Posthof

What Posthof does

Posthof Linz (Zeitkultur am Hafen) is a multi-genre cultural event center located at Posthofstraße 43 in Linz, Austria, operating continuously since 1984 and administered by Linzer Veranstaltungsgesellschaft mbH under the LIVA (Linzer Veranstaltungs AG) umbrella with the City of Linz as primary municipal sponsor. The venue programs approximately 159 events per season across five divisions — Musik, Tanz, Theater, Kleinkunst, and Literatur — serving a broad Upper Austrian audience that includes general cultural consumers and music enthusiasts. Its core infrastructure consists of three differentiated performance spaces on a single harbor-district site: the Großer Saal (large hall), the Mittlerer Saal (middle hall), and the LINZ AG FrischLuft Open Air summer stage.

The underlying technology stack is intentionally lean and outsourced: ticketing, seat selection, mobile wallet delivery, and barcode entry are powered by the third-party EVENTIM platform, with complementary sales through the oeticket network, Thalia Linz, the LIVA Servicecenter, and an on-site box office. Accessibility tooling is formally aligned with the Austrian Barrierefreiheitsgesetz and WCAG 2.1 AA, including reserved seating and dedicated services for people with disabilities. The venue offers ancillary technical-equipment rental for external organizers and a separate Posthof Beisl restaurant operation.

Revenue is generated primarily through event ticket sales at three price tiers (Preis 1 reduced advance, Preis 2 full advance, Preis 3 door), complemented by subscription bundles — Das flexible Posthof-Abo at €148 for six events and the Konzert-Abo at €81 (small) or €135 (large) — plus merchandise sales, food and beverage, and technical rental. Distribution combines direct online sales (EVENTIM) with physical outlets and partner channels, supported by digital marketing (website, Facebook, Instagram, email newsletter), printed program folders, and the Liveurope emerging-artist partnership co-funded by Creative Europe. As a municipally anchored institution, Posthof combines commercial ticket income with public-sector sponsorship from the City of Linz, LINZ AG, and a stable roster of beverage and brand sponsors.

Name

Posthof

Legal name

Linzer Veranstaltungsgesellschaft mbH

Website

https://posthof.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Posthof is a municipally backed cultural event center in Linz, Austria, operating since 1984 across three venue spaces and hosting roughly 159 music, theater, dance, cabaret, and literature events per season for the Upper Austrian public.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industry

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)

Keywords

• Live music venue
• Theater performances
• Cultural event center
• Concert subscriptions
• Outdoor concert series

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Ticket Sales: Primary revenue stream from ticket sales for concerts, theater, comedy, dance, and literature events. Tickets sold through online platform, box office, and third-party outlets with varying price tiers and discounts.
2. Merchandise Sales: Sale of branded merchandise including socks, scarves, hats, and art prints through the Posthof shop
3. Subscription Packages: Flexible Posthof-Abo (€148 for 6 events) and Konzert-Abo (small €81 for 3 events, large €135 for 5 events) providing discounted access to multiple performances

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Posthof is a multi-venue cultural event center in Linz, Austria that has operated since 1984 across multiple halls (Großer Saal, Mittlerer Saal) and the open-air FrischLuft stage. It hosts and produces live concerts, theater, cabaret, dance, and literature events, sells tickets via an EVENTIM-powered online shop and box office, and offers multi-event subscription packages (Posthof-Abo, Konzert-Abo). The venue also operates an on-site restaurant (Posthof Beisl), a branded merchandise shop, and rents out technical equipment.

Product overview

Posthof Linz (Zeitkultur am Hafen) is a multi-venue cultural center operated by LIVA (Linzer Veranstaltungsgesellschaft mbH) in Linz, Austria. The venue operates as a unified platform comprising the main indoor venue (Großer Saal, Mittlerer Saal), the outdoor FrischLuft Open Air stage, and an online ticketing infrastructure powered by EVENTIM. The product portfolio centers on live event presentation across five programming divisions (Musik, Tanz, Theater, Kleinkunst, Literatur) alongside subscription bundles (Das flexible Posthof-Abo, Posthof Konzert-Abo), a branded merchandise shop, and technical equipment rental. The ticketing system provides digital access via print-at-home and wallet-capable mobile QR tickets.

