Chemical House

What Chemical House does

Chemical House is a privately held, family-owned Australian specialty chemical manufacturer founded in 1974 (with some sources stating 1976) and headquartered at a purpose-built one-hectare facility in Molendinar, on the Gold Coast, Queensland. The company formulates and produces industrial chemicals across five primary verticals: construction (concrete curing compounds, surface coatings, release agents, densifiers, waterproofing membranes), water treatment (agriculture, civil, swimming pool, commercial water treatment), janitorial (antibacterial treatments, neutral cleaners, hand wash), automotive, and agricultural inputs. Its proprietary and licensed technologies include a catalogue of more than 15,000 industrial formulations developed over five decades, supported by a fully equipped on-site laboratory staffed by three industrial chemists and quality-control processes that issue a Certificate of Analysis with every produced batch.

The company operates a multi-brand portfolio consisting of registered trademarks COLORO (construction coatings and sealers), Surface Cure (curing compounds, including Australia's first water-based concrete curing compound developed with the Queensland Department of Transport and Main Roads and approved to AS3799), ULTRATEX (premium coatings and waterproofing membranes), BRICKIES MATE (mortar plasticiser), DAIS (pool and water-treatment chemicals), and the natural-cleaning sub-brands CINDERELLA and BUBSAFE. It also runs a toll blending and contract manufacturing service for industry partners, offering confidential custom formulation, flammable and corrosive manufacturing capability, high-speed mixers and blending, pack-down facilities, and managed 3PL/direct shipping under strict IP and confidentiality agreements.

Chemical House generates revenue through a combination of direct e-commerce and sales-team-led B2B distribution, an authorized reseller and applicator network for branded construction products, distributor and health-food-store channels for natural cleaning brands, and fee-for-service toll manufacturing contracts. Pricing is not publicly disclosed and is structured around unit pricing across a wide range of pack sizes (from 1 litre to bulk 1000L, 1200kg bulk bag and tanker volumes). The go-to-market is sales-led with channel-partner augmentation; the customer base spans government infrastructure (notably TMR), civil and agricultural enterprises, pool professionals, and small-to-mid-market buyers purchasing via the website shop, with no disclosed concentration metrics, no external funding rounds, and no parent company.

Name

Chemical House

Legal name

Chemical House

Website

https://chemicalhouse.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Chemical House is a family-owned Australian specialty chemical manufacturer in Molendinar, Gold Coast, formulating construction, water treatment, janitorial, automotive, and agricultural chemicals through six sub-brands and toll blending services.

Ownership category

akta.pro rank

Product category

Industrial Chemical Manufacturing

NAICS

Chemical Manufacturing (325), Other Chemical Product and Preparation Manufacturing (3259), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Chemicals & Allied Products (2800)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industries

Water Treatment & Process Specialty Chemicals (IMAEABAN), Industrial Wastewater Treatment Chemicals (IMAEAJAC)

Keywords

• Industrial chemical manufacturing
• Concrete curing compounds
• Toll blending services
• Water treatment chemicals
• Construction surface coatings

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Chemical Product Sales: Direct sales of proprietary branded chemical products across construction, water treatment, janitorial, and automotive categories. Products sold through e-commerce shop and distributor networks.
2. Toll Manufacturing: Custom formulation and manufacturing services for multiple industry partners. High speed mixers, blending and pack down facilities. Managed 3PL and direct shipping available from distribution centre. Strict confidentiality for toll blending agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Chemical House is a specialist Australian manufacturer of industrial chemicals, producing formulation-backed products for construction, water treatment, janitorial, and automotive sectors. Its range spans proprietary branded products such as COLORO surface coatings, Surface Cure concrete curing compounds, ULTRATEX premium coatings, BRICKIES MATE plasticisers, DAIS pool and water treatment chemicals, and natural cleaning brands Cinderella and Bubsafe. The company also provides toll blending and contract manufacturing services using its 15,000+ formula library and on-site industrial chemists.

Product overview

Chemical House is a specialist manufacturer of quality Australian-made chemicals offering a diversified portfolio of branded products and toll manufacturing services. The core Chemical House brand provides formulations across construction, water treatment, janitorial, and automotive industries. Key sub-brands include COLORO (construction surface coatings and sealers), Surface Cure (concrete curing compounds and dust suppression), ULTRATEX (premium construction coatings and waterproofing membranes), BRICKIES MATE (mortar plasticisers), DAIS (pool and water treatment chemicals), and CINDERELLA/BUBSAFE (natural cleaning products). The company also offers toll blending and manufacturing services with over 15,000 formulations and on-site industrial chemists capable of handling flammable and corrosive materials.

