33A
33A is a Copenhagen-based AI design agency that trains and certifies teams in its proprietary AI Design Sprint® methodology. It serves enterprises including Siemens, E.ON, and Boehringer Ingelheim through Bootcamps, Company Team Training, and the AI Cards® tool.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 33A does
33A (legal name 33A ApS) is a Copenhagen-based, founder-owned AI design agency founded in March 2017 by Michael Brandt. The company develops and licenses a proprietary team-based methodology called AI Design Sprint®, originally conceived in academia to help non-technical participants co-create emerging-technology solutions. The methodology is delivered through four specialized modules — Process Automation, Products & Services, Agentic AI (launched Feb 2026) and Copilot (launched Apr 2026) — and is supported by a proprietary toolset including AI Cards® (a 100-card physical and digital taxonomy of AI capabilities written from the user perspective), Copilot Cards, ChatGPT Cards, the Collaboration Board (a structured game-board used in 5-minute task increments) and Ethical Risk Mitigation Cards. 33A holds registered trademarks on "AI Design Sprint®", "AI Cards®" and "Collaboration Board", and the methodology is endorsed by Jake Knapp, inventor of the Google Design Sprint.
The company monetizes through five primary streams: Bootcamps for individual facilitators (€1,800 per participant, four half-day remote sessions); Company Team Training for intact client teams (up to 8 people, onsite or remote, contact-quoted); a Copilot pilot enterprise engagement (full-day onsite with three trainers plus four monthly remote follow-ups); physical and digital AI Cards sales (€240/set, available in English and German); and low-cost Experience Sessions (€5 commitment fee) that serve as a community-led top-of-funnel. Recurring revenue is generated through Refresher Training required to renew licenses after the initial 18-month access window. Distribution is hybrid: self-serve e-commerce via www.33a.ai/store for individuals and small teams, direct enterprise sales for larger engagements, and channel partnerships with TeamPlus Solutions (Asia Pacific) and Strategies by Design Group.
33A serves enterprises and consultants globally from its Copenhagen headquarters. Named enterprise customers include Siemens, E.ON, Avanade, Boehringer Ingelheim, Visma, EnBW, E.DIS, Raiffeisen Bank International, Globo and Amsterdam Data Collective, spanning energy/utilities, pharmaceuticals, banking, media, and IT consulting. The company is bootstrapped (no external venture or private equity funding disclosed), operates with 1–10 employees and has roughly 11 named team members across facilitation, product and operations, including trainers recruited from Microsoft and academia. Geographic reach is centered on DACH and Nordics, with a planned global rollout for the Copilot module and partner-led expansion into Asia Pacific.
33A firmographics
Firmographics- Name
- 33A
- Legal name
- 33A ApS
- Website
- https://33a.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 33A is a Copenhagen-based AI design agency that trains and certifies teams in its proprietary AI Design Sprint® methodology. It serves enterprises including Siemens, E.ON, and Boehringer Ingelheim through Bootcamps, Company Team Training, and the AI Cards® tool.
- Ownership category
- akta.pro rank
33A industry classification
Industry- Product category
- AI Training & Consulting Services
- NAICS
- Computer Training (611420), Industrial Design Services (54142), Computer Systems Design Services (541512)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where 33A is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
33A business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training & Certification — Bootcamp (Individual): Individuals from different organizations join scheduled Bootcamp cohorts (4 half-day sessions, remote and live) to become certified AI Design Sprint facilitators. Participants receive the AI Design Sprint Facilitator certificate and all materials needed to lead sessions. This is the primary self-serve training revenue stream.
- Company Team Training: Organizations book private training for up to 8 colleagues from the same organization, scheduled at a time convenient for them. Delivered onsite or remotely by 33A trainers. This is the primary enterprise sales motion.
- AI Cards® (Physical + Digital): Sale of AI Cards® sets in English or German, including both physical cards and digital version. €240 per set. Also includes access to the AI Cards® Community for ongoing support and monthly live calls.
- AI Experience Session: 90-minute live, remote introductory sessions (€5 commitment fee) giving participants a hands-on taste of the AI Design Sprint. Used as a top-of-funnel lead generation tool to convert attendees into paid training enrollments.
