Citrine Natural Beauty Bar

What Citrine Natural Beauty Bar does

Citrine Natural Beauty Bar (also doing business as Citrine Natural Skin) is a privately held, founder-owned direct-to-consumer e-commerce retailer operating at citrinenaturalskin.com on a standard Shopify platform. The company curates and resells clean, non-toxic beauty products from more than 40 third-party premium brands — including Agent Nateur, Ayuna, Tata Harper, Kypris, Westman Atelier, Ilia, Kosas, Jane Iredale, Innersense, and others — across skincare, makeup, body care, hair care, wellness supplements, mom & baby, fragrance, and beauty tools/devices. Retail prices span from roughly $6.50 (Ursa Major Essential Face Wipes) to over $200 (Ayuna Longeva at $196), with gift cards available from $25 and a monthly Glam Bag curated subscription offered complimentary with qualifying purchases of $145 or more.

The business monetizes through one-time product sales at marked-up retail prices, supplemented by a loyalty Rewards program (points on purchases), a referral program, gift cards, value and gift sets, a New to Natural starter ritual, and a free 15-minute virtual beauty consultation service. Distribution is exclusively through its owned Shopify storefront with implied U.S. domestic shipping and USD pricing; there are no disclosed third-party marketplace listings, physical retail locations, B2B customers, or external distribution partnerships. The company operates a men's grooming sub-brand, Green Beau, alongside the main storefront.

The company's go-to-market is content-led and curation-led: it drives acquisition and retention through an editorial blog (Toss the Toxins series, ingredient spotlights, founder interviews, makeup tutorials), a New to Clean e-book, social media, email/newsletter, and personalized consultations with founder Melissa. No external funding rounds, acquisitions, headcount figures, or revenue figures are disclosed in the available data, and there is no indication of venture, private equity, or parent company involvement. Technology is limited to commodity Shopify tooling with standard payment integrations (Visa, Mastercard, Amex, Discover, Diners Club, Apple Pay, Google Pay, Shop Pay); there is no proprietary platform, mobile app, AI/ML capability, or API surface described.

Name

Citrine Natural Beauty Bar

Legal name

Citrine Natural Beauty Bar

Website

https://citrinenaturalskin.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Citrine Natural Beauty Bar is a founder-owned, U.S.-focused direct-to-consumer e-commerce retailer curating and reselling premium clean beauty products from 40+ third-party brands across skincare, makeup, body care, hair care, wellness, and men's grooming via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Clean Beauty E-commerce Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Clean beauty retail
• Natural skincare products
• Organic cosmetics store
• Beauty e-commerce
• Curated clean beauty

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Citrine generates revenue by selling curated clean beauty products across skincare, makeup, body care, hair care, fragrance, and wellness categories. Products are sourced from third-party clean beauty brands and sold directly to consumers at marked-up retail prices. The business operates on a one-time purchase model with optional subscription potential through gift cards and loyalty rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Citrine Natural Beauty Bar is a direct-to-consumer e-commerce retailer that curates and sells premium clean, non-toxic beauty products from over 40 vetted third-party brands across skincare, makeup, body care, hair care, fragrance, wellness supplements, mom & baby, and beauty tools categories. The company complements retail with a monthly Glam Bag subscription, gift cards, value & gift sets, a loyalty rewards program, a referral program, and free virtual beauty consultations, all operated through its Shopify-hosted online storefront.

Product overview

Citrine Natural Beauty Bar is a clean beauty e-commerce retailer offering a curated marketplace of over 40 natural and non-toxic beauty brands. The platform operates as a multi-brand marketplace featuring skincare products (Agent Nateur, Ayuna, Tata Harper, Kypris), makeup (Jane Iredale, Ilia, Kosas, Westman Atelier), hair care (Innersense), body care, wellness supplements, and beauty tools. Core offerings include a loyalty Rewards Program, monthly Glam Bag subscription boxes, Virtual Consultations with beauty experts, and a Referral Program. Additional services include Gift Cards, Clean Skincare Ritual Sets for newcomers, and Value & Gift Sets. The company also curates Green Beau, a sub-brand for men's grooming. All products are vetted for clean ingredients with a focus on performance, purity, and luxury.

Differentiator

Problem solved

Functional benefit

Brands

• Green Beau: Men's skincare and hair care brand offering products including cleansers, moisturizers, and styling products.

