MTM Consulting

What MTM Consulting does

MTM Consulting (legal entity: Education Market Research Solutions Ltd.) is a London-based specialist consultancy founded in 1986 that provides market research, data analytics, and strategic advisory services to the UK education sector. Its core offer is built around proprietary analytical tools including the MTM 360 catchment intelligence platform, a Fee Elasticity demand model using non-random coefficients logit estimation across 1,000+ UK school markets, GIS-based spatial mapping tools, and an interactive Tableau-powered dashboard. The firm combines quantitative catchment and demographic analysis with qualitative research (parental surveys, non-joiner interviews, focus groups) to deliver evidence-based recommendations on pupil recruitment, fee pricing, transport route planning, mergers and acquisitions, and strategic planning. MTM holds HMC and AMCIS Gold Corporate Memberships, is GDPR-compliant (UK registration ZA204985), and maintains ISO 45001:2018 accreditation under a related MTM/DDI entity.

Name

MTM Consulting

Legal name

Education Market Research Solutions Ltd.

Website

https://mtmconsulting.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Education Market Research and Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Education market research
• School marketing strategy
• Catchment analysis software
• Fee elasticity modelling
• Independent school consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Education Market Research and Consulting Services: MTM Consulting generates revenue through bespoke consulting engagements, market research projects, and strategic consultancy services delivered to independent schools, multi-academy trusts, higher education institutions, and other education providers. Projects are typically scoped and quoted based on client requirements, covering areas such as catchment analysis, parental surveys, competitor analysis, fee elasticity studies, and strategic reviews. Engagements are project-based rather than recurring, with each project tailored to the client's specific strategic questions.
2. Data Products and Software Subscriptions: MTM offers data-driven products including the MTM Dashboard (Admissions Dashboard), MTM 360 platform access, and interactive research dashboards. These may operate on a subscription or licence basis for ongoing access to market intelligence tools, though specific pricing is not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MTM Consulting provides bespoke education market research, catchment analysis, fee elasticity modelling, qualitative parental research, and strategic consultancy to independent schools, multi-academy trusts, higher education institutions, and early years providers in the UK. The core offering is anchored by the MTM 360 platform (a 3-60 demand and supply analysis tool), supported by the Fee Elasticity tool, GIS-based spatial analysis, interactive dashboards, and business strategy services covering mergers and acquisitions, international expansion, SEND, governance reviews, and coaching.

Product overview

MTM Consulting operates a platform-plus-services model anchored by its flagship MTM 360 product — a demand and supply analysis tool using a unique 3-60 catchment intelligence methodology. Supporting the core platform are modular add-on services including Fee Elasticity (fee sensitivity modelling), Qualitative Insights (parental surveys, mystery shopping, non-joiner interviews), MTM Dashboard (MIS/CRM-compatible reporting dashboard), and sector-specific modules for Multi-Academy Trusts, Early Years (nursery feasibility), Higher Education, and Alumni Development. Business Strategy services (Mergers & Acquisitions, International Opportunities, SEND, Change of Provision, Financial Audits, School Closure, Governance Reviews, Coaching and Mentoring) extend the offering into strategic consultancy. In December 2025, MTM launched a digital marketing strategic partnership with Lykke Education, integrating geotargeted campaigns and SEO services with its research outputs.

Differentiator

Problem solved

Functional benefit

Products and services

• MTM 360

Quantifiable outcome

• 7% growth potential in school's market share identified across 3 main areas (Cokethorpe School)
• +9 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Lykke EducationcoreStrategic or Co-development PartnerMTM Consulting has formed a strategic partnership with Lykke Education to provide independent schools with an integrated, data-driven approach to enrolment growth. The partnership combines MTM's market research and catchment analysis expertise with Lykke's specialist digital marketing services (geotargeted campaigns, SEO optimisation, website improvements, retention-focused communications). This collaboration creates a seamless journey from market research insight to digital execution, with schools able to access standalone or fully integrated support. The partnership was announced publicly in December 2025.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MTMinsights
• LinkedInlinkedin.com/company/mtminsights

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTM Consulting