- Refresher Training / License Renewal: After the initial 18-month access period for training materials and community, licenses are renewed through a Refresher Training — keeping facilitators current as AI evolves.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bootcamp AI Design Sprint: Process Automation / Products & Services |
| Other | Multi-year contract | Company Team Training (onsite) |
| Other | Annual | AI Design Sprint: Copilot — Pilot |
| Unit Pricing | Pay-as-you-go | AI Cards® — Physical + Digital Set |
| Unit Pricing | Pay-as-you-go | AI Experience Session |
| Unit Pricing | Pay-as-you-go | Copilot Experience Session |
| Unit Pricing | Pay-as-you-go | ChatGPT Cards, digital |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
33A product offering
Product offeringCore offering
33A develops and licenses the proprietary AI Design Sprint® methodology, a structured, team-based facilitation approach that helps business professionals co-create concrete AI solution concepts without requiring technical expertise. The company sells training programs (Bootcamps for individuals and Company Team Training for intact teams), physical and digital AI Cards® toolkits, and runs bespoke corporate pilots such as the AI Design Sprint: Copilot program to drive enterprise AI and Microsoft Copilot adoption.
Product overview
33A offers the AI Design Sprint® methodology, a structured team-based approach for developing AI solutions without technical expertise. The portfolio consists of four specialized modules built on a common framework: AI Design Sprint®: Process Automation (for automating work processes), AI Design Sprint®: Products & Services (for enhancing products with AI), AI Design Sprint®: Agentic AI (for building multi-agent systems), and AI Design Sprint®: Copilot (for Microsoft Copilot adoption). Supporting tools include AI Cards® (99 cards across 12 categories covering all AI capabilities), Copilot Cards, ChatGPT Cards, Collaboration Board, and Ethical Risk Mitigation Cards. Training is delivered through Bootcamps (individuals from multiple organizations), Company Team Training (intact teams), and Experience Sessions (90-minute introductions). All trained facilitators gain access to a Learning Management System and Community platform. The company was founded in March 2017 and is headquartered in Copenhagen, Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Design Sprint®: Process Automation Training module for identifying AI opportunities in business processes and developing concrete AI solution concepts as a team. Designed for department heads, AI adoption teams, and individuals leading or participating in AI transformation. No technical expertise required; certified facilitators deliver it via Bootcamp or Company Team Training.
- AI Design Sprint®: Products & Services Training module for UX designers, product teams, and product-led companies to develop new AI-powered customer experiences. Includes persona development, user journey mapping, and concept development using AI Cards® and Collaboration Board. Produces a service blueprint with AI integrated.
- AI Design Sprint®: Agentic AI Training module for developing multi-agent system blueprints. Helps teams determine whether an agentic AI solution fits their situation, define agent roles and goals, specify tools and boundaries, and design multi-agent interaction blueprints ready to build or hand to a technical team. Implementation can be brought to life on platforms such as Langdock.
- AI Design Sprint®: Copilot Bespoke enterprise pilot for organizations scaling Microsoft Copilot adoption. Includes Copilot Cards, Collaboration Board, hands-on technical training, and four monthly follow-up sessions. Designed for Learning & Development teams driving adoption and IT/Procurement teams making evidence-based Copilot Pro license decisions. Currently available across DACH & Nordics with global expansion planned.
- AI Cards® Physical and digital card set organizing 99 specific AI capabilities across 12 categories, written from the user perspective, with 297 use cases on card backs. Available in English and German at €240 per set (including physical and digital versions), plus access to the AI Cards® Community and monthly live calls.
- Copilot Cards Proprietary cards that make Microsoft Copilot accessible to anyone regardless of technical background. Organizes Copilot capabilities into categories written from the user's perspective. Each card states a specific capability with a real work scenario and the specific Copilot tool on the reverse. Available in physical and digital form; used within the AI Design Sprint®: Copilot program.
- ChatGPT Cards (digital) Digital cards organizing ChatGPT capabilities into categories written from the user perspective, similar to the AI Cards® methodology. €20 for the digital version. Helps anyone understand and apply ChatGPT capabilities in their work.
- Bootcamp Training (AI Design Sprint Facilitator Certification) Remote, live open-enrollment training program in which individuals from different organizations learn the AI Design Sprint methodology. Four half-day sessions (4 hours each) delivered remotely and live. €1,800 per participant. Upon completion, participants receive the AI Design Sprint Facilitator certificate and all materials needed to lead sessions, plus 18 months of access to the Learning Management System and online community.
- Company Team Training Private training designed for intact teams of up to 8 people from the same organization. Available onsite (2 full days) or remotely (4 half-days). Delivered by 33A trainers. Participants receive the Facilitator certificate and all materials. Pricing: contact for quote, with annual flat-fee scale pricing available for large organizations.
- AI Experience Session 90-minute live, remote introductory session providing a hands-on taste of the AI Design Sprint. Participants develop a real AI concept with other participants; no technical knowledge needed. €5 commitment fee. Used as a top-of-funnel conversion entry into paid Bootcamp or Company Team Training enrollments.
- Copilot Experience Session 90-minute live, remote session in which participants identify their most important Copilot use case by working through a live example. Uses Copilot Cards and Collaboration Board. €5 commitment fee. Limited to approximately 10 participants per session. Available in English.