Products and services

• Clean Skin Care Products Comprehensive clean skincare lineup including cleansers, toners, facial mists, exfoliants, masks, serums, moisturizers, face oils, balms, blemish treatments, eye care, lip care, and sun protection, for individual consumers seeking non-toxic skincare.
• Clean Makeup Products Full clean makeup collection including face products (primer, foundation, concealer, tinted moisturizers, powder, blush, bronzer, highlighter, setting spray), eye products (shadow, palettes, eyeliner, brows, mascara, serums, tools), and lip products (lipstick, liner, gloss, balm, stains), for individual consumers seeking non-toxic color cosmetics.
• Clean Hair Care Products Clean hair care including shampoo, conditioner, masks, treatments, styling products, and tools, for individual consumers seeking non-toxic hair care.
• Clean Body Care Products Clean body care including body wash, soap, scrubs, creams, lotions, body oils, hand creams, body treatments, deodorants, and feminine care, for individual consumers seeking non-toxic body care.
• Wellness Supplements Clean wellness supplements marketed for internal beauty support, for individual consumers seeking non-toxic ingestible beauty products.
• Beauty Tools & Devices Clean beauty tools and devices for enhanced skincare and makeup application, for individual consumers seeking non-toxic beauty tools.
• Mom & Baby Care Products Clean beauty and personal care products for mothers and babies including mom care, expecting moms, and baby products, for expecting and new mothers seeking safe non-toxic personal care.
• Clean Fragrance Clean fragrances including roll-ons, mists, and sprays, for individual consumers seeking non-toxic fragrance options.
• Gift Cards Digital gift cards available in denominations starting at $25, redeemable for any products on citrinenaturalskin.com, for gift buyers purchasing clean beauty for others.
• Glam Bag Subscription Monthly curated beauty box program featuring seasonal product collections, offered complimentary with qualifying purchases of $145 or more, for loyalty customers seeking curated discovery of clean beauty products.
• Rewards Program Loyalty program enabling customers to earn points on purchases and receive perks, for repeat customers seeking ongoing benefits from Citrine purchases.
• Virtual Beauty Consultations Personalized one-on-one beauty consultations with Citrine's beauty experts, including a free 15-minute consultation, for customers seeking personalized product recommendations and clean beauty guidance.
• Referral Program Customer referral program allowing members to earn rewards by referring friends, for existing customers who recommend Citrine to new shoppers.
• Clean Skincare Ritual Set Curated introductory clean skincare set for new customers, part of the New to Natural onboarding program, for first-time clean beauty shoppers.
• Value & Gift Sets Pre-curated product bundles and gift sets across skin care, makeup, and hair care categories, for gift buyers and value-seeking customers.
• Green Beau Men's Grooming Sub-brand Clean beauty line specifically curated for men, offering cleansers, moisturizers, and styling products, available as a separate sub-brand within the Citrine storefront for male consumers seeking clean grooming.
• Agent Nateur Brand Collection Curated clean beauty brand collection offering Agent Nateur skincare and supplements including the holi (trinity) 3-step starter kit, holi (water) crème, holi (c) C Duo, holi (lift), holi (oil) youth serum, and holi (mane) hair/skin/nails supplement, for consumers seeking this specific clean beauty brand.
• Tata Harper Brand Collection Curated clean beauty skincare line including Tata Harper Regenerating Cleanser, Water-Lock Moisturizer, and Restorative Eye Crème, for consumers seeking this specific luxury clean skincare brand.
• Ayuna Brand Collection Luxury clean skincare brand collection featuring Ayuna Cream III [J], Essence cream peel, Cellular Oil, Eye Serum, Plasma, and Longeva products, for consumers seeking this specific luxury clean skincare brand.
• Kypris Brand Collection Clean beauty skincare collection featuring Kypris Antioxidant Dew and Lip Elixir Balm, frequently reordered by customers, for consumers seeking this specific clean beauty brand.
• Jane Iredale Brand Collection Clean makeup brand collection featuring Jane Iredale Lash Fixation Lifting & Defining Tubing Mascara and other mineral makeup, for consumers seeking this specific clean makeup brand.
• Innersense Brand Collection Clean hair care brand collection offering Innersense shampoo, conditioner, masks, and styling products, for consumers seeking this specific clean hair care brand.
• Ilia Brand Collection Clean makeup brand collection offering Ilia lip and face products, for consumers seeking this specific clean makeup brand.
• Kosas Brand Collection Clean makeup brand collection offering Kosas color cosmetics and skincare, for consumers seeking this specific clean makeup brand.
• Suntegrity Brand Collection Clean mineral SPF brand collection offering Suntegrity Impeccable Skin Broad Spectrum SPF 30 CC Cream with medium coverage, for consumers seeking clean mineral sun protection.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beautylish: Online multi-brand beauty retailer curating premium skincare, makeup, and hair care brands with strong editorial content and community features. Comparable to Citrine in DTC multi-brand curation, premium pricing, and content-driven discovery.
• Credo Beauty: Multi-brand clean beauty retailer with curated standards for ingredients, sustainability, and brand vetting. Directly comparable to Citrine as both curate and sell premium non-toxic skincare, makeup, body, and hair brands via DTC and physical retail.
• Violet Grey: Curated luxury multi-brand beauty retailer offering premium skincare, makeup, and fragrance vetted by industry experts. Highly comparable to Citrine in the curated premium clean/luxury beauty positioning and expert-vetting value proposition.
• The Detox Market: Online curated clean beauty retailer focused on non-toxic skincare, makeup, body, and wellness. Highly comparable to Citrine in the curated multi-brand clean beauty model, ingredient vetting, and premium positioning.
• Goop: Clean beauty and wellness multi-brand e-commerce retailer with strong editorial content and founder-led brand voice. Comparable to Citrine in DTC clean beauty curation, content-driven marketing, and premium positioning across skincare, makeup, body, and wellness.
• Dermstore: Online multi-brand beauty and skincare retailer carrying premium clinical, clean, and dermatological brands. Comparable to Citrine in DTC curation of premium skincare brands targeting ingredient-conscious consumers.

Broad incumbents

• Bluemercury: Multi-brand premium beauty and skincare retailer combining physical stores and e-commerce with curated assortments including clean brands. Comparable to Citrine's premium multi-brand positioning but with broader assortment and a retail store footprint.
• Ulta Beauty: Mass-market multi-brand beauty retailer with a 'Conscious Beauty at Ulta' clean beauty initiative. Comparable to Citrine as a broad beauty destination but operating at much larger scale across both clean and conventional brands.
• Sephora: Largest multi-brand beauty retailer globally with a dedicated 'Clean at Sephora' curation program. Comparable to Citrine as a multi-brand beauty destination, but vastly broader assortment, footprint, and marketing reach across non-clean and clean categories.
• Nordstrom: Department store retailer with a sizable beauty category including clean and natural brand assortments. Comparable to Citrine as a multi-brand beauty destination but at much broader scale and assortment, with physical retail and a strong gifting business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/citrinebeautyaz
• Facebookfacebook.com/CitrineNaturalBeautyBar
• LinkedInlinkedin.com/company/citrine-natural-beauty-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citrine Natural Beauty Bar