Movin' Out
- Company typePrivate
- Founded1995
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Movin' Out firmographics
Firmographics- Name
- Movin' Out
- Legal name
- Movin' Out, Inc.
- Website
- https://movin-out.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Movin' Out industry classification
Industry- Product category
- Affordable Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
Keywords
Where Movin' Out is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movin' Out business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Others
Revenue model
- Government Grants & Subsidies: Funding from government sources including Dane County Department of Human Services, Wisconsin Department of Health Services, HUD, Federal Home Loan Bank of Chicago, and other federal/state programs to support affordable housing development and rental operations.
- Rental Income: Revenue from operating hundreds of affordable rental units across Wisconsin properties including apartments in Madison, Milwaukee, and other communities.
- Individual Donations: Charitable contributions from individuals and organizations supporting the nonprofit mission of providing housing for people with disabilities.
- Home Buyer Education Course: Affordable online homebuyer education course priced at $60 (or four payments of $15) designed for low-income first-time homebuyers in Wisconsin with disabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online homebuyer education course - $60 total or installment payments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Movin' Out product offering
Product offeringCore offering
Movin' Out is a Wisconsin-based 501(c)(3) nonprofit that develops and operates affordable, accessible rental housing and delivers housing counseling, homebuyer education, down payment assistance, and home repair grant programs for people with disabilities, veterans, and income-qualified households. The organization is HUD-approved as a housing counseling agency and CHDO-certified to undertake affordable housing development.
Product overview
Movin' Out is a Wisconsin-based nonprofit housing organization that provides a portfolio of integrated housing solutions for people with disabilities. The core offerings include HUD-certified housing counseling, homebuyer education, down payment assistance programs, and home repair grants for income-qualified individuals. The organization also develops and operates affordable rental housing properties throughout Wisconsin, including the Pinney Lane Apartments (70 units in Madison) and Elven Sted Apartments (33 units in Stoughton). Resident Services Coordination supports tenants in managing their housing. Together, these services form an integrated housing pathway from counseling through homeownership or rental housing.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing Counseling One-on-one HUD-approved housing counseling for people with disabilities, veterans, and income-qualified households seeking rental, homeownership, or financial guidance. Delivered by certified counselors at Movin' Out's Madison office and via partner referrals.
- Homebuyer Education Course Required homebuyer education course for first-time, income-qualified buyers, priced at $125 per person or $150 per couple, covering financial readiness and homeownership fundamentals. Available online and through Movin' Out.
- Down Payment Assistance Program Program offering down payment and closing-cost assistance to income-qualified first-time homebuyers, often delivered as deferred or forgivable loans in partnership with the City of Madison and other funders.
- Dane County Minor Home Repair Program Grant-funded minor home repair program serving low-income homeowners in Dane County, often elderly or disabled, to address critical safety and accessibility repairs they cannot afford.
- AHP Home Repair Grant Program Affordable Housing Program (AHP) home repair grants delivered with FHLBank Chicago funding for income-eligible homeowners, often those with disabilities or veterans needing accessibility modifications.
- Rental Housing Movin' Out's owned and managed portfolio of accessible, affordable rental housing units serving income-qualified tenants, especially people with disabilities and veterans, in Wisconsin.
- Elven Sted Apartments An accessible, affordable rental housing property developed by Movin' Out and opened in 2011 to provide inclusive community-based housing for people with disabilities and other income-qualified tenants.
- Pinney Lane Apartments An accessible, affordable rental housing property developed by Movin' Out and opened in 2016 to expand inclusive community-based housing options for people with disabilities and other income-qualified tenants.
- Resident Services Coordination Supportive services program for residents of Movin' Out's rental housing, helping tenants with disabilities and other needs maintain stable, long-term tenancies.
Quantifiable outcome
- Over 2,000 families helped become first-time home buyers or rehab homes
- +2 more outcomes
Companies that use Movin' Out
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Movin' Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Movin' Out partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Aging and Disability Resource CenterscoreReferral and coordination partners connecting clients with Movin' Out housing programs and services statewide in Wisconsin.
- Family Care / IRIScoreLong-term care managed care programs that coordinate with Movin' Out to help eligible individuals with disabilities access integrated rental housing.
- ACC Management Group, Inc.coreProperty management company managing multiple Movin' Out rental properties including Glen Grove, Elven Sted, Monroe St Apartments.
- Stone House DevelopmentcoreJoint venture partner for Pinney Lane Apartments development - a 70-unit multifamily mixed-use building in Madison.
- InclusamajorLong-term care managed care organization coordinating housing support for people with disabilities.
