What
- Company typePrivate
- Founded2010
- HeadquartersPristina
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What firmographics
Firmographics- Name
- What
- Legal name
- NGB "Zëri" sh.p.k.
- Website
- https://zeri.info
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
What industry classification
Industry- Product category
- Newspaper Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where What is headquartered
LocationHeadquarters
- HQ city
- Pristina
Markets served
What business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
What product offering
Product offeringCore offering
Zëri operates a Kosovo-based online news portal (zeri.info) that publishes editorial content across categories including current affairs, chronicle, world news, economy, showbiz, sport, culture, auto & tech, and lifestyle. The portal also distributes a video section and accepts classified/obituary announcements (Shpallje). Revenue is generated primarily through the sale of digital advertising inventory across multiple ad formats at varying price points.
Product overview
The source data pertains to Zeri (zeri.info), a Kosovo-based news portal and media website. The portal aggregates news content across categories including Aktuale (Current Affairs), Ekonomi (Economy), Sport, Showbiz, Bota (World), Kronika, and others. The company operates a digital advertising platform offering various ad formats at different price points. This is a media/news publication entity rather than a traditional technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Zëri News Portal (zeri.info) Multi-category Albanian-language online news portal covering current affairs, chronicle, world news, economy, sport, showbiz, culture, auto & tech, and lifestyle for Kosovo readers and the Albanian-speaking diaspora.
- Digital Advertising on Zëri
Companies that use What
Customer profileIdeal customer profiles2 records
What technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
What partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
What competitors and assessment
Company assessmentRegional players
- Top Channel: Top Channel is one of Albania's largest commercial broadcasters, with a strong digital presence. It is a regional competitor that targets overlapping Albanian-speaking audiences and competes for diaspora attention.
- Euronews Albania: Euronews Albania is the Albanian-language edition of Euronews, offering translated international and regional news. It is a regional competitor that competes with Zëri for Albanian-language digital advertising and audience share.
- Balkan Insight: Balkan Insight (BIRN) is a regional investigative news outlet covering the Western Balkans, including Kosovo. It competes for high-end political and policy readers and for premium, internationally sourced advertising in the same market.
- Radio Free Europe/Radio Liberty (Albanian Service): Radio Free Europe's Albanian Service (Evropa e Lirë) produces news and analysis for Albanian-language audiences across the Balkans, including Kosovo. It is a regional competitor that competes for the same politically engaged readers and grant-funded editorial positioning.
Direct peers
- Telegrafi: Telegrafi is a major Kosovo-based digital news outlet covering news, sport, showbiz, and lifestyle. It competes head-to-head with Zëri in the same Albanian-language, Kosovo-centric digital news category.
- Gazeta Express: Gazeta Express is one of the highest-traffic news portals in Kosovo, covering politics, economy, sport, and showbiz. It directly competes with Zëri for the same Albanian-language Kosovo audience and digital advertising budgets.
- Koha Ditore: Koha Ditore is the leading daily newspaper in Kosovo and operates a major Albanian-language news portal. It is the most direct competitor to Zëri, sharing the same language, geography, multi-vertical editorial structure, and digital advertising model.
- BIRN Kosovo: BIRN Kosovo is the in-country operation of the Balkan Investigative Reporting Network, producing in-depth journalism on Kosovo. It is a direct competitor for political and investigative audiences and for grant-funded editorial work.
- Klan Kosova: Klan Kosova is the Kosovo arm of the Albanian Klan media group, operating a TV channel and digital news portal. It is a direct competitor in the Kosovo news market, with the additional advantage of cross-media TV reach.
- Insajderi: Insajderi is a Kosovo news portal focused on investigative and political reporting. It competes with Zëri for politically engaged Albanian-language readers and for premium advertising in Kosovo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
What financial estimates
Financial estimateRevenue estimate
Valuation estimate
What leadership team
Management profileNumber of profiles
What funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What
What does What do?
Zëri operates a Kosovo-based online news portal (zeri.info) that publishes editorial content across categories including current affairs, chronicle, world news, economy, showbiz, sport, culture, auto & tech, and lifestyle. The portal also distributes a video section and accepts classified/obituary announcements (Shpallje). Revenue is generated primarily through the sale of digital advertising inventory across multiple ad formats at varying price points.
Is What a public or private company?
What is a private company. It is classified as unknown and is currently operating.
When was What founded?
What was founded in 2010. It employs 101 to 250 people.
Where is What based?
What is headquartered in Pristina.
Who are What's main competitors?
Regional players on record are Top Channel, Euronews Albania, Balkan Insight and Radio Free Europe/Radio Liberty (Albanian Service). Direct peers are Telegrafi, Gazeta Express, Koha Ditore, BIRN Kosovo, Klan Kosova and Insajderi.
Does What have an API?
No public API is recorded for What.
What industry is What in?
What's product category is Newspaper Publishing. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 5131 and its SIC code is 2721.