Kells

What Kells does

Kells, trading as "Kells - Soluciones Digitales Simples," is a privately held digital solutions agency founded in 2008 and headquartered at Guatemala 4280 in the Palermo neighborhood of Buenos Aires, Argentina. The firm operates from a single office location with no disclosed subsidiaries, parent company, or external investment, indicating founder/owner-operated status. It offers an integrated portfolio of seven interconnected service lines: Estrategia (brand and project strategy), Desarrollo (web implementation, integration, programming, testing, and deployment), Diseño (UI/UX graphic design), Contenidos y Redes Sociales (creative content production for web and social), Publicidad Online (paid media management across Google, Facebook, and other platforms), Reportes y Analytics (performance measurement), and Consultoría y Capacitación (in-house advisory and training). The underlying technology stack is conventional: HTML/CSS-based responsive web development, custom content management system implementations, and digital design tools, with no proprietary platform, API surface, or AI/ML components disclosed.

The firm's go-to-market motion is sales-led and direct: prospective clients engage through the company's website portfolio and contact form, after which Kells conducts listening sessions, develops a brand strategy and proposal, and accompanies the client through delivery. Pricing is custom project-based quoting on multi-year contract cadences — there are no public rate cards or standardized tiers. Kells has accumulated a publicly visible portfolio of more than 42 completed projects across at least ten verticals, with named engagements for clients including Hospital Alemán (healthcare portal), Portfolio Personal (financial trading platform), Neuralsoft and Symbolic (software/ERP), BancaClub (crowdfunding), the Inter-American Development Bank (BID), Plataforma 10 (bus ticketing), Mundial Impresos (printing), Cepeda (manufacturing), Revista Anfibia (educational media), 300 Producciones (entertainment), and Pringles in Mexico via a Motionlab partnership.

Geographically, Kells is concentrated in Argentina but executes projects across Uruguay, Chile, Brazil, Mexico, broader Latin America, and selectively in the United States (Ithaca Week in New York). Revenue is generated entirely through professional services — there are no software product, platform, or licensing revenue streams disclosed, and no financial figures (revenue, funding, headcount) are publicly available.

Name

Kells

Legal name

Kells

Website

https://kells.com.ar

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kells is a Buenos Aires-based digital solutions agency founded in 2008 that provides web design, development, brand strategy, content, social media, online advertising, and analytics services to mid-to-large enterprises across Argentina, Latin America, and select United States markets via project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Project Services: Kells generates revenue through project-based engagements including brand strategy, web design and development, content creation, social media management, online advertising, and analytics reporting. Services are offered to institutions and companies on a project contract basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kells is a Buenos Aires-based digital solutions agency that delivers integrated digital projects for companies and institutions. The agency provides end-to-end services across brand strategy, web design and development, content production for websites and social networks, online advertising management, analytics and performance reporting, and consulting and training. Engagements are structured with ongoing client accompaniment from initial strategy through execution and results analysis.

Product overview

Kells is a digital solutions agency providing comprehensive integrated digital services. The company offers a portfolio of interconnected service offerings: Estrategia (strategy and project analysis), Desarrollo (web development and programming), Diseño (UI/UX design), Contenidos y Redes Sociales (content creation and social media management), Publicidad Online (online advertising), Reportes y Analytics (performance measurement), and Consultoría y Capacitación (consulting and training). These services are delivered as a unified offering to create complete digital projects for clients across various industries including finance, healthcare, media, retail, and government sectors in Argentina, Latin America, and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy (Estrategia)

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Motionlab AgencyminorChannel Partner/ Reseller/ Distributor · 1 December 2013Motionlab agency engaged Kells to design two Facebook games for Pringles in Mexico. Kells acted as a subcontractor/creative partner executing design work on behalf of the agency for the multinational brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• R/GA: R/GA is a global digital agency providing brand strategy, design, and connected product development, including high-profile web and mobile experiences. Kells' portfolio of multilingual, multi-country digital projects (Pringles, BID, Portfolio Personal) maps directly to R/GA's enterprise digital experience work.
• Huge Inc. Huge is a digital agency offering strategy, design, marketing, and technology services to enterprise clients — closely mirroring Kells' integrated service stack. Both firms position around 'making the complex feel simple' and bundle brand strategy, UX, and development for mid-to-large enterprises.
• Pheromon LAB: Pheromon is a Latin American digital agency with regional presence offering branding, web design, and digital marketing. It is comparable to Kells in service mix and target market, operating in the enterprise segment across Spanish-speaking LATAM countries.
• Cat & Mauss: Cat & Mauss is an Argentine digital agency offering web design, branding, and digital marketing strategies to enterprise clients. It is one of the closest same-market peers to Kells, with an overlapping Buenos Aires–based, multi-sector service portfolio.
• RAPP Argentina: RAPP is a data-driven digital agency with strong Latin American operations (DDB/Omnicom). It offers strategy, technology, data, and analytics — overlapping heavily with Kells' full-service deliverable list. Both serve similar enterprise clients in Argentina and the broader region.

Broad incumbents

• Tribal Worldwide (DDB): Tribal Worldwide is a DDB/Omnicom digital agency network with a strong presence in Latin America. It competes with Kells for the same enterprise digital experience work, offering integrated digital strategy, design, and technology at network scale.
• Globant: Globant is a much larger Argentina-originated digital and technology services firm offering digital strategy, design, and software engineering. Compared to Kells, it operates at vastly greater scale with thousands of employees and a global delivery footprint, but it competes for the same Buenos Aires-rooted enterprise clients seeking digital transformation services.
• Wunderman Thompson (VML): Wunderman Thompson (now part of VML) is a global creative, data, and technology agency with a strong Buenos Aires and LATAM presence. It directly competes with Kells for the same regional enterprise clients and offers the same integrated brand/digital/data capabilities at much larger scale.
• Mirum (WPP): Mirum is a global digital agency network (WPP) with offices across Latin America, offering web development, commerce, and digital strategy. It competes with Kells for Argentine and Latin American enterprise digital projects but at substantially larger scale and with network resources.
• Isobar ( dentsu): Isobar is dentsu's global digital experience agency, with offices in Latin America offering digital strategy, design, and engineering. It competes for the same enterprise digital mandate clients as Kells, but operates as part of a global network with broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kells.com.ar
• LinkedInlinkedin.com/company/kells-soluciones-digitales-simples

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kells