- IndependenceFirstmajorDisability services organization connecting clients with housing resources.
- Care WisconsinmajorManaged care organization coordinating long-term care and housing support.
- Home Buyers Round Table of Dane CountyminorIndustry organization supporting first-time home buyers in Dane County.
- EQT by DesignminorConsulting firm that facilitated development of Movin' Out's new vision, mission, and values statements as part of racial equity work.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Movin' Out competitors and assessment
Company assessmentBroad incumbents
- Mercy Housing: One of the largest U.S. nonprofit affordable housing developers and operators, with portfolios spanning affordable and supportive housing for families, seniors, and people with disabilities. Comparable in mission and LIHTC-driven model, though far larger and multi-state.
- BRIDGE Housing: West Coast-based nonprofit affordable housing developer and operator with mixed-income and supportive housing expertise. Comparable in mission (integrated, service-enriched affordable housing) and reliance on LIHTC, but regionally focused on California rather than the Midwest.
- Enterprise Community Partners: National nonprofit that combines development, financing (including LIHTC syndication), and policy advocacy to create affordable housing. Comparable in mission and financing relationships; Movin' Out is even an Enterprise partner, but Enterprise operates at much greater scale across many states.
- Local Initiatives Support Corporation (LISC): National CDFI that finances affordable housing and community development through local partners, including Wisconsin-based initiatives. Comparable in affordable housing mission and CDFI-financing model, but LISC operates at much broader scale.
- NeighborWorks America: National network of HUD-certified housing counseling and community development nonprofits; Movin' Out's HUD counseling agency status makes it a member of this broader ecosystem. Comparable in counseling focus, though NeighborWorks is a national umbrella rather than a direct operator.
- Habitat for Humanity International: Global nonprofit focused on affordable homeownership for low-income families, including accessible and disability-adapted homes. Comparable in its homeownership assistance and rehabilitation programs, though vastly larger in scale and geographic reach.
Others
- Inclusa: Wisconsin managed care organization coordinating long-term care for individuals with disabilities, including housing support; Movin' Out is a stated partner. Comparable in the Wisconsin disability-services ecosystem, though Inclusa operates as a payer/coordinator rather than a housing developer.
- National Equity Fund: National LIHTC syndicator that has worked with Movin' Out on projects like Elven Sted. Comparable in enabling role within the affordable housing ecosystem, though it operates as a capital partner rather than a developer or service provider.
Direct peers
- CommonBond Communities: Saint Paul, Minnesota-based nonprofit affordable housing provider serving low-income individuals and families, including those with disabilities, across the Upper Midwest. Closely comparable to Movin' Out in mission, scale, geographic focus, and reliance on LIHTC and HUD programs.
Regional players
- Wisconsin Partnership for Housing Development: Wisconsin-based nonprofit that advocates for and supports affordable housing development statewide. Comparable in Wisconsin-focused mission and policy/development orientation, though it functions more as an intermediary and advocate than a direct service provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Movin' Out social profiles
Digital presenceMovin' Out compliance and trust
Trust signalCompliance2 records
Movin' Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movin' Out leadership team
Management profileNumber of profiles
Profiles10 records
Movin' Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movin' Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movin' Out
What does Movin' Out do?
Movin' Out is a Wisconsin-based 501(c)(3) nonprofit that develops and operates affordable, accessible rental housing and delivers housing counseling, homebuyer education, down payment assistance, and home repair grant programs for people with disabilities, veterans, and income-qualified households. The organization is HUD-approved as a housing counseling agency and CHDO-certified to undertake affordable housing development.
Is Movin' Out a public or private company?
Movin' Out is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Movin' Out founded?
Movin' Out was founded in 1995. It employs 11 to 50 people.
Where is Movin' Out based?
Movin' Out is headquartered in Madison, United States, in the North America region.
How does Movin' Out make money?
Four revenue lines are on record. Government Grants & Subsidies are the primary driver. The others are rental Income, individual Donations and home Buyer Education Course.
Who are Movin' Out's main competitors?
Broad incumbents on record are Mercy Housing, BRIDGE Housing, Enterprise Community Partners, Local Initiatives Support Corporation (LISC), NeighborWorks America and Habitat for Humanity International. Others are Inclusa and National Equity Fund. CommonBond Communities is listed as a direct peer. Wisconsin Partnership for Housing Development is listed as a regional player.
Does Movin' Out have an API?
No public API is recorded for Movin' Out.
What industry is Movin' Out in?
Movin' Out's product category is Affordable Housing Services. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities. Its NAICS code is 53111 and its SIC code is 6513.