Differentiator

Problem solved

Functional benefit

Products and services

• Posthof Main Venue
• LINZ AG FrischLuft Open Air
• Das flexible Posthof-Abo
• Posthof Konzert-Abo
• Posthof Goodies Shop
• Posthof Beisl
• Technical Equipment Rental

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• LINZ AGcoreStrategic or Co-development PartnerMajor sponsor and partner providing support for the FrischLuft open-air stage. LINZ AG LINIEN public transport tickets are valid for Posthof events, and the venue benefits from association with the city utility company's branding and resources.
• LIVA (Linz Kultur Veranstaltungsgesellschaft)coreStrategic or Co-development PartnerParent organization and strategic partner managing Posthof and Brucknerhaus as Linz's main cultural venues. Provides cross-promotional opportunities and shared services.
• LiveuropemajorStrategic or Co-development PartnerPan-European initiative co-funded by Creative Europe supporting venues in promoting emerging European artists. Posthof participates as a supporting venue for emerging artist concerts.
• City of LinzcoreStrategic or Co-development PartnerPrimary municipal sponsor and supporter through city cultural funding. The Linz sponsors logo appears on Posthof materials.
• Zipfer (Brau Union)minorGTM or Marketing PartnerBeverage sponsor providing beer products for events and venue.
• GasteinerminorGTM or Marketing PartnerMineral water and beverage sponsor for venue.
• Fritz KolaminorGTM or Marketing PartnerCola beverage sponsor for venue.
• SegafredominorGTM or Marketing PartnerCoffee sponsor for venue beverages.
• EVENTIMcoreTechnology or IntegrationThird-party ticketing technology provider powering Posthof's online ticket shop, seat selection, mobile tickets, and box office systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forum am Schlosspark Ludwigsburg: German cultural venue hosting theater, concerts, cabaret, and events in a mid-size city context. Comparable as a regional multi-genre cultural venue serving a similar catchment size and operating model to Posthof.
• Festspielhaus St. Pölten: Austrian multi-genre cultural venue hosting music, theater, dance, cabaret, and children's programming with multiple halls. Comparable scale, programming breadth, and Austrian regional-market dynamics make it a strong direct peer for Posthof.
• Brucknerhaus Linz: Sister venue under the same LIVA parent organization, also located in Linz and hosting concerts, conferences, and cultural events. Operates as the city's larger classical/contemporary music hall and directly competes with Posthof for premium programming, sponsors, and audiences in the same catchment.
• Konzerthaus Wien: Vienna's main concert hall hosting classical, contemporary, jazz, world music, and family events across multiple halls. Directly comparable as a multi-genre cultural venue with subscription programs, EVENTIM ticketing, and a similar Austrian urban-market positioning.
• Porgy & Bess Wien: Vienna jazz and contemporary music club/venue hosting international acts, festivals, and genre-specific programming. Comparable as a mid-size Austrian live music venue with subscription programming and a similar EVENTIM-aligned ticketing footprint.
• Muffatwerk München: Munich cultural venue and club complex hosting concerts, club nights, and cultural events across multiple spaces. Comparable as a multi-space urban cultural venue with broad genre programming and a similar mid-size operational profile.

Others

• EVENTIM: Posthof's core ticketing technology partner, providing the online ticket shop, mobile ticket infrastructure, and box office systems. Listed as a peer because it is the technological backbone of Posthof's primary revenue channel and the standard ticketing layer across many comparable European cultural venues.
• oeticket: Austria's largest ticketing network and a distribution channel for Posthof tickets through its physical and online Vorverkaufsstellen. Included as an adjacent ecosystem participant because its network reach directly expands Posthof's addressable audience beyond Linz and its own box office.

Broad incumbents

• Salzburger Festspiele: One of the world's premier performing arts festivals held annually in Salzburg, featuring opera, drama, and concerts. Comparable as an Austrian performance-arts brand operating with multi-genre programming, but at vastly greater scale, prestige, and seasonality.
• Wiener Staatsoper: Vienna State Opera is the largest Austrian performing arts institution and a broad incumbent in the live performance space. Comparable only at the high end — its scale, public funding, and prestige position it well above Posthof, but both serve Austrian performing-arts audiences with subscription programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Posthof
• Instagraminstagram.com/posthoflinz
• Xx.com/posthof_linz
• LinkedInlinkedin.com/company/posthof

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posthof