Quantifiable outcome
- From opportunity identification to detailed AI concept, in days rather than months — no lengthy discussions or drawn-out project phases
- +4 more outcomes
Companies that use 33A
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles2 records
33A technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature5 records
33A partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional.
- TeamPlus SolutionsregionalTeamPlus Solutions, led by CEO Sean Xiao, operates in partnership with 33A for the Asia Pacific region. Sean Xiao is listed as part of the 33A team on the About page. This partnership extends 33A's geographic reach into Asia Pacific markets.
- Strategies by Design GroupregionalStrategies by Design Group, led by CEO Judith Cardenas (PhD), operates in partnership with 33A. Judith Cardenas is listed as part of the 33A team on the About page. The partnership likely extends 33A's methodology reach into additional regional markets.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
33A competitors and assessment
Company assessmentBroad incumbents
- Designit (Wipro): Global design and innovation consultancy (now part of Wipro) offering design sprints, service design, and AI-enhanced product development. Comparable to 33A on the design-thinking/sprint and AI product development intersection.
- McKinsey & Company (QuantumBlack): Global management consultancy with a major AI practice (QuantumBlack) that sells AI strategy and transformation services to enterprises. Overlaps with 33A on AI adoption and capability-building for large organizations, but at much greater scale.
- IDEO: Pioneer of design thinking and human-centered design with a global consulting practice. A customer called 33A 'the IDEO of AI,' signaling IDEO as the design-thought leader 33A positions itself against in the AI domain.
- Coursera: Large online education platform with extensive AI/ML content from top universities and companies (including DeepLearning.AI). Overlaps with 33A's self-paced 'Applying AI in Your Department' course concept at much broader scale and lower price points.
- Accenture: Global consulting and systems integrator with extensive AI services and AI training programs for enterprise workforce enablement. A potential competitor for enterprise AI training and adoption budgets, though at significantly larger scale.
- BCG (BCG X / Gamma): Global strategy consultancy with dedicated AI units (BCG X, Gamma) offering AI strategy, build, and deployment services. Competes with 33A for enterprise AI initiative budgets at the high end of the market.
Emerging players
- DataCamp: Online learning platform focused on data and AI skills, offering enterprise training solutions. Overlaps with 33A in the broader AI/corporate training space, though focused on technical upskilling rather than business AI ideation methodology.
- DeepLearning.AI: AI education company founded by Andrew Ng offering courses, specializations, and short programs on AI/ML. Adjacent to 33A in AI training, but focused on technical/online upskilling rather than business-facing structured ideation methodology.
Direct peers
- AJ&Smart: Berlin-based Design Sprint agency and training company co-founded by associates of Jake Knapp. Direct peer offering Design Sprint training, certification, and facilitation across global markets — operates in the same niche of structured sprint-based facilitation that 33A extends into AI.
- The Design Sprint Company: Specialist design sprint facilitation and training firm offering sprint-based consulting and certification. Direct comparable to 33A in the design sprint methodology training space, though with less of an AI-specific focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
33A social profiles
Digital presence33A financial estimates
Financial estimateRevenue estimate
Valuation estimate
33A leadership team
Management profileNumber of profiles
Profiles6 records
33A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
33A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 33A
What does 33A do?
33A develops and licenses the proprietary AI Design Sprint® methodology, a structured, team-based facilitation approach that helps business professionals co-create concrete AI solution concepts without requiring technical expertise. The company sells training programs (Bootcamps for individuals and Company Team Training for intact teams), physical and digital AI Cards® toolkits, and runs bespoke corporate pilots such as the AI Design Sprint: Copilot program to drive enterprise AI and Microsoft Copilot adoption.
Is 33A a public or private company?
33A is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 33A founded?
33A was founded in 2017. It employs 1 to 10 people.
Where is 33A based?
33A is headquartered in Copenhagen, Denmark, in the Europe region.
How does 33A make money?
Five revenue lines are on record. Training & Certification — Bootcamp (Individual) is the primary driver. The others are company Team Training, AI Cards® (Physical + Digital), AI Experience Session and refresher Training / License Renewal.
Who are 33A's main competitors?
Broad incumbents on record are Designit (Wipro), McKinsey & Company (QuantumBlack), IDEO, Coursera, Accenture and BCG (BCG X / Gamma). Emerging players are DataCamp and DeepLearning.AI. Direct peers are AJ&Smart and The Design Sprint Company.
Does 33A have an API?
No public API is recorded for 33A.
What industry is 33A in?
33A's product category is AI Training & Consulting Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDABAFAA, Software Development (Programming, Frameworks, Dev Tools). Its NAICS code is 611420.