Differentiator

Problem solved

Functional benefit

Brands

• COLORO: Construction products range covering all stages of construction projects, distributed via authorised network of trained re-sellers and applicators. Includes surface coatings, sealers, densifiers, and release agents.
• Surface Cure
• ULTRATEX
• BRICKIES MATE
• DAIS
• CINDERELLA
• BUBSAFE

Products and services

• Chemical House Branded Chemical Range Primary brand offering a comprehensive range of industrial and commercial chemical formulations covering construction, water treatment, janitorial, and automotive sectors, backed by over 50 years of formulation expertise.
• COLORO Construction & Surface Coatings Construction building products including surface coatings, concrete sealers, densifiers, release agents, and polishing grouts. Distributed via an authorised network of trained resellers and applicators for projects of all sizes.
• Surface Cure Concrete Curing & Ground Control Concrete curing compounds and dust suppression solutions. Includes Australia's first water-based concrete curing compound with AS3799 approval and TMR registration, covering various applications for concrete curing and ground control.
• ULTRATEX Premium Construction Products Premium construction products including smooth patch, prime, stipple, textured coatings, and Australian-standard PU waterproofing membranes (Class 3 UV indoor/outdoor, fibre-reinforced variants with associated primers).
• BRICKIES MATE Mortar Plasticiser Concentrated blend of petroleum-based surfactants designed as an air-entraining agent for mortar and concrete mixes, with EXTEND technology for extended working time in hot weather conditions. Replaces lime as a plasticiser.
• DAIS Water Treatment & Pool Sanitation Commercial water treatment and swimming pool sanitation chemicals including bromine tablets, providing solutions for pool professionals with high-quality Australian-made products.
• CINDERELLA Natural Cleaning Products Natural, biodegradable specialty cleaning products made from ethically sourced materials. Not tested on animals and 100% biodegradable, distributed through authorised distributors and health food stores.
• BUBSAFE Natural Cleaning Products Natural and biodegradable specialty cleaning products made from ethically sourced materials. Not tested on animals and 100% biodegradable, distributed through authorised distributors and health food stores.
• Toll Blending and Contract Manufacturing Contract manufacturing service with on-site industrial chemists, high-speed mixers, blending and pack-down facilities. Services include managed 3PL and direct shipping from the distribution centre. Handles flammable and corrosive manufacturing with strict confidentiality agreements for toll blending customers.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TMR (Traffic and Main Roads Department)coreStrategic or Co-development PartnerEarly 1980s partnership to develop Australia's first water-based concrete curing compound approved for major project work. Working relationship that established company as pioneer in curing space, 5 years ahead of competitors. Company maintains TMR list registration for all curing compounds.
• COLORO Building ProductscoreOthersCOLORO is a brand under Chemical House supplying construction industry for over 50 years. Distributed via authorized network of trained re-sellers and applicators.
• Surface CurecoreOthersSurface Cure brand for concrete curing compounds. Originally started as toll manufacturer for commercial paints and solvent based curing compounds. Pioneer in curing space with AS3799 approval and TMR registration.
• DAISminorOthersDAIS brand for commercial water treatment and swimming pool sanitation. Providing solutions for pool professionals with sanitation and speciality chemicals.
• Cinderella and BubsafeminorOthersNatural and biodegradable cleaning product brands. Ethically sourced materials, sustainable and effective. Distributed through authorized distributors and health food stores across Australia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DuluxGroup (Nippon Paint Australia): Australia's leading paints, coatings, and surface protection manufacturer with deep construction-channel presence. Closely comparable to Chemical House's COLORO, Surface Cure, and ULTRATEX product families across construction chemical applications.
• Fosroc Australia: Specialty construction chemicals manufacturer with Australian operations focused on concrete repair, waterproofing, sealants, and admixtures. Comparable to Chemical House on concrete curing compounds and construction surface solutions.
• Wattyl (Hempel): Australian paints, coatings, and protective coatings manufacturer serving construction and industrial markets. Comparable to Chemical House on construction surface coatings and sealer product categories.
• Sika Australia: Global specialty chemical company with a strong Australian construction chemicals portfolio including concrete admixtures, waterproofing, sealants, and surface treatments. Directly comparable to Chemical House's Surface Cure, BRICKIES MATE, and ULTRATEX offerings.
• Mapei Australia: Global construction chemicals company with Australian presence supplying adhesives, sealants, concrete admixtures, and surface treatments. Comparable to Chemical House on concrete curing, waterproofing, and surface coating product lines.
• Fluidra Australia (AstralPool/BioGuard): Global pool and water treatment chemicals manufacturer with Australian presence through AstralPool and BioGuard brands. Direct comparable to Chemical House's DAIS pool sanitation and water treatment product lines.

Broad incumbents

• Nufarm: Australian agricultural chemicals manufacturer with crop protection and water management product lines. Comparable to Chemical House's agricultural water treatment and crop-support chemical offerings.
• Incitec Pivot: Australian industrial chemicals manufacturer with water treatment, agricultural, and industrial chemical offerings. Overlaps with Chemical House's DAIS water treatment and agricultural product lines but operates at significantly larger scale.
• BASF Australia: Global chemical multinational with Australian construction chemicals, water treatment, and industrial cleaning divisions. Broadly comparable as a larger incumbent operating across many of the same end markets Chemical House serves.
• Ecolab Australia: Global leader in cleaning, sanitation, and water treatment chemicals with Australian institutional and industrial presence. Comparable to Chemical House's janitorial, water treatment, and pool sanitation product portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chemical House