicated factories producing tempeh, halal beef meatballs (bakso), and pecel. It sells these products and over 500 imported halal items via five Halal Mart retail stores, three halal restaurant brands (Halal Fried Chicken, Pizza Station, Halal Steak & Shake), the japanhalal.net online shop, wholesale distribution, and a Hajj/Umrah travel agency (Sariraya Travel Japan) targeting the Indonesian diaspora and Muslim community in Japan.

Product overview

Sariraya is a pioneer Indonesian Halal Food Company in Japan operating since 2005. The company operates a multi-channel portfolio consisting of: (1) Food Manufacturing - three factories producing tempeh, halal meatballs (bakso), and pecel in Japan; (2) Restaurant Chains - Halal Fried Chicken (HFC), Pizza Station, and Halal Steak & Shake (HSS) outlets; (3) Retail Operations - five Halal Mart stores across Japan plus an online shop (japanhalal.net) offering over 500 products including own-produced and imported halal foods from Indonesia; (4) Travel Services - Sariraya Travel Japan for Hajj and Umrah pilgrimage. The company serves the Muslim and Indonesian communities in Japan with halal-certified Indonesian food products.

Differentiator

Problem solved

Functional benefit

Brands

• Halal Fried Chicken: Halal fried chicken restaurant chain operating in Japan, known for providing halal fast food with free Iftar services during Ramadan.
• Pizza Station
• Halal Steak & Shake
• Sariraya Halal Mart

Products and services

• Sariraya Tempe

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PT Sinergi Cita Mulia IndonesiacoreOthers · 1 January 2019Exporter company established in 2019 to supply Sariraya products. This subsidiary ensures reliable supply chain for Indonesian halal food products exported to Japan.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Ajinomoto Co., Inc. Major Japanese food manufacturer with diversified halal-certified product lines and global distribution. Adjacent comparison as a Japanese packaged-foods peer using halal certification to reach domestic Muslim and export halal markets.
• Prima Meat Packers, Ltd. Major Japanese processed-meat producer (hams, sausages, meatballs) — directly comparable on bakso/meatball processing know-how and Japanese retail distribution, though serving mainstream rather than halal-niche consumers.
• Charoen Pokphand Foods Public Company Limited: Thai-based Asian agribusiness and halal food conglomerate with integrated livestock, processed foods, and restaurant operations. Comparable to Sariraya on vertically integrated halal meat production for diaspora and Muslim consumer markets, but at a much larger scale.
• Nissin Foods Holdings Co., Ltd. Japan's leading instant-noodle and packaged-food company with halal cup-noodle lines. Comparable as a Japanese packaged-food producer using halal certification to address Muslim consumers and diaspora markets in Japan.
• PT Indofood Sukses Makmur Tbk: Indonesia's largest food conglomerate (Indomie, Bogasari flour, processed foods). Relevant as the canonical Indonesian halal food brand serving the global Indonesian diaspora that Sariraya also targets, and a potential upstream/downstream partner.
• Jollibee Foods Corporation: Philippine-headquartered Asian diaspora-focused quick-service restaurant operator with Japan locations. Comparable as a multi-brand ethnic QSR chain serving Asian communities abroad, analogous to Sariraya's Halal Fried Chicken/Pizza Station/Halal Steak & Shake portfolio.
• NH Foods Ltd. (Nippon Ham Group): One of Japan's largest meat and processed-food conglomerates, with halal product lines and international supply chains. Comparable to Sariraya as a meat-first food company serving Japanese consumers, but at vastly larger scale and broader portfolio.

Direct peers

• Kobe Foods Co., Ltd. Japan-based halal-certified Japanese beef (Kobe beef) and meat importer/distributor. Directly comparable to Sariraya as a Japan-located halal meat and broader halal food importer operating into specialty retail and foodservice channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCq0zFw6Pss-qN9QyXr-VwDg
• Instagraminstagram.com/halal_steak_japan
• LinkedInlinkedin.com/company/sariraya-